WICO

What WICO does

WICO GmbH is a German personnel services company (Personaldienstleister) founded in 1998, headquartered in Bielefeld with operational branches in Bochum and Rüsselsheim am Main. The firm provides temporary staffing (Arbeitnehmerüberlassung), direct placement (Personalvermittlung), and outsourcing/project management services, holding the legally required AÜG license and operating under the iGZ-DGB collective bargaining framework. WICO services cover three primary industrial verticals — automotive, chemical, and logistics — with additional exposure to metalworking, electrical, and crafts sectors. Its core customer base includes manufacturers, chemical plants, and warehouse/logistics operators in the North Rhine-Westphalia, Hesse, and Rhineland-Palatinate regions.

The company's service portfolio is built around placement of industrial workers (e.g., warehouse staff, metalworkers, painters, electrical inspectors, chemical production technicians) at hourly rates of approximately 15-19 EUR, billable weekly with surcharges for overtime, night, and weekend shifts. Direct placement fees are tiered as a percentage of annual gross salary (28% within 3 months, declining to 10% after 9-12 months). Add-on services include Onsite-Management, Master-Vendor-Konzept, and full outsourcing via service or work contracts. The technology stack is limited to a TYPO3-based website with a job portal, standard marketing tools (Google Analytics, Sendinblue, Google Remarketing, Facebook retargeting), and a GDPR/DDG-compliant consent layer via CookieFirst. There is no proprietary technology platform, no AI/ML capabilities, and no public-facing mobile application.

WICO operates as an owner-managed GmbH under Managing Directors Louis Coenen and Robert Langhans, distributing services through direct sales at its two branches, the website job portal, and inside sales via phone/contact forms. Its go-to-market is sales-led, targeting enterprise and mid-market clients with Onsite and Master-Vendor offerings on the large-account side and SMB self-service inquiries via the website on the smaller end. Marketing channels are modest: a corporate LinkedIn and Xing presence, a kununu employer profile, and basic SEO/retargeting. No public funding, M&A, or accelerated growth indicators are present.

Name

WICO

Legal name

WICO GmbH

Website

https://wico-gmbh.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

WICO GmbH is a German staffing services company founded in 1998 that provides temporary staffing, direct placement, and outsourcing primarily to automotive, chemical, and logistics industries from branches in Bochum and Rüsselsheim.

Ownership category

akta.pro rank

Product category

Staffing Services

NAICS

Temporary Help Services (561320)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Light Industrial & Warehouse Temp Staffing (BPACACAB)

akta.pro secondary industry

Independent Contractor Compliance & Classification (IC vs Employee) (BPACAGAA)

Keywords

• Temporary staffing services
• Personnel placement
• Workforce outsourcing
• Industrial recruitment
• Staffing solutions

Headquarters

HQ city

Bochum

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Arbeitnehmerüberlassung (Temporary Staffing Fees): WICO earns revenue through temporary employment services where they supply workers to client companies. Billing is based on hours worked, with weekly invoicing. Overtime, night shift, weekend, and holiday hours are billed with surcharges. The company maintains the required permit for temporary employment under the AÜG law.
2. Personalvermittlung (Direct Placement Fees): WICO charges placement fees when clients directly hire or take over temporary workers. Fees are calculated as a percentage of annual gross salary: 28% within first 3 months, 23% after 3 months, 17% after 6 months, 10% after 9-12 months. For direct hires without prior staffing, a 30% fee applies.
3. Outsourcing and Project Management: WICO offers outsourcing services and project management, providing complete solutions for clients needing to delegate entire projects or operational tasks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

WICO GmbH is a German staffing and personnel services company that supplies temporary workers (Arbeitnehmerüberlassung), recruits candidates for permanent positions (Personalvermittlung), and delivers outsourcing and project management services. The company focuses on providing qualified industrial personnel to businesses in the automotive, chemical, and logistics sectors, operating from branch offices in Bochum and Rüsselsheim. It holds the legally required permit for temporary employment under the Arbeitnehmerüberlassungsgesetz (AÜG).

Product overview

WICO is a staffing and personnel services company offering a unified portfolio of workforce solutions. The core offerings consist of temporary labor leasing (Arbeitnehmerüberlassung) and direct personnel placement (Personalvermittlung), supplemented by on-site management, master-vendor concepts, outsourcing/contract work, and project management services. The company specializes in connecting skilled workers with employers in the automotive, chemical, and logistics industries across Germany, operating from locations in Bochum and Rüsselsheim.

Differentiator

Problem solved

Functional benefit

Products and services

• Arbeitnehmerüberlassung (Temporary Labor)

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Two partnerships are on record, tiered moderate and core.

• GVP (Gesamtverband der Personaldienstleister)moderateOthersWICO is a member of GVP (Gesamtverband der Personaldienstleister), the German employers' association for staffing services. This membership indicates compliance with industry standards and collective bargaining agreements in the temporary employment sector.
• iGZ-DGB-TarifwerkcoreOthersWICO operates under the iGZ-DGB collective bargaining agreement (Tarifvertrag), which sets industry standards for working conditions, pay scales, and employment terms in temporary staffing. This ensures compliance with fair labor standards.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Piening GmbH: German staffing and personnel services firm headquartered in NRW. Piening shares the same industrial staffing profile, brand templates, and overlapping social media presence with WICO, suggesting an unusually close operating relationship; both focus on temporary work, permanent placement, and onsite management for industrial clients.
• DIS AG: Germany-based staffing and recruitment firm operating across temporary work, direct placement, and onsite management with a strong industrial/technical focus. Highly comparable to WICO in service mix, target verticals, and German regional branch model.
• Grafton Deutschland: International staffing firm with German operations providing industrial, technical, and commercial temporary staffing and direct placement. Comparable mid-market peer to WICO in core temp staffing model and German regional branch footprint.
• Tempton Personaldienstleistungen GmbH: German staffing firm with strong presence in industrial, technical, and commercial temp staffing plus direct placement. Comparable to WICO in service portfolio, German-only geographic footprint, and use of industry-collective pay scales.
• Persona Service AG & Co. KG: One of Germany's largest personnel service providers with a broad German branch network focused on industrial, technical, and commercial staffing under iGZ/BAP collective agreements. Directly comparable to WICO in core temp-staffing service line and industry mix, though operating at significantly greater scale.

Broad incumbents

• Randstad Deutschland: German arm of global staffing leader Randstad, offering temporary staffing, permanent placement, onsite/MSP, and outsourcing across all major industries including automotive, chemical, and logistics. Overlaps with WICO's services but operates at much greater scale and breadth.
• Manpower Deutschland: German arm of ManpowerGroup, providing temporary staffing, permanent placement, and workforce solutions across industrial, technical, and commercial segments. Comparable service overlap with WICO in temporary staffing and verticals such as automotive and logistics.
• Hays Deutschland: Germany arm of Hays, focused on contract and permanent recruitment across professional and technical specialisms. Comparable to WICO in offering contract staffing and direct placement, though skewed toward white-collar technical roles.
• Robert Half Deutschland: Specialist staffing firm operating in Germany focused on professional, finance, and office-support placement. Overlaps with WICO on placement and contract staffing model, though concentrated in white-collar rather than industrial verticals.
• Adecco Germany: German operation of Adecco Group, providing temporary staffing, permanent placement, and workforce solutions including industrial and logistics verticals. Broadly comparable to WICO in core services but vastly larger and more diversified.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xxing.com/pages/pieninggmbh
• LinkedInde.linkedin.com/company/wico-gesellschaft-f%C3%A4r-personaldienstleistungen-mbh
• Facebookfacebook.com/100063553420083

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WICO