Madison Valley Medical Center

What Madison Valley Medical Center does

Madison Valley Medical Center is a non-profit Critical Access Hospital and Rural Health Clinic founded in 1950 and headquartered at 305 N. Main Street in Ennis, Montana. It operates an integrated single-site delivery model serving the Madison Valley community and surrounding areas of southwest Montana, with 51–100 employees and a service portfolio spanning family medicine clinic visits, inpatient hospital care, 24/7 emergency services, diagnostic imaging (digital X-ray, CT, ultrasound, mobile MRI, DEXA, 3D mammography), laboratory, rehabilitation (physical, occupational, speech therapy, cardiac and respiratory rehab), transitional care under the Medicare Swing Bed benefit, integrated behavioral health, non-surgical pain management, osteopathic manipulative therapy, and an outpatient pharmacy subsidiary. Its underlying technology stack comprises standard diagnostic imaging equipment and a Cerner Health electronic health record system with an integrated patient portal, complemented by a Personapay online billing platform and a telemedicine channel for virtual consultations.

The organization is governed by a community board of directors with substantial healthcare executive experience (Pfizer, Deloitte, U.S. Army medical operations) and funded through a combination of Medicare cost-based reimbursement, the Madison Valley Hospital District mil levy, and donations via the Madison Valley Medical Center Foundation. Its revenue model is transaction-based patient-care billing to Medicare, private insurance, and self-pay patients, supplemented by recurring Medicare cost-based reimbursement enabled by its CAH/RHC designations. MVMC differentiates through low nurse-to-patient ratios with all RNs certified in ACLS, BLS, PALS, and TNCC; a designated trauma receiving facility status with negative-pressure isolation and external decontamination capabilities; free home-visit Community Integrated Healthcare Services delivered by CIH-trained paramedics; and visiting-specialist partnerships (cardiology via Bozeman Cardiology Consultants, audiology via Helton Hearing, mobile MRI via Monida Shared Imaging) that bring specialty care to the local catchment area. Go-to-market is direct-to-consumer via walk-in clinic, scheduled appointments, emergency department access, telemedicine, and home visits, with marketing driven primarily by patient testimonials, a Facebook presence, and community referrals.

Name

Madison Valley Medical Center

Legal name

Madison Valley Medical Center

Website

https://mvmedcenter.org

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

Madison Valley Medical Center is a non-profit Critical Access Hospital and Rural Health Clinic in Ennis, Montana, providing comprehensive inpatient, emergency, clinic, imaging, rehabilitation, behavioral health, and transitional care services to the Madison Valley community of southwest Montana.

Ownership category

akta.pro rank

Product category

Rural Hospital Services

NAICS

Outpatient Care Centers (6214), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Diagnostic Imaging Centers (621512)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

Public/County Primary Care Clinics (HLAFAGAI)

akta.pro secondary industries

Hospital-Operated Urgent Care Centers (HLAFADAC), Long-Term Care Rehabilitation Centers (HLAFAFAD)

Keywords

• Rural healthcare services
• Critical access hospital
• Emergency medical care
• Primary care clinic
• Rehabilitation therapy

Headquarters

HQ city

Ennis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Patient Care Services: MVMC generates revenue through providing healthcare services including hospital care, clinic visits, emergency services, diagnostic imaging, laboratory tests, rehabilitation, and behavioral health services. Services are billed to patients based on their insurance coverage including Medicare, private insurance, and self-pay patients.
2. Medicare Cost-Based Reimbursement: As a Critical Access Hospital (CAH) and Rural Health Clinic, MVMC operates under cost-based reimbursement from Medicare. This means Medicare reimburses the facility based on actual costs incurred rather than predetermined rates, helping maintain financial sustainability for rural healthcare delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Madison Valley Medical Center is a Critical Access Hospital and Rural Health Clinic that delivers comprehensive healthcare services from a single facility in Ennis, Montana. The center provides emergency care (24/7), primary and family medicine clinic services, inpatient hospital care, imaging and radiology, laboratory testing, rehabilitation therapy, transitional care (Swing Bed), integrated behavioral health, non-surgical pain management, osteopathic manipulative therapy, and community integrated healthcare (home visits). Services are supported by telemedicine, a Cerner Health patient portal, and visiting specialty clinics in cardiology and audiology.

Product overview

Madison Valley Medical Center is a Critical Access Hospital and Rural Health Clinic providing comprehensive healthcare services from a single facility in Ennis, Montana. The organization operates an integrated network of services including Clinic (family medicine), Hospital (inpatient care), Emergency Care (24/7), Imaging/Radiology, Laboratory, Rehabilitation (physical/occupational/speech therapy), Transitional Care (Swing Bed), Behavioral Health, Non-Surgical Pain Management, Osteopathic Manipulative Therapy, and Community Integrated Healthcare. Patient-facing digital services include a Cerner Health-powered Patient Portal and Personapay online bill pay. The facility also hosts visiting specialty services (cardiology, audiology) on a monthly basis, supported by an active volunteer auxiliary and foundation.

Differentiator

Problem solved

Functional benefit

Products and services

• Clinic Services Family medicine clinic offering comprehensive primary care including preventive services, acute visits, minor surgical procedures, prenatal care, pediatrics, and disease management for all ages, serving residents of Madison Valley and surrounding southwest Montana communities.
• Hospital Services Inpatient hospital care with low nurse-to-patient ratios, ACLS-certified nurses, and recovery, rehabilitation, and outpatient IV therapy services for patients in the Madison Valley community.
• Emergency Care 24/7 emergency department providing immediate care for minor to life-threatening emergencies, designated trauma receiving facility with negative-pressure isolation room and external decontamination area, serving patients across Madison Valley and surrounding southwest Montana.
• Imaging Services Comprehensive imaging department offering digital X-ray, CT scans, ultrasound (including 3D/4D and color Doppler), mobile MRI (via Monida Shared Imaging), Dexa bone density scanning, and 3D mammography, with over 60 years of collective radiology experience.
• Laboratory Services Outpatient diagnostic laboratory testing with Medicare and state licensing, offering therapeutic phlebotomy, premarital testing, paternity sample collection, chain of custody drug screening, and insurance physical blood drawing, with state and federally licensed medical technologists available 24/7.
• Rehabilitation Services Licensed inpatient and outpatient rehabilitation department providing physical therapy, occupational therapy, and speech therapy, along with cardiac and respiratory rehabilitation programs for patients recovering from surgery, injury, or managing chronic conditions.
• Transitional Care Medicare Swing Bed program providing hospital-level care for patients transitioning from acute care to home, offering skilled nursing, therapy services, IV antibiotics, wound care, and personalized discharge planning.
• Integrated Behavioral Health Multidisciplinary team-based approach combining medical and behavioral health services for chronic, co-occurring conditions using evidence-based interventions for depression, anxiety, and substance use disorders, addressing mental health access in rural Montana.
• Non-Surgical Pain Management Evidence-based pain management using interventional procedures including nerve blocks, epidural injections, facet joint injections, and radiofrequency ablation to treat conditions such as arthritis, back pain, neuropathy, and sciatica.
• Osteopathic Manipulative Therapy (OMT) Hands-on osteopathic treatment by Dr. Dustin Brown using techniques including stretching, gentle pressure, direct force, traction, cupping, and massage to restore proper alignment and treat musculoskeletal dysfunctions.
• Community Integrated Healthcare Free home healthcare service using CIH-trained paramedics and EMTs to provide routine health assessments, vitals checks, blood draws, prescription reconciliation, and mental health assessments, bridging the gap between hospital and home care.
• Pharmacy Services Outpatient pharmacy services operated by MVMC Pharmacy, providing prescription medications and pharmaceutical care to patients of Madison Valley Medical Center and the surrounding community.
• Visiting Specialty Services Monthly visiting specialist services including cardiology consultations (Dr. Blair Erb from Bozeman Cardiology Consultants) and audiology services (Dr. Will Helton from Helton Hearing), bringing specialized care to the Madison Valley community.
• Patient Portal Cerner Health-powered patient portal enabling patients to securely access health records, communicate with providers, and manage appointments and medical information online.
• Online Bill Pay Secure online payment portal for healthcare bills powered by Personapay, supporting credit cards, debit cards, and ACH transactions with automatic payment scheduling and payment history access.
• Telemedicine Services Virtual healthcare delivery platform allowing remote consultations with providers for convenience and accessibility, expanding access to rural patients who cannot easily visit in person.

Quantifiable outcome

• Over 60 years of collective radiology experience in imaging department
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Bozeman Cardiology ConsultantscoreChannel Partner/ Reseller/ DistributorDr. Blair Erb from Bozeman Cardiology Consultants provides cardiology services at Madison Valley Medical Center on a monthly basis, bringing specialized cardiac care to the local community and eliminating the need for patients to travel for these services.
• Helton HearingcoreChannel Partner/ Reseller/ DistributorDr. Will Helton from Helton Hearing provides audiology services at Madison Valley Medical Center monthly, offering hearing evaluations and hearing aid services locally.
• Monida Shared ImagingcoreTechnology or IntegrationMonida Shared Imaging provides mobile MRI services to Madison Valley Medical Center every Tuesday, enabling patients to receive MRI scans locally without traveling to larger metropolitan facilities.
• Cerner HealthcoreTechnology or IntegrationCerner Health provides the patient portal platform for Madison Valley Medical Center, enabling patients to securely access their health records, communicate with providers, and manage appointments online.

Scale indicators5 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Pioneer Medical Center: Pioneer Medical Center is a Critical Access Hospital in Big Timber, Montana, providing integrated primary care, emergency, inpatient, and outpatient services. It mirrors MVMC's CAH structure, rural Montana location, and one-facility integrated service model.
• Beartooth Billings Clinic: Beartooth Billings Clinic is a Critical Access Hospital in Red Lodge, Montana, affiliated with Billings Clinic. It provides emergency, primary care, and specialty services to a rural Montana community — closely matching MVMC's care model, CAH designation, and small-scale operations.
• Barrett Hospital & HealthCare: Barrett Hospital & HealthCare is a Critical Access Hospital in Dillon, Montana, providing 24/7 emergency care, primary care, imaging, and specialty services to a rural southwestern Montana community. It shares MVMC's CAH designation, rural Montana geography, and integrated service-line structure.
• Ruby Valley Medical Center: Ruby Valley Medical Center is a Critical Access Hospital in Sheridan, Montana, offering emergency, primary care, imaging, and rehabilitation services to a small rural community. Comparable to MVMC in scale, service mix, and Critical Access Hospital designation.
• Mountainview Medical Center: Mountainview Medical Center is a Critical Access Hospital in White Sulphur Springs, Montana, serving a small rural Montana community with emergency, primary care, and outpatient services. Comparable to MVMC in scale, CAH designation, and rural Montana community profile.
• Big Sky Medical Center: Big Sky Medical Center is a Critical Access Hospital in Big Sky, Montana, operated as part of Bozeman Health. It serves a similarly small southwest Montana community with emergency, primary care, and limited specialty services — making it the closest geographic and structural peer to MVMC.

Broad incumbents

• Bozeman Health: Bozeman Health is a regional health system headquartered in Bozeman, Montana, operating Deaconess Hospital and several regional care sites including Big Sky Medical Center. It is a broader incumbent in the same southwest Montana market as MVMC and a likely referral destination for complex cases transferred from MVMC.
• St. Peter's Health: St. Peter's Health is a regional health system in Helena, Montana, offering a full range of inpatient and outpatient services. As a broader Montana-based incumbent, it competes for patients in the Madison Valley region and serves as a referral destination for higher-acuity cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/madisonvalleymedicalcenter
• LinkedInlinkedin.com/company/madison-valley-medical-center-lab

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison Valley Medical Center