Brothers Beer
Brothers Beer is an Auckland-based craft brewery and hospitality business selling beer, cider, merchandise, taproom food and events to adult consumers, private groups, and hospitality stockists across New Zealand via online, venue, and wholesale channels.
- Company typePrivate
- Founded2012
- HeadquartersAuckland, New Zealand
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Brothers Beer does
Brothers Beer is a privately held Auckland, New Zealand craft brewery operating as Kasber Limited T/A Brothers Beer. The business was started by Andy and Ant, who opened a retail store and Beer Tasting Lounge at City Works Depot in 2012, and later expanded to the Mt Eden Juke Joint site in 2015. It serves legal-drinking-age consumers, local community visitors, event and function customers, and hospitality stockists including restaurants, cafés, bars, and bottle shops across New Zealand.
Its core offering is craft beer, including a core range and seasonal releases, complemented by the Strange Brothers cider line. The company also sells merchandise and vouchers, runs a Mt Eden taproom with Southern-style BBQ, offers brewery tours, and hosts private functions. The underlying operating technology is traditional craft brewing in a production brewery located in an old leatherworking factory, supported commercially by an e-commerce website rather than proprietary software, AI, or platform infrastructure.
Brothers Beer monetizes through multiple transaction-based channels: direct online sales of beer, cider, merchandise, and vouchers; on-premise taproom and BBQ sales; wholesale distribution to hospitality businesses; brewery tours; and function or event bookings. Pricing is unit-based and pay-as-you-go, with online product prices stated in New Zealand dollars inclusive of GST and courier costs added separately. The go-to-market model combines direct-to-consumer e-commerce, a physical hospitality venue, wholesale distribution, and recurring community events such as quiz nights, happy hours, and locals lunch promotions.
Brothers Beer firmographics
Firmographics- Name
- Brothers Beer
- Legal name
- Kasber Limited
- Website
- https://brothersbeer.co.nz
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Brothers Beer is an Auckland-based craft brewery and hospitality business selling beer, cider, merchandise, taproom food and events to adult consumers, private groups, and hospitality stockists across New Zealand via online, venue, and wholesale channels.
- Ownership category
- akta.pro rank
Brothers Beer industry classification
Industry- Product category
- Craft Beer Brewing
- NAICS
- Breweries (31212), Beer and Ale Merchant Wholesalers (424810), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Regional & National Breweries (THAFALAD)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)
Keywords
Where Brothers Beer is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Brothers Beer business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct E-commerce Sales: Online sales of craft beer, merchandise, and gift vouchers through the company website. Customers must be 18+ and legally entitled to purchase alcohol. Orders dispatched within 1-2 business days with courier delivery throughout New Zealand.
- Tap Room Sales: On-site sales at the Mt. Eden tap room featuring craft beer, authentic American BBQ food, and event bookings including quiz nights, functions, and private events.
- Wholesale Distribution: Wholesale distribution of Brothers Beer products to restaurants, cafes, bars, and bottle shops all over New Zealand. Stockists can contact [email protected] to join the distribution network.
- Merchandise Sales: Online sales of Brothers Beer branded merchandise including clothing, accessories, and souvenirs through the merchandise collection.
- Function and Event Bookings: Revenue from private event bookings and function packages including catering and drink packages for celebrations and parties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Direct e-commerce pricing for craft beer products |
| Unit Pricing | Pay-as-you-go | Happy Hour promotional pricing |
| Unit Pricing | Pay-as-you-go | Locals Lunch promotion |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Brothers Beer product offering
Product offeringCore offering
Brothers Beer brews and sells a growing core range of craft beers and seasonal releases, alongside its Strange Brothers cider, using traditional brewing methods and New Zealand ingredients. The product is delivered to market through three integrated channels: a direct-to-consumer e-commerce shop shipping nationwide, a multi-purpose tap room (Juke Joint) in Mt. Eden where beer is paired with authentic American BBQ, and wholesale supply to restaurants, cafes, bars and bottle shops across New Zealand, with additional offerings in brewery tours, functions and branded merchandise.
Product overview
Brothers Beer operates as an Auckland-based craft brewery with a unified product portfolio centered on its core beer range, complemented by the Strange Brothers cider sub-brand. The business operates a dual-channel model combining direct-to-consumer e-commerce (online shop with delivery) and on-premises hospitality (Tap Room/Juke Joint featuring a BBQ smokehouse). Additional revenue streams include branded merchandise, brewery tours, and function/event hosting services. The offering is built on a single Shopify e-commerce platform rather than a modular software architecture.
Differentiator
Problem solved
Functional benefit
Brands
- Strange Brothers: Cider brand sold alongside Brothers Beer craft beer range
Products and services
- Brothers Beer (Core Range and Seasonal Releases) Flagship product line consisting of a growing core range of Brothers Beer craft beers plus unique seasonal releases, brewed with New Zealand ingredients using traditional methods and sold through the online shop, the Mt Eden tap room, and wholesale stockists nationwide.
- Strange Brothers Cider Distinct cider sub-brand sold alongside the Brothers Beer craft beer range, offering a non-beer alternative for tap room guests, online shoppers and wholesale stockists.
- Brothers Beer Merchandise and Gift Vouchers Branded merchandise collection (clothing, accessories, souvenirs) and gift vouchers sold online through brothersbeer.co.nz for gifting, souvenirs and personal use.
- Brewery Tours and Tastings Guided tours of the Brothers Beer production brewery in Mt Eden providing visitors with behind-the-scenes insight into the brewing process, paired with tasting experiences.
- Functions and Event Hosting Private function and event hosting service at Brothers Beer's Mt Eden venue, offering flexible catering, drinks packages and event coordination for celebrations, parties and corporate bookings.
- Juke Joint Tap Room and BBQ Restaurant On-premise tap room and authentic southern-style American BBQ restaurant at the Mt Eden brewery offering craft beer service, slow-smoked meats (brisket, pulled pork), sunny courtyard seating, a kids play area and dog-friendly zones.
Companies that use Brothers Beer
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Brothers Beer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brothers Beer partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Brothers Beer competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Brothers Beer social profiles
Digital presenceBrothers Beer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brothers Beer leadership team
Management profileNumber of profiles
Profiles2 records
Brothers Beer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brothers Beer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brothers Beer
What does Brothers Beer do?
Brothers Beer brews and sells a growing core range of craft beers and seasonal releases, alongside its Strange Brothers cider, using traditional brewing methods and New Zealand ingredients. The product is delivered to market through three integrated channels: a direct-to-consumer e-commerce shop shipping nationwide, a multi-purpose tap room (Juke Joint) in Mt. Eden where beer is paired with authentic American BBQ, and wholesale supply to restaurants, cafes, bars and bottle shops across New Zealand, with additional offerings in brewery tours, functions and branded merchandise.
Is Brothers Beer a public or private company?
Brothers Beer is a private company. It is classified as unknown and is currently operating.
When was Brothers Beer founded?
Brothers Beer was founded in 2012. It employs 51 to 100 people.
Where is Brothers Beer based?
Brothers Beer is headquartered in Auckland, New Zealand, in the Oceania region.
How does Brothers Beer make money?
Five revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are tap Room Sales, wholesale Distribution, merchandise Sales and function and Event Bookings.
Does Brothers Beer have an API?
No public API is recorded for Brothers Beer.
What industry is Brothers Beer in?
Brothers Beer's product category is Craft Beer Brewing. Its primary akta.pro industry code is THAFALAD, Regional & National Breweries, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.