Better World Campaign
Better World Campaign is a Washington, D.C.-based 501(c)(4) advocacy nonprofit within the UN Foundation that campaigns for sustained U.S. funding of and engagement with the United Nations, serving U.S. federal policymakers and the American public.
- Company typePrivate
- Founded1999
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Better World Campaign does
Better World Campaign (BWC) is a 501(c)(4) social welfare and policy advocacy organization founded in 1999 and headquartered at 1750 Pennsylvania Avenue NW, Suite 300, Washington, D.C. The organization is a campaign within the United Nations Foundation family, originally established with a $1 billion gift from philanthropist Ted Turner, and partners as a sister campaign with the United Nations Association of the USA (UNA-USA). Its operational scope spans 1-10 employees under President Peter Yeo, who also serves as Senior Vice President of the UN Foundation, with a named leadership team covering communications, global health advocacy, humanitarian affairs, peace and security policy, and content strategy.
BWC's functional mandate is to advocate for sustained U.S. engagement with and funding of the United Nations across peace and security, humanitarian assistance, global health, and reform. The organization does not sell products or services; its deliverables are informational and advocacy resources hosted on betterworldcampaign.org. These include the 'UN, Explained' educational section covering UN value, budget, reform, peacekeeping, and system topics; a news and perspective blog with expert analysis; a Budget Season Tracker visualizing the four-step U.S. federal appropriations process for UN funding; a UN for US State Contract Tracker mapping UN procurement dollars to U.S. states; a UN FAQ database; and a UN80 Reform Tracker monitoring the UN's organizational realignment. There is no proprietary technology stack, no API, no mobile application, and no AI/ML capability disclosed.
BWC's business model is grant- and donation-funded through the UN Foundation ecosystem. There is no pricing model, no commercial revenue, and no disclosed annual budget. The go-to-market is a hybrid of direct government engagement (advocacy with Congressional members and Administration officials) and grassroots public education via a multi-channel digital presence (Twitter/X, Facebook, Instagram, LinkedIn, YouTube, monthly newsletter, and earned media). Its 'customers' in the advocacy sense are U.S. federal policymakers and the American public; its primary value proposition is providing policy analysis, budget advocacy, and public education that connects U.S. interests to UN engagement.
Better World Campaign firmographics
Firmographics- Name
- Better World Campaign
- Legal name
- Better World Campaign
- Website
- https://betterworldcampaign.org
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Better World Campaign is a Washington, D.C.-based 501(c)(4) advocacy nonprofit within the UN Foundation that campaigns for sustained U.S. funding of and engagement with the United Nations, serving U.S. federal policymakers and the American public.
- Ownership category
- akta.pro rank
Better World Campaign industry classification
Industry- Product category
- Policy Advocacy
- NAICS
- Social Advocacy Organizations (8133), Political Organizations (813940)
- SIC
- International Affairs (9721)
- akta.pro primary industry
- Development Cooperation & Foreign Aid Administration (BPAIAIAG)
- akta.pro secondary industries
- United Nations System & Specialized Agencies (BPADAAAA), Economic Growth, Trade & Private Sector Development Programs (BPADABAF)
Keywords
Where Better World Campaign is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Better World Campaign business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Foundation Grants and Donations: As a nonprofit organization and part of the UN Foundation, Better World Campaign is funded through grants and charitable contributions from foundations, corporations, and individuals who support international engagement and UN advocacy.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Better World Campaign product offering
Product offeringCore offering
Better World Campaign is a nonprofit advocacy organization that engages directly with U.S. federal policymakers, members of Congress, and the Administration to advocate for sustained U.S. funding and engagement with the United Nations. It also educates the American public on the value of the U.S.-UN relationship across peacekeeping, humanitarian assistance, global health, and reform. The organization operates as a campaign under the United Nations Foundation umbrella.
Product overview
Better World Campaign is a policy advocacy organization (not a technology product company) that operates an informational website providing educational resources about the U.S.-UN relationship. The organization offers a collection of informational resources including the 'UN, Explained' educational section covering UN value, budget, reform, peacekeeping and system topics; a News and Perspective blog with articles on current US-UN issues; a Budget Season Tracker showing the congressional appropriations process for UN funding; a UN for US State Contract Tracker displaying UN procurement data by U.S. state; a comprehensive UN FAQ database; and a UN80 Reform Tracker monitoring organizational reform progress. These are informational/advocacy resources, not software products or platforms.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- In 2024, $2.13 billion in UN contracts went to U.S. businesses, demonstrating economic benefit of U.S.-UN engagement
- +1 more outcomes
Companies that use Better World Campaign
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Better World Campaign technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Better World Campaign partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- UN FoundationcoreThe UN Foundation is the parent organization of the Better World Campaign. Founded with a historic $1 billion gift from philanthropist Ted Turner, the UN Foundation partners with BWC and sister campaigns to advocate for strong U.S.-UN engagement and support the UN's lifesaving work.
- United Nations Association of the USA (UNA-USA)coreBWC partners with UNA-USA as a sister campaign, working together with advocates nationwide to tell stories of the UN's impact around the world and in the United States. The two organizations jointly refresh resources on America's essential relationship with the United Nations.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Better World Campaign competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Better World Campaign social profiles
Digital presenceBetter World Campaign financial estimates
Financial estimateRevenue estimate
Valuation estimate
Better World Campaign leadership team
Management profileNumber of profiles
Profiles9 records
Better World Campaign funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Better World Campaign M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Better World Campaign
What does Better World Campaign do?
Better World Campaign is a nonprofit advocacy organization that engages directly with U.S. federal policymakers, members of Congress, and the Administration to advocate for sustained U.S. funding and engagement with the United Nations. It also educates the American public on the value of the U.S.-UN relationship across peacekeeping, humanitarian assistance, global health, and reform. The organization operates as a campaign under the United Nations Foundation umbrella.
Is Better World Campaign a public or private company?
Better World Campaign is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Better World Campaign founded?
Better World Campaign was founded in 1999. It employs 1 to 10 people.
Where is Better World Campaign based?
Better World Campaign is headquartered in Washington, United States, in the North America region.
How does Better World Campaign make money?
One revenue line is on record: foundation Grants and Donations.
Does Better World Campaign have an API?
No public API is recorded for Better World Campaign.
What industry is Better World Campaign in?
Better World Campaign's product category is Policy Advocacy. Its primary akta.pro industry code is BPAIAIAG, Development Cooperation & Foreign Aid Administration, with a secondary code of BPADAAAA, United Nations System & Specialized Agencies. Its NAICS code is 8133 and its SIC code is 9721.