Vivai

What Vivai does

Vivaï (legal name: Vivaï experts en nutrition) is a Montreal-based sports nutrition consulting practice founded in 2005 (firmographic data lists 2013, though company history indicates 2005 as the founding year). The company delivers personalized nutrition services to three vertically-segmented customer profiles: individuals seeking general wellness and weight management (Nutrition pour remise en forme), active individuals pursuing sporting goals (Nutrition pour sportifs), and high-volume competitive athletes (Nutrition pour athlètes). Each tier is anchored by an initial assessment (priced at $150–$160) followed by 30- or 50-minute follow-up sessions delivered through the GoRendezvous self-serve booking platform. The team's nutritionists are members of the Ordre professionnel des diététistes-nutritionnistes du Québec, providing regulatory legitimacy that is difficult to replicate in the Quebec market.

The technology stack is intentionally lean and consumer-facing: WordPress CMS with WooCommerce powers the e-commerce shop selling digital products, while GoRendezvous handles appointment scheduling. The digital product portfolio includes sports-specific PDF guides (Hockey at $19.99, Endurance at $5.00, Recipes for Active People at $10.00), webinars (Running Nutrition at $34.95), and longer-format online courses (Triathlon Nutrition 6-week course from $275; Vegetarian Nutrition for Athletes 4-week course). No API, mobile application, or AI/ML capabilities are present in the stack. Content marketing is executed through a bilingual French/English blog, a recipes section, an email newsletter, and active social media presence across Facebook, Instagram, Twitter, and LinkedIn.

The revenue model is a hybrid of professional services (per-session consultations) and one-time digital product sales, with all pricing on a pay-as-you-go basis. The customer base is composed entirely of individual consumers and SMB buyers across Quebec, with no enterprise customers or named institutional logos disclosed. Lifetime operational metrics include 15,000+ hours of individual consultations, 600+ conferences and corporate/sporting events delivered, and 250+ magazine and newspaper articles published — establishing brand authority but indicating a stable, mature small business rather than a high-growth venture.

Name

Vivai

Legal name

Vivaï experts en nutrition

Website

https://vivai.ca

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Vivaï is a Montreal-based bilingual sports nutrition consulting practice serving Quebec consumers across three tiers: general wellness, active individuals, and competitive athletes. It delivers personalized nutritionist consultations, online courses, webinars, and PDF guides via WordPress/WooCommerce and GoRendezvous booking.

Ownership category

akta.pro rank

Product category

Sports Nutrition Consulting

NAICS

Diet and Weight Reducing Centers (812191), Fitness and Recreational Sports Centers (713940)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Health Coaching (HSADAGAA)

akta.pro secondary industries

Athlete Wellness & Lifestyle Management/Concierge (Relocation, Personal Ops) (MPAKAMAK), Sporting Goods, Outdoor & Fitness DTC (CRAFACAJ)

Keywords

• Sports nutrition consulting
• Personalized nutrition coaching
• Athlete nutrition planning
• Sports nutrition guides
• Online nutrition courses

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Nutrition Consultation Services: Personalized nutrition consultations delivered by nutritionists. Services structured in tiers: Nutrition for fitness/weight management, Nutrition for active people, and Nutrition for athletes. All appointments begin with an initial assessment followed by customizable follow-up sessions.
2. Digital Products (PDFs, Webinars, Online Courses): Sale of downloadable nutrition guides (e.g., Hockey guide at $19.99, Endurance sports at $5.00), webinars ($34.95), and online courses (triathlon course starting at $275.00). One-time purchase model for digital downloads.
3. E-commerce Shop: Online boutique selling sports nutrition digital products and courses through WooCommerce platform

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Vivaï fundamentally sells personalized sports nutrition consulting services delivered by registered Quebec dietitians, structured into three vertical tiers (Remise en Forme, Active People, Athletes) plus a flexible à la carte appointment model. The practice supplements these services with a digital product catalog of multi-week online courses, sports-nutrition webinars, and downloadable PDF guides (e.g., hockey and endurance sports), sold directly through an owned WooCommerce e-commerce shop.

Product overview

Vivai is a sports nutrition consulting practice offering tiered in-person and digital services. The core offering consists of three personalized nutrition service tiers: Nutrition for Remise en Forme (general wellness), Nutrition for Active People (sporting goals), and Nutrition for Athletes (high-performance). The «À la carte» add-on module allows clients to purchase flexible appointments with 60-minute initial assessments and follow-up sessions. Digital products include online courses (Le pouvoir de la nutrition en triathlon, L'alimentation végétarienne pour sportifs), webinars (La nutrition sportive pour la course à pied), and PDF guides (Bien manger pour mieux performer – Hockey, Eating smart for an enhanced performance – Endurance sports, Recipes for Active People). The portfolio targets a spectrum from casual fitness enthusiasts to competitive athletes.

Differentiator

Problem solved

Functional benefit

Products and services

• Nutrition for Athletes Personalized sports nutrition consulting for athletes with high training volume requiring nutrition matched to training load, competition nutrition planning, and supplement guidance.
• Nutrition for Active People Sports nutrition consulting for individuals with sporting goals who want to train effectively and maintain optimal energy levels.
• Nutrition to Get Back in Shape Nutrition consulting for individuals seeking healthy weight loss, digestive disorder management, or practical habit changes with comprehensive family support.
• «À la carte» Appointments – Nutrition for Remise en Forme Flexible appointment-based nutrition service for the Remise en Forme profile, with a 60-minute initial assessment priced at $150 and follow-up sessions of 30 or 50 minutes.
• «À la carte» Appointments – Nutrition for Active People Flexible appointment-based nutrition service for active individuals, with a 60-minute initial assessment priced at $160 and follow-up sessions of 30 or 50 minutes.
• «À la carte» Appointments – Nutrition for Athletes Flexible appointment-based nutrition service for athletes, with a 60-minute initial assessment priced at $160 and follow-up sessions of 30 or 50 minutes.
• Le pouvoir de la nutrition en triathlon (Online Course) Comprehensive 6-week online triathlon nutrition course with downloadable tools, weekly mentorship, video capsules, recipes, and live Q&A sessions, available in two levels starting at $275.00.
• L'alimentation végétarienne pour sportifs (Online Course) Complete 4-week online course on vegetarian nutrition for athletes, including practical downloadable tools and video capsules.
• La nutrition sportive pour la course à pied (Webinar) Webinar on sports nutrition for running, covering pre-race, during-race, and post-race nutrition strategies to avoid digestive issues and optimize energy, priced at $34.95.
• Bien manger pour mieux performer – Hockey (PDF Guide) Practical nutrition guide for hockey players and parents covering nutrient information, digestion timing, and recipes for training and competition days, priced at $19.99.
• Eating smart for an enhanced performance – Endurance sports (PDF Guide) 26-page nutritional guide for endurance sports covering hydration, pre/during/post-training nutrition, carb loading, and practical recipes, priced at $5.00.
• Recipes for Active People (PDF) Downloadable recipe guide winner of the 2016 DUX prize in Sports Communication Category, featuring original recipes for training days, priced at $10.00.

Quantifiable outcome

• 15,000+ individual consultation hours delivered
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Equinox: Equinox is a premium fitness club operator that bundles personal training, nutrition coaching, and wellness services for an affluent, performance-oriented member base. It addresses the same high-LTV, sport-and-wellness customer Vivai serves, but as a broader incumbent across the full fitness stack.
• MyFitnessPal: MyFitnessPal is the largest consumer nutrition tracking app, with premium tiers offering meal plans and coaching content. It competes broadly in nutrition content and consumer mindshare but is a broad incumbent rather than a sport-specific nutrition specialist like Vivai.
• Life Time Fitness: Life Time is a U.S. fitness club operator that includes nutrition coaching, dietitian services, and supplements within a holistic wellness offering. Comparable in bundling nutrition into a broader active-lifestyle value proposition, but as a large multi-vertical incumbent rather than a sport-nutrition specialist.

Regional players

• Pure Sports Nutrition: Pure Sports Nutrition is a Canadian sports nutrition retailer carrying supplements, energy products, and sport-specific nutrition. Comparable in the Canadian market and the sports nutrition category, though it operates a product/retail model rather than a consulting model and is a regional peer given Vivai's Quebec focus.
• SOS Cuisine: SOS Cuisine is a Quebec-based meal planning and nutrition service offering personalized menus and dietitian-reviewed meal plans. Regionally comparable to Vivai in the Quebec consumer market with overlapping weight-management use cases, though it is menu-centric rather than sport-specific.

Direct peers

• The Nutrition Twins: Tamar and Lior are registered dietitians offering one-on-one nutrition consulting, media appearances, and digital content focused on sports and active-lifestyle nutrition. Comparable in business model (RD-led, mixed consulting + media) to Vivai, though U.S.-based and English-only.
• Precision Nutrition: Precision Nutrition is a leading online sports nutrition coaching and certification company offering courses, certifications, and one-on-one coaching — directly comparable to Vivai's blended model of online courses plus personalized nutrition consultation, and the most obvious large-scale benchmark for Vivai's online coaching business.
• Stacy Sims PhD: Dr. Stacy Sims is a sports nutrition researcher and consultant who sells online courses, books, and individualized coaching for female athletes. Directly comparable to Vivai's athlete-tier services and its course-plus-coaching business model.
• Nancy Clark MS RD CSSD: Nancy Clark is a well-known sports nutrition registered dietitian offering individual consultations, books, and workshops for athletes and active individuals. Closely comparable in offering, audience, and solo-practitioner-plus-team model to Vivai.
• Renaissance Periodization (RP): RP is a sports nutrition and training coaching company founded by Dr. Mike Israetel that sells online coaching templates, courses, and one-off consultations. Its mix of expert-led content plus individualized coaching is closely comparable to Vivai's nutritionist-led consultation and digital product model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/vivainutrition
• Facebookfacebook.com/vivainutrition
• LinkedInlinkedin.com/company/viva%C3%AF-nutrition
• Instagraminstagram.com/vivai_nutritionsportive

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivai