What Pentalux does

Pentalux LLC is a privately held Knoxville, Tennessee-based wholesale distributor and design services firm founded in 2019 by Romano Vlastelica. The company sources, specifies, and distributes LED lighting systems, wired and wireless IoT-based control systems, and electric vehicle charging solutions to ESCOs (Energy Service Companies), electrical contractors, and end-user facilities across industrial, commercial, hospitality, educational, and government markets in the Southeastern United States. Its core offerings span LED Lighting Solutions, Control Systems, and EV Charging Solutions, supported by three service pillars: Design Services (photometrics and takeoffs), Distribution Services (factory-direct pricing with ESCO and Contractor programs), and Execution Services (audit assistance, specification, project management, and commissioning).

The business operates a mobile sales model in which Pentalux comes directly to end-user sites to specify the optimal solution, leveraging a network of manufacturers and representatives for factory-direct pricing. Revenue is generated through hardware sales (product distribution) and professional services (specification, design, and project execution), with quote-based, project-driven pricing and multi-year contract cadences. The founder holds an Industrial/Commercial Electrical License with reciprocity in 6 states and has designed projects up to 6 million square feet across his career; his wife Hillary Vlastelica serves as Operations Manager. The firm is founder-owned with no disclosed external investors and operates with approximately two stated personnel, executing projects regionally rather than at scale nationally.

Name

Pentalux

Legal name

Pentalux LLC

Website

https://pentalux.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Pentalux is a Knoxville, Tennessee-based wholesale distributor and design services firm that sources, specifies, and delivers LED lighting, IoT-based controls, and EV charging solutions to ESCOs, contractors, and end-user facilities across the Southeastern US.

Ownership category

akta.pro rank

Product category

Commercial Lighting Solutions

NAICS

Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

Keywords

• LED lighting solutions
• Lighting controls systems
• EV charging solutions
• Commercial lighting distribution
• Lighting design services

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Distribution: Distribution of LED lighting products, controls, and electric vehicle charging equipment to ESCOs, contractors, and end users. Provides factory direct pricing access.
2. Specification and Design Services: Expert-level specification and design services for LED lighting improvements and applications, including photometrics and final takeoffs from inception to completion.
3. Project Execution Services: Audit assistance, specification, project management, and commissioning services provided for turnkey contractors and end users.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Pentalux designs, sources, and distributes LED lighting, IoT-based wired and wireless control systems, and electric vehicle charging solutions for ESCOs, contractors, and end users. The company delivers end-to-end services including lighting specification, IoT control design and commissioning, photometric design and final takeoffs, and turnkey project execution from audit through project management. All offerings are supported by a mobile field-sales model that brings factory-direct pricing to customers across industrial, commercial, hospitality, educational, and government markets.

Product overview

Pentalux offers a unified portfolio of lighting, controls, and EV charging solutions delivered as services rather than packaged software products. The core offerings include LED Lighting Solutions for various environments (industrial, commercial, hospitality, educational, government), Control Systems encompassing both wired and wireless IoT systems, and Electric Vehicle Charging Solutions. These core product offerings are supported by three service pillars: Design Services (photometrics, takeoffs), Distribution Services (with ESCO and contractor pricing), and Execution Services (audit assistance, specification, project management, commissioning). The company primarily serves ESCOs, contractors, and end users across industrial, commercial, hospitality, educational, and government markets.

Differentiator

Problem solved

Functional benefit

Products and services

• LED Lighting Solutions LED lighting products sourced and specified for various environments, from demanding industrial applications to commercial hospitality spaces, with Pentalux guaranteeing that what is specified is optimized for each application.
• Control Systems (Wired and Wireless IoT) Wired and wireless IoT control systems with specification, design, commissioning, contractor mistake-avoidance support, and end user training, plus ongoing support and augments to existing systems.
• Electric Vehicle Charging Solutions Electric vehicle charging solutions offered as part of Pentalux's lighting and controls portfolio, distributed to ESCOs, contractors, and end users alongside factory direct pricing.
• Design Services Comprehensive design services covering inception through photometrics and final takeoffs to put together expedient lighting and control designs for customers.
• Distribution Services Distribution of LED lighting, control, and EV charging products with factory direct pricing access, special ESCO and Contractor pricing programs, and a network of manufacturers and representatives.
• Execution Services Turnkey project execution services including audit assistance, specification, project management, and commissioning for turnkey contractors and end users, with an extensive track record of seeing projects through to completion.

Quantifiable outcome

• Projects up to 6 million square feet designed and integrated

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rexel: One of the world's largest electrical and lighting distributors, serving contractors, ESCOs, and industrial/commercial end users with a similar product mix (lighting, controls, EV supply) and project-based specification support. Pentalux is a regional, founder-led analog of Rexel's specification-and-distribution model at much smaller scale.
• Graybar: North American electrical, lighting, and communications distributor focused on contractors, industrial facilities, and commercial customers. Closely aligned with Pentalux's contractor/industrial/commercial focus and its combination of distribution and project support services.
• Sonepar: Global electrical distributor serving contractors, industrial, and commercial customers with lighting, controls, and adjacent electrical products. Comparable to Pentalux in customer base (contractors and end users) and the blend of distribution with specification support.

Broad incumbents

• Leviton: Manufacturer of lighting controls, wiring devices, and EV charging solutions (including Evr-Green). Overlaps with Pentalux's lighting, controls, and EV charging portfolio and competes indirectly for the same specification slots on projects.
• Signify: Global lighting leader (Philips, Color Kinetics, Interact) with deep LED and connected lighting portfolios. Highly relevant as a primary product source Pentalux specifies and resells, and a competitor for advanced controls/IoT lighting projects.
• Lutron Electronics: Leading lighting controls manufacturer (dimming, wireless/wired control systems, Vive, Quantum). Comparable because Pentalux explicitly positions itself on wired and wireless IoT controls expertise around vendors like Lutron.
• Cooper Lighting Solutions (Eaton): Major lighting and connected controls brand under Eaton (Halo, Metalux, WaveLinx). Comparable as a key lighting and IoT-controls vendor Pentalux specifies, and as a broad-market competitor for commercial and industrial retrofit projects.
• Acuity Brands: Major North American lighting, controls, and building solutions manufacturer (Lithonia, Sensor Switch, nLight, Distech). Comparable because Pentalux specifies and distributes these product families to ESCOs and end users, even though Acuity is a manufacturer and Pentalux is a channel partner.

Emerging players

• Crestron Electronics: Manufacturer of wired and wireless building control and IoT systems across lighting, AV, and energy. Overlaps with Pentalux's controls/IoT specification business for commercial, hospitality, educational, and government facilities.
• ChargePoint: Independent EV charging network and hardware provider selling commercial and fleet charging solutions. Relevant as Pentalux's EV charging product line targets the same commercial/facility customer base and competes in the same specification discussions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pentalux