Effectiva
Effectiva is a founder-led Israeli consultancy, established in 2009 by Gila Gideon, that delivers organizational consulting, management advisory, training, and courses focused on social media strategy, LinkedIn optimization, personal branding, and recruitment for Israeli organizations, HR professionals, and individual job-seekers.
- Company typePrivate
- Founded2009
- HeadquartersRamat Gan, Israel
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Effectiva does
Effectiva is an Israeli organizational consulting and training practice founded in 2009 by Gila Gideon and based in Ramat Gan. The company delivers advisory, training, lecture, and course services focused on the intersection of organizational development and social media strategy, with particular depth in LinkedIn optimization, personal branding, recruitment consulting, and digital workspace adaptation. Its primary customer segments are Israeli organizations (organizational development and employee growth in the digital work environment), HR professionals (recruitment strategy and employer branding), professionals seeking personal branding, and individual job-seekers.
The service portfolio is unified and human-delivered rather than productized: organizational consulting, manager advisory, organizational training, lectures, and courses. No software products, apps, APIs, or proprietary technology platforms are disclosed. Distribution is content-led, relying on a Hebrew-language blog ("Managers in a New World"), an email newsletter, and active social media presence on LinkedIn, Facebook, Pinterest, and Twitter to drive top-of-funnel demand, with mid-funnel conversion via direct training sessions, corporate lectures, and structured courses. There is no evidence of public listings, external funding, subsidiaries, or partnerships.
Commercially, Effectiva operates as a founder-owned solo proprietorship with a disclosed headcount band of 1-10 employees and no publicly disclosed pricing. The legal name is "Effectiva (Gila Gideon)" and the company is domiciled in Israel with operations limited to the regional Israeli market. The absence of disclosed revenue, customers, or pricing limits external assessment of scale, and the practice is heavily dependent on the continued active engagement of the founder.
Effectiva firmographics
Firmographics- Name
- Effectiva
- Legal name
- Effectiva (Gila Gideon)
- Website
- https://effectiva.co.il
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Effectiva is a founder-led Israeli consultancy, established in 2009 by Gila Gideon, that delivers organizational consulting, management advisory, training, and courses focused on social media strategy, LinkedIn optimization, personal branding, and recruitment for Israeli organizations, HR professionals, and individual job-seekers.
- Ownership category
- akta.pro rank
Effectiva industry classification
Industry- Product category
- Management Consulting
- NAICS
- Marketing Consulting Services (541613), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Strategy & Campaign Management (MPAAAHAA)
- akta.pro secondary industry
- Activation/Experiential Creative Agencies (MPAAAAAO)
Keywords
Where Effectiva is headquartered
LocationHeadquarters
- HQ city
- Ramat Gan
- HQ country
- Israel
- HQ region
- Middle East
Markets served
Effectiva business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Distribution channels3 records
Marketing channels6 records
Effectiva product offering
Product offeringCore offering
Effectiva is an Israeli organizational consulting and training firm that provides advisory and accompaniment services to managers and organizations navigating the digital workspace. It delivers organizational consulting, manager advisory, corporate training, lectures and courses, with particular specialization in LinkedIn optimization, personal branding, social media strategy, and recruitment consulting. Services are delivered directly by founder Gila Gideon as integrated consulting engagements primarily in Israel.
Product overview
Effectiva is a consulting and training firm, not a software product company. It offers a unified portfolio of professional services including organizational consulting, executive advisory, organizational training, lectures, and courses. The company specializes in helping professionals and organizations navigate the digital space, with particular expertise in LinkedIn optimization, personal branding, recruitment consulting, and social media strategy. The services are delivered through Gila Gideon as the principal consultant and are offered as integrated consulting packages rather than discrete software products.
Differentiator
Problem solved
Functional benefit
Products and services
- Organizational and Manager Consulting (יעוץ ארגוני | יעוץ למנהלים) Advisory and accompaniment services for organizations, executives, and managers focused on social media leadership, digital workspace guidance, and organizational development.
- Organizational Training (הדרכות ארגוניות) Corporate training programs for organizations and employees on the digital workspace, new work environment, and social media adoption.
- Lectures and Courses (הרצאות וקורסים) Structured educational lectures and courses covering job searching on social networks, LinkedIn strategies, personal branding, content writing, and Pinterest marketing.
- Personal Branding Consulting (מיתוג אישי) Individual personal branding consulting and guidance to help professionals establish and enhance their presence on social media and digital platforms.
- LinkedIn Consulting (לינקדאין) Consulting services related to LinkedIn optimization, professional networking, lead generation, and LinkedIn-based recruitment and business development.
- Recruitment Consulting (גיוס) Recruitment and hiring consulting services including candidate sourcing, talent acquisition strategy, and social recruiting support.
Companies that use Effectiva
Customer profileSegments4 records
Ideal customer profiles4 records
Effectiva technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Effectiva partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Effectiva competitors and assessment
Company assessmentPeers
Broad incumbents
- Hootsuite: Enterprise social media management platform with associated training and education services. Comparable as a broad incumbent in the social media tooling and education space where Effectiva delivers training, though Hootsuite primarily sells SaaS while Effectiva sells consulting hours.
Emerging players
- Social Media Examiner: Online publisher and education company serving social media marketers with articles, podcasts, and training programs. Comparable because both monetize expertise about social media marketing through educational content, though Social Media Examiner is digital-publisher scale vs. Effectiva's consulting model.
- Smart Insights: Digital marketing training, templates, and advisory subscription business. Comparable as a content-and-education business that monetizes marketing expertise, overlapping with Effectiva's training and consulting offerings, though UK-based and digital-first.
- Buffer (Transparency): Social media management platform and content education publisher. Comparable because Effectiva actively recommends Buffer in its training content and operates in the overlapping social media marketing education niche, though Buffer is a software platform while Effectiva is a consultancy.
Direct peers
- Jasmin Alić (LinkedIn consultant): Solo LinkedIn and personal branding consultant serving professionals and corporate clients. Highly comparable: same single-consultant model, same target audience (job seekers, executives, HR), same service mix (profile optimization, content strategy, training).
- Dorie Clark: Consultant, author, and executive educator specializing in personal branding and professional reinvention. Comparable as a solo expert selling advisory, courses, and speaking on personal branding to professionals, directly mirroring Effectiva's personal branding and LinkedIn service lines.
- Bruce Kasanoff (social media advisor): Independent consultant specializing in LinkedIn and personal branding. Closely comparable business model: a solo practitioner selling advisory and content services to professionals and organizations on the same LinkedIn/personal-branding topics Effectiva addresses.
Regional players
- Zest.tlv (Israel social media agency): Israeli digital and social media marketing agency. Comparable as a regional peer operating in Israel in the same social media marketing and digital content space, though structured as an agency serving brands rather than a solo consultant serving individuals and managers.
Others
- PeopleResults (HR consulting): Organizational development and HR consulting firm. Comparable as an adjacent consulting peer in the organizational development and talent space, though larger and US-focused; useful as a benchmark for scale and packaging of organizational consulting services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Effectiva social profiles
Digital presenceEffectiva financial estimates
Financial estimateRevenue estimate
Valuation estimate
Effectiva leadership team
Management profileNumber of profiles
Profiles1 record
Effectiva funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Effectiva M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Effectiva
What does Effectiva do?
Effectiva is an Israeli organizational consulting and training firm that provides advisory and accompaniment services to managers and organizations navigating the digital workspace. It delivers organizational consulting, manager advisory, corporate training, lectures and courses, with particular specialization in LinkedIn optimization, personal branding, social media strategy, and recruitment consulting. Services are delivered directly by founder Gila Gideon as integrated consulting engagements primarily in Israel.
Is Effectiva a public or private company?
Effectiva is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Effectiva founded?
Effectiva was founded in 2009. It employs 1 to 10 people.
Where is Effectiva based?
Effectiva is headquartered in Ramat Gan, Israel, in the Middle East region.
Who are Effectiva's main competitors?
Mark Schaefer is listed as a peer. Hootsuite is listed as a broad incumbent. Emerging players are Social Media Examiner, Smart Insights and Buffer (Transparency). Direct peers are Jasmin Alić (LinkedIn consultant), Dorie Clark and Bruce Kasanoff (social media advisor). Zest.tlv (Israel social media agency) is listed as a regional player. PeopleResults (HR consulting) is listed as an others.
Does Effectiva have an API?
No public API is recorded for Effectiva.
What industry is Effectiva in?
Effectiva's product category is Management Consulting. Its primary akta.pro industry code is MPAAAHAA, Influencer Strategy & Campaign Management, with a secondary code of MPAAAAAO, Activation/Experiential Creative Agencies. Its NAICS code is 541613 and its SIC code is 8742.