NemID
MitID is Denmark's government-operated national digital identity system (successor to NemID), providing free, mandatory secure authentication for citizens accessing public services, banking, and private-sector platforms. It offers mobile app, hardware, and chip-based authenticators.
- Company typePrivate
- Founded2008
- HeadquartersK'ut'aisi, Georgia
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What NemID does
MitID (formerly NemID) is Denmark's official national digital identity system, operated by the Danish Agency for Digital Government (Digitaliseringsstyrelsen) under the Ministry of Finance. The platform provides secure authentication for all Danish citizens and residents, and is mandatory for accessing government services, online banking, healthcare portals, and an expanding set of private-sector digital services. The service is provided free of charge and funded through general state taxation. MitID succeeded NemID as the next-generation identity infrastructure, expanding the authenticator portfolio beyond the prior model.
The core product surface comprises the MitID mobile app (primary authenticator with features such as button-based approval and in-app blocking/recovery), a dedicated code-display hardware device, an audio code reader for visually impaired users, a chip-based authenticator, and a self-service portal for managing profiles, registered authenticators, and audit logs of authentication activity. The platform supports multiple languages, including Danish, English, and Kalaallisut (Greenlandic), and offers accessibility features consistent with public-sector digital service standards. Distribution is entirely self-service through the mitid.dk portal and mobile app downloads, with hardware authenticators provisioned through government channels.
Commercially, MitID is not a venture or private-equity investment opportunity: it has no private shareholders, no pricing model, no disclosed revenue, and no plans for external capital. Its go-to-market is government-mandated adoption, and its competitive position is anchored by a statutory monopoly over Danish digital identity rather than by product differentiation. Strategic activity in 2026 has focused on incremental product improvements and Greenlandic-language support rather than expansion of the underlying business model.
NemID firmographics
Firmographics- Name
- NemID
- Legal name
- MitID
- Website
- https://nemid.nu
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MitID is Denmark's government-operated national digital identity system (successor to NemID), providing free, mandatory secure authentication for citizens accessing public services, banking, and private-sector platforms. It offers mobile app, hardware, and chip-based authenticators.
- Ownership category
- akta.pro rank
NemID industry classification
Industry- Product category
- Digital Identity Authentication
- akta.pro primary industry
- Authentication (MFA/Passwordless/Biometrics) Platforms (BPAMAEAE)
- akta.pro secondary industry
- Workforce Identity & Access Management (WIAM) (BPAMAEAB)
Keywords
Where NemID is headquartered
LocationHeadquarters
- HQ city
- K'ut'aisi
- HQ country
- Georgia
- HQ region
- Asia
Markets served
NemID business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Public Sector Funding: MitID is Denmark's national digital identity system operated as a public service, funded through government taxation. The service is provided free of charge to all Danish citizens and residents.
Distribution channels3 records
Marketing channels2 records
NemID product offering
Product offeringCore offering
NemID was Denmark's common secure login solution for online banking, government, and private-sector services; it has been succeeded by MitID, which is Denmark's national digital identity system. MitID provides citizens with secure authentication across public services, banks, and private digital platforms through multiple authenticator options including a mobile app, code display device, audio code reader, and hardware chip. The system is operated as a public service by the Danish Agency for Digital Government and is provided free of charge to all Danish citizens and residents.
Product overview
MitID is Denmark's national digital identity system (the successor to NemID), providing citizens with secure digital authentication across government services, banks, and private sector applications. The system offers multiple authenticator options including the MitID mobile app (primary offering), dedicated code display devices, audio code readers for accessibility, and hardware chips. Users access services through the self-service portal to manage their profile and authenticators.
Differentiator
Problem solved
Functional benefit
Products and services
- MitID App The primary mobile application for authenticating with Denmark's national digital identity system, allowing citizens to approve logins and transactions on their phone or tablet.
- Code Display A dedicated hardware device that generates one-time authentication codes for use with MitID when a smartphone is not available.
- Audio Code Reader An accessibility device that reads authentication codes aloud for users with visual impairments.
- MitID Chip A hardware chip-based authenticator providing secure authentication for MitID.
- MitID Profile A self-service portal allowing users to manage their MitID profile, authenticators, and view activity logs.
Companies that use NemID
Customer profileSegments2 records
Ideal customer profiles2 records
NemID technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
NemID partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
NemID competitors and assessment
Company assessmentDirect peers
- SPID / CIE (Italy): SPID and CIE are Italy's national digital identity systems used to access public administration and private sector services. They are comparable to MitID as mandated, multi-method national eID platforms serving the full citizen population.
- itsme: itsme is Belgium's national digital identity app used for secure authentication across government, banking, and private sector services. It is highly comparable to MitID as a multi-method, app-first national eID solution with strong network effects.
- UK One Login: UK One Login (formerly GOV.UK Verify successor) is the UK government's single sign-on system for accessing government services. It is comparable to MitID as a government-mandated national authentication platform with growing cross-sector use.
- iDIN: iDIN is the Netherlands' standardized digital identification system used by banks to authenticate consumers for government and private services. It is a direct functional peer to MitID in the citizen authentication and identity verification space.
- SingPass: SingPass is Singapore's national digital identity system providing citizens and residents with single-login access to government and private sector services. It is comparable to MitID as a mandated, multi-method national eID platform with app and hardware authenticators.
- BankID: BankID is a Nordic electronic identification system used widely in Sweden and Norway for banking, government, and private sector authentication. It is the most directly comparable peer to MitID in terms of function, scale, and cross-sector mandate.
- FranceConnect: FranceConnect is France's national federated identity provider that allows citizens to authenticate to public and private online services. It is a direct peer to MitID in the European national digital identity space with comparable cross-sector mandate.
- Estonia eID / Smart-ID: Estonia's national eID and Smart-ID provide secure digital authentication for citizens accessing government and private services. Both are directly comparable to MitID as national-level digital identity solutions with strong app and chip-based authentication.
Broad incumbents
- Login.gov: Login.gov is the U.S. federal government's shared authentication platform for citizens accessing public services. It is a broad incumbent peer to MitID in the government-mandated national digital identity space, though operating at federal rather than unified national level.
- Aadhaar (UIDAI): Aadhaar is India's national biometric digital identity system covering over a billion residents and used for authentication across government and private services. It is a broad incumbent peer to MitID, operating at vastly larger scale in the same national digital identity category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NemID financial estimates
Financial estimateRevenue estimate
Valuation estimate
NemID leadership team
Management profileNumber of profiles
NemID funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NemID M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NemID
What does NemID do?
NemID was Denmark's common secure login solution for online banking, government, and private-sector services; it has been succeeded by MitID, which is Denmark's national digital identity system. MitID provides citizens with secure authentication across public services, banks, and private digital platforms through multiple authenticator options including a mobile app, code display device, audio code reader, and hardware chip. The system is operated as a public service by the Danish Agency for Digital Government and is provided free of charge to all Danish citizens and residents.
Is NemID a public or private company?
NemID is a private company. It is classified as state government owned and is currently operating.
When was NemID founded?
NemID was founded in 2008. It employs 11 to 50 people.
Where is NemID based?
NemID is headquartered in K'ut'aisi, Georgia, in the Asia region.
How does NemID make money?
One revenue line is on record: public Sector Funding.
Who are NemID's main competitors?
Direct peers on record are SPID / CIE (Italy), itsme, UK One Login, iDIN, SingPass, BankID, FranceConnect and Estonia eID / Smart-ID. Broad incumbents are Login.gov and Aadhaar (UIDAI).
Does NemID have an API?
No public API is recorded for NemID.
What industry is NemID in?
NemID's product category is Digital Identity Authentication. Its primary akta.pro industry code is BPAMAEAE, Authentication (MFA/Passwordless/Biometrics) Platforms, with a secondary code of BPAMAEAB, Workforce Identity & Access Management (WIAM).