Children's Ministries

What Children's Ministries does

Children's Ministries is a department within the North American Division of Seventh-Day Adventists, headquartered at 9750 Patuxent Woods Drive, Columbia, Maryland. It provides curriculum, training, certification, events, and reporting infrastructure for children's ministry leaders across SDA churches in the United States and Canada. The core product set includes a quarterly Kids Ministry Ideas magazine, Sabbath School curriculum built around a #SayYEStoJesus theme, a Vacation Bible School program, and a 6-track Certification Program (Understanding Children, Teaching Children, Child Evangelism, Creative Arts, Leadership, Ministering to Families). Supporting tools include a Director Resources portal, a Ministry Reporting System for VBS and church statistics, and dedicated Presenter portals for EXPO and Alive-in-Jesus initiatives.

The technology footprint is intentionally modest: a Squarespace-hosted public marketing site (childmin.org) paired with a custom admin portal (admin.childmin.org) that handles director data, reporting workflows, and bilingual (English/Spanish) interfaces. There is no mobile app, no public API, and no disclosed AI/ML capability.

The business model is non-commercial. As a denominational department, Children's Ministries is funded through SDA church tithes and offerings rather than user fees or product sales, and all resources are distributed free of charge to volunteer and staff leaders. Go-to-market is community-led: resources flow through Union and Conference Children's Ministries directors who cascade them to local churches, supplemented by an annual Children's Ministries Retreat and digital channels (website, email newsletter, quarterly magazine).

Name

Children's Ministries

Legal name

Children's Ministries, North American Division of Seventh-Day Adventists

Website

https://childmin.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Children's Ministries is a department of the North American Division of Seventh-Day Adventists that provides free curriculum, certification, events, and reporting tools to children's ministry leaders across SDA churches in the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Religious Education & Children's Ministry Services

NAICS

Religious Organizations (8131), Religious Organizations (81311), Religious Organizations (813110), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGAJAD

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis)

Business & Public Services/Nonprofit, NGO & Social Services/Religious & Faith-Based Organizations

SECONDARYMPABALAM

Religious Education, Kids & Family Faith Programming

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Religious/Faith-Based Broadcasting

SECONDARYEDAHAKAE

Ministerial Training Institutes (Clergy Formation)

Education/Higher Education (Colleges & Universities)/Religious & Theological Colleges

Keywords

• Children's ministry resources
• Religious education
• Sabbath School curriculum
• Ministry certification training
• Vacation Bible School

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ministry Funding: As a department of the North American Division of Seventh-Day Adventists, Children's Ministries is funded through church tithes and offerings rather than direct product sales. Resources are provided at no cost to users.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Children's Ministries provides curriculum, training, certification programs, and event resources to support children's faith development within the North American Division of Seventh-Day Adventists. Core offerings include the quarterly Kids Ministry Ideas magazine, Sabbath School curriculum, Vacation Bible School program, a 6-track certification program for ministry leaders, and reporting/administrative portals for directors and local churches. All resources are offered at no direct cost and funded through church tithes and offerings.

Product overview

NAD Children's Ministries operates as a resource and training organization for the North American Division of Seventh-Day Adventists, offering a portfolio of interconnected programs and tools. The core offerings include the quarterly Kids Ministry Ideas Magazine publication, Sabbath School curriculum, and Vacation Bible School (VBS) program. Supporting infrastructure includes a 6-track Certification Program for training children's ministry leaders, a Director Resources Portal for Union and Conference administrators to manage reporting, a Ministry Reporting System for local churches to submit VBS and attendance statistics, and dedicated Presenter portals for EXPO and AIJ programs. The resources library provides downloadable materials, while the events system organizes retreats and training sessions throughout the year.

Differentiator

Problem solved

Functional benefit

Brands

• Kids Ministry Ideas: A quarterly magazine for anyone passionate about nurturing children in faith and leading them to Jesus in creative, innovative ways.

Products and services

• Kids Ministry Ideas Magazine A quarterly magazine for anyone passionate about nurturing children in faith and leading them to Jesus through creative, innovative methods.
• Sabbath School Curriculum New, engaging children's Sabbath School curriculum designed to help children say YES to Jesus, supporting teachers in leading children's Sabbath School classes.
• Vacation Bible School (VBS) A program where children experience Jesus' love through unique and engaging activities, coordinated by local church VBS coordinators.
• Certification Program A formal training and certification program for children's ministry leaders consisting of 6 specialized tracks covering Understanding Children, Teaching Children, Child Evangelism, Creative Arts, Leadership, and Ministering to Families.
• Director Resources Portal An online portal designed for Union and Conference Children's Ministries Directors to view, edit, or download reported information and manage contact information.
• Ministry Reporting System An online reporting system that allows local churches to submit VBS and Church stats to Children's Ministries for division-wide tracking and summaries.
• Presenter's EXPO Portal A dedicated portal for presenters to access resources and information related to Children's Ministries Expos.
• Alive-in-Jesus Presenter Portal A dedicated portal for presenters of the Alive-in-Jesus (AIJ) program to access program resources.
• Resources Library A centralized resource library providing links, downloads, and materials for use in children's ministry programs.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Parent Cue (Orange): Family ministry engagement platform providing parent-facing resources, cueing, and digital tools. Comparable to NAD's family-ministry track and parent/family segment focus.
• ShareFaith: Provider of children's ministry curriculum, VBS, and media resources delivered via a digital platform. Comparable as a digital-native children's ministry content and training provider.
• Ministry-to-Children: Online publisher of free children's ministry lessons, printables, and training content widely used by volunteer Sunday School teachers. Comparable as a free, web-distributed children's ministry resource hub serving volunteer leaders.

Direct peers

• Disciplr: A children's ministry curriculum platform offering digital lesson experiences and parent engagement tools. Comparable as a tech-forward curriculum and family-engagement provider targeting the same volunteer-led ministry demographic.
• Regular Baptist Press: Denomination-affiliated publisher of children's Sunday School and ministry curriculum with certification-adjacent training materials. Comparable as a faith-based children's education publisher serving a specific church network.
• Awana: A long-running children's discipleship and Bible memory program with club-based curriculum used across many evangelical and mainline churches. Comparable as a structured children's ministry training and certification-equivalent program with denomination-spanning reach.
• Group (David C Cook): A leading publisher of children's ministry curriculum and Vacation Bible School programs serving thousands of churches across North America. Directly comparable in product mix (VBS, curriculum, training) and customer base (volunteer children's ministry leaders).
• Gospel Light: Publisher of children's ministry curriculum, VBS programs, and leader training resources serving evangelical churches. Overlaps directly in product categories (curriculum, VBS, leader development) and customer type.
• Orange (reThink Group): Provides preschool and children's ministry curriculum with a strong family ministry component, including parent-facing resources and certification-style training for leaders. Closely mirrors NAD Children's Ministries' integrated curriculum + family ministry positioning.

Regional players

• Answers in Genesis: Faith-based organization offering children's educational programming, VBS-style curriculum, and family resources from a doctrinal perspective. Comparable in faith-based children's education programming even if denominational scope differs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ChildsMinNAD
• Facebookfacebook.com/NADchildmin

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Children's Ministries