NMH Foundation

What NMH Foundation does

The NMH Foundation is an Irish registered charity (National Maternity Hospital NMH Foundation Ltd, CRA 20080891, CHY20389) established in 2012 as the dedicated fundraising vehicle for The National Maternity Hospital at Holles Street, Dublin. It exists to raise vital funds advancing women's and neonatal health, with grant areas including NICU and maternal care equipment (€150,000 targeted), bereaved parent support services (€100,000), and research into high-risk pregnancies (€250,000). The foundation is led by a small four-person team (Executive Director Marjut Ellis, Chief Executive Mary O'Donovan, Events Coordinator, Supporter Care Executive, and Finance & Operations Manager) operating out of the hospital on Holles Street, Dublin 2.

Its revenue model is multi-channel: recurring monthly donations through the tiered Pitter Patter Club (€5–€30/month via SEPA Direct Debit), one-time donations with 45% tax relief via the Revenue CHY scheme, legacy giving through bequests, corporate partnerships (Kirby Group, Flutter Dublin, Photogenic Photographers, 3fe, Bepanthen), event-based fundraising (Summer Cycle, Walk to Remember, December Dip, Golf Classic, Ireland's Fittest Company, Mini Marathon), and peer-to-peer tools (Birthday Fundraiser, Active Challenge on iDonate and JustGiving). Distribution is digital-first via nmhfoundation.ie, with social media presence on Facebook, Twitter, and Instagram, and direct corporate sales led by a dedicated relationship manager.

The foundation supports the care of 7,000+ patients annually at the National Maternity Hospital. Technology is built on standard charity infrastructure: SEPA Direct Debit processing, third-party fundraising platforms (iDonate, JustGiving), and standard CMS/website tooling — there are no proprietary systems or data assets disclosed. The foundation has appointed Stefanie Preissner as its 2023 Ambassador and operates under GDPR and Code of Fundraising Practice compliance.

Name

NMH Foundation

Legal name

National Maternity Hospital NMH Foundation Ltd

Website

https://nmhfoundation.ie

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Charitable Fundraising Services

NAICS

Grantmaking Foundations (813211), Voluntary Health Organizations (813212), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300)

akta.pro primary industry

Health & Medical Research Grantmaking Foundations (BPAGAKAL)

akta.pro secondary industries

Community Foundations (BPAGAKAB), Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG)

Keywords

• Charity fundraising services
• Maternal health donations
• Neonatal care philanthropy
• Hospital fundraising programs
• Planned giving services

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Giving (Pitter Patter Club): Recurring monthly donations through SEPA Direct Debit at various tiers (€5-€30/month). Provides predictable revenue stream and enables better financial planning. Donors receive welcome pack, newsletter, and recognition.
2. One-time Donations: Single donations through card payments, direct debit, or online platforms. Includes tax-back scheme (CHY3) where donations of €250+ can be increased by 45% through Revenue relief.
3. Legacy Giving: Gifts in Wills - sum of money or percentage of estate. Tax-free legacies help reduce estate tax liability. Contact through Chief Executive Mary O'Donovan for confidential discussions.
4. Corporate Partnerships: Annual partnerships with companies including charity partnerships, sponsorships, corporate donations, and matched giving programs. Benefits include brand visibility, staff engagement, and CSR impact.
5. Event Fundraising: Participants in organized events (cycles, walks, golf, etc.) raise funds through personal fundraising pages. Foundation provides fundraising tools, event coordination, and participant support materials.
6. Affirmation Card Donations: Donations associated with Affirmation Cards for maternity patients. Cards provide comfort to mothers during pregnancy and loss experiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

NMH Foundation is a registered Irish charity that raises funds for The National Maternity Hospital at Holles Street, Dublin. It collects donations through one-time gifts, tiered monthly giving (Pitter Patter Club), planned legacy gifts, tax-relief eligible contributions, corporate partnerships, and event-based fundraising such as cycle challenges and golf classics. Funds support NICU equipment, bereaved parent services, and maternal/neonatal health research.

Product overview

NMH Foundation operates as a charitable organization supporting The National Maternity Hospital at Holles Street, Dublin. Rather than offering a technology product, the foundation provides a portfolio of fundraising services and programs including direct donations, monthly giving through the Pitter Patter Club, planned giving (Leave A Legacy), tax relief assistance via CHY forms, and various event-based fundraising tools such as cycle challenges, golf classics, and virtual events. Corporate partnerships and birthday/active fundraising campaigns round out the offering, all focused on advancing maternal and neonatal health through voluntary contributions.

Differentiator

Problem solved

Functional benefit

Brands

• Pitter Patter Club: A monthly giving club where donors contribute regular amounts (€5-€30/month) to support mothers and babies at The National Maternity Hospital.

Products and services

• Donations
• Monthly Donation (Pitter Patter Club)
• Leave A Legacy
• Tax Back Good Form (CHY Enduring Certificate)
• Affirmation Card Donation
• Fundraising Events
• Birthday Fundraiser
• Active Challenge
• Virtual Events
• Mini Marathon
• Corporate Partners Program

Quantifiable outcome

• €500,000 targeted annual funding across three areas: equipment (€150K), bereaved parent support (€100K), and research (€250K)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Photogenic PhotographersminorGTM or Marketing Partner · 1 January 2014Partner since 2014 through 'New Baby Portrait' sessions. Photographers donate portrait session proceeds to NMH Foundation, providing ongoing revenue stream and brand association with newborn care.
• Kirby Group EngineeringcoreGTM or Marketing PartnerCharity partner for the Kirby Way Series, undertaking 50km and 100km cycles and 10km run challenges. Employees participate in fundraising events to support the NMH Foundation. Part of annual corporate charity partnership program.
• Flutter Dublin (Flutter Entertainment Inc)coreGTM or Marketing PartnerCharity partner focused on supporting cutting-edge research, fostering innovation, and developing new treatments for premature infants. Flutter employees undertake various fundraising activities including staff quizzes, ice bath challenges, and sports days.
• 3feminorGTM or Marketing PartnerReleased special edition coffee bags with proceeds donated to NMH Foundation. Design created by Lily Nager with funds accelerating research for women and babies.
• BepanthenminorGTM or Marketing PartnerDonated 10 cents to NMH Foundation from every promotional pack sold. Partnership supports World Prematurity Day activities and general maternal/neonatal care funding.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/helpinghollesst
• Facebookfacebook.com/helpinghollesstreet
• Instagraminstagram.com/helping_holles_street
• LinkedInlinkedin.com/company/nmh-foundation

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NMH Foundation