Lolato Ortopedia Sanitaria

What Lolato Ortopedia Sanitaria does

Lolato Ortopedia Sanitaria (legal entity Lolato Srl) is an Italian orthopedic and medical supplies retailer founded in 1975 and headquartered in the Veneto region. It operates 7-8 physical retail storefronts across seven Veneto cities (Santorso, Bassano del Grappa, Vicenza, Asiago, Montebelluna, Treviso, and Cittadella), supplemented by a nationwide e-commerce platform at lolato.it. The product portfolio spans seven core categories: mobility aids and disability equipment (AUSILI), orthopedic and therapeutic footwear (CALZATURE), orthopedic supports and braces (ORTOPEDIA), electromedical and rehabilitation devices (ELETTROMEDICALI), graduated compression garments (ELASTOCOMPRESSIONE), general medical supplies (SANITARIA), and limb prosthetics (PROTESI). Lolato also runs specialized service concepts including Centro Cura del Piede (foot care center with baropodometry), Centro Ausili (assistive devices center), and an in-house Ortopedia su Misura laboratory for custom orthoses, prosthetics, corsets, and footwear.

The business operates a hybrid B2C/B2B model with three revenue streams: physical retail product sales, e-commerce sales (free shipping over €99.99, 15-day returns), and professional services (custom orthotics fabrication, podology, baropodometry, orthopedic consultations). It assists customers with ULSS and INAIL paperwork to route purchases through Italy's public healthcare and workplace accident insurance systems. The assortment draws on 60+ brand partnerships, including Ottobock (exclusive DVS prosthetic partnership), Vermeiren, Bauerfeind, Thuasne, Sigvaris, Sunrise Medical, and Resmed. A 31-person multidisciplinary team — orthopedic specialists, orthopedic technicians, podologists, physiotherapists, and occupational therapists — supports both retail and clinical service delivery.

The company is privately held with €20,000 share capital, no disclosed institutional investors, and no subsidiaries or parent entities. In November 2025 it secured €40,504 in EU PR Veneto FSE+ funding for a digital and green transition project covering CRM, digitalization, sustainability, and workforce training, alongside the 2025 opening of a new Bassano del Grappa headquarters that integrates the custom orthopedic laboratory with customer-facing operations.

Name

Lolato Ortopedia Sanitaria

Legal name

Lolato Srl

Website

https://lolato.it

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Lolato Ortopedia Sanitaria is a Veneto-based Italian orthopedic and medical supplies retailer, founded 1975, operating 7 retail stores and a nationwide e-commerce platform serving elderly, disabled, post-operative, and foot-care patients with assistive aids, orthopedic footwear, electromedical devices, and custom orthotics.

Ownership category

akta.pro rank

Product category

Orthopedic Medical Supplies Retail

NAICS

Ambulatory Health Care Services (621), Offices of Podiatrists (621391), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Orthopedic Surgery (Operative Orthopedics) (HLAKALAC)

akta.pro secondary industries

Comfort, Orthopedic & Medical Footwear (CRAAACAG), Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom) (IMAOAIAI)

Keywords

• Orthopedic devices retail
• Mobility aids and wheelchairs
• Custom orthopedic insoles
• Podology foot care
• Medical and orthopedic supplies

Headquarters

HQ city

Bassano Del Grappa

HQ country

Italy

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Product Sales: Physical retail store sales of orthopedic aids, footwear, medical equipment, compression garments, and health products across 7 store locations in Veneto region.
2. E-commerce Sales: Online sales through lolato.it e-commerce platform with home delivery and 15-day return policy.
3. Professional Services: Custom orthotics manufacturing, orthopedic footwear customization, podology consultations, baropodometry examinations, and rehabilitation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Core offering

Lolato Ortopedia Sanitaria is an Italian orthopedic and medical supplies retailer (Lolato Srl) founded in 1975 that operates seven physical stores across the Veneto region alongside an e-commerce platform. It sells orthopedic supports, orthopedic and comfort footwear, manual and electric wheelchairs, electromedical devices, prostheses, and first-aid products, while also delivering clinical services such as foot care, custom orthotic fabrication, and rehabilitation assessments through a multidisciplinary team of orthopedic technicians, podologists, physiotherapists, and occupational therapists. The company is authorized under the Italian National Health Service (SSN/ULSS/INAIL) to provide reimbursed orthopedic aids.

Product overview

Lolato Ortopedia Sanitaria is an orthopedic and medical supplies retailer operating since 1975 with 6 retail locations across the Veneto region of Italy plus an e-commerce platform. The product portfolio is organized into seven core categories: AUSILI (mobility and disability aids including wheelchairs, scooters, walkers, rehabilitation equipment), CALZATURE (orthopedic and therapeutic footwear for all demographics including diabetic patients), ORTOPEDIA (orthopedic supports, braces, and limb prostheses), ELETTROMEDICALI (electromedical rehabilitation and wellness devices), ELASTOCOMPRESSIONE (graduated compression garments), SANITARIA (general medical supplies), and PROTESI (limb prosthetics). The company also offers specialized services including the Centro Cura del Piede (foot care center with baropodometry) and custom orthopedic fabrication (Ortopedia su misura). Notable brands stocked include Bauerfeind, Vermeiren, Ottobock, Di Blasi, Globus Domino, Thuasne, and Resmed. The company is recognized for its team of 31 professionals including orthopedic technicians, podologists, physiotherapists, and occupational therapists.

Differentiator

Problem solved

Functional benefit

Brands

• Centro Cura del Piede: Specialized foot care service combining orthopaedic technicians and podiatrists for comprehensive foot health solutions.
• Centro Ausili
• Ortopedia su Misura

Products and services

• Orthopedic supports and braces (corsetti, tutori, ginocchiere, cavigliere) Range of orthopedic braces and supports (back braces, knee braces, ankle braces, shoulder supports, hand and wrist splints) for patients recovering from injury, surgery, or suffering chronic musculoskeletal conditions; many products are SSN/INAIL reimbursable.
• Orthopedic and comfort footwear (calzature ortopediche) Therapeutic and comfort footwear including diabetic shoes, post-operative shoes, and orthopedic sandals from brands such as Podartis, Salvafoot, Surace, Pavis and Ober, targeting diabetic patients, the elderly, and post-operative patients requiring certified, reimbursable footwear.
• Custom orthopedic insoles and orthotic fabrication (plantari su misura) In-house laboratory-made custom insoles and orthotic devices produced by orthopedic technicians after clinical assessment, designed to correct foot posture, treat plantar pathologies, and provide biomechanical support.
• Manual and electric wheelchairs (carrozzine) Manual and electric wheelchairs, including foldable and postural models, for users with permanent or temporary mobility limitations; many models are SSN/INAIL reimbursable.
• Electromedical devices (elettromedicali) Therapeutic electromedical devices including TENS/EMS units, therapeutic ultrasound, magnetotherapy, and pressure-therapy equipment for home-based pain management and rehabilitation.
• Prostheses and orthotic supports for amputees (protesi) Custom prosthetic devices for amputees, with clinical assessment, fitting, and follow-up performed in-store by orthopedic technicians under INAIL/SSN authorization frameworks.
• Foot care center services (centro di cura del piede) Specialized podology clinic service offering foot screening, treatment of plantar pathologies, diabetic foot care, and preventive podology consults performed by certified podologists.
• First-aid and home-care products (pronto soccorso e assistenza domiciliare) Retail assortment of first-aid kits, bandages, and home-care aids complementing the core orthopedic range for households and caregivers.
• WALKING AIDS (rollators, crutches, deambulatori) Rollators, crutches, walkers and other walking aids designed to support elderly users and post-operative patients with reduced but non-wheelchair-grade mobility.
• Orthopedic clinical assessment and consulenza (profiling) Free in-store clinical profiling and customer-needs assessment performed by orthopedic technicians, physiotherapists and podologists as the first step of the client journey prior to product recommendation and fitting.

Quantifiable outcome

• 80% reduction in chronic back pain possible with proper footwear and foot support

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OttobockcoreTechnology or Integration · 31 December 2020Exclusive partnership offering Ottobock DVS (Dynamic Vacuum System) prosthetic solutions with 1-week free trial at all Lolato centers. Ottobock is a leading manufacturer of prosthetic limbs and mobility solutions. Lolato offers DVS products including IPSOCAST innovative socket casting system.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Arjo: Swedish manufacturer and supplier of medical devices, mobility aids, and patient handling solutions for elderly and acute care settings. Arjo is comparable to Lolato in patient transfer, anti-decubitus, and mobility aid product lines, with overlap in elderly/dementia care customers and care-facility channels.
• Sunrise Medical: Global manufacturer of mobility products — manual and power wheelchairs, scooters, and seating. Sunrise Medical's products are stocked at Lolato, and the two compete for the same end users (people with mobility disabilities and reduced autonomy, elderly), supply channels, and reimbursement flows.
• Össur: Icelandic-headquartered global leader in prosthetics, bracing, and compression therapy. Össur and Lolato are directly comparable in prosthetic limb product category, end users (amputees, mobility-impaired patients), and rehabilitation-oriented distribution model.
• Ottobock: Global leader in prosthetics, orthotics, and mobility solutions, with manufacturing and direct patient care centers. Lolato is an exclusive Ottobock DVS partner, making both companies directly comparable in prosthetic/orthotic product mix, clinical service delivery, and end customers (amputees, rehabilitation patients).
• Bauerfeind: German manufacturer of orthopedic braces, supports, stockings, and insoles. Bauerfeind's GENUTRAIN knee brace is a featured SKU on Lolato's e-commerce, and the two share the same orthopedic supports category, prescriber channel, and end users (post-op, sports injury, chronic joint patients).
• Thuasne: French manufacturer of orthopedic braces, compression stockings, and home care medical devices. Thuasne is listed as a key Lolato brand partner, sharing direct product overlap (elastocompression, orthosis categories), prescriber-driven demand, and elderly/chronic-condition end customers.
• Medi: German manufacturer of medical compression garments, orthopedic braces, and foot orthotics. Medi is analogous to Lolato in compression/orthotic category fit, prescriber-led distribution model, and serving similar European patients with chronic venous, orthopedic, and foot health needs.
• Hanger Clinic: US-based network of orthotic and prosthetic patient care centers combining custom fabrication with clinical services. Hanger's integrated clinic + retail + manufacturing model closely mirrors Lolato's Centro Cura del Piede and Ortopedia su Misura, serving the same patient types via referral and prescription channels.

Broad incumbents

• Drive DeVilbiss Healthcare: Large, diversified US/UK manufacturer and distributor of durable medical equipment including mobility, respiratory, bathroom safety, and daily living aids. Overlaps with Lolato's assistive device and SANITARIA categories as a broader incumbent that competes for prescriber and institutional customers across Europe.
• Invacare: Global manufacturer of home and long-term care medical products including wheelchairs, scooters, and respiratory equipment. Invacare is a broader incumbent whose product portfolio overlaps Lolato's AUSILI category (mobility, respiratory), serving similar elderly and disability end customers via prescriber/reimbursement channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sharer/sharer.php?u=https://www.lolato.it

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lolato Ortopedia Sanitaria