ICI

What ICI does

ICI (International Conducting Institute) is a private, for-profit music education organization founded in 1993 by Harry Hurwitz and Maestro Kirk Trevor and headquartered in Boulder, Colorado. The company operates intensive in-person conducting workshops targeting emerging and professional conductors seeking hands-on podium experience with full orchestras, baton technique training, score study instruction, videoed performance reviews, and culminating concerts at historic venues.

Its product portfolio consists of three annual workshops: the Denver Philharmonic Workshop (February 9–14, 2026) with guest faculty Maestro Jeffrey Meyer and Lawrence Golan; a new Holešov Czech Workshop (June 25 – July 2, 2026) with Maestro Donald Schleicher; and the flagship 34th Annual Czech Workshop and Invitational (July 13–20, 2026) with co-founders Maestri Kirk Trevor and Diane Wittry, all delivered in partnership with host orchestras (Denver Philharmonic; Bohuslav Martinu Philharmonic) at Kroměříž Castle and Holešov Castle. Each participant receives 70+ minutes of videoed podium time with orchestra. The firm runs no proprietary technology platform; marketing and registration are handled via its website (iciworkshops.com), email newsletter, Instagram, Twitter, Facebook, and a YouTube trailer.

Revenue is generated through one-time workshop registration fees paid by individual participants applying via the website. The organization is privately held with 11–50 employees, no disclosed funding rounds, no parent company, and no M&A activity; ownership/operation remain with the founding group. Distribution is purely direct: participants register, travel to a workshop site, and attend in person. The customer base is a horizontal persona segment of individual conductors (not institutional buyers), with hundreds of alumni having gone on to professional conducting and music-education careers over the organization's 34-year history.

Name

ICI

Legal name

International Conducting Institute

Website

https://conductingworkshop.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

International Conducting Institute (ICI) is a Boulder, Colorado-based private music education organization founded in 1993 that runs 2–3 annual in-person conducting workshops in Denver and the Czech Republic, serving aspiring and professional conductors with baton technique training, score study, videoed podium time with host orchestras, and final concerts at historic venues.

Ownership category

akta.pro rank

Product category

Music Education

NAICS

Fine Arts Schools (61161)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Workshops, Webinars & Live Masterclasses (MPACALAD)

akta.pro secondary industry

Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC)

Keywords

• Conducting workshops
• Music education
• Orchestral training
• Conductor masterclasses
• Baton technique

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Workshop Registration Fees: ICI generates revenue through workshop participation fees. Participants pay to attend conducting workshops that include baton technique classes, score study classes, videoed podium time with orchestra, video reviews, and final concerts at historic venues.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

ICI is a music education institute that conducts intensive in-person conducting workshops featuring baton technique classes, score study instruction, videoed podium time with professional orchestras, video reviews, and culminating concerts at historic venues. Workshops are held annually in the Czech Republic (Kroměříž and Holešov Castles) with the Bohuslav Martinu Philharmonic and in Denver, Colorado with the Denver Philharmonic, led by established faculty such as Maestro Kirk Trevor and Diane Wittry.

Product overview

ICI is an educational organization offering conducting workshops and master classes. The company operates a portfolio of workshop products including the Denver Philharmonic Workshop, the Holešov Czech Workshop, and the Annual Czech Workshop and Invitational. These workshops provide aspiring conductors with baton technique instruction, score study classes, videoed podium time with professional orchestras, video reviews, and culminating concerts at historic venues in the Czech Republic and Denver, Colorado.

Differentiator

Problem solved

Functional benefit

Products and services

• 2026 Denver Philharmonic Workshop A six-day conducting workshop held February 9-14, 2026 featuring master classes with guest faculty Maestro Jeffery Meyer and Lawrence Golan, hosted by the Denver Philharmonic Orchestra. Designed for aspiring and professional conductors seeking hands-on podium experience with a professional ensemble.
• 2026 Holešov Czech Workshop with Don Schleicher A conducting workshop held June 25 - July 2, 2026 in Holešov, Czech Republic, featuring instruction with Maestro Donald Schleicher and the Bohuslav Martinu Philharmonic. Includes baton technique and score study classes, 70+ minutes of videoed podium time with orchestra, video reviews, and a final concert at the historic Holešov Castle. Aimed at aspiring and professional conductors seeking intensive podium experience in a historic European setting.
• 2026 Annual Czech Workshop and Invitational The 34th Annual Czech Workshop held July 13-20, 2026, featuring master classes with Maestri Kirk Trevor and Diane Wittry alongside the Bohuslav Martinu Philharmonic. Includes baton technique and score study classes, 70+ minutes of videoed podium time with orchestra, video reviews, and a final concert at historic Kroměříž Castle. Designed for aspiring and professional conductors seeking the institute's flagship training experience.

Quantifiable outcome

• 70+ minutes of videoed podium time with orchestra per workshop participant
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Schleswig-Holstein Musik Festival Orchestra Academy: German summer festival's academy program for young conductors and instrumentalists with a professional festival orchestra. Comparable to ICI as a European destination conducting training program, though geographically distinct.

Direct peers

• Cabrillo Festival of Contemporary Music: California-based annual festival with a renowned conductors' workshop program led by Music Director Marin Alsop and guest faculty. Comparable to ICI as a conductor-training workshop pairing emerging conductors with a professional orchestra.
• Tanglewood Music Center: Boston Symphony Orchestra's residential summer training program for conductors, orchestral musicians, and composers. Comparable to ICI as a premier intensive conducting fellowship with professional orchestra access.
• Domaine Forget: Québécois summer music academy offering intensive orchestral and chamber programs with professional faculty. Closely comparable to ICI as a boutique conductor-focused training program set in a distinctive venue with a multi-decade reputation.
• National Orchestral Institute + Festival: University of Maryland-based intensive orchestral training program that includes conducting fellows working with a professional festival orchestra. Comparable to ICI as a conductor-training program built around full-orchestra podium experience.
• Pierre Monteux School & Music Festival: U.S.-based orchestral conducting and pedagogy program held annually in Maine. Comparable to ICI as a heritage conducting workshop for emerging conductors, with a similarly small cohort and conductor-led curriculum.
• Aspen Music Festival and School: One of the most prestigious classical music training programs in North America, offering conducting, orchestral, and chamber music study each summer. Comparable to ICI as a high-end, immersive classical-music education experience.

Others

• Bohuslav Martinu Philharmonic: Host orchestra for ICI's Czech workshops based in Zlín/Kroměříž. Included as a key ecosystem partner rather than a competitor, illustrating the type of professional orchestra ICI relies on for its core product.

Broad incumbents

• Juilliard School: Premier U.S. conservatory whose orchestral conducting program and continuing education offerings overlap with ICI's target audience. Comparable as a large, established classical-music training institution with conducting pedagogy.
• New England Conservatory: Major U.S. conservatory with orchestral conducting studies and summer programs serving aspiring conductors. Comparable to ICI as a broader classical-music education institution competing for the same participant pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/iciworkshops
• YouTubeyoutu.be/3NAmltzeOeA
• Facebookfacebook.com/ICIworkshops
• Instagraminstagram.com/iciworkshops
• LinkedInlinkedin.com/company/international-conducting-institute

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICI