What Burns Chevrolet does

Burns Chevrolet is a privately held, authorized Chevrolet franchise dealership headquartered at 2515 Cherry Road in Rock Hill, SC, serving the greater Charlotte, NC metropolitan area and surrounding South Carolina communities including Fort Mill, Clover, York, Lancaster, and Gaffney. The dealership claims over 100 years of continuous Chevrolet representation in Rock Hill and asserts one of the largest truck inventories in South Carolina. Its primary offering is the retail sale of new Chevrolet vehicles across the full model range (cars, trucks, SUVs, EVs, and BrightDrop commercial vans), supplemented by pre-owned and certified pre-owned vehicles from multiple brands distributed via the CarBravo online marketplace.

The dealership operates a one-stop retail model spanning vehicle sales, financing (via GM Financial and other lenders), service and maintenance using GM-certified technicians and genuine GM/ACDelco parts, a dedicated Tire & Quick Service Center with no-appointment access, a collision and body shop, and parts and accessories retail. Core technology consists of the DealerOn dealer website platform powering online inventory browsing, buy-online transactions, finance applications, quick quote, and service scheduling, with Kelley Blue Book Instant Cash Offer integration for trade-in valuations. The commercial side of the business is run through the GM Business Elite program, providing fleet vehicles, work trucks with upfits (via WorkTruckSolutions), and commercial inventory discovery (via LocalTruckNetwork).

Revenue is generated across five streams: new and used vehicle sales (one-time), service and repairs (per-ticket professional services at $21.95 to $489.95 per ticket plus larger repair jobs), parts and accessories (hardware sales), finance and insurance products (transaction fees on financing, warranties, and protection plans), and trade-in vehicle purchases. The go-to-market motion combines an in-person field sales force at the physical dealership with a direct-to-consumer digital channel (online inventory, buy online, test drive scheduling, finance applications, trade-in tools) and dedicated enterprise/commercial fleet sales for the Business Elite program. Marketing relies on DealerOn-driven content, organic SEO for local Chevrolet searches, promotional service specials and rebates, and social media presence via Flow.page.

Name

Burns Chevrolet

Legal name

Burns Chevrolet

Website

https://burnschevycadillac.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

Burns Chevrolet is a privately held Chevrolet franchise dealership in Rock Hill, SC, serving the greater Charlotte metro area with new and used vehicle sales, GM-certified service, parts, financing, commercial fleet sales via the Business Elite program, and online buy-online purchasing.

Ownership category

akta.pro rank

Headquarters

HQ city

Rock Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory or Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Chevrolet vehicles including cars, trucks, and SUVs; also used vehicle sales from multiple brands
2. Service and Repairs: Vehicle maintenance and repair services including oil changes, tire services, brake service, alignments, and collision repair through certified technicians
3. Parts and Accessories: Sale of GM Genuine Parts, ACDelco parts, and Chevrolet accessories
4. Finance and Insurance Products: Vehicle financing through GM Financial, extended warranties, and protection plans
5. Trade-in Vehicle Purchases: Purchase of used vehicles from customers in exchange for cash or credit toward new vehicle purchase

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Burns Chevrolet is an authorized Chevrolet franchise dealership in Rock Hill, SC that sells new Chevrolet cars, trucks, and SUVs alongside pre-owned vehicles from multiple brands. The dealership operates an integrated retail model including vehicle financing through GM Financial, a full-service maintenance and repair department with certified technicians, a no-appointment Tire & Quick Service Center, a collision and body shop, genuine GM/ACDelco parts sales, trade-in valuation, and a Business Elite commercial/fleet program.

Product overview

Burns Chevrolet is a Chevrolet franchise dealership offering a comprehensive automotive retail experience. The core offering consists of new Chevrolet vehicles (cars, trucks, SUVs, and electric vehicles) alongside pre-owned vehicles from multiple brands. The dealership provides integrated services including vehicle financing through GM Financial, full maintenance and repair using certified technicians, a dedicated Tire & Quick Service Center with no-appointment needed access, collision and body shop services, and genuine Chevrolet/ACDelco parts and accessories. Digital capabilities include online vehicle shopping with buy-online options, virtual showroom, trade-in valuation tools integrated with Kelley Blue Book, and fleet/commercial vehicle services through the Business Elite program. The dealership serves the Rock Hill, SC market area including nearby North Carolina communities.

Differentiator

Problem solved

Functional benefit

Products and services

• New Chevrolet Vehicles Full line of new Chevrolet cars, trucks, and SUVs including Silverado, Equinox, Traverse, Tahoe, Colorado, Trailblazer, Trax, Blazer, Corvette, Malibu, Bolt EV, and BrightDrop commercial vans offered for sale to individual consumers.
• Pre-Owned Vehicles Diverse selection of pre-owned and certified pre-owned vehicles from Chevrolet and other brands, including SUVs, trucks, and sedans at various price points.
• Vehicle Financing On-site Auto Finance Center providing financing options, lease programs, and pre-approval services through GM Financial and other lenders for vehicle purchases.
• Vehicle Service and Maintenance Full-service maintenance and repair using certified Chevrolet technicians and genuine GM parts, including oil changes, tire service, brake service, and battery replacement for all makes and models.
• Tire and Quick Service Center State-of-the-art facility offering tire service and quick maintenance with no appointment needed, servicing all makes and models.
• Collision and Body Shop Body shop services for collision repair and auto body work on Chevrolet vehicles and other makes.
• Parts and Accessories Genuine Chevrolet parts, accessories, and ACDelco components available for purchase and installation.
• Trade-In Services Vehicle trade-in and instant cash offer services, including Kelley Blue Book Instant Cash Offer integration for valuation.
• Commercial and Fleet Vehicles Business Elite program offering commercial vehicles, fleet sales, and trucks/vans with upfits for commercial use by business customers.
• Online Vehicle Shopping Online inventory browsing, virtual showroom, buy online, quick quote, and schedule test drive capabilities through dealer website.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• General Motors (Chevrolet)coreStrategic or Co-development PartnerAuthorized Chevrolet franchise dealer representing the Chevrolet brand with access to new vehicle inventory, manufacturer incentives, GM Rewards programs, GM Financial financing options, and certified service using GM Genuine Parts
• GM FinancialcoreStrategic or Co-development PartnerIn-house financing partner providing vehicle financing and loan options for customers purchasing new and used vehicles
• CarBravocoreChannel Partner/ Reseller/ DistributorGM's certified pre-owned and used vehicle marketplace platform that allows Burns Chevrolet to sell used vehicles through a broader online marketplace network
• WorkTruckSolutionsminorChannel Partner/ Reseller/ DistributorCommercial truck inventory platform for work trucks with upfits including platform bodies, service bodies, cutaway vans, and cargo vans for commercial customers
• LocalTruckNetworkminorChannel Partner/ Reseller/ DistributorCommercial inventory search platform for Chevrolet commercial trucks connecting the dealership to broader commercial buyer network
• Kelley Blue BookminorStrategic or Co-development PartnerKBB Instant Cash Offer integration allowing customers to get instant trade-in valuations for their vehicles

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Group 1 Automotive: Public franchised auto retailer (NYSE: GPI) with stores across the U.S. and U.K. Directly comparable in franchised new-car sales plus service/parts/F&I, with overlapping presence in the Carolinas and Southeast.
• Lithia Motors: Public dealership group (NYSE: LAD) and one of the largest in the U.S. with a stated plan to consolidate franchised retail. Operates franchised stores comparable to Burns Chevrolet's model, with growing digital and used-vehicle initiatives (Driveway).
• AutoNation: Largest U.S. franchised automotive retailer with stores across multiple states. Comparable to Burns Chevrolet in its full-line franchised dealer model (new, used, service, parts, F&I), though operating at substantially greater scale and geographic diversification.
• Asbury Automotive Group: Public franchised dealer group (NYSE: ABG) operating stores across multiple states. Comparable in franchised retail + Clicklane digital channel that overlaps with Burns Chevrolet's online buy flow.
• Sonic Automotive: Public Fortune 500 dealership group (NYSE: SAH) operating franchised stores and the EchoPark used-vehicle platform. Comparable to Burns Chevrolet in franchise retail and service model, with overlap in the Carolinas market.
• Hendrick Automotive Group: One of the largest privately held dealership groups in the U.S., operating multiple Chevrolet and other franchises across the Carolinas and Southeast. Directly comparable to Burns Chevrolet as a franchised new-vehicle retailer with similar service, parts, and F&I revenue mix, but at much greater scale.

Emerging players

• Carvana: Online used-vehicle retailer offering home delivery and vending-machine pickup. Competes with Burns Chevrolet for online used-car shoppers in the Charlotte/Rock Hill trade area and pressures local pre-owned pricing and convenience expectations.
• Vroom: Online used-car retailer (formerly pure-play, now hybrid with reconditioning facilities). Competes with Burns Chevrolet's pre-owned inventory and CarBravo listings for online car shoppers in the Southeast.

Direct peers

• CarMax: National used-vehicle retailer with fixed-honor pricing and in-house financing. A direct competitor to Burns Chevrolet's pre-owned business and CarBravo certified used offering, competing for the same trade-in and budget-conscious buyer pool in the Charlotte region.
• Kevin Whitaker Chevrolet: Another large Chevrolet franchise dealer in the upstate South Carolina region. Directly comparable as a single-brand Chevy dealer with new, used, service, and parts operations competing for overlapping customer pools in the Carolinas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/burnsauto
• Facebookfacebook.com/BurnsChevrolet
• LinkedInlinkedin.com/company/burns-chevrolet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burns Chevrolet