Brothers Beer

What Brothers Beer does

Brothers Beer is a privately held Auckland, New Zealand craft brewery operating as Kasber Limited T/A Brothers Beer. The business was started by Andy and Ant, who opened a retail store and Beer Tasting Lounge at City Works Depot in 2012, and later expanded to the Mt Eden Juke Joint site in 2015. It serves legal-drinking-age consumers, local community visitors, event and function customers, and hospitality stockists including restaurants, cafés, bars, and bottle shops across New Zealand.

Its core offering is craft beer, including a core range and seasonal releases, complemented by the Strange Brothers cider line. The company also sells merchandise and vouchers, runs a Mt Eden taproom with Southern-style BBQ, offers brewery tours, and hosts private functions. The underlying operating technology is traditional craft brewing in a production brewery located in an old leatherworking factory, supported commercially by an e-commerce website rather than proprietary software, AI, or platform infrastructure.

Brothers Beer monetizes through multiple transaction-based channels: direct online sales of beer, cider, merchandise, and vouchers; on-premise taproom and BBQ sales; wholesale distribution to hospitality businesses; brewery tours; and function or event bookings. Pricing is unit-based and pay-as-you-go, with online product prices stated in New Zealand dollars inclusive of GST and courier costs added separately. The go-to-market model combines direct-to-consumer e-commerce, a physical hospitality venue, wholesale distribution, and recurring community events such as quiz nights, happy hours, and locals lunch promotions.

Name

Brothers Beer

Legal name

Kasber Limited

Website

https://brothersbeer.co.nz

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Brothers Beer is an Auckland-based craft brewery and hospitality business selling beer, cider, merchandise, taproom food and events to adult consumers, private groups, and hospitality stockists across New Zealand via online, venue, and wholesale channels.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (31212), Beer and Ale Merchant Wholesalers (424810), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Regional & National Breweries (THAFALAD)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft beer brewing
• Craft brewery production
• Taproom hospitality
• Wholesale beer distribution
• Cider production

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Online sales of craft beer, merchandise, and gift vouchers through the company website. Customers must be 18+ and legally entitled to purchase alcohol. Orders dispatched within 1-2 business days with courier delivery throughout New Zealand.
2. Tap Room Sales: On-site sales at the Mt. Eden tap room featuring craft beer, authentic American BBQ food, and event bookings including quiz nights, functions, and private events.
3. Wholesale Distribution: Wholesale distribution of Brothers Beer products to restaurants, cafes, bars, and bottle shops all over New Zealand. Stockists can contact [email protected] to join the distribution network.
4. Merchandise Sales: Online sales of Brothers Beer branded merchandise including clothing, accessories, and souvenirs through the merchandise collection.
5. Function and Event Bookings: Revenue from private event bookings and function packages including catering and drink packages for celebrations and parties.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Brothers Beer brews and sells a growing core range of craft beers and seasonal releases, alongside its Strange Brothers cider, using traditional brewing methods and New Zealand ingredients. The product is delivered to market through three integrated channels: a direct-to-consumer e-commerce shop shipping nationwide, a multi-purpose tap room (Juke Joint) in Mt. Eden where beer is paired with authentic American BBQ, and wholesale supply to restaurants, cafes, bars and bottle shops across New Zealand, with additional offerings in brewery tours, functions and branded merchandise.

Product overview

Brothers Beer operates as an Auckland-based craft brewery with a unified product portfolio centered on its core beer range, complemented by the Strange Brothers cider sub-brand. The business operates a dual-channel model combining direct-to-consumer e-commerce (online shop with delivery) and on-premises hospitality (Tap Room/Juke Joint featuring a BBQ smokehouse). Additional revenue streams include branded merchandise, brewery tours, and function/event hosting services. The offering is built on a single Shopify e-commerce platform rather than a modular software architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Strange Brothers: Cider brand sold alongside Brothers Beer craft beer range

Products and services

• Brothers Beer (Core Range and Seasonal Releases) Flagship product line consisting of a growing core range of Brothers Beer craft beers plus unique seasonal releases, brewed with New Zealand ingredients using traditional methods and sold through the online shop, the Mt Eden tap room, and wholesale stockists nationwide.
• Strange Brothers Cider Distinct cider sub-brand sold alongside the Brothers Beer craft beer range, offering a non-beer alternative for tap room guests, online shoppers and wholesale stockists.
• Brothers Beer Merchandise and Gift Vouchers Branded merchandise collection (clothing, accessories, souvenirs) and gift vouchers sold online through brothersbeer.co.nz for gifting, souvenirs and personal use.
• Brewery Tours and Tastings Guided tours of the Brothers Beer production brewery in Mt Eden providing visitors with behind-the-scenes insight into the brewing process, paired with tasting experiences.
• Functions and Event Hosting Private function and event hosting service at Brothers Beer's Mt Eden venue, offering flexible catering, drinks packages and event coordination for celebrations, parties and corporate bookings.
• Juke Joint Tap Room and BBQ Restaurant On-premise tap room and authentic southern-style American BBQ restaurant at the Mt Eden brewery offering craft beer service, slow-smoked meats (brisket, pulled pork), sunny courtyard seating, a kids play area and dog-friendly zones.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/brothersbeernz
• Facebookfacebook.com/BrothersBeerNZ
• LinkedInlinkedin.com/company/brothers-beer

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brothers Beer