Eure and Loir Tourism

What Eure and Loir Tourism does

Commercially, Eure-et-Loir Tourisme is a publicly funded destination marketing organization, not a transactional travel platform. It does not sell tourism products directly and charges visitors nothing for information services; instead, the website functions as a directory routing users to book directly with local accommodation providers, activity operators, and restaurants. The 16 tourist offices provide in-person visitor services, brochures, and ticketing. Revenue is derived from departmental public funding rather than commercial fees, and pricing is not publicly disclosed. Marketing channels are diversified across content marketing on the website, press relations, organic social, downloadable maps/guides, newsletter, and event activations in Paris. Strategic partnerships include Route Henri IV (core), Prefecture and Departmental Council (core/governance), Ground Control and Poinçon Paris (event venues), and technology vendors Thuria (web development) and OVH (hosting).

Name

Eure and Loir Tourism

Legal name

Eure-et-Loir Tourisme

Website

https://tourisme28.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Eure-et-Loir Tourisme is the official public departmental tourism agency (ADT) for the Eure-et-Loir department in France, operating a directory website and 16 tourist offices to promote slow tourism near Paris to families, couples, and Parisian visitors.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Information Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Advertising (7310), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Fee-Based/Independent Trip Planners (No Booking) (THAKAOAA)

akta.pro secondary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Destination marketing
• Tourism information services
• Visitor information centers
• Slow tourism promotion
• Departmental tourism board

Headquarters

HQ city

Chartres

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Tourism Information Services: Eure-et-Loir Tourisme operates as a public tourism board (Agence Départementale de Tourisme - ADT) providing free tourism information services to visitors. The organization does not directly sell tourism products but acts as an intermediary, directing visitors to book directly with service providers.
2. Marketing & Promotional Services: Promotional platform for local tourism providers, helping them gain visibility through the website and marketing campaigns. Revenue derives from departmental/public funding rather than direct sales.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Eure-et-Loir Tourisme operates the official tourism portal (tourisme28.com) for the Eure-et-Loir department in France, providing free visitor information services including accommodation directories, activity listings, heritage site guidance, event calendars, and curated slow tourism experience collections under the "Let it Slow" brand. The agency coordinates a network of 16 physical tourist information offices, publishes annual illustrated tourist maps, and runs signature promotional events (Escape-toi de Paris) to drive awareness of the destination among Parisian residents and other visitors.

Product overview

Eure-et-Loir Tourism operates a comprehensive digital tourism platform centered on its official website (tourisme28.com) and the 'Let it Slow' brand philosophy. The offering is structured as a content platform with integrated directories for accommodation (hotels, vacation rentals, B&Bs, campings, unusual stays), activities (heritage sites, museums, outdoor sports, wellness), and curated experience collections. Key products include the annual illustrated Tourist Maps, the 'Escape-toi de Paris' promotional escape game events held in Paris, and the newly launched 'Route Henri IV' heritage route (2026). The platform connects 16 local Tourist Offices across the department with visitors, offering newsletters, event calendars, and downloadable press materials. The platform does not appear to offer AI capabilities, a public API, or third-party integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Official Tourism Website (tourisme28.com) Comprehensive digital platform providing accommodation, activity, heritage, gastronomy, and event information for visitors to the Eure-et-Loir department, serving as the central information hub for the destination.
• Illustrated Tourist Maps Annual illustrated maps (editions 2020 onward) highlighting must-see sites, accommodations, activities, and themed routes across the four Eure-et-Loir territories, available in digital and physical formats.
• Tourist Office Network
• Curated Experiences and Thematic Collections
• Route Henri IV Heritage Trail A newly launched themed heritage tourist route showcasing sites connected to King Henri IV across Eure-et-Loir, organized through a dedicated association with Eure-et-Loir Tourisme providing operational support.
• Group Travel Services (Espace Groupes)

Quantifiable outcome

• 77% of department is agricultural land, offering unique agritourism opportunities compared to 52% national average
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Route Henri IV: Chemins d'Histoire en Eure-et-LoircoreStrategic or Co-development Partner · 27 February 2026Association launched on February 27, 2026 (anniversary of Henri IV's coronation at Chartres Cathedral in 1594) to create a new tourist route highlighting heritage sites associated with King Henri IV. Joint initiative with Prefecture of Eure-et-Loir, President of Departmental Council, and public figure Stéphane Bern, with operational support from Eure-et-Loir Tourisme. The route aims to strengthen territorial attractiveness by valorizing emblematic heritage sites.
• Ground Control PariscoreStrategic or Co-development Partner · 26 April 2024Event venue partner hosting the 'Escape-toi de Paris #3' escape game event near Paris Gare de Lyon from April 26-28, 2024. Ground Control is a popular event space in Paris.
• Poinçon PariscoreStrategic or Co-development Partner · 11 May 2022Event venue partner hosting the inaugural 'Escape-toi de Paris #1' escape game event from May 11-14, 2022. Located at 124 Avenue du Général Leclerc, 75014 Paris (Porte d'Orléans).
• Prefecture of Eure-et-LoircoreStrategic or Co-development PartnerGovernment authority (local French government representative) partnering in initiatives such as the Route Henri IV association launch.
• Conseil Départemental d'Eure-et-LoircoreStrategic or Co-development PartnerDepartmental council as governing body and funding partner for Eure-et-Loir Tourisme, co-leading initiatives like Route Henri IV.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Visit Paris Île-de-France: Regional tourism board for Île-de-France, the primary source market for Eure-et-Loir. Promotes Paris and surrounding region; the natural commercial partner (and competitor) for Parisian weekend-getaway demand that Eure-et-Loir targets.
• Atout France: France's national tourism development agency. Operates at a much broader scale, setting national strategy and supporting ADTs like Eure-et-Loir through co-marketing programs, market intelligence, and international promotion—relevant for benchmarking institutional DMO models.
• Centre-Val de Loire Tourisme (CRT): Regional-level tourism committee that sits hierarchically above departmental ADTs including Eure-et-Loir Tourisme. Sets regional strategy, coordinates inter-departmental campaigns, and represents the broader Centre-Val de Loire destination including all the Loire châteaux.

Direct peers

• Loir-et-Cher Tourisme (ADT 41): Direct peer—sibling departmental tourism agency (ADT) for Loir-et-Cher in the same Centre-Val de Loire region. Operates with the same public departmental agency model, coordinating tourist offices, accommodation listings, and destination marketing for a heritage-rich area anchored by Chambord.
• Berry Tourisme (ADT 18 - Cher): Direct peer—neighboring departmental tourism agency for Cher in the same Centre-Val de Loire region. Same departmental ADT structure, coordinating tourist offices and promoting a destination including Bourges. Functions as a comparable public DMO competing for the same Parisian weekend market.
• Loiret Tourisme (ADT 45): Direct peer—neighboring departmental tourism agency (ADT) for Loiret in the same Centre-Val de Loire region, promoting the Orléans area. Operates the same public ADT model with tourist offices, accommodation directories, and destination marketing campaigns.
• Indre-et-Loire Tourisme (ADT 37 - Touraine): Direct peer—neighboring departmental tourism agency for Indre-et-Loire, home to Tours and the iconic Loire châteaux. Same departmental ADT model; the largest competitor for tourism share in the region with the strongest brand recognition.
• Yonne Tourisme (ADT 89): Direct peer—neighboring departmental tourism agency in Bourgogne-Franche-Comté, covering Auxerre area. Same public ADT model promoting rural Burgundy experiences including Chablis vineyards; comparable in scope and target market (Paris weekend visitors).
• Sarthe Tourisme (ADT 72): Direct peer—neighboring departmental tourism agency in Pays de la Loire, positioned around Le Mans. Operates the same ADT structure promoting a rural/slow tourism destination with similar heritage assets and proximity to Paris (via A11).

Regional players

• Orne Tourisme (ADT 61): Departmental tourism agency in Normandie covering the Orne department (includes part of Perche regional park). Comparable ADT structure, though in a different administrative region; relevant for benchmarking cross-regional slow tourism and Perche-related content collaborations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Tourisme28
• Facebookfacebook.com/eureetloirtourisme

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eure and Loir Tourism