Incro Marketing
Incro Marketing is a privately held Italian family business founded in the 1930s that sources and distributes Mediterranean ambient food products to international supermarket chains and regional distributors across Europe, the UK, Ireland, and the USA.
- Company typePrivate
- Founded1930
- HeadquartersRome, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Incro Marketing does
Incro Marketing is a privately held, family-run Italian food sourcing and distribution company founded in the 1930s, originally as a fishing business supplying tuna, mackerel, sardines, and anchovies. Over subsequent decades the company expanded into pasta, rice, tomatoes, olive oil, and other commodities, and in the late 1980s and 1990s pivoted toward export activities and supply of international retailers, broadening its assortment to a full range of Mediterranean ambient food products.
The company's offering comprises ten product categories — pasta and rice, EVOO and vegetable oils, vinegar and balsamic vinegar, sauces and purees, antipasti and pulses, canned fish, flour, confectionery and savoury, charcuterie, and condiments — sourced from hundreds of quality manufacturers across the Mediterranean basin. Beyond product supply, Incro Marketing provides a one-stop-shop service stack including product design and development, custom packaging solutions, supplier audits, commercial negotiation management, and warehousing and logistics, operating from Italy with regional coverage in EIRE, the UK, the EU, and the USA.
The business model is transactional B2B distribution: Incro Marketing acts as an intermediary supplying both own-label and branded ambient food products to international and regional supermarket chains and distributors at competitive prices, with revenue generated per shipment rather than via subscription or licensing. The customer base is split between international supermarket chains and regional distributors, with the company's regulatory and quality certifications (BRC Global Standard for Agents & Brokers, Sedex, HACCP, IFS-compliant suppliers) serving as gating credentials for retailer mandates.
Incro Marketing firmographics
Firmographics- Name
- Incro Marketing
- Legal name
- Incro Marketing
- Website
- https://incromarketing.com
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Incro Marketing is a privately held Italian family business founded in the 1930s that sources and distributes Mediterranean ambient food products to international supermarket chains and regional distributors across Europe, the UK, Ireland, and the USA.
- Ownership category
- akta.pro rank
Incro Marketing industry classification
Industry- Product category
- Food Distribution
- NAICS
- All Other Specialty Food Retailers (445298)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Mediterranean/Greek/Italian/Spanish Grocery Stores (CRAHAFAJ)
- akta.pro secondary industry
- Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ)
Keywords
Where Incro Marketing is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Offices5 records
Markets served
Incro Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Food Product Sales: Incro Marketing generates revenue through supplying ambient food products from the Mediterranean basin to retailers globally. They supply both own label and branded products at competitive prices based on customer needs. The business sources hundreds of products from quality manufacturers and distributes them to international and regional supermarket chains and distributors.
Go-to-market motion2 records
Distribution channels2 records
Incro Marketing product offering
Product offeringCore offering
Incro Marketing is a family-run food sourcing and distribution business based in Italy, established in the 1930s. The company specializes in sourcing Mediterranean ambient food products and distributing them to retailers and wholesale partners worldwide. It offers a one-stop-shop service covering sourcing, private label manufacturing, and distribution for international retail customers.
Product overview
Incro Marketing is a family-run business established in the 1930s that operates as a food sourcing and distribution company for ambient Mediterranean food products. The company's product portfolio consists of ten core product categories spanning pasta & rice, EVOO and vegetable oils, vinegar & balsamic vinegar, sauces & purees, antipasti & pulses, canned fish (the original product line from its fishing company origins), flour, confectionery & savoury, charcuterie, and condiments. Beyond product sourcing, Incro Marketing offers complementary services including product design and development, custom packaging solutions, supplier management and commercial negotiation support, and logistics & delivery services. The company supplies both own-label and branded products to international and regional supermarket chains and distributors, positioning itself as a one-stop-shop solution for Mediterranean fine food retail.
Differentiator
Problem solved
Functional benefit
Products and services
- Mediterranean Ambient Food Sourcing Core sourcing service for Mediterranean ambient food products, supplying international retailers and wholesale distributors with a consolidated range of Mediterranean SKUs.
- Private Label Manufacturing Private label manufacturing service for retailers seeking Mediterranean ambient food products under their own brand, leveraging the company's sourcing and production capabilities.
- One-Stop-Shop Distribution Services Integrated distribution service combining sourcing, private label manufacturing, and warehousing/delivery of Mediterranean ambient food products to retail and wholesale customers worldwide.
Companies that use Incro Marketing
Customer profileSegments3 records
Ideal customer profiles1 record
Incro Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Incro Marketing partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Incro Marketing competitors and assessment
Company assessmentDirect peers
- Atalanta Corporation: US-based national importer and distributor of specialty and Mediterranean foods supplying retailers and foodservice. Highly comparable to Incro in operating model: B2B sourcing of Mediterranean pantry products for international retail and foodservice customers.
- World Finer Foods: US-based distributor of specialty and international foods, including Mediterranean categories, serving retail and foodservice. Comparable to Incro in importing, packaging, and distributing ambient Mediterranean products to leading supermarket chains.
- Menu S.r.l. Italian B2B food sourcing and distribution company focused on Mediterranean specialty products for international retail customers. Operates a comparable agent/distributor model in the same product categories as Incro.
- Roland Foods: Global specialty food importer and distributor serving foodservice, retail, and gourmet channels across the US and internationally. Directly comparable in being a B2B specialty food sourcing and distribution company with a broad multi-category portfolio.
- MMI Mediterranean Foods: US-based distributor specializing in Mediterranean pantry staples and ingredients supplied to retail and foodservice. Comparable to Incro in product category mix (pasta, oils, sauces, canned goods) and B2B distribution to supermarket chains.
- Cibus Group: Italian food distribution platform sourcing and supplying Mediterranean and Italian specialty products to European retailers. Comparable to Incro in being an Italy-based B2B sourcing and distribution business serving supermarket chains.
- Avo Fine Foods: UK-based distributor specializing in Mediterranean and specialty foods supplied to retailers and foodservice. Comparable to Incro's UK operation in sourcing, packaging, and distributing Mediterranean ambient products to British supermarket chains.
Broad incumbents
- Deoleo: World's largest olive oil producer and marketer (Bertolli, Carapelli, Sasso brands). Not a direct peer — a manufacturer and brand owner rather than distributor — but a major upstream player in one of Incro's largest sourced categories (olive oil).
- Filippo Berio: Major Italian olive oil brand owner with global distribution. Not a direct peer (brand owner rather than distributor) but operates in one of Incro's key sourced categories and competes for shelf space at the same retailers.
Others
- Acetaia Giuseppe Giusti: Historic Italian balsamic vinegar producer. Not a competitor but a potential supplier in Incro's vinegar and balsamic category, illustrating the type of upstream Mediterranean manufacturer Incro relies on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Incro Marketing compliance and trust
Trust signalCompliance5 records
Incro Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Incro Marketing leadership team
Management profileNumber of profiles
Incro Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Incro Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Incro Marketing
What does Incro Marketing do?
Incro Marketing is a family-run food sourcing and distribution business based in Italy, established in the 1930s. The company specializes in sourcing Mediterranean ambient food products and distributing them to retailers and wholesale partners worldwide. It offers a one-stop-shop service covering sourcing, private label manufacturing, and distribution for international retail customers.
Is Incro Marketing a public or private company?
Incro Marketing is a private company. It is classified as family owned and is currently operating.
When was Incro Marketing founded?
Incro Marketing was founded in 1930. It employs 11 to 50 people.
Where is Incro Marketing based?
Incro Marketing is headquartered in Rome, Italy, in the Europe region.
How does Incro Marketing make money?
One revenue line is on record: food Product Sales.
Who are Incro Marketing's main competitors?
Direct peers on record are Atalanta Corporation, World Finer Foods, Menu S.r.l., Roland Foods, MMI Mediterranean Foods, Cibus Group and Avo Fine Foods. Broad incumbents are Deoleo and Filippo Berio. Acetaia Giuseppe Giusti is listed as an others.
Does Incro Marketing have an API?
No public API is recorded for Incro Marketing.
What industry is Incro Marketing in?
Incro Marketing's product category is Food Distribution. Its primary akta.pro industry code is CRAHAFAJ, Mediterranean/Greek/Italian/Spanish Grocery Stores, with a secondary code of CRAHAGAJ, Olive Oil, Vinegar & Condiment Specialty Stores. Its NAICS code is 445298 and its SIC code is 2000.