What Grabber Performance Group does

Grabber Performance Group operates the consumer brand Grabber Warmers, manufacturing single-use air-activated warming products for cold-weather and outdoor use. The product line spans hand, foot, toe, adhesive body, and mega warmers, supplemented by bundled SKUs (Weekender Pack, Excursion Pack). Core technology is an iron-oxidation process using iron, vermiculite, charcoal, polymer, and salt sealed in proprietary pouches that control airflow exposure, producing 5–18 hours of heat at 97–158°F depending on product type; all SKUs are TSA-approved for airline and inflight use and carry a 2–3 year shelf life.

The company is owned and operated by Kobayashi Consumer Products, LLC (an LLC registered in Georgia) with manufacturing handled by sibling entity Kobayashi Healthcare International, Inc. Grabber distributes through tier-1 North American sporting goods, hardware, and outdoor retail chains including Academy Sports + Outdoors, Canadian Tire, Ace Hardware, Meijer, Scheels, True Value, and Farm & Fleet, supplemented by an Amazon storefront, the Warmers.com authorized reseller, and a website-based store locator that drives in-store traffic. The brand is positioned as the "leading manufacturer" of air-activated warmers in company marketing and maintains strategic partnerships with PSIA-AASI, the Leave No Trace Center for Outdoor Ethics, and The Conservation Alliance to reinforce outdoor-community relevance.

The business model is a straightforward hardware/CGP unit-sale motion: low-priced disposable products sold wholesale to retail partners and direct to consumers via marketplace channels. Reported employee count is 11–50, headquartered at 245 Kraft Drive, Dalton, Georgia. Revenue, funding history, and ownership transaction details beyond the Kobayashi parent are not disclosed in available material.

Name

Grabber Performance Group

Legal name

Kobayashi Consumer Products, LLC

Website

https://grabberwarmers.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Grabber Warmers manufactures single-use air-activated hand, foot, toe, body, and mega warmers using iron-oxidation technology, distributing across North American sporting goods, hardware, and outdoor retail chains and Amazon to serve outdoor enthusiasts, emergency preparedness users, and casual cold-weather consumers.

Ownership category

akta.pro rank

Product category

Consumer Warming Products

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)

SIC

Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Winter Accessories & On-Mountain Essentials Retail (Hand/Foot Warmers, Packs, Hydration, Sunglasses) (CRAMAJAJ)

Keywords

• Air-activated warmers
• Single-use heat packs
• Outdoor warming products
• Hand and foot warmers
• Body warming accessories

Headquarters

HQ city

Dalton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Consumer Warmers Sales: Grabber generates revenue through the sale of single-use air-activated warming products. Products are sold as one-time-use items through retail distribution channels including national chains, Amazon marketplace, and Canadian retailers. Each product category (hand, foot, toe, body, mega warmers) and bundled packs (Weekender Pack, Excursion Pack) represent distinct product SKUs generating sales revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Grabber Performance Group manufactures and distributes single-use, air-activated warming products (hand, foot, toe, body, and mega warmers, plus bundled Weekender and Excursion Packs) for outdoor enthusiasts, emergency preparedness, and everyday cold-weather use. Products rely on a controlled iron-oxidation reaction inside specially designed pouches to deliver 5–18 hours of natural, TSA-approved heat without batteries or external power.

Product overview

Grabber Warmers offers a line of air-activated, single-use heat packs for outdoor enthusiasts. The core technology uses iron, vermiculite, charcoal, polymer, and salt that react with air to produce natural heat. Products are differentiated by body area (Hand Warmers, Foot Warmers, Toe Warmers, Adhesive Body Warmers), size and duration (standard vs. Mega Warmer with up to 18 hours), and are sold individually or bundled in multi-pack offerings (Weekender Pack, Excursion Pack). All products are TSA-approved, odorless, non-toxic, and have a 2-3 year shelf life.

Differentiator

Problem solved

Functional benefit

Brands

• Grabber: Primary brand name for air-activated warming products including hand warmers, foot warmers, toe warmers, body warmers, and warmer packs.

Products and services

• Hand Warmers Rectangular, single-use, air-activated heat packs providing up to 10 hours of continuous warmth for hands; average temperature 135°F (57°C), maximum 158°F (70°C). Sold to outdoor enthusiasts and general consumers through retail and online channels.
• Foot Warmers Single-use, air-activated heat packs providing up to 5 hours of continuous warmth for feet; available in small/medium and medium/large sizes; average temperature 100°F (31°C), maximum 120°F (49°C). For outdoor enthusiasts and casual consumers.
• Toe Warmers Single-use, air-activated heat packs with adhesive backing providing up to 8 hours of continuous warmth for toes in an ultra-thin design; average temperature 97°F (36°C), maximum 115°F (46°C). For skiers, snowboarders, and cold-weather outdoor users.
• Adhesive Body Warmer Rectangular single-use, air-activated heat packs with adhesive on one side for staying in place; provides up to 12 hours of continuous body warmth; average temperature 127°F (53°C), maximum 145°F (63°C). For outdoor activities, work, and layering under clothing.
• Mega Warmer Larger and longer-lasting rectangular single-use, air-activated heat packs providing up to 18 hours of continuous warmth for hands and body; average and maximum temperature 140°F (60°C). Targeted at extended-duration cold-weather exposure and emergency preparedness.
• Weekender Pack Bundle containing 2 Hand Warmers, 2 Toe Warmers, and 2 Adhesive Body Warmers; air-activated, odorless, non-toxic, long-lasting. Sized for short trips and casual outdoor use.
• Excursion Pack Larger bundle containing 8 Hand Warmers, 8 Toe Warmers, and 8 Body Warmers in a refillable pack; long-lasting and non-toxic. Targeted at group trips, multi-day excursions, and stocking up.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Leave No Trace Center for Outdoor EthicscoreStrategic or Co-development Partner · 1 January 1994The Leave No Trace Center for Outdoor Ethics protects the outdoors by teaching and inspiring people to enjoy it responsibly through cutting-edge education and research delivered to millions of people annually. Incorporated as a 501(c)(3) nonprofit in 1994, with first program formed in 1987.
• The Conservation AlliancecoreStrategic or Co-development Partner · 1 January 1989The Conservation Alliance is a group of like-minded companies that disburses collective annual membership dues to grassroots environmental organizations to protect threatened wild habitat and outdoor recreation. Founded in 1989 by REI, Patagonia, The North Face, and Kelty, now with 250+ member companies. Disbursed $938K in winter 2021 funding cycle.
• PSIA-AASI (Professional Ski Instructors of America & American Association of Snowboard Instructors)coreStrategic or Co-development Partner · 1 January 1961PSIA-AASI is the world's largest nonprofit organization dedicated to teaching people how to ski and snowboard, founded in 1961 with over 32,000 members. The partnership positions Grabber warmers as the preferred heat solution for ski and snowboard instructors and students.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Lenz Products: Lenz manufactures battery-heated socks, vests, and gloves for winter sports, competing for the same cold-weather outdoor consumer that Grabber targets but with rechargeable wearable technology rather than disposable warmers.
• Thermacell: Thermacell produces portable warming and insect-repelling devices for outdoor use, including rechargeable hand warmers, representing an adjacent consumer outdoor product line that competes for similar shelf space and end users.
• Therm-ic: Therm-ic specializes in battery-powered heated insoles, socks, and gloves for skiing and outdoor sports, representing a reusable, technology-driven alternative to Grabber's single-use warming pouches in the same end-user market.
• Ignik Outdoors: Ignik develops reusable heating products including fire blankets and propane-powered warming accessories for outdoor use, offering a sustainability-focused alternative to Grabber's single-use warming pouches.
• Hotronic: Hotronic makes battery-powered heated insoles and foot warming systems for ski boots, targeting the same skiing/snowboarding segment as Grabber but with reusable, rechargeable technology.

Direct peers

• Coghlan's: Coghlan's produces a broad line of outdoor accessories including hand and body warmers, sold through similar mass-market and outdoor retail channels as Grabber, with comparable single-use warming SKUs.
• HeatMax (HotHands): HeatMax manufactures the HotHands brand of air-activated hand, foot, and body warmers — Grabber's most direct US competitor in the single-use chemical warming category, with overlapping retail channels and product formats.

Broad incumbents

• REI Co-op: REI is both a potential retail partner and a competitor through its private-label outdoor accessories (including warming products), serving the same outdoor enthusiast customer base as Grabber across its national store network.
• Zippo Manufacturing Company: Zippo offers refillable catalytic hand warmers and warming accessories under its HeatBank line, competing with Grabber in the outdoor warming category but with reusable, fuel-based or rechargeable technology rather than single-use air-activated pouches.
• Kobayashi Healthcare International: Kobayashi is the parent entity that manufactures and distributes Grabber warmers; relevant as a corporate sibling and shared infrastructure provider across the broader Kobayashi consumer products portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/grabberwarmers
• Facebookfacebook.com/grabberwarmers
• Instagraminstagram.com/grabberwarmers
• LinkedInlinkedin.com/company/grabber-inc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grabber Performance Group