Active Shooter Defense School

What Active Shooter Defense School does

Active Shooter Defense School (ASDS) is a privately held, for-profit firearms training school headquartered in Dulzura/San Diego, California. Founded in 2013 (per firmographic data) and operating continuously since, the company delivers practical shooting, defensive, and tactical firearms training at a proprietary outdoor shooting range that supports close-quarters pistol work and rifle training at distances up to 500 yards. Its instructional staff is anchored by owner Matt Klier — a 12-year U.S. Navy veteran and former LAPD SWAT Sergeant — alongside Navy SEAL, Army Ranger, SWAT, and Navy marksmanship instructor personnel, with several instructors having competed on the History Channel's Top Shot series and consulted on major film productions.

ASDS sells one-time enrollment in six core course families: Pistol, Rifle, Shotgun, Home Defense/CQB, Military & Law Enforcement (Operator Standards), and a beginner Gun Safety course. The standard full course fee is $250 (discounted from $275), with a $50 deposit option, $250 and $500 gift certificates, and 8-hour (8am–4pm) course durations. Distribution is direct-to-consumer through asdschool.com, with payment balances collected in person at the safety briefing. The company also co-delivers Red Cross/FEMA certified active shooter training with Krav Maga Academy San Diego, extending its reach into institutional (first responder, school, government, private) buyers. Marketing is limited to a website, blog content on active shooter protocols, and organic Facebook/Instagram presence — there is no app, software product, or disclosed third-party distribution.

Revenue is not publicly disclosed. With 1–10 employees, a single facility, and a transactionally simple course-based model, ASDS is a small lifestyle/owner-operated business. The economic model is constrained by physical range capacity and instructor availability, with no subscription, licensing, franchise, or recurring revenue component. Strategic defensibility derives primarily from instructor credentials and the range's 500-yard capability rather than from technology, scale, or regulatory protection.

Name

Active Shooter Defense School

Legal name

Active Shooter Defense School

Website

https://asdschool.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Firearms Training Services

NAICS

Technical and Trade Schools (6115), Other Technical and Trade Schools (611519)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN)

akta.pro secondary industries

Active Shooter Preparedness & Safety Training/Drills (EDAEACAI), Defensive Tactics, Use-of-Force & De-escalation Training (EDAOAMAM), Armed Security & Firearms Training & Qualification (BPAKAOAB)

Keywords

• Firearms training
• Tactical shooting courses
• Active shooter defense
• Defensive pistol rifle training
• CQB home defense training

Headquarters

HQ city

Dulzura

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Firearms Training Courses: ASDS generates revenue through one-time course fees for firearms training. Full course fees are charged at $250 per course, with a $50 deposit option available to secure a spot. Remaining payment is collected on the day of the event during the safety briefing. The company also sells gift certificates in $250 and $500 denominations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Active Shooter Defense School is a San Diego-based firearms training school that delivers practical shooting, defensive, and tactical firearms instruction at its outdoor shooting range. Course offerings span pistol, rifle, shotgun, home defense/CQB, and military/law enforcement (Operator Standards) training, plus a beginner gun safety course. Training is led by former Navy SEALs, Army Rangers, Combat Engineers, SWAT, and other law enforcement professionals.

Product overview

Active Shooter Defense School (ASDS) is a professional firearms training school in San Diego offering a comprehensive suite of training courses. The core offerings include Pistol Training Courses (Combat Pistol I, 1.5, and 2.5 levels), Rifle Training Courses (Combat Rifle I, 1.5, and combined Rifle+Pistol courses), Shotgun Training Courses, Home Defense/CQB Training, and Military & Law Enforcement Training (Operator Standards). Additional offerings include Gun Safety courses for beginners and access to an outdoor shooting range supporting distances up to 500 yards. The company sells individual course fees (Pistol, Rifle, Shotgun, and Operator Standards courses at $250 each), course deposits ($50), and gift certificates ($250 and $500 denominations). Courses are priced at $250 for full enrollment and run approximately 8 hours in duration, with varying classes offered monthly. Training is delivered by instructors who are former Navy SEALs, Army Rangers, Combat Engineers, and law enforcement professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Pistol Training Courses Firearms training courses covering pistol fundamentals including combat shooting, marksmanship, CQB, and tactical pistol deployment. Includes Combat Pistol I, Combat Pistol 1.5, and Combat Pistol 2.5 levels for civilian and advanced shooters.
• Rifle Training Courses Combat rifle instruction covering fundamentals through advanced tactics, with training distances up to 500 yards. Includes Combat Rifle I, Combat Rifle 1.5, and Combat Rifle + Pistol 2.5 combination courses.
• Shotgun Training Courses Defensive shotgun training covering combat shooting vs. target shooting, home defense applications, and 3-Gun competition shotgun skills.
• Home Defense / CQB Training Close quarters battle training including dynamic and deliberate room clearance, close range pistol employment, pistol disarms, and tactical movement for home defense scenarios.
• Military & Law Enforcement Training Advanced tactical weapons training for experienced operators including Special Warfare tactics, room clearing, and CQB training. Includes the Operator Standards Course.
• Gun Safety Course Beginner firearms safety training covering firearm selection, handling, transport, storage, and fundamental shooting skills in an 8-hour course.
• Outdoor Shooting Range Professional outdoor shooting range offering training at distances up to 500 yards, supporting pistol, rifle, and hand-to-hand combat training.
• ASDS Gift Certificate Gift certificate redeemable for any firearms training course at ASDS, available in $250 and $500 denominations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Krav Maga Academy San DiegocoreStrategic or Co-development PartnerKrav Maga Academy San Diego operates in partnership with Active Shooter Defense School to run active shooter training programs. These Red Cross and FEMA certified courses serve civilians, first responders, schools, government facilities, and private institutions. Training is conducted by top security professionals.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SureFire Institute: Manufacturer-backed (SureFire) low-light and tactical firearms training programs for civilians, law enforcement, and military. Comparable to ASDS's advanced tactical offering but typically focused on low-light/no-light niches and corporate/government clients.
• NRA Firearms Training (National Rifle Association): National organization offering standardized firearms safety and basic training through affiliated instructors across the U.S. Broader incumbent alternative to ASDS for the beginner/safety training segment, but lacks ASDS's advanced tactical and military/LE depth.

Direct peers

• Gunsite Academy: Long-established firearms training school in Arizona founded by Col. Jeff Cooper, offering pistol, rifle, shotgun, and defensive courses across multi-day curricula. Highly comparable to ASDS in service offering, instructor pedigree (military/LE), and residential training model.
• Front Sight Firearms Training Institute: Nevada-based residential firearms training resort offering beginner through advanced defensive courses in pistol, rifle, shotgun, and CQB. Closely comparable to ASDS in curriculum breadth and direct-to-consumer course-fee business model.
• Magpul Dynamics: Magpul-affiliated tactical training school offering pistol, rifle, and CQB courses taught by former military and LE instructors. Comparable to ASDS in operator-grade curriculum, video content distribution, and elite-instructor branding.
• Sig Sauer Academy: Manufacturer-affiliated firearms training center in New Hampshire offering multi-level pistol, rifle, and defensive courses with full indoor and outdoor ranges. Direct competitor in the firearms-training-as-a-service category with tiered curricula and certified instructors.
• Vickers Tactical (Larry Vickers): Firearms training brand run by former Delta Force operator Larry Vickers offering pistol, carbine, and CQB courses. Comparable to ASDS in ex-special-operations instructor positioning and tactical curriculum.
• Tactical Response (James Yeager): Tennessee-based tactical firearms school offering pistol, rifle, shotgun, and CQB training with both civilian and law enforcement tracks. Comparable to ASDS in instructor-led tactical curriculum and multi-tier course structure.

Emerging players

• Krav Maga Worldwide / Krav Maga Academy San Diego: Self-defense training provider that operates in partnership with ASDS to deliver Red Cross/FEMA-certified active shooter programs. Closely comparable as a co-provider of civilian active-shooter preparedness content and an institutional-training channel partner.

Regional players

• Point Blank Range & Gun Shop: Multi-location indoor range and firearms training operator primarily serving the Northeast/Mid-Atlantic U.S. Comparable as a range-plus-training operator offering pistol, rifle, and beginner courses — but operates indoor facilities and a different geography from ASDS's Southern California outdoor range.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ActiveShooterDefenseSchool
• Instagraminstagram.com/activeshooterdefenseschool
• Xx.com/mattasds

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Active Shooter Defense School