Hannover Concerts

What Hannover Concerts does

Hannover Concerts GmbH & Co. KG Betriebsgesellschaft is a Hannover-based German event promoter and venue operator that programs live concerts, comedy, theater, musicals, family entertainment, and Schlager events across 13+ genre categories. The company operates five core venues in Hannover (Capitol, Gilde Parkbühne, Swiss Life Hall, Theater am Aegi, ZAG Arena) and extends programming to more than 20 partner venues across Lower Saxony, including Braunschweig, Göttingen, Papenburg, Wolfenbüttel, and Hildesheim. Two managing directors, Nico Röger and Thassilo Gehrke, lead the privately held firm, which is a member of the federal concert industry association BDKV.

The underlying technology is a commodity web stack centered on a WordPress CMS, with Sendinblue for newsletter automation, Complianz for cookie-consent management, and Google Analytics for traffic tracking. Ticketing is delivered through the Eventim platform and HAZ/NP Tickets as authorized partners, with a dedicated accessible-ticketing service for mobility-impaired concertgoers. The website integrates the NUNAV indoor-navigation app for venue wayfinding and offers a GFV parking partnership, layering a small venue-services ecosystem on top of core event ticketing.

Revenue is generated transactionally through ticket sales on a per-event basis to individual B2C concertgoers, supplemented by media-rights and co-promotion income from partners such as NDR for Schlager programming. The go-to-market is event-driven, relying on a public event calendar, email newsletters, social-media presence, and headline-act demand to drive volume. No public revenue figures are disclosed; the company has no parent entity or external investors identified in the inputs.

Name

Hannover Concerts

Legal name

Hannover Concerts GmbH & Co. KG Betriebsgesellschaft

Website

https://hannover-concerts.de

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Hannover-based German event promoter and venue operator programming concerts, comedy, theater, and family entertainment across 13+ genres at five core venues and 20+ partner venues throughout Lower Saxony. Serves individual concertgoers through ticketing partners Eventim and HAZ/NP Tickets.

Ownership category

akta.pro rank

Product category

Live Event Promotion and Venue Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Master Rights Ownership & Catalog Management (MPAIAAAB)

akta.pro secondary industries

Concert Venue Operators (Arenas, Amphitheaters, Clubs) (MPAGAAAC), Festival Grounds & Fairgrounds Operations (MPAGALAH), Touring Concert Promoters & Presenters (MPAGAAAA)

Keywords

• Live event promotion
• Concert ticketing services
• Venue management
• Live entertainment production
• Event hosting

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Hannover Concerts sells tickets for concerts, shows, and live events across its venue network through its own website (redirecting to Eventim) and via HAZ/NP Tickets as an authorized partner. Ticket sales are the primary revenue driver, covering genres such as Pop, Rock, Hip Hop, Rap, Schlager, Classical, Comedy, Musical, and Family Entertainment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Hannover Concerts is a regional concert and live event promoter operating a network of venues across Hannover and Lower Saxony, Germany. The company curates, markets, and sells tickets for concerts, shows, comedy, family entertainment, and theatrical events spanning 13 genres, through its own website, Eventim, and HAZ/NP Tickets. It also operates five core venues — Capitol Hannover, Gilde Parkbühne, Swiss Life Hall, Theater am Aegi, and ZAG Arena — alongside partner venues across the region.

Product overview

Hannover Concerts operates a unified event ticketing and venue management platform that aggregates concerts, shows, and live events across Hannover and northern Germany. The core product is an event discovery and ticketing website integrated with Eventim and HAZ/NP Tickets for sales. The company manages a network of venues including Capitol Hannover, Gilde Parkbühne, Swiss Life Hall, Theater am Aegi, ZAG Arena, and EXPO Gelände, while also partnering with additional venues across the region. Events are organized by 13 genres (Pop, Rock, Comedy, Rap, Hip Hop, Show, Family, Classical, Indie, Schlager, Musical, Metal, Podcast). Additional services include accessible ticketing for visitors with disabilities and email newsletter notifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Ticketing Platform Online platform for browsing concerts, shows, and events across Hannover and surrounding regions, with integrated ticket purchasing through Eventim and HAZ/NP Tickets.
• Capitol Hannover (Venue Management) Multi-purpose indoor event venue in the Linden district of Hannover, hosting concerts, comedy, and other live performances for general audiences.
• Gilde Parkbühne (Venue Management) Open-air concert venue in Hannover with approximately 5,000 parking spaces, hosting large-scale outdoor events and festivals.
• Swiss Life Hall (Venue Management) Indoor arena adjacent to the Hannover stadium complex, suitable for concerts and shows with barrier-free access.
• Theater am Aegi (Venue Management) Theater venue in central Hannover hosting comedy, musical performances, and spoken word events.
• ZAG Arena (Venue Management) Large arena at EXPO Plaza (formerly TUI Arena) with approximately 24 wheelchair spaces and an on-site parking garage, hosting major indoor concerts and shows.
• EXPO Gelände (Venue Management) Large open-air venue at the former EXPO 2000 site, hosting major outdoor concerts and festivals.
• Accessible Tickets Service Dedicated ticketing service for visitors with disabilities, including wheelchair-accessible areas, companion tickets, and specialized seating arrangements across venues.

Quantifiable outcome

• Over 120,000 tickets sold within hours for Roland Kaiser 2026 Open Air concerts, demonstrating exceptional demand and market reach

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• NDR (Norddeutscher Rundfunk)coreGTM or Marketing PartnerNDR serves as a co-presenter for Schlager events and festivals organized by Hannover Concerts, including the NDR 2 Plaza Festival and N-JOY Plaza Festival. NDR provides radio promotion, cross-media marketing support, and brand co-presentation for these events, contributing significant audience reach.
• HAZ/NP TicketscoreChannel Partner/ Reseller/ DistributorHAZ/NP Tickets is the authorized ticket sales partner for Hannover Concerts, providing both online and physical point-of-sale ticketing services. The service operates Monday–Friday 8–19h and Saturday 8–14h. HAZ/NP Tickets also handles specialized inclusion and wheelchair tickets upon presentation of disability documentation.
• NUNAV (Navigation App)minorGTM or Marketing PartnerHannover Concerts recommends the free, ad-free NUNAV navigation app in partnership with the Verkehrsmanagement Zentrale Hannover for stauvermeidend (traffic-avoiding) routing to venues. The app directs concert-goers to available parking spots, improving the live event visitor experience.
• EventimcoreChannel Partner/ Reseller/ DistributorEventim is the primary online ticketing platform through which Hannover Concerts sells event tickets via its website and direct links. Eventim provides the ticketing infrastructure, payment processing, and ticket delivery (digital and physical) for all major events.
• BDKV (Bundesverband der Konzert- und Veranstaltungswirtschaft e.V.)minorOthersHannover Concerts is a member of the BDKV, the German Federal Association of Concert and Event Management. Membership provides industry representation, lobbying, and standards alignment for concert and event promoters operating in Germany.
• Gesellschaft für Verkehrsförderung mbH (GFV)minorGTM or Marketing PartnerGFV manages parking facilities around the ZAG Arena (including Parkhaus Süd with approximately 1,000 spaces and additional surface lots with ~1,740 spaces) and provides an electronic parking guidance system. Hannover Concerts directs customers to GFV-managed parking during events at the ZAG Arena.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Mitteldeutscher Live Kommunikation (MLK): Concert promoter operating primarily in central and eastern Germany. Comparable as a German regional promoter with multi-genre event programming, though geographically distinct from Hannover Concerts' northern German base.

Direct peers

• ARGO Concerts: German concert promoter with rock, pop, and family entertainment programming. Comparable in scale and event types to Hannover Concerts' core offering across multiple German cities.
• Karsten Jahnke Konzertdirektion: Hamburg-based concert promoter with strong northern Germany presence across jazz, rock, pop, and family shows. Comparable as a German promoter with regional concentration and multi-genre programming in adjacent territory.
• Semmel Concerts: German concert promoter active in touring, festivals (e.g., Taubertal-Festival), and venue operations across multiple genres. Comparable in scale, geography, and genre breadth to Hannover Concerts.
• DEAG Deutsche Entertainment AG: German promoter and live entertainment company operating venues (e.g., Columbiahalle Berlin) and producing concerts and tours. Comparable as a vertically integrated German concert promoter and venue operator with overlapping genre mix.
• FKP Scorpio: One of Germany's largest independent concert promoters, producing major festivals (Hurricane, Southside) and touring shows nationwide. Directly comparable as a Germany-based promoter with multi-venue programming and festival operations at similar scale.

Others

• Reservix: German ticketing and event services platform. Ecosystem participant — provides ticketing infrastructure for many German venues and events similar to those Hannover Concerts promotes, and competes with Eventim at the ticketing layer.

Broad incumbents

• AEG Presents: Global live entertainment promoter and venue operator. Overlaps with Hannover Concerts in arena and festival touring in Germany, but with substantially broader portfolio and international reach.
• Live Nation Germany: German arm of the world's largest live entertainment company. Competes for the same major tours routed through Hannover Concerts' venues, but operates at much greater scale across multiple European markets.
• CTS Eventim: Europe's largest ticketing platform and live entertainment company, and Hannover Concerts' primary ticketing partner. Compares on ticketing infrastructure and live entertainment portfolio, though at much larger scale and as both a partner and competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hannoverconcerts
• Instagraminstagram.com/hannover_concerts
• Xx.com/hconcerts
• LinkedInlinkedin.com/company/hannover-concerts

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hannover Concerts