Leisure-net Solutions
Leisure-net Solutions (trading as Active Insight) is a UK-based provider of customer insight, market intelligence, and CX platform subscriptions for the active leisure, health, fitness, and cultural sectors, serving leisure trusts, councils, and operators with a modular CX suite.
- Company typePrivate
- Founded2000
- HeadquartersHethersett, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Leisure-net Solutions does
Active Insight (trading as Leisure-net Solutions) is a UK-based provider of customer insight, market intelligence, and consultancy services focused exclusively on the active leisure, health, fitness, and cultural sectors. Founded around 2000 and headquartered in Hethersett, United Kingdom, the company has operated for over 25 years and self-describes as the UK's leading provider in its niche. Its core offering is a modular suite of Customer Experience (CX) platforms covering the full customer journey: Enquire (initial enquiry capture), Onboard (customer onboarding), Engage (ongoing engagement), Retain (retention and churn reduction), Market Intelligence (strategic analytics), and CX Roadshows (multi-site benchmarking). Three measurement platforms — NPS, Feedback Focus, and Recovery Focus — provide real-time customer feedback, Net Promoter Score tracking, and service recovery tools tailored for leisure operators.
The company's business model is subscription-based recurring revenue from its CX platform suite, supplemented by consultative services and roadshows. Customers include leisure trusts (e.g., Circadian Trust), local authority leisure services (e.g., Wiltshire Council), and private leisure operators (e.g., South Downs Leisure), with a sales-led, direct consultative go-to-market approach. The company is developing NextGenCI, an AI-powered next-generation customer insight platform with NLP-based sentiment analysis, scheduled for a summer 2025 launch. Active Insight operates with 11-50 employees, is privately held, and has no disclosed external funding or parent company.
The company is investing in AI capabilities (sentiment analysis, NextGenCI) as a forward-looking product evolution, and appointed a new Managing Director (Julie Allen) in 2025. Limited evidence of geographic expansion beyond the UK exists, and no funding rounds, acquisitions, or major partnerships beyond a website development relationship with Bigwave Marketing are disclosed. The company's competitive position rests on domain specialization, a 25-year data asset, and an integrated CX platform suite that faces competitive pressure from broader CX platforms that may not match its leisure-specific depth.
Leisure-net Solutions firmographics
Firmographics- Name
- Leisure-net Solutions
- Legal name
- Active Insight
- Website
- https://leisure-net.org
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Leisure-net Solutions (trading as Active Insight) is a UK-based provider of customer insight, market intelligence, and CX platform subscriptions for the active leisure, health, fitness, and cultural sectors, serving leisure trusts, councils, and operators with a modular CX suite.
- Ownership category
- akta.pro rank
Leisure-net Solutions industry classification
Industry- Product category
- Customer Experience Analytics Software
- NAICS
- Software Publishers (5132), Marketing Consulting Services (541613)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer Experience (CX) & Journey Strategy (MPAAAFAI)
- akta.pro secondary industry
- Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)
Keywords
Where Leisure-net Solutions is headquartered
LocationHeadquarters
- HQ city
- Hethersett
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Leisure-net Solutions business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- CX Platform Subscriptions: Subscription-based access to Customer Experience platforms including Enquire, Onboard, Engage, Retain, NPS, Feedback Focus, and Recovery Focus tools. Organisations pay for ongoing access to real-time data and analytics capabilities.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Leisure-net Solutions product offering
Product offeringCore offering
Active Insight (doing business as Leisure-net Solutions) provides a suite of Customer Experience (CX) software platforms and market intelligence/consultancy services targeted at the UK active leisure, health, fitness, and cultural sectors. Its platforms cover the full customer journey — Enquire, Onboard, Engage, Retain, Market Intelligence, and CX Roadshows — complemented by NPS, Feedback Focus, and Recovery Focus measurement tools. Revenue is generated primarily through subscription access to these platforms and related consultancy work.
Product overview
Active Insight offers a unified suite of Customer Experience (CX) platforms designed for the active leisure, health, fitness, and cultural sectors. The platform operates as a modular system comprising six interconnected CX modules (Enquire, Onboard, Engage, Retain, Market Intelligence, and CX Roadshows) supported by three core measurement tools (NPS Platform, Feedback Focus, and Recovery Focus). Together, these products support the entire customer journey from initial inquiry through onboarding, engagement, and long-term retention, providing real-time data and actionable insights. The company is developing NextGenCI, an AI-powered Next Generation Customer Insight platform with sentiment analysis capabilities set to launch in 2025.
Differentiator
Problem solved
Functional benefit
Brands
- active-net: A product/event platform for active-net events under the Active Insight umbrella.
Products and services
- Enquire
- Onboard
- Engage
- Retain
- Market Intelligence
- CX Roadshows
- NPS Platform
- Feedback Focus
- Recovery Focus
- active-net
- NextGenCI
Quantifiable outcome
- Measurable improvements in customer satisfaction, engagement, and retention
- +4 more outcomes
Companies that use Leisure-net Solutions
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
Leisure-net Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature11 records
Leisure-net Solutions partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bigwave MarketingActive Insight's website is developed and maintained by Bigwave Marketing, indicating a web development and digital marketing services partnership.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Leisure-net Solutions competitors and assessment
Company assessmentBroad incumbents
- Medallia: Enterprise customer experience and VoC platform with text analytics and sentiment analysis. Functionally comparable to Active Insight's CX suite and the upcoming NextGenCI / sentiment capability, though targeting large multi-vertical enterprise customers.
- SurveyMonkey: General-purpose survey, NPS, and feedback platform used across industries. Overlaps with Active Insight's NPS and Feedback Focus modules at a lower price point but lacks leisure-specific benchmarking and consultancy depth.
- MaritzCX: Enterprise VoC and CX measurement platform with consulting services. Functionally similar to Active Insight's combined platform-plus-consultancy model, but serves multi-vertical large enterprise customers.
- Qualtrics: Enterprise CX and experience management platform offering NPS, feedback, and journey analytics across industries. Direct functional overlap with Active Insight's NPS, Feedback Focus, and journey-stage modules, but serves a broad multi-vertical market rather than specialising in leisure.
Direct peers
- AskNicely: Customer experience platform centred on NPS measurement and frontline coaching for service operators. Comparable product surface to Active Insight's NPS Platform and Feedback Focus tools, especially for multi-site service operators like leisure trusts.
- CustomerGauge: NPS-focused CX platform for B2B and enterprise account experience. Closest direct peer to Active Insight's NPS Platform and Recovery Focus modules, with similar subscription model and VoC analytics positioning.
Emerging players
- Trustpilot: Customer review and feedback platform providing public reputation analytics. Adjacent in the customer feedback space; overlaps with Active Insight's feedback and recovery capabilities but focuses on public reviews rather than private VoC programs.
- Hotjar: Digital customer feedback and behaviour analytics tool (surveys, recordings, heatmaps). Comparable in feedback capture capability to Active Insight's Feedback Focus, though oriented toward digital UX rather than in-venue leisure experiences.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Leisure-net Solutions social profiles
Digital presenceLeisure-net Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leisure-net Solutions leadership team
Management profileNumber of profiles
Profiles1 record
Leisure-net Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leisure-net Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leisure-net Solutions
What does Leisure-net Solutions do?
Active Insight (doing business as Leisure-net Solutions) provides a suite of Customer Experience (CX) software platforms and market intelligence/consultancy services targeted at the UK active leisure, health, fitness, and cultural sectors. Its platforms cover the full customer journey — Enquire, Onboard, Engage, Retain, Market Intelligence, and CX Roadshows — complemented by NPS, Feedback Focus, and Recovery Focus measurement tools. Revenue is generated primarily through subscription access to these platforms and related consultancy work.
Is Leisure-net Solutions a public or private company?
Leisure-net Solutions is a private company. It is classified as management employee owned and is currently operating.
When was Leisure-net Solutions founded?
Leisure-net Solutions was founded in 2000. It employs 11 to 50 people.
Where is Leisure-net Solutions based?
Leisure-net Solutions is headquartered in Hethersett, United Kingdom, in the Europe region.
How does Leisure-net Solutions make money?
One revenue line is on record: CX Platform Subscriptions.
Who are Leisure-net Solutions's main competitors?
Broad incumbents on record are Medallia, SurveyMonkey, MaritzCX and Qualtrics. Direct peers are AskNicely and CustomerGauge. Emerging players are Trustpilot and Hotjar.
Does Leisure-net Solutions have an API?
No public API is recorded for Leisure-net Solutions.
What industry is Leisure-net Solutions in?
Leisure-net Solutions's product category is Customer Experience Analytics Software. Its primary akta.pro industry code is MPAAAFAI, Customer Experience (CX) & Journey Strategy, with a secondary code of MPAAALAH, Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research). Its NAICS code is 5132 and its SIC code is 7372.