What DNA Testing does

DNA Testing is a private, for-profit company headquartered in Manchester, United States, operating the consumer website 2dnatesting.com. The company offers direct-to-consumer DNA and paternity testing services at affordable price points, anchored by three core test types: autosomal testing (covering roughly 5–7 generations across all ancestral lines and including ethnic origin estimates), Y-DNA testing (paternal lineage tracing and surname verification), and mtDNA testing (maternal lineage tracing across many generations). Results are delivered through online platforms, and the company supports customers with supplementary offerings including DNA match analysis (clustering, centimorgan interpretation, triangulated segments), ethnicity estimate reports, and educational services such as workshops, webinars, and certification programs in genetic genealogy.

The target customer base is horizontal and consumer-facing: primary users are genealogists and family historians seeking to verify relationships and break through brick walls in documentary research; secondary segments include adoptees seeking biological family connections and surname project participants verifying paternal lineages. Distribution is global via at-home testing kits purchased directly from the company, with no enterprise channel disclosed. Marketing relies on content marketing, educational programs, and community engagement rather than paid acquisition, leveraging online forums, professional genealogy conferences, and specialized training as both customer-acquisition and ecosystem-building channels.

Technology is built around a standard genetic genealogy stack—autosomal, Y-DNA, and mtDNA assays—with AI and machine learning applied as an interpretation layer for ethnicity estimation, match prediction, and pattern detection across large DNA databases. The underlying source material is an educational article from SearchHounds (an external search directory) rather than a verified company profile, and as a result, no revenue, pricing, headcount, funding history, management team, or partnership data is disclosed. The investment-relevant picture is therefore that of a small, niche-positioned consumer genetics operator competing against substantially larger incumbents in genetic genealogy, with AI features described at a level of generality consistent with industry-standard rather than proprietary capability.

Name

DNA Testing

Website

https://2dnatesting.com

Company type

Private

Operating status

Operating

Short description

DNA Testing is a private Manchester, US-based company that sells direct-to-consumer DNA and paternity testing kits—including autosomal, Y-DNA, and mtDNA tests—at affordable rates, serving genealogists, adoptees, and family historians seeking to verify relationships and trace ancestral origins.

Ownership category

akta.pro rank

Product category

Genetic Testing Services

NAICS

Medical Laboratories (621511), Medical and Diagnostic Laboratories (62151)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Genetic & Prenatal Testing Laboratories (HLAFAMAH)

akta.pro secondary industries

Genetic & Genomic Testing (germline, somatic, carrier, pharmacogenomics) (HLAAALAD), Genetic, Cytogenetic & Prenatal Screening IVD (HLAHAAAI), Molecular & Genetic Testing (PCR/NGS/qPCR) (HLAGADAF)

Keywords

• DNA testing services
• Genetic genealogy
• Paternity testing
• Ancestry analysis
• At-home DNA kits

Headquarters

HQ city

Manchester

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Distribution channels1 record

Marketing channels5 records

Core offering

DNA Testing provides direct-to-consumer DNA testing services focused on genetic genealogy and paternity verification. Customers purchase at-home test kits covering autosomal DNA (all ancestral lines, 5-7 generations), Y-DNA (paternal lineage), and mtDNA (maternal lineage), with AI-assisted result interpretation including ethnicity estimates and DNA match analysis. The company also offers educational workshops and webinars to help consumers interpret results and integrate genetic data with traditional genealogical records.

Product overview

DNA Testing provides genetic genealogy services through three core DNA test types: Autosomal Testing for broad ancestry coverage across all lines (5-7 generations), Y-DNA Testing for paternal lineage verification, and mtDNA Testing for maternal lineage tracing. These are supplemented by DNA Match Analysis features and Ethnicity Estimate Reports. The company also offers educational services through workshops and webinars to help users interpret results and integrate genetic data with traditional genealogical research methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Autosomal DNA Testing
• Y-DNA Testing
• mtDNA Testing
• Paternity Testing DNA-based paternity testing services provided at affordable rates to verify biological parentage for individual consumers.
• Genetic Genealogy Workshops and Webinars Educational programs offering guidance in DNA interpretation techniques, integrative analysis of multiple test types, and ethical considerations in genetic genealogy for individual genealogists and family historians.

Quantifiable outcome

• DNA results can cover 5-7 generations of ancestral lines through autosomal testing
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Nebula Genomics: Privacy-focused whole-genome sequencing service that overlaps on consumer genetic genealogy and ancestry interpretation, differentiating via data ownership rather than database size.
• CRI Genetics: Smaller DTC ancestry testing brand using proprietary algorithms for ancestry reports. Competes in the same consumer genealogy space with overlapping product but a narrower testing portfolio.

Broad incumbents

• Helix: DNA testing platform powering multiple consumer applications through a single sample collection infrastructure. Comparable on the underlying sequencing/interpretation technology stack, but operates as an ecosystem platform rather than a single-brand ancestry service.

Direct peers

• MyHeritage DNA: Family-tree platform with integrated DNA testing service aimed at genealogists worldwide. Direct overlap in autosomal DNA testing, ethnicity estimates, and integration with traditional genealogical records.
• FamilyTreeDNA: Pioneer in genetic genealogy offering autosomal, Y-DNA, and mtDNA tests — the closest product-line match to DNA Testing's three-test stack. Serves the same genealogist and surname-project community.
• Living DNA: UK-based consumer genetic testing company offering autosomal, Y-DNA, and mtDNA tests with regional ethnicity breakdowns. Closely comparable product mix and DTC model, though smaller in scale.
• Ancestry (AncestryDNA): Largest DTC genetic genealogy service globally with the deepest consumer DNA database. Closely comparable product (autosomal DNA test plus family tree integration), target customer (genealogists and family historians), and business model (kit sales plus subscription).
• 23andMe: Direct-to-consumer DNA testing leader combining ancestry and health reports. Comparable on consumer DNA testing technology, multi-modal results (ancestry plus trait/health), and direct kit distribution model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DNA Testing