Easykart

What Easykart does

Easykart is a Thailand-based private go-karting entertainment company founded in 2004 in Bangkok. It operates four physical go-kart tracks across Thailand's primary tourist destinations: an indoor facility at RCA Plaza in Bangkok, two outdoor tracks in Pattaya (Bali Hai Pier and Thepprasit, the latter opened April 2024), and an outdoor track at Chaweng Lake in Koh Samui, where it shares a multi-activity site with EasyFly (indoor skydiving) and EasySurf (flowboarding). The business serves tourists, families, corporate/MICE groups, bachelor/birthday party organizers, and competitive racing enthusiasts through a direct-to-consumer model combining walk-in traffic with online booking.

The core product spans four kart categories — Kid Kart (100-120cc, 25 km/h), Regular Kart (160cc, 40 km/h), Fast Kart (270cc, up to 70 km/h), and 2-Seater Kart (200cc, 35 km/h) — operating across tracks of 350m (beginner) to 800m (racing). Proprietary technical infrastructure includes a real-time digital lap-timing system displayed on TV monitors, a remote-controlled kart safety cutoff system that allows staff to monitor up to four simultaneous races, and full night-lighting for extended operating hours. The Koh Samui location also operates a panoramic bar and restaurant with pool and foosball tables, generating ancillary food and beverage revenue.

The revenue model is purely transactional with no recurring contracts: tickets are sold per race or in packages of 1, 3, 10, 20, or 50 races as open-time vouchers valid for three months across all four locations. Pricing varies by kart tier from ฿499 to ฿17,499, with multi-race packages bundling free branded T-shirts. Additional revenue streams include corporate event packages (Grand Prix, endurance races, team-building), food and beverage sales, and shoe rentals. The company is privately held with no disclosed institutional investors, no parent company, and founder-led ownership.

Name

Easykart

Legal name

Easykart

Website

https://easykart.net

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Easykart is a Thailand-based private go-karting entertainment operator founded in 2004, running four tracks across Bangkok, Pattaya, and Koh Samui. It serves tourists, families, corporate groups, and party events through tiered kart experiences with shared ticketing.

Ownership category

akta.pro rank

Product category

Amusement & Recreation Services

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

Keywords

• Go-kart racing
• Leisure entertainment
• Amusement services
• Corporate team building
• Outdoor recreation

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Go-Kart Race Tickets: Per-race ticket sales with packages of 1, 3, 10, 20, or 50 races. Open-time tickets valid for 3 months. Different kart categories at different price points (Kid Kart ฿499, Regular/2-Seater ฿699, Fast Kart ฿1,499). Multi-race packages include free collector T-Shirts.
2. Food and Beverage: On-site bar and restaurant with panoramic views serving soft drinks, water, fresh beers, chicken wings, French fries, nuggets, and other finger foods. Revenue from food and drink sales during racing sessions.
3. Corporate and Group Events: Organized corporate events including Grand Prix challenges, endurance races, team building, birthday parties, bachelor parties. Additional paid services include buffets, drink packages, and entertainment programs.
4. Equipment Rental: Rental of sports shoes for customers who forget to bring their own footwear. Safety equipment (helmets and racing suits) provided free with racing tickets.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Easykart operates indoor and outdoor go-kart racing tracks at four locations in Thailand, selling per-race tickets in packages of 1, 3, 10, 20, or 50 races across four kart types (Kid, Regular, 2-Seater, Fast). The company combines walk-in racing with structured Grand Prix and endurance race events, corporate team-building, and birthday/bachelor party packages, and operates on-site bars and restaurants with panoramic track views. Open-time tickets remain valid for three months at any of the four venues.

Product overview

Easykart operates a multi-location go-karting entertainment business in Thailand with 4 branches: Bangkok (RCA - indoor), Pattaya (Bali Hai Pier - outdoor), Pattaya (Thepprasit - outdoor, opened April 2024), and Koh Samui (Chaweng Lake - outdoor). The core offering is go-kart racing with 4 vehicle types (Kid Kart, Regular Kart, Fast Kart, 2-Seater Kart) designed for different age groups and skill levels. Key product components include the Live Timing System for real-time lap tracking, Grand Prix and Endurance racing events for corporate groups, Panoramic Bar & Restaurant facilities, and customized Birthday/Private Events. The company also offers Corporate & Team Building Events. Tracks range from 350m beginner tracks to 800m racing tracks, with kart engines from 100cc to 270cc. Online booking is available through their website with open-time tickets valid for 3 months.

Differentiator

Problem solved

Functional benefit

Products and services

• EasyKart Go-Kart Racing Go-kart racing tracks for individuals and groups across multiple Thailand locations, featuring real-time digital timing systems and multiple kart models for different age groups.
• Kid Kart Go-kart suitable for children aged 7-13 years with minimum height 130cm (125cm at Bangkok), 100-120cc engine, maximum speed 25 km/h, run as 1 or 10 race packages (฿499 / ฿4,399 with free T-shirt).
• Regular Kart Standard go-kart for ages 12+ with minimum height 135-140cm, 160cc engine, maximum speed 40 km/h; sold as 1, 3, 10, 20 or 50 race packages (฿699 to ฿17,499).
• Fast Kart High-performance go-kart for experienced drivers aged 15+ with minimum height 150cm, 270cc engine, maximum speed 70 km/h (55 km/h at Bangkok with 200cc engine); sold as 2, 3, 10, 20 or 50 race packages (฿1,499 to ฿17,499), minimum 2 races per booking.
• 2-Seater Kart Two-seater go-kart for one adult driver (20+) with child passenger (110cm+) or two adults, 200cc engine, maximum speed 35 km/h; sold as 1, 3, 10, 20 or 50 race packages (฿699 to ฿17,499). Available at Pattaya and Samui locations.
• Grand Prix Events Structured Grand Prix racing events featuring warm-up races, qualifying rounds and finals with trophy awards to the top 3 finishers, designed for corporate groups and parties.
• Endurance Racing Events Le Mans-style endurance racing events for up to 10 teams of 3-10 drivers each, designed to promote team cooperation and communication, targeted at corporate and group bookings.
• Corporate & Team Building Events Team building activities for corporate groups featuring go-kart racing competitions and championships, with optional buffets, drink packages, and entertainment programs at all four Thailand venues.
• Birthday & Private Events Birthday party and private event organization for groups of children or adults with customized racing activities at all Easykart Thailand venues.
• Bachelor Party Events Go-kart racing events for bachelor and bachelorette parties and pre-wedding celebrations, with optional F&B packages at Easykart Thailand venues.
• Panoramic Bar & Restaurant On-site bar and restaurant at Easykart venues offering soft drinks, water, fresh beers, chicken wings, French fries, nuggets and other finger foods, with track views, free pool tables and foosball tables.
• Equipment Rental Rental of sports shoes for customers who forget their own footwear (helmet and racing suit are provided free with racing tickets).

Quantifiable outcome

• Top 3 fastest racers each month featured on Champions board with photos
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor.

• QuickminorOthersGo-kart sponsor brand featured on Easykart's main sponsors section. Nature of partnership appears to be brand sponsorship or equipment supply.
• GoodrichminorOthersGo-kart sponsor brand featured on Easykart's main sponsors section. Nature of partnership appears to be brand sponsorship or equipment supply.
• HondaminorOthersSponsor brand featured on Easykart's main sponsors section. Nature of partnership appears to be brand sponsorship or equipment supply.
• IbisminorOthersSponsor brand featured on Easykart's main sponsors section. Nature of partnership appears to be brand sponsorship or equipment supply.
• ASAminorOthersSponsor brand featured on Easykart's main sponsors section. Nature of partnership appears to be brand sponsorship or equipment supply.
• TissotminorOthersLuxury watch brand sponsor featured on Easykart's main sponsors section. Nature of partnership appears to be brand sponsorship.
• SharkminorOthersHelmet brand sponsor featured on Easykart's main sponsors section. Nature of partnership appears to be equipment supply or brand sponsorship.
• Samui MultimediaminorOthersWebsite developer credited in footer. Created the Easykart website.

Scale indicators6 records

Recent moves10 records

Expansion highlights4 records

Broad incumbents

• TeamSport Indoor Karting: UK-based indoor go-kart chain with corporate event and group party offerings. Similar business model to Easykart combining consumer karting, corporate events, and multi-tier fleet, though operating in a different geography.
• K1 Speed: US-headquartered indoor go-kart chain operating electric karts with timing systems across multiple US and international locations. Comparable to Easykart on indoor go-kart entertainment, multi-tier fleet, and timing-driven competitive formats, but at materially larger network scale.
• Dream World Bangkok: Major Bangkok-based theme park targeting families and tourist groups. Overlaps with Easykart on the family entertainment and tourist attraction use case, though via theme park rides rather than motorsport.
• Siam Amazing Park: Large amusement and water park in Bangkok offering family entertainment attractions. Competes with Easykart for the same Thai tourist and family leisure spend, though at much larger scale and broader attraction mix.

Direct peers

• KF1 Karting Pattaya: A long-established go-kart operator in Pattaya, Thailand, directly competing with Easykart's two Pattaya branches for the same tourist, family, and corporate group market with a similar indoor/outdoor track and multi-kart offering.
• Pattaya Kart Speedway: Outdoor go-kart track in the Pattaya area offering rental karts and racing experiences to tourists and families. Directly comparable on track format, target customer, and pricing tier to Easykart's Pattaya locations.

Market position

Weaknesses1 record

Competitive moat3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/PLy_LGPfmSyhnNl9iyRylmywdcyt9aialW

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easykart