K-Dash Second

What K-Dash Second does

K-Dash Second Co., Ltd. (株式会社ケーダッシュセカンド) is a privately held Japanese sports management company founded on July 16, 1980, with registered capital of 95,000,000 JPY and headquarters in Shinjuku, Tokyo. The company operates five integrated service lines: School Operations (sporting programs from childhood through professional level using a scientific data-analysis approach), Sports Team Operations (managing amateur youth teams and the Ibaraki Astro Planets professional baseball team in the Route Inn BC League), Athlete Apartment Management (nutrition-supported housing at the エルスタンザ世田谷千歳 facility for female athletes aged 18-25), Sports Management (agent contracts, sponsorship acquisition, media appearances, and second-career support for professional athletes), and Sports Promotion (events and media to raise visibility of sports and athletes). Sub-brands include the Asuban athlete accompaniment support project (providing 600,000 JPY/year per athlete to 42+ young athletes), the K-Dash Second Challenge Cup in Ibaraki (a JGTO-sanctioned men's professional golf tournament with a 20 million JPY prize pool), Sports Zero (multi-sport facility in Koenji), and NEXT BASE ATHLETES LAB (sports science R&D center for motion analysis and performance feedback).

The business model combines multiple revenue streams: athlete management and agency fees, sports facility operations including batting centers and golf simulation, team operations including ticketing and regional sponsorship, event hosting and sponsorship revenue (notably as an official sponsor of the 2026 WBC Tokyo Pool), rental income from athlete housing at 62,100-74,100 JPY per month per unit, and equity returns from capital deployment (lead investor in the 300 million JPY funding round for SFIDA/Imio). The company has expanded through inorganic growth, acquiring WIN AGENT (100%, February 2023), Plus-Class Sports Incubation (51%, February 2024), Athlete Food Meister (100%, March 2024), and the management contract for Ibaraki Astro Planets (December 2024), while consolidating group operations at a new Shinjuku First West 7F headquarters in November 2024. Customer concentration is broadly distributed across individual athletes, youth teams, enterprise sponsors, and consumer facility users, with no disclosed venture or private equity backing.

Name

K-Dash Second

Legal name

株式会社ケーダッシュセカンド

Website

https://kd2nd.co.jp

Company type

Private

Founded year

1980

Operating status

Operating

Short description

K-Dash Second is a privately held Tokyo-based sports management company operating school programs, athlete housing, team management (including the Ibaraki Astro Planets baseball team), agent services, and the Asuban youth athlete support project across Japan.

Ownership category

akta.pro rank

Product category

Sports Management Services

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Interscholastic Athletics (Varsity/JV Teams) (EDAJAJAA)

Keywords

• Sports management services
• Athlete support programs
• Sports facility operations
• Youth athlete development
• Professional sports teams

Headquarters

HQ city

Shinjuku

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Athlete Management / Sports Management Services: Agent contracts with professional and amateur athletes (skateboarders, golfers, etc.) providing sponsorship acquisition, media appearances, and career management. Revenue from athlete representation and management fees.
2. Sports Facility Operations: Operation of comprehensive sports facilities (batting centers, multi-purpose fields, golf simulation) and athlete apartments (rental income from dedicated athlete housing).
3. Sports Team Operations: Professional baseball independent league team (茨風アストロプラネッツ) management; youth baseball team (東海中央ボーイズ) operations; revenue from event ticketing, regional sponsorship, and team management.
4. Event Hosting and Sponsorship: Organizing and sponsoring golf challenge tournaments (賞金総額2,000万円), youth sports events, and sports promotion activities; revenue from event sponsorships and media partnerships.
5. Investment Returns / Equity stakes: Lead investor in SFIDA brand (株式会社イミオ); returns from equity investments in sports-related businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

K-Dash Second is a Japanese sports management company that supports athletes from elementary school through professional careers via five core service lines: school operations, sports team operations, athlete apartment management, sports management (agent contracts and sponsorship acquisition), and sports promotion. The company runs the Asuban (アスバン) athlete support program providing 600,000 JPY per athlete per year in grants, operates the Sports Zero and NEXT BASE ATHLETES LAB sports science facilities, manages the Ibaraki Astro Planets professional baseball team, and hosts the JGTO-recognized K-Dash Second Challenge Cup golf tournament.

Product overview

K-Dash Second is a comprehensive sports management company operating as a multi-product platform with five core service lines: School Operations (sporting programs from children to professional athletes using scientific data analysis), Sports Team Operations (managing amateur and professional teams including Ibaraki Astro Planets baseball team), Athlete Apartment Management (housing with nutrition and training support), Sports Management (agent contracts and athlete career support), and Sports Promotion (events and media). The company also operates several sub-branded offerings including the Asuban Project (athlete support program providing ¥600,000/year to young athletes), the K-Dash Second Challenge Cup in Ibaraki (JGTO-recognized golf tournament), Sports Zero (comprehensive sports facility), Athletes Lab (sports science R&D center), a radio program, and a YouTube channel. The products are integrated through the company's shared vision of supporting athletes from youth through professional careers.

Differentiator

Problem solved

Functional benefit

Brands

• アスバン (Asuban): Athlete accompaniment-type support project for young athletes aged junior high to under 25, providing 600,000 yen annual activity support per athlete
• ケーダッシュセカンドチャレンジカップ in 茨城
• スポーツゼロ (Sports Zero)
• NEXT BASE ATHLETES LAB

Products and services

• Asuban Project (アスバンプロジェクト) Athlete accompaniment support program that grants 600,000 JPY per year per athlete (paid 50,000 JPY monthly contingent on activity report submission) to young individual sport athletes from junior high school through age 25, with no repayment obligation; includes career planning and second-career assistance. Support duration limits vary by life stage (middle school 5 years, high school 4 years, university 3 years, working adult 3 years).
• Sports Management (スポーツマネジメント) Sports management services including agent contracts with professional and amateur athletes, sponsorship acquisition, media appearance coordination, and second-career support for athletes across skateboarding, golf, baseball, and other sports.
• School Operations (スクール運営) Sports programs from childhood to professional athlete level providing stage-appropriate curricula with a scientific approach and data analysis, supporting all sports and ages.
• Sports Team Operations (スポーツチーム運営) Management and operation of amateur and professional sports teams focused on building healthy organizations without burden on players, parents, or staff; includes the Ibaraki Astro Planets professional baseball team (Route Inn BC League).
• Athlete Apartment Management (アスリートマンション運営) Apartment management for athletes featuring training spaces, professional nutritionist-designed meals (breakfast and dinner), and communication spaces for multi-sport athlete interaction; female-only residents aged 18-25 at the エルスタンザ世田谷千歳 facility in Setagaya, Tokyo.
• Sports Promotion (スポーツ振興／環境整備) Sports promotion services including event hosting, media presence, and SNS marketing to increase visibility of sports and athletes, supporting both major and minor sports.
• Sports Zero (スポーツゼロ) Comprehensive sports facility in Koenji, Tokyo offering batting center, multi-purpose fields, golf simulation, and high-oxygen rooms for athletes and the general public from children to adults.
• NEXT BASE ATHLETES LAB (ATHLETES LAB) Sports science R&D center providing world-class physical assessment, motion analysis, and performance improvement recommendations for athletes from top-level to children, operated by specialist analysts.
• K-Dash Second Challenge Cup in Ibaraki (ケーダッシュセカンドチャレンジカップin茨城) Men's professional golf challenge tour tournament co-hosted with the Japan Golf Tour Organization (JGTO), with prize money of 20,000,000 JPY; serves as regional sports activation and brand visibility driver.
• Ibaraki Astro Planets (茨城アストロプラネッツ) Professional baseball independent league team operating in Ibaraki Prefecture (Route Inn BC League); management transferred from Ibaraki Kenmin Team Co., Ltd. to K-Dash Second in December 2024.

Quantifiable outcome

• 42 athletes supported through Asu-Ban program; 300+ total athletes across all programs
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• 一般財団法人 国際ビジネスコミュニケーション協会 (IIBC)coreStrategic or Co-development Partner · 20 October 2025IIBC provides English language support to Asu-Ban project athletes — offering TOEIC Bridge test opportunities and learning materials. This collaboration supports Asu-Ban athletes in developing English skills for international competition.
• 一般法人日本高尔夫ツアー机构 (JGTO)coreStrategic or Co-development Partner · 10 September 2025Co-host of the K-Dash Second Challenge Cup in Ibaraki; official sanctioning body providing tournament recognition and JGTO official status for the professional golf challenge tournament.
• サザンヤードカントリークラブminorOthers · 19 March 2025Golf course venue partner for the inaugural K-Dash Second Challenge Cup in Ibaraki (September 2025). Provided tournament venue and support services.
• 株式会社茨城県民球団coreStrategic or Co-development Partner · 2 December 2024K-Dash Second took over management and operations of the Ibaraki Astro Planets professional baseball team (Route Inn BC League) from Ibaraki Kenmin Ballpark Co., Ltd. Also signed a Friendly Town Agreement with Kasama City for regional activation.
• 笠間市minorStrategic or Co-development Partner · 2 December 2024Kasama City and K-Dash Second signed a Friendly Town Agreement to leverage resources for mutual cooperation in sports-driven regional promotion, youth development, and citizen health.
• 株式会社 Athlete Food MeistercoreStrategic or Co-development Partner · 1 March 2024Fully acquired to support athlete nutrition — issues the Athlete Food Meister private certification, provides nutrition education, and supplies nutrition-related information to athletes. Directly supports the athlete apartment meal program.
• プラスクラス・スポーツ・インキュベーション株式会社minorStrategic or Co-development Partner · 19 February 2024K-Dash Second acquired 51% of Plus-Class Sports Incubation's shares in a February 2024 capital increase, making it a consolidated subsidiary. Provides sports team consulting, marketing, and creative support services.
• 株式会社 WIN AGENTminorStrategic or Co-development Partner · 27 February 2023K-Dash Second acquired 100% of WIN AGENT shares in February 2023, making it a fully-owned subsidiary to collaborate on sports industry development.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Wasserman: Global sports marketing and talent management agency representing athletes across major sports with services including sponsorship, events, and brand consulting. Directly comparable business model to K-Dash Second's athlete representation and sports promotion services.
• Creative Artists Agency (CAA): Global talent and sports agency with major sports division representing elite athletes and producing sports media content. Comparable as the largest-scale integrated athlete management and media platform operating in adjacent categories to K-Dash Second.
• IMG (Endeavor): Global sports and entertainment management powerhouse representing elite athletes and operating events, media, and licensing businesses. Represents the scaled, multi-vertical version of K-Dash Second's athlete management and event business.
• Octagon: Global sports marketing agency providing athlete representation, event management, and sponsorship consulting for brands and rights holders. Comparable in athlete management and event IP development to K-Dash Second's Challenge Cup and agent contract operations.

Others

• SFIDA / Imio Co., Ltd. Japanese football brand (soccer balls, footwear, apparel) and National High School Football Championship partner. Comparable to K-Dash Second as a Japanese sports ecosystem company; K-Dash Second is also the lead investor in Imio's 300M JPY fundraising round (April 2025).

Direct peers

• Humming Bird Inc. Japanese athlete management agency representing professional athletes across multiple sports (including skateboarding, baseball, and golf). Directly comparable to K-Dash Second's sports management/agent contract business and individual athlete support model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/k2nd.sp/?hl=ja

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about K-Dash Second