NSIA Asset Management

What NSIA Asset Management does

NSIA Asset Management is a Société de Gestion d'OPCVM (UCITS/OPCVM management company) incorporated in 2018 in Abidjan, Côte d'Ivoire, and operating as a wholly-owned subsidiary of the NSIA Group. The company creates and exclusively manages a diversified shelf of collective investment vehicles — primarily Fonds Communs de Placement (FCP) and SICAVs — investing across equities, bonds, money-market instruments, SMEs, and UEMOA sovereign debt. Its product range includes Aurore Opportunités (equity growth), Aurore Sécurité (bond fund, 7.65% return in 2022), Aurore Monétaris (money market, 4% target), Aurore Obligations Souveraines (sovereign bonds, 6.5% target), NSIA Fonds Diversifié (10% target), NSIA Assurances Optimum (9% target, immunization-oriented), FCPE Evolutis (employee savings), and FCP Tawfir Halal (Sharia-compliant, 8% target).

The firm serves four explicit customer segments — Particuliers (retail), Entreprises (corporate treasury, IFC management, FCPE), Institutions (insurers, pension funds), and Groupements de personnes — across all 8 UEMOA countries, with physical representation in Côte d'Ivoire, Senegal, and Benin following 2023 office openings. Distribution combines a direct commercial sales force, event-driven marketing (Apéro Cash, MEET UP BUSINESS), partnerships (NOBSON GROUP, AFT-UEMOA), and a self-serve digital channel via the 2024 NSIA INVEST mobile application and online investment simulators. Revenue is generated through recurring management fees on AUM, with entry fees ranging 0%–1.65% and exit fees 0%–1% depending on the fund.

The company is led by Director General Franck Olivier DIAGOU and chaired by former Senegalese Finance Minister Amadou Kane. It was awarded Best SGO of the Year 2022 at the BRVM Awards 2023. The stated strategic posture is expansion across the UEMOA zone, deepening institutional penetration, and digitizing retail subscription flows; no revenue, AUM, or headcount figures are publicly disclosed.

Name

NSIA Asset Management

Legal name

NSIA Asset Management

Website

https://nsia-asset.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

NSIA Asset Management is a Côte d'Ivoire-based Société de Gestion d'OPCVM, subsidiary of the NSIA Group, that creates and manages a diversified shelf of FCP and SICAV funds for retail, corporate, institutional, and group clients across the 8 UEMOA countries.

Ownership category

akta.pro rank

Product category

Asset Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Portfolio Management–Led RIAs (Discretionary/Model-Based) (FSAAACAC)

akta.pro secondary industries

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA), Investment Management Advisory (RIA) (FSAEAAAB), Institutional Separate Accounts & SMAs (Mandates) (FSAAAGAL)

Keywords

• Asset management services
• Mutual fund management
• Collective investment vehicles
• Wealth management advisory
• OPCVM fund management

Headquarters

HQ city

Abidjan

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Management Fees on FCP and SICAV: NSIA Asset Management generates revenue through management fees charged on the funds under administration. These are typically calculated as a percentage of assets under management (AUM). The company creates and exclusively manages OPCVM funds whose investments are primarily made in stock markets as well as SMEs of the UEMOA zone.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

NSIA Asset Management is a Société de Gestion d'OPCVM (UCITS/OPCVM management company) that creates and exclusively manages collective investment vehicles — primarily Fonds Communs de Placement (FCP) and SICAVs — investing in stock markets and SMEs across the 8 UEMOA countries. The company delivers diversified, bond, equity, money market, sovereign bond, Islamic-compliant, and employee savings funds (FCPE), supplemented by investment advisory, treasury optimization, IFC management, and digital subscription via the NSIA INVEST mobile app.

Product overview

NSIA Asset Management is a SOCIMI (Société de Gestion d'OPCVM) operating in the UEMOA region, managing a diversified portfolio of fund products. The company offers three main fund vehicle types: Fonds Communs de Placement (FCP) - mutual funds, Sociétés d'Investissement à Capital Variable (SICAV) - variable capital investment companies, and other investment vehicles. Their core fund products include: Aurore Opportunités (growth fund), Aurore Sécurité (bond fund), Aurore Monétaris (money market fund), Aurore Obligations Souveraines (sovereign bond fund), NSIA Assurances Optimum (immunized diversified fund), NSIA Fonds Diversifié (diversified growth fund), FCPE Evolutis (employee savings plan), and Tawfir Halal (Islamic-compliant fund). The company also offers a digital platform including the NSIA INVEST mobile app and various online investment simulators to help clients plan their savings, retirement, and investment goals.

Differentiator

Problem solved

Functional benefit

Brands

• NSIA INVEST: Mobile application for subscribing to FCP funds and tracking savings evolution.
• FCP Aurore

Products and services

• FCP NSIA Aurore Opportunités

Quantifiable outcome

• FCP Aurore Sécurité generated 7.65% return in 2022, outperforming traditional savings accounts
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• NOBSON GROUPcoreGTM or Marketing Partner · 23 June 2023Co-organization of MEET UP BUSINESS events. NOBSON GROUP and NSIA Asset Management co-organized a business networking event on June 23, 2023 at Ivoire Trade Center where DG Franck DIAGOU shared insights on optimal savings management and FCP products.
• AFT-UEMOA (Association des Financiers et des Trésoriers de l'UEMOA)coreStrategic or Co-development Partner · 28 June 2022NSIA Asset Management co-organized a seminar with AFT-UEMOA on June 28, 2022 on investment opportunities for treasury surpluses. DG Franck DIAGOU presented the company's funds and the advantages of investing through an SGO.
• BRVM (Bourse Régionale des Valeurs Mobilières)coreStrategic or Co-development PartnerNSIA Asset Management as a licensed SGO operates within the BRVM ecosystem. The company participates in BRVM events, panels, and awards ceremonies, contributing to the development of the regional capital market.
• FANAF (Fédération des Sociétés d'Assurances de Droit National Africaines)minorStrategic or Co-development PartnerNSIA Asset Management participated in the 46th FANAF conference in 2022 (Dakar) and the 47th in 2023 (Kinshasa). The company uses these platforms to network with insurance sector actors and establish partnerships.
• NSIA Group CompaniescoreStrategic or Co-development PartnerNSIA Asset Management is a subsidiary of the NSIA Group, owned by NSIA Participations, NSIA Finance, and NSIA Banque Côte d'Ivoire. The company benefits from the group's infrastructure and brand presence, operating from NSIA Bank premises.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Investec Asset Management (Ninety One): Africa-focused asset manager (now Ninety One) with established emerging-market fund offerings — broader incumbent that competes for institutional mandates and demonstrates the scale potential of African-focused asset management.
• Sanlam Investments Africa: Pan-African asset management platform of Sanlam — broader incumbent offering institutional and retail investment solutions across multiple African markets, representative of the consolidation trend in African asset management.
• Allan Gray Africa: Africa-focused investment management firm with discretionary portfolio management model — comparable operating model (discretionary/model-based portfolio management) relevant as a benchmark for regional asset management scale and product depth.
• Ecobank Capital: Investment banking arm of pan-African Ecobank Group — broader financial services incumbent offering asset management, brokerage, and advisory across multiple African markets, including UEMOA countries.

Others

• NSIA Banque Côte d'Ivoire: Parent-group commercial bank and shareholder of NSIA Asset Management — closely related ecosystem participant that distributes asset management products and provides physical premises/branding; not a competitor but a key channel.

Direct peers

• Oragroup / Orabank Securities: Pan-West African banking group with capital markets activities in UEMOA — competes for the same institutional and corporate treasury mandates and pooled-fund distribution channels.
• CGF Bourse: Société Générale de Bourse (SGI) based in Côte d'Ivoire operating across the UEMOA zone — direct peer offering brokerage and asset management services to the same regional institutional and retail client base that NSIA Asset Management targets.
• Coris Capital (Coris Asset Management): Burkina Faso-based asset management arm of Coris Bank, part of the Coris Group — comparable regional SGI/SGO model with UEMOA-wide distribution ambitions and similar product offerings in pooled funds.
• BOA Asset Management: Asset management arm of Bank of Africa group operating in multiple West African countries — competes head-to-head with NSIA in distributing OPCVM-style pooled funds to retail and corporate clients across the WAEMU region.

Regional players

• Société Générale Burkina / BICIM Bourse: Société Générale affiliates and brokerage subsidiaries operating in UEMOA — comparable institutional and retail capital markets services targeting the same West African investor base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NsiaAssetManagement
• LinkedInlinkedin.com/company/nsia-asset-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NSIA Asset Management