Pinnacle Design

What Pinnacle Design does

Pinnacle Design is a full-service interior design firm headquartered in Saginaw, Michigan, serving the Great Lakes Bay Region (Midland, Bay City, Saginaw, and Genesee County). The company provides end-to-end design services spanning flooring, wall finishes, window treatments, kitchen and bath design, artwork, lighting, acoustics, and furniture selection for both commercial and residential clients. On the commercial side, it serves corporate, government, hospitality, healthcare, and food service accounts, with marquee projects including the 130,000+ sq ft Genesee County government workplace and a 400-person workstation installation for Dow Corning. On the residential side, it designs private homes, condominiums, and developer-led multi-unit projects such as THE H Residence in Midland.

The business is anchored by a physical showroom at 3700 Bay Road in Saginaw, an extensive vendor network of 30+ furniture manufacturers including MillerKnoll, Knoll, and Bernhardt, and an in-house installation team that handles transport, setup, and post-installation quality checks without subcontracting. Notable design leadership includes Director Alistair Warr (20+ years, hospitality and corporate expertise) and a multi-disciplinary team of interior designers and systems specialists. The firm operates as a sales-led, relationship-driven agency with no disclosed technology platform, no proprietary software products, and no AI/ML capabilities.

Pinnacle Design generates revenue primarily through professional design services and furniture/material specification sales on a project-quote basis, plus installation services. It is a privately held, founder/locally owned entity with no disclosed external capital, no M&A activity, and no expansion beyond its regional footprint. The company has been in continuous operation for approximately thirty years.

Name

Pinnacle Design

Legal name

Pinnacle Design

Website

https://pinnacledesign.biz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Pinnacle Design is a Saginaw, Michigan-based full-service interior design firm serving commercial and residential clients across the Great Lakes Bay Region with design, furniture specification, and in-house installation services from its showroom and warehouse.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410)

akta.pro industry

PRIMARYBPAHAKAB

Interior Design Services

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

SECONDARYBPAHAKAI

Space Planning & Workplace Design

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

Keywords

• Interior design services
• Commercial interior design
• Residential interior design
• Space planning
• Furniture specification

Headquarters

HQ city

Saginaw

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Interior Design Services: Full-service interior design consulting including space planning, design conceptualization, and project management for both commercial and residential clients. Services encompass comprehensive design from flooring and wall finishes through furniture and artwork selection.
2. Furniture and Material Sales: Sale and specification of furniture, fixtures, flooring, window treatments, appliances, and finishing materials through their Saginaw showroom. They work with over 30 office furniture manufacturers and numerous residential vendors.
3. Installation Services: In-house installation team that transports, unpacks, sets up furniture and performs post-installation quality checks. Installation services are provided for both commercial and residential projects.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Full-service interior design firm offering comprehensive design services including space planning, furniture selection, flooring, wall finishes, window treatments, lighting, acoustics, and kitchen/appliance specification for commercial and residential clients in Michigan's Great Lakes Bay Region. Services span conceptual design through final installation delivered via an in-house installation team.

Product overview

Pinnacle Design is a full-service interior design firm offering two primary service lines: Commercial Interior Design and Residential Interior Design. Commercial services include interior design, office and commercial furniture selection, space planning, ergonomics, sound masking, window treatments, and installation & maintenance for corporate, government, hospitality, healthcare, and food service industries. Residential services encompass interior design, kitchen and bathroom design, residential furniture selection, lighting, window treatments, and installation for private homes and condominiums. The company operates a Saginaw showroom, maintains an extensive vendor network across furniture, lighting, flooring, appliances, and other categories, and provides in-house installation services. Notable project types include government workplaces (Genesee County), corporate offices (Dow Corning, Trinseo), waterfront restaurants (Real Seafood Company), country clubs, and luxury condominiums (THE H Residence).

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Interior Design Interior design services for corporate offices, government facilities, restaurants, country clubs, and other commercial spaces, including interior design consultation, office furniture selection, space planning, ergonomics, sound masking, window treatments, and installation & maintenance.
• Residential Interior Design
• Installation & Maintenance
• Furniture and Material Specification

Quantifiable outcome

• 130,000+ square feet of workspace designed and furnished for Genesee County government project
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MillerKnollcoreChannel Partner/ Reseller/ DistributorPinnacle Design partnered with MillerKnoll on the Genesee County government project, leveraging MillerKnoll's resources and cooperative purchasing solutions to help the county maximize taxpayer dollars. MillerKnoll is a major office furniture manufacturer (formerly Knoll + Herman Miller) whose products Pinnacle Design specifies and installs.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Haworth: Major office furniture manufacturer with an established North American dealer network. Comparable to other vendors in Pinnacle's portfolio and competes for the same commercial furniture specification and installation work.
• Gensler: Global architecture and design firm that competes with Pinnacle Design on large commercial interior projects, particularly corporate workplace and government buildouts. Represents the scaled incumbent Pinnacle cannot match on enterprise RFPs.
• Steelcase: Global office furniture manufacturer whose products Pinnacle Design likely specifies through its 30+ vendor network. Comparable as a broad incumbent shaping the same commercial interiors procurement market.
• Perkins&Will: International architecture and interior design firm operating across corporate, healthcare, and government verticals. Comparable in service scope to Pinnacle Design but at significantly larger scale and broader geographic footprint.
• Office Furniture Solutions (OFS): National office furniture manufacturer with dealer network serving the same commercial interiors market as Pinnacle Design. Comparable in that it supplies the furniture category Pinnacle specifies, though at manufacturer rather than dealer scale.

Direct peers

• Workplace Resource: Regional commercial interior design and office furniture dealership with showroom-based sales model. Comparable to Pinnacle Design in offering full-service commercial interior design, furniture specification, and installation across corporate and government clients.
• Custer: Midwest-based commercial interiors and office furniture firm serving corporate, healthcare, and education clients. Closely comparable to Pinnacle Design in providing space planning, furniture specification, and project management with regional showroom presence.
• Interior Architects: Specialized interior architecture and design firm serving corporate, retail, and hospitality clients. Closely comparable to Pinnacle Design in being interior-focused (not full-architecture) with similar commercial segment mix.

Regional players

• Image National: Regional signage and interior branding firm serving the Pacific Northwest with showroom-like client engagement. Thematically adjacent to Pinnacle Design in delivering workplace interior services, but geographically distinct.

Others

• MillerKnoll (Knoll + Herman Miller): Pinnacle Design's core channel partner and one of the largest office furniture manufacturers globally. Included as a strategic ecosystem participant whose dealer programs, cooperative purchasing, and product portfolio directly shape Pinnacle's competitive position.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pinnacledesignsaginaw
• LinkedInlinkedin.com/company/pinnacle-design-residential-commercial-interiors

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinnacle Design