STB Athletics

What STB Athletics does

STB Leichtathletik (operating as STB Athletics or STB LA) is a Swiss athletics club headquartered at Thunstrasse 107 in Bern, founded in 1917 and structured as a private non-profit association (Verein). The club delivers athletics training and competition programs across a structured age-graded pathway — U10–U14 youth (Nachwuchs), U16–U18 and U20+ elite (Leistungssport) — supplemented by a Running/Walking division for adult recreational runners and walkers. STB is the #1-ranked Swiss athletics club in 2025 (maximum points in both elite and youth categories) and is the development home of world 100m hurdles champion Ditaji Kambundji, Swiss Sportsperson of the Year 2025. Operations span Wankdorf Stadium and the Bremgarten training site, with events including STB Cross (~300 runners), Kids Day (~100 children), and the UBS Kids Cup Team pipeline. Core technology is athletics training and competition programming rather than software; STB operates an e-commerce shop (STB Shop) for merchandise and publishes the STB Info club magazine for members.

Revenue is generated through a three-tier Gönner (supporter) program — STB Fan at 99 CHF/year, STB Supporter at 250 CHF/year, and STB Förderer at 1,000+ CHF/year — bundled with event invitations, magazine access, and free Grand-Prix Bern starting places. Additional income streams include membership fees, event registrations, merchandise sales through the STB Webshop, and institutional sponsorship from partners such as Trophy Bike & Sport Bern, Medbase, L+Z Optik, Swisslos, Stiftung Freude Herrscht, Athletes Network, and Bremgartenlauf, alongside core institutional relationships with Swiss Athletics, Swiss Olympic, and the UBS Kids Cup. The club holds no patents or proprietary technology and operates without disclosed revenue figures, funding rounds, or external equity investors.

Leadership comprises Alex Kuhn (President/Managing Director), Tamara Gerber (Administration), Eliane Hintermann (Head of Youth), Anne Olesen (Head of Running/Walking), and a currently vacant Head of Elite Sports role. Headcount is in the 11–50 range, with business office operations outsourced to Event und Sport Services AG. STB serves an entirely Swiss (CHE) market and has no subsidiaries, parent company, or M&A activity.

Name

STB Athletics

Legal name

STB Leichtathletik

Website

https://stb-la.ch

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

11–50 employees

Short description

STB Leichtathletik is a Swiss athletics club based in Bern (founded 1917) that delivers age-graded athletics training — youth (U10–U14), junior (U16–U18), and elite (U20+) — plus a Running/Walking division, funded primarily through a three-tier Gönner supporter program and event participation.

Ownership category

akta.pro rank

Product category

Sports Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Athletics training programs
• Youth sports development
• Elite athlete preparation
• Recreational running clubs
• Sports club memberships

Headquarters

HQ city

Berne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership and Supporter Programs: Annual membership and supporter fees provide recurring revenue. STB Fan (99 CHF/year), STB Supporter (250 CHF/year), and STB Förderer (1,000+ CHF/year) tiers offer escalating benefits including event invitations, magazine access, and exclusive experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

STB Leichtathletik is a Bern-based athletics club delivering structured training programs across age groups: youth development (U10-U14 and U16-U18 Nachwuchs), elite high-performance (Leistungssport, U20+), and adult recreational running/walking. The club also sells club merchandise through an online shop and runs a three-tier annual Gönner (supporter) subscription program at 99, 250, and 1,000+ CHF per year.

Product overview

STB Athletics (STB Leichtathletik) is a Swiss athletics club based in Bern offering a comprehensive range of programs. The core offering is the athletics club itself, which provides structured training across age groups: youth development (U10-U14, U16-U18) and elite athlete programs (U20+). The club also operates a Running/Walking division for adult fitness participants, an online merchandise shop (STB Shop), and a supporter/patron program (Gönner-Programm) with three tiers. All divisions share the common infrastructure of training facilities, coaching staff, and competitive event participation.

Differentiator

Problem solved

Functional benefit

Products and services

• STB Youth Training Programs (U10-U14) Foundational athletics training programs for children aged 10-14 years covering running, jumping, and throwing disciplines, delivered at STB facilities in the Bern area.
• STB Junior Training Programs (U16-U18) Competitive athletics training for athletes aged 16-18 years in the Leistungssport (performance sports) division, with national competition preparation.
• STB Elite Training Programs (U20+) High-performance training programs for athletes aged 20 and above, supporting elite competition and Olympic-level preparation including Paris 2024 and LA 2028 pathways.
• STB Running/Walking Programs Adult running and walking programs with multiple pace groups and coaching for recreational and competitive adult runners.
• Gönner-Programm (Patron/Supporter Program) Three-tier annual supporter subscription program: STB Fan (99 CHF/year), STB Supporter (250 CHF/year), and STB Förderer (1,000+ CHF/year) with escalating benefits including event invitations, STB Info magazine, and named recognition.
• STB Shop (Merchandise) Online shop selling STB Athletics club merchandise including clothing and training gear.

Quantifiable outcome

• Swiss #1 Athletics Club Ranking 2025 with maximum points
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• Trophy Bike & Sport BernminorGTM or Marketing PartnerLocal sports retailer partner offering STB members discounts on bikes, Adidas apparel (25% off), and equipment during annual shopping days events
• MedbaseminorOthersSports health provider offering athletic health services and support to STB athletes
• L+Z (Optik)minorGTM or Marketing PartnerOptical retailer partner supporting club activities with marketing visibility
• Stiftung Freude HerrschtminorGTM or Marketing PartnerYouth sponsor foundation supporting Nachwuchs (youth) development programs
• SwisslosminorOthersSwiss lottery organization providing funding support to sports organizations
• Jugend und SportminorOthersSwiss youth sports program supporting athletic training and development
• Athletes NetworkminorGTM or Marketing PartnerPartner organization supporting athlete development and networking
• BremgartenlaufminorGTM or Marketing PartnerLocal running event partnership with cross-promotion opportunities
• Event und Sport Services AGminorImplementation/ SI/ Consulting PartnerExternal service provider managing business office operations (Geschäftsstelle) for the club on Mondays and Thursdays
• Swiss AthleticscoreStrategic or Co-development PartnerNational athletics federation providing certification, competition structure, training standards, and national team pathways
• Swiss OlympiccoreStrategic or Co-development PartnerNational Olympic committee supporting elite athlete development and Olympic pathways
• UBS Kids CupcoreChannel Partner/ Reseller/ DistributorNational youth athletics competition program where STB fields multiple teams across age categories
• Grand-Prix BerncoreChannel Partner/ Reseller/ DistributorMajor local running event offering free starting places to STB Supporters as membership benefit
• SwisscomminorGTM or Marketing PartnerTechnology company hosting STB Förderverein (promotion association) events with AI/sports theme

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BTV Aarau Athletics: BTV Aarau is a prominent Swiss athletics club with similar youth and elite Leistungssport programs, competing directly with STB in national rankings and athlete recruitment within Switzerland.
• LC Zürich: Leichtathletik Club Zürich is one of Switzerland's largest athletics clubs, offering comparable youth-to-elite athlete development pathways and competing for the top spots in the same Swiss Athletics club rankings where STB currently holds #1.
• Stade Lausanne Athlétisme: Swiss Romandie athletics club with comparable youth development and elite athlete programs, competing in the same Swiss Athletics club ranking system and the NLA-LNA interclub competition visible on STB's site.

Broad incumbents

• TSV Bayer 04 Leverkusen: One of Germany's most successful athletics clubs with a similar elite Leistungssport and youth development model; serves as a useful international benchmark for European athletics clubs of STB's profile.
• Nike Oregon Track Club: US elite athletics club producing world-class athletes with a similar elite-focused development model; comparable as a reference for STB's Leistungssport ambitions and Olympic pipeline positioning.
• Swiss Athletics: Switzerland's national athletics federation; while a governing body rather than a competing club, Swiss Athletics sets the competitive structure, certifications, and club rankings in which STB participates and which directly affects STB's positioning.

Others

• Athletics Network: Listed as a STB partner organization supporting athlete development and networking; operates in the same Swiss athlete-services ecosystem and is relevant as a peer in the athlete support infrastructure layer.

Regional players

• TV Länggasse Bern: Bern-based athletics club operating in the same geographic market as STB, offering overlapping youth and recreational athletics programs but at smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/stb_leichtathletik
• Xx.com/stb_la
• Facebookfacebook.com/STBLeichtathletik
• LinkedInlinkedin.com/company/stb-leichtathletik

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STB Athletics