Hendrickson's

What Hendrickson's does

Hendrickson's is a branded line of salad dressings owned and operated by Lasco Foods, Inc., a privately held food manufacturer headquartered at 4553 Gustine Ave, St. Louis, Missouri. The brand originated in 1931 at Hendrickson's Cafeteria, a casual dining restaurant in St. Louis where the original dressing recipes were developed; after the cafeteria closed in 1969, the dressing business was continued independently and ultimately became part of Lasco Foods' multi-brand portfolio. The current product line consists of three SKUs — Classic Italian, Original Sweet Vinegar & Olive Oil, and Sweet Mediterranean — all formulated as wheat and gluten-free and certified Kosher Pareve. The dressings are positioned as multi-purpose kitchen staples for salad topping, cooking, grilling, and seasoning, targeting general household consumers and families through horizontal mass-market segmentation.

The business operates as a consumer packaged goods (CPG) brand distributed nationally through retail grocery channels across the United States. There is no direct e-commerce storefront, subscription model, or food-service channel disclosed; pricing is set by individual retailers and the company generates revenue through one-time consumer purchases at retail. Marketing is limited to organic social (Facebook) and a corporate website with a store locator tool. Lasco Foods, Inc. also owns Lasco Granules, Nina's Cocktails, and Back Porch Drink Mixes, situating Hendrickson's within a small multi-brand food and beverage portfolio. The company has 51-100 employees, holds no disclosed patents, trademarks, partnerships, or external funding, and has no publicly available revenue or growth metrics.

Name

Hendrickson's

Legal name

Lasco Foods, Inc.

Website

https://hendricksons.com

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

51–100 employees

Short description

Hendrickson's is a St. Louis-based, nationally distributed salad dressing brand owned by Lasco Foods, Inc., offering three wheat- and gluten-free, Kosher Pareve certified SKUs (Classic Italian, Sweet Vinegar & Olive Oil, Sweet Mediterranean) sold through U.S. retail grocery channels to household consumers.

Ownership category

akta.pro rank

Product category

Salad Dressings

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Seasoning and Dressing Manufacturing (31194)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Salad Dressings & Vinaigrettes Manufacturing (AFAKADAC)

Keywords

• Salad dressings
• Vinaigrette sauces
• Kosher condiments
• Gluten-free dressings
• Shelf-stable dressings

Headquarters

HQ city

Saint Charles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Salad Dressing Product Sales: Hendrickson's generates revenue through the sale of its salad dressing products via retail grocery stores across the United States. The products are sold as one-time consumer purchases at retail price points, with no subscription or recurring revenue component.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Hendrickson's manufactures and sells three varieties of shelf-stable salad dressings — Classic Italian, Original Sweet Vinegar & Olive Oil, and Sweet Mediterranean — each certified Kosher Pareve and formulated to be wheat-free and gluten-free. The dressings are marketed as versatile kitchen staples suitable for salad topping, cooking, grilling, and seasoning, and are distributed nationally through U.S. retail grocery stores under the Hendrickson's brand owned by Lasco Foods, Inc.

Product overview

Hendrickson's is a line of salad dressings produced by Lasco Foods, Inc., originally created at Hendrickson's Cafeteria in St. Louis, Missouri in the early 1930s. The product line consists of three core dressings—Classic Italian, Original Sweet Vinegar & Olive Oil, and Sweet Mediterranean—all certified Kosher Pareve and formulated to be wheat and gluten-free. The dressings serve as multi-purpose kitchen staples for salad topping, cooking, grilling, and seasoning. The brand has grown from a local restaurant dressing to a nationally distributed product found in stores throughout the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Original Sweet Vinegar & Olive Oil: The original Hendrickson's dressing recipe, wheat and gluten-free, certified Kosher Pareve.
• Classic Italian
• Sweet Mediterranean

Products and services

• Hendrickson's Classic Italian A Kosher Pareve, wheat-free, and gluten-free Italian-style salad dressing intended for retail consumers for use as a salad topping, cooking ingredient, grilling marinade, or seasoning.
• Hendrickson's Original Sweet Vinegar & Olive Oil The signature sweet vinegar and olive oil dressing, certified Kosher Pareve and formulated wheat-free and gluten-free, marketed to retail consumers as a versatile kitchen staple for salads, cooking, grilling, and seasoning.
• Hendrickson's Sweet Mediterranean A Mediterranean-style sweet dressing, certified Kosher Pareve and formulated wheat-free and gluten-free, sold to retail consumers for salads, cooking, grilling, and seasoning applications.

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Emerging players

• Annie's Homegrown (General Mills): Annie's produces organic and natural salad dressings alongside broader grocery products under General Mills ownership. A relevant adjacent peer — overlapping product type (dressings) and "better-for-you" positioning, though within a much broader packaged food portfolio.

Broad incumbents

• T. Marzetti Company / Marzetti Dressings: Marzetti is a broader U.S. branded salad dressing, sauce and refrigerated-dip manufacturer with a large retail portfolio. A relevant incumbent peer given overlapping product type and retail channel though significantly larger and more diversified than Hendrickson's.
• Bolthouse Farms (Butterfield / Bolthouse): Bolthouse Farms sells premium refrigerated salad dressings and vinaigrettes through U.S. retail, with brand positioning heavily skewed toward Italian and Mediterranean flavor profiles (a direct set overlap with Hendrickson's). A relevant incumbent peer that competes on shelf for the same consumer use occasions.
• Hidden Valley (Kraft Heinz): Hidden Valley is the U.S. mass-market ranch and dressing leader, owned by Kraft Heinz. A broad incumbent peer — not a direct flavor competitor to Hendrickson's Italian/Mediterranean dressings, but defines the competitive set on shelf and through retailer merchandising.

Direct peers

• Litehouse (Litehouse Foods): Litehouse Foods produces refrigerated and shelf-stable dressings, dips and sauces with a national U.S. retail presence. Comparable to Hendrickson's as a privately-held specialty dressing/sauce brand competing on premium positioning.
• Wish-Bone (McCormick & Company): Wish-Bone is one of the largest U.S. mass-market salad dressing brands, owned by McCormick & Company. Directly competes with Hendrickson's across retail channels and provides the most prominent comparator for scaling, distribution and brand investment.
• Briannas / Del Sol Food: Briannas is a specialty salad dressing brand with a national retail footprint and broader flavor portfolio than Hendrickson's. Competes head-to-head with Hendrickson's on retail shelf space in the premium/specialty dressing segment.
• Newman's Own: Newman's Own sells a national U.S. line of premium salad dressings with distinctive Italian and Mediterranean flavor profiles that overlap directly with Hendrickson's core SKUs (Classic Italian, Sweet Mediterranean). A directly comparable small-to-mid branded competitor on positioning and flavor set.
• Ken's Steak House Dressings: Ken Foods produces a range of premium and basic salad dressings distributed nationally through U.S. grocery retail. Directly comparable to Hendrickson's in product format (shelf-stable bottled dressings), channel (retail grocery), and small-to-mid branded CPG orientation.

Others

• Pacific Foods / dressing-adjacent condiment brands: Pacific Foods (Campbell Soup) is a natural and organic packaged food brand with adjacent sauces and condiments in retail. Useful ecosystem comparator because it highlights Hendrickson's go-to-market playbook (niche, clean-label, parent-portfolio distribution) within a much broader product scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HendricksonsDressing
• Xx.com/hendricksonsinc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hendrickson's