DET Beverages

What DET Beverages does

DET Beverages is a privately held, for-profit wholesale beverage distribution company headquartered at 301 Great Circle Rd, Nashville, Tennessee, operating as a wholly-owned subsidiary of Reyes Beverage Group since 2022. The company does not manufacture beverages; it distributes an extensive portfolio of third-party brands spanning beer (Miller Lite, Modelo, Pacifico), spirits (Clase Azul, Barmen Bourbon), ready-to-drink cocktails and hard seltzers (White Claw, VMC, Surfside, Marble Fox), and non-alcoholic beverages (Fiji), offering more than 1,295 SKUs to retail accounts across western and middle Tennessee. DET sells and distributes over 9.9 million cases annually to 5,480+ retail accounts using a fleet of 85+ trucks operating from three facilities totaling 372,875+ square feet in Nashville and Jackson.

Revenue is generated through wholesale beverage distribution on a transaction-fee basis, with the company earning the spread between supplier acquisition costs and retail account pricing. Pricing is not publicly disclosed and is likely quote-based, varying by product mix, volume, and customer relationship. The go-to-market is direct-to-retail via the owned delivery fleet, with customer segments horizontally diversified across multiple retail account types rather than concentrated in any single vertical. Distribution channels include direct retail delivery, an online ordering portal (sipmarket.com), a website-based brand finder tool, supplier portal access, and a centralized customer service contact line via the parent group.

The company employs 305+ full-time employees and was recognized as a Certified Great Place to Work in 2026. There are no disclosed proprietary technology platforms, AI/ML capabilities, or independent funding rounds; investment activity at the DET Beverages entity level is governed by its parent conglomerate, Reyes Holdings, and benefits from parent-level scale, supplier relationships, and operational expertise.

Name

DET Beverages

Legal name

DET Beverages

Website

https://detbeverages.com

Company type

Private

Operating status

Operating

Short description

DET Beverages is a Tennessee-based wholesale beverage distributor, wholly owned by Reyes Beverage Group, distributing 9.9 million+ cases annually across 1,295+ SKUs to 5,480+ retail accounts in western and middle Tennessee via an 85+-truck fleet.

Ownership category

akta.pro rank

Product category

Beverage Distribution

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

akta.pro secondary industries

Beverage Wholesale Distribution (Non-Alcoholic) (CRAOAAAH), Beverage & Alcohol Distribution Centers (TLALAEAK)

Keywords

• Beverage distribution
• Beer distribution
• Wholesale beverage supply
• Spirits distribution
• Ready-to-drink cocktails

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Beverage Distribution: DET Beverages generates revenue through the distribution and sale of beer, spirits, non-alcoholic beverages, ready-to-drink cocktails and more to retail accounts. They distribute over 9.9 million cases annually across 1,295+ SKUs to 5,480+ retail customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

DET Beverages sells and distributes over 9.9 million cases of beer, spirits, non-alcoholic beverages, ready-to-drink cocktails and more across 1,295+ SKUs to 5,480+ retail accounts annually throughout western and middle Tennessee. Distribution is executed using a fleet of 85+ trucks operating from three facilities totaling 372,875+ square feet in Nashville and Jackson, Tennessee. The company is a wholly-owned subsidiary of Reyes Beverage Group and operates as a regional beer and beverage wholesaler.

Product overview

DET Beverages operates as a beverage distribution company that does not manufacture its own products. Rather, the company serves as a distributor for an extensive portfolio of third-party beverage brands spanning beer (Miller Lite, Modelo, Pacifico), spirits (Clase Azul, Barmen Bourbon), ready-to-drink cocktails and hard seltzers (White Claw, VMC, Surfside), and non-alcoholic beverages (Fiji). The company offers over 1,295 SKUs to 5,480+ retail accounts across western and middle Tennessee, distributing approximately 9.9 million cases annually. Their distribution infrastructure includes 85+ trucks operating from 3 facilities in Nashville and Jackson, Tennessee, enabling them to connect customers, consumers, and brands every day.

Differentiator

Problem solved

Functional benefit

Products and services

• Miller Lite (Distributed Brand) Light beer brand distributed by DET Beverages to retail accounts across western and middle Tennessee as part of its beer portfolio.
• Modelo (Distributed Brand) Mexican beer brand featuring Modelo Especial and Modelo Negra varieties, distributed by DET Beverages to retail accounts in Tennessee.
• Pacifico (Distributed Brand) Mexican beer brand known for its crisp taste and signature clear bottles, distributed by DET Beverages to Tennessee retail accounts.
• White Claw (Distributed Brand) Hard seltzer brand offering fruit-flavored alcoholic beverages, distributed by DET Beverages to Tennessee retail accounts.
• VMC (Distributed Brand) Canned cocktail brand offering ready-to-drink cocktail options, distributed by DET Beverages to Tennessee retail accounts.
• Fiji (Distributed Brand) Premium bottled water brand distributed by DET Beverages to Tennessee retail accounts as part of its non-alcoholic beverage offerings.
• Clase Azul (Distributed Brand) Premium tequila brand distributed by DET Beverages to Tennessee retail accounts as part of its spirits portfolio.
• Barmen Bourbon (Distributed Brand) Bourbon whiskey brand distributed by DET Beverages to Tennessee retail accounts as part of its spirits portfolio.
• Surfside (Distributed Brand) Canned cocktail brand offering ready-to-drink alcoholic beverages, distributed by DET Beverages to Tennessee retail accounts.
• Marble Fox (Distributed Brand) Beverage brand distributed by DET Beverages to Tennessee retail accounts as part of its overall portfolio.

Quantifiable outcome

• 9.9M+ cases delivered annually to 5,480+ retail accounts
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Reyes Beverage GroupcoreOthers · 1 January 2022DET Beverages joined Reyes Beverage Group in 2022 as part of the Reyes Holdings family of companies. Reyes Beverage Group is one of the largest beer distributors in the United States. This acquisition integrated DET Beverages into a major national distribution network.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Southern Glazer's Wine and Spirits: The largest beverage alcohol distributor in the U.S., operating across multiple states. Comparable to DET as a direct competitor in Tennessee wholesale beverage distribution, but with national scale and a broader wine and spirits portfolio.
• Republic National Distributing Company (RNDC): A top-tier U.S. beverage alcohol wholesaler with operations in dozens of states. Comparable to DET as a competing beer/wine/spirits distributor, but with significantly broader geographic reach and a national supplier portfolio.
• Breakthru Beverage Group: A large multi-state beverage alcohol distributor with a comparable mix of beer, wine, and spirits. Direct competitive overlap with DET in select U.S. markets and similar supplier relationships.

Direct peers

• Hand Family Companies: A Texas-based beverage distributor also under the Reyes Beverage Group umbrella. Closely comparable to DET as a fellow Reyes Holdings subsidiary operating the same distribution playbook in a different geography.
• Ben E. Keith Company: Regional beverage distributor operating across multiple U.S. states with a comparable mix of beer, spirits, and non-alcoholic beverages to retail accounts. Closely mirrors DET's business model and supplier portfolio structure.
• Crescent Crown Distributing: A Reyes Beverage Group affiliated distributor operating across multiple U.S. states. Directly comparable to DET as a fellow Reyes subsidiary with overlapping supplier relationships and operating model.
• Standard Beverage: A Las Vegas-based beverage distributor with a comparable beer/spirits portfolio. Similar in scale and operational model to DET as a regional full-service beverage wholesaler serving retail accounts.
• Eagle Rock Distributing Company: An Anheuser-Busch affiliated beverage distributor operating across several Southeast U.S. markets. Comparable to DET as a regional beer and beverage wholesaler serving retail accounts via direct truck delivery.
• Admiral Beverage: A regional beverage wholesaler operating in the Western U.S. with a similar beer, energy, and non-alcoholic portfolio. Comparable to DET in business model as a route-based distributor to retail accounts.

Regional players

• Columbia Distributing: A large Pacific Northwest beverage wholesaler with a similar beer/spirits/RTD portfolio. Comparable to DET in business model and supplier mix but operating in a different geographic territory (Oregon, Washington, California).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reyes-beverage-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DET Beverages