Obaba.in
Obaba.in is an Indian IT services and software company that sells a cloud-based ERP (ObabaERP) alongside web, e-commerce, and mobile application development services to micro, small, and medium enterprises across India, the Middle East, and Turkey.
- Company typePrivate
- Founded2013
- HeadquartersBengaluru, India
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Obaba.in does
Obaba.in (legal entity: Obaba Business Solutions Pvt. Ltd.) is a privately held Indian IT services company founded in 2013 and headquartered in Bengaluru, Karnataka. The company provides end-to-end IT services spanning IT infrastructure, enterprise application development, digitization/e-commerce, and mobility solutions, with its flagship product being ObabaERP — a cloud-based, web-delivered enterprise resource planning system covering Master Data, Sales, Purchase, Inventory Management, Financial Accounting, CRM, Production, Quality Control, HRMS, and Task Management. The company's go-to-market is sales-led, operating direct sales through phone, email ([email protected]), and a self-serve trial environment, with offices in India, Dubai, Oman, and Istanbul extending its reach into the Middle East and Turkey.
The business model mixes recurring subscription revenue from ObabaERP with project-based professional services across web design and development, e-commerce site builds, and mobile application development (native Android and cross-platform frameworks). Pricing is custom and quote-based, varying with user count, business complexity, and data migration requirements — no public tiers are disclosed. Customer segments span Micro and Small Enterprises (primary), Large and Medium Enterprises, and subsidiaries of multinational corporations, with additional exposure to industrial product buyers and recruiters via the ObabaShop B2B portal and ObabaJobs recruitment portal. Customer logos on the corporate site number approximately 16, drawn primarily from Indian Retail, Food & Beverage, Manufacturing, and Industrial sectors.
The company is bootstrapped, with no external funding rounds, acquisitions, partnerships, or award recognition disclosed in the input data. The website self-describes as a leading IT services organization, though the company has not produced verifiable financial, headcount, or growth metrics. The technology stack is conventional cloud/web architecture with proprietary application security protectors but no disclosed AI/ML features, integrations, or proprietary data assets. Strategic differentiators as self-reported include lower TCO and faster deployment versus traditional ERP, preservation of customer customizations across upgrades, and a multi-location offshore delivery model.
Obaba.in firmographics
Firmographics- Name
- Obaba.in
- Legal name
- Obaba Business Solutions Pvt. Ltd.
- Website
- https://www.obaba.in/
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- Obaba.in is an Indian IT services and software company that sells a cloud-based ERP (ObabaERP) alongside web, e-commerce, and mobile application development services to micro, small, and medium enterprises across India, the Middle East, and Turkey.
- Ownership category
- akta.pro rank
Obaba.in industry classification
Industry- Product category
- Cloud ERP Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
- akta.pro secondary industry
- Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)
Keywords
Where Obaba.in is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Obaba.in business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Cloud ERP Solutions: Subscription-based cloud ERP software providing end-to-end business management solutions. Implementation costs vary based on number of users, complexity of business processes, and data migration requirements.
- Web Design & Development Services: Custom web design and development services including responsive web design, e-commerce websites, and web-based solutions.
- Mobile Application Development: Native Android app development, web-based app development, and mobile framework development services including jQuery Mobile, PhoneGap, Appcelerator, and Sencha Mobile integration.
- E-Commerce Solutions: E-commerce website development with shopping cart, payment gateway integration, order management, security, and mobile compatibility features.
- IT Infrastructure Services: End-to-end IT infrastructure services as part of comprehensive IT services organization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom ERP pricing based on requirements |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Obaba.in product offering
Product offeringCore offering
Obaba sells ObabaERP, a cloud-based Enterprise Resource Planning suite covering Master Data, Sales, Purchase, Inventory, Financial Accounting, CRM, Production, Quality Control, HRMS, Task Management, and Engineering for micro, small, and medium enterprises. It also operates the ObabaShop B2B industrial-products portal and the ObabaJobs online job portal, and delivers project-based services in responsive web design, e-commerce site development, and mobile application development for Android and web-based platforms.
Product overview
Obaba.in is an IT services organization offering a portfolio of products centered around its cloud-based ERP solution (ObabaERP) for Micro, Small, and Medium enterprises, complemented by ObabaShop (B2B industrial products portal) and ObabaJobs (online job portal). The company also provides professional services including Web Design & Development, E-Commerce Solutions, and Mobile Application Development. ObabaERP serves as the core unified platform, with optional add-on modules such as HRMS, Task Management System, and Engineering extending its functionality.
Differentiator
Problem solved
Functional benefit
Brands
- Obabashop: B2B portal for industrial products offering one-stop destination for all kinds of industrial products
- Obabaerp
- Obabajobs
Products and services
- ObabaERP
Companies that use Obaba.in
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Obaba.in technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Obaba.in partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Obaba.in competitors and assessment
Company assessmentDirect peers
- Tally Solutions: India's dominant SME-focused accounting and ERP software vendor. Direct competitor to ObabaERP in the small and medium Indian enterprise segment, with similar value proposition of affordable, integrated business management.
- Zoho (Zoho Books / Zoho One): Indian-origin global cloud ERP/suites vendor targeting SMBs with an integrated business app suite. Competes head-to-head with ObabaERP on price, breadth of modules, and cloud delivery for SMEs globally.
- ERPNext: India-built open-source ERP used by SMBs and mid-market firms, with similar module coverage (accounting, inventory, manufacturing, CRM, HR). A direct functional competitor to ObabaERP, particularly attractive to cost-sensitive customers.
- Marg ERP: India-focused ERP and accounting software widely used by Indian SMBs in retail, distribution, and manufacturing. Directly comparable to ObabaERP in functionality and target customer profile.
- Busy Accounting Software: Popular Indian accounting and inventory management software targeting micro and small businesses. Closely comparable to ObabaERP in the Indian SMB market on features and price point.
Broad incumbents
- SAP Business One: Global incumbent ERP suite purpose-built for small and medium businesses. Competes with ObabaERP in the same mid-market segment but with vastly larger brand, partner network, and integration ecosystem.
- Oracle NetSuite: Leading cloud ERP suite for mid-market and SMB segments globally. Represents the upper-tier competitive alternative ObabaERP faces when customers move up-market.
- Microsoft Dynamics 365 Business Central: Microsoft's cloud ERP for SMBs, deeply integrated with the Microsoft 365 and Power Platform ecosystems. Competes with ObabaERP in the same customer segment with significantly stronger platform lock-in.
Emerging players
- Odoo: Open-source modular ERP suite (CRM, accounting, inventory, manufacturing, e-commerce) competing globally with ObabaERP in the SMB and mid-market segments; comparable modular architecture and pricing approach.
Regional players
- IndiaMART: India's largest B2B marketplace for industrial and business products. While not a direct ERP competitor, it is the dominant comparator for ObabaShop's B2B industrial products portal offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Obaba.in financial estimates
Financial estimateRevenue estimate
Valuation estimate
Obaba.in leadership team
Management profileNumber of profiles
Obaba.in funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Obaba.in M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Obaba.in
What does Obaba.in do?
Obaba sells ObabaERP, a cloud-based Enterprise Resource Planning suite covering Master Data, Sales, Purchase, Inventory, Financial Accounting, CRM, Production, Quality Control, HRMS, Task Management, and Engineering for micro, small, and medium enterprises. It also operates the ObabaShop B2B industrial-products portal and the ObabaJobs online job portal, and delivers project-based services in responsive web design, e-commerce site development, and mobile application development for Android and web-based platforms.
Is Obaba.in a public or private company?
Obaba.in is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Obaba.in founded?
Obaba.in was founded in 2013.
Where is Obaba.in based?
Obaba.in is headquartered in Bengaluru, India, in the Asia region.
How does Obaba.in make money?
Five revenue lines are on record. Cloud ERP Solutions are the primary driver. The others are web Design & Development Services, mobile Application Development, E-Commerce Solutions and IT Infrastructure Services.
Who are Obaba.in's main competitors?
Direct peers on record are Tally Solutions, Zoho (Zoho Books / Zoho One), ERPNext, Marg ERP and Busy Accounting Software. Broad incumbents are SAP Business One, Oracle NetSuite and Microsoft Dynamics 365 Business Central. Odoo is listed as an emerging player. IndiaMART is listed as a regional player.
Does Obaba.in have an API?
No public API is recorded for Obaba.in.
What industry is Obaba.in in?
Obaba.in's product category is Cloud ERP Software. Its primary akta.pro industry code is HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects), with a secondary code of CRAFAHAF, Office Supplies, IT & Workplace Procurement Marketplaces. Its NAICS code is 541511 and its SIC code is 7371.