Lifefit

Name

Lifefit

Legal name

Rede Lifefit

Website

https://redelifefit.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Lifefit (Rede Lifefit) is a Brazilian fitness franchise network founded in 2013 by Amin Ibrahim, operating 22+ gym units across Rio de Janeiro and surrounding municipalities. It serves individual members, residential condominiums, and professional sports partners (including Botafogo FC) through subscription memberships, branded training experiences, and B2B fitness-area management.

Ownership category

akta.pro rank

Product category

Fitness Center Operations

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms) (IMAIALAL)

Keywords

• Fitness center operations
• Gym franchise network
• Group fitness classes
• Wellness center services
• Athletic training facilities

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Gym Membership Subscriptions: Recurring membership fees from individual gym members accessing any of the 26+ units across Rio de Janeiro region. Includes access to equipment, group classes, and locker facilities.
2. Franchise Fees: Revenue from franchisees who pay to open Lifefit branded gyms. Investment ranges from R$500,000 to R$2,000,000+ per unit.
3. Condominium Fitness Management: B2B service providing complete operational management and modernization of fitness areas in condominiums, including equipment, staff, scheduling, and reporting.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Lifefit operates a Brazilian fitness center franchise network (Rede Lifefit) of 26+ gym units across Rio de Janeiro and surrounding municipalities, offering strength training, cardio equipment, group classes, and premium amenities under recurring membership subscriptions. The company also delivers a B2B condominium fitness management service providing complete operational management and modernization of on-site fitness areas in residential buildings.

Product overview

Lifefit is a Brazilian fitness center franchise network offering a comprehensive gym experience across 26+ locations. The core offering is the Rede Lifefit gym network, which provides facilities with strength training, cardio equipment, and group classes. This is supplemented by five branded group fitness experiences: Energy Action Zone (dynamic group classes), Fire Red Zone (intense functional training), Shape Result Factory (personalized strength training), Start Hit Race (cardio), and Vox Move Experience (spinning). The ecosystem also includes an exclusive Lifefit App for class scheduling, workout tracking, and activity management, plus a Condomínios service that provides complete fitness area management for residential buildings. The network has partnered with Botafogo football club since 2023 and operates a dedicated Health and Performance center for athletes.

Differentiator

Problem solved

Functional benefit

Brands

• Energy Action Zone: Dynamic group classes for burning calories, having fun in groups, and invigorating body and mind.
• Fire Red Zone
• Shape Result Factory
• Start Hit Race
• Vox Move Experience

Products and services

• Rede Lifefit Gym Network Brazilian fitness center franchise network offering gym facilities with strength training, cardio equipment, group classes, and premium amenities (including swimming pools, kids activities, coworking spaces, free parking at select locations, Wi-Fi, locker rooms with shampoo/conditioner, hair dryers, ice machines, and refreshment refrigerators) across 26+ locations in Rio de Janeiro and surrounding municipalities. Customers subscribe to recurring memberships to access equipment and classes.
• Lifefit Condomínios (Condominium Fitness Management) B2B service providing complete operational management and modernization of fitness areas in residential condominiums, including equipment, staff, class scheduling, and periodic reporting. Designed for residential buildings seeking professional fitness management and property valorization. Active managed sites include Bio Recreio, Hotel Papiro, Jardim Botafogo, Laguna Di Mare, Orygem Acqua Home, Parque Linear, Reserva Jardim, Residencial Life, Ventanas, and Vitality Spa.

Quantifiable outcome

• R$ 40 million annual revenue

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Botafogo Football ClubflagshipStrategic or Co-development Partner · 1 January 2023Since 2023, Lifefit has been the official gym of Botafogo, the champion football club. The partnership includes a 1,200m² Health and Performance Center at Espaço Lonier with state-of-the-art equipment for athlete training. Lifefit brand appears on the team's stockings (meião). The company has an exclusive VIP box at Nilton Santos stadium and participates in events like Dia de Cria and Camisa 7.
• WellhubcoreTechnology or IntegrationWellhub is a partner providing employee wellness benefits platform integration, allowing corporate employees to use their wellness benefits at Lifefit units.
• SkafecoreGTM or Marketing PartnerSkafe provides cosmetic products (shampoo and conditioner) for locker rooms at Lifefit units, enhancing the post-workout experience for members.
• 1BotafogominorGTM or Marketing Partner1Botafogo is a partner related to the Botafogo football club ecosystem, possibly providing digital or fan engagement services.
• 3 Corações CoffeeminorGTM or Marketing Partner3 Corações provides coffee products for Lifefit's café spaces, offering members coffee refreshments as part of the wellness experience.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Bluefit: Brazilian low-cost gym chain with hundreds of units across multiple states. Competes head-to-head with Lifefit for value-conscious Brazilian gym members, offering a similar membership subscription model at lower price points.
• Bio Ritmo: Premium Brazilian fitness chain offering comprehensive wellness services including gyms, classes, and spa amenities. Comparable to Lifefit's mid-premium positioning and amenity-rich member experience.
• Academia Competition: Brazilian fitness chain with regional presence in Rio de Janeiro and other states. Direct competitor in the same geographic market with comparable membership-based service offering.
• Just Fit Academias: Mid-market Brazilian fitness chain offering memberships, group classes, and personal training. Closely comparable to Lifefit's positioning and price tier, with overlapping geographic presence in major Brazilian cities.
• Smart Fit: Largest low-cost gym chain in Latin America operating membership-based fitness centers across Brazil and other countries. Directly competes with Lifefit for the same Brazilian fitness consumer, but at a lower price point and significantly larger scale.
• Selfit Academias: Brazilian gym chain operating under a franchise model with multiple units across the country. Directly comparable to Lifefit's franchise-driven growth strategy and member-based service offering.
• Bodytech: Premium Brazilian fitness chain operating clubs and boutique studios with premium amenities. Competes with Lifefit in the higher-end consumer segment with differentiated services like personal training and specialized programs.

Others

• Wellhub (Gympass): Corporate wellness platform that distributes employee fitness benefits across thousands of gyms including Lifefit (which is already a Wellhub partner). Adjacent ecosystem participant that drives B2B member acquisition into Lifefit units.
• Total Pass: Brazilian corporate wellness subscription platform providing employees access to a network of fitness facilities. Adjacent participant in the same gym access ecosystem, often complementary to chains like Lifefit that accept corporate benefit passes.

Broad incumbents

• Gold's Gym (Brazil): Global premium fitness franchise with Brazilian operations under local master franchisees. Competes with Lifefit in the premium segment, leveraging globally recognized brand equity and franchise infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/redelifefitoficial
• LinkedInlinkedin.com/company/rede-life-fit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifefit