Duron, Inc.
Duron, Inc. is a private, Beltsville, Maryland-based coatings, paints, primers, and wallcoverings company founded in 1949 with 11-50 employees, whose web presence is integrated into The Sherwin-Williams Company's North American retail and distribution network.
- Company typePublic
- Founded1866
- HeadquartersBeltsville, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Duron, Inc. does
Duron, Inc. is a small, private coatings company headquartered in Beltsville, Maryland, founded in 1949 and employing 11-50 people. The company produces paints, coatings, primers, and wallcoverings, and the firm's web presence redirects to sherwin-williams.com, indicating Duron operates as part of (or has been absorbed into) The Sherwin-Williams Company's North American retail footprint of more than 5,000 stores across the United States, Canada, and the Caribbean. Sherwin-Williams is publicly listed on NYSE under ticker SHW, founded in 1866, and operates a multi-brand portfolio that includes Valspar, Minwax, Purdy, Krylon, Thompson's WaterSeal, Cabot, Dutch Boy, and Dupli-color.
Duron's core technology centers on paint and coatings formulations, spanning waterborne, powder, and electrocoat technologies, supported by proprietary color systems such as ColorSnap Precision (color matching), the AI-assisted Color Expert App, the Color to Go sample system, and the Water Tank Color Designer tool. Industrial-side offerings include valPure Non-BPA coatings for food and beverage packaging. The business model is product-led and transaction-based: revenue streams are organized around consumer paint and coatings for homeowners/DIY, professional/contractor channels served via the PRO+ program and field sales, industrial coatings for aerospace, automotive, packaging, protective and marine applications, and floor coverings plus wallpaper collections. Pricing is quote-based and not publicly disclosed; volume discounts are delivered through the PaintPerks loyalty program and the PRO+ contractor program. Customer reach is segmented across seven personas, with primary segments being homeowners/DIY consumers, painting contractors, and industrial manufacturers, served through both direct retail and direct field sales motions.
Duron, Inc. firmographics
Firmographics- Name
- Duron, Inc.
- Legal name
- The Sherwin-Williams Company
- Website
- https://sherwin-williams.com
- Company type
- Public
- Founded year
- 1866
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Duron, Inc. is a private, Beltsville, Maryland-based coatings, paints, primers, and wallcoverings company founded in 1949 with 11-50 employees, whose web presence is integrated into The Sherwin-Williams Company's North American retail and distribution network.
- Ownership category
- akta.pro rank
Duron, Inc. industry classification
Industry- Product category
- Paint and Coatings Manufacturing
- NAICS
- Paint and Coating Manufacturing (32551)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Industrial & Protective Coatings (IMAEAGAB)
Keywords
Where Duron, Inc. is headquartered
LocationHeadquarters
- HQ city
- Beltsville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Duron, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consumer Paint and Coatings: Revenue from selling paints, stains, supplies, and coatings directly to homeowners through retail stores and online
- Professional/Contractor Paint and Coatings: Revenue from selling products and services to painting contractors, property managers, and commercial customers through dedicated sales channels and PRO+ program
- Industrial Coatings: Revenue from specialized coatings for aerospace, automotive, packaging, protective & marine, and general industrial applications
- Floor Coverings and Wallpaper: Revenue from commercial floorcovering products and wallpaper collections including Scott Living, Magnolia Home, and HGTV collections
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Consumer/Homeowner pricing through retail stores |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Duron, Inc. product offering
Product offeringCore offering
Duron, Inc. produces coatings, paints, and primers, as well as wallcoverings. The company operates within the broader Sherwin-Williams distribution and brand ecosystem, with its web presence routed through the Sherwin-Williams corporate site serving homeowners, painting contractors, and commercial customers across multiple sales channels.
Differentiator
Problem solved
Functional benefit
Brands
- Valspar: Paint brand
- Minwax
- Purdy
- Krylon
- Thompson's WaterSeal
- Cabot
- Dutch Boy
- Dupli-color
Companies that use Duron, Inc.
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles3 records
Duron, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Duron, Inc. partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- Mercedes-AMG PETRONAS Formula One TeamflagshipSherwin-Williams and the Mercedes-AMG PETRONAS Formula One Team announced a new partnership driven by technical innovation and next-level performance. The partnership focuses on automotive coatings technology transfer and performance excellence.
- ValsparcoreValspar is one of the brands distributed under the Sherwin-Williams portfolio, offering paint and coating products to consumers.
- MinwaxcoreMinwax wood finishing products are distributed through Sherwin-Williams stores and channels.
- PurdycorePurdy professional painting tools and brushes are distributed through Sherwin-Williams stores and professional channels.
- KrylonminorKrylon aerosol paints and coatings are part of the Sherwin-Williams brand portfolio.
- Thompson's WaterSealminorThompson's WaterSeal water resistance products are distributed through Sherwin-Williams channels.
- CabotminorCabot wood staining and finishing products are part of the Sherwin-Williams brand portfolio.
- Dutch BoyminorDutch Boy paint products are distributed through Sherwin-Williams retail channels.
- Dupli-colorminorDupli-color automotive touch-up and refinishing products are part of the Sherwin-Williams automotive coatings portfolio.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Duron, Inc. competitors and assessment
Company assessmentDirect peers
- Axalta Coating Systems: Global coatings company specializing in automotive refinish and industrial coatings. Direct competitor in automotive and industrial coating segments where Duron's parent has the Mercedes-AMG F1 partnership.
- AkzoNobel: Dutch multinational coatings producer with the Dulux retail brand. Direct competitor in architectural paints and industrial coatings, particularly strong in EMEA but expanding globally.
- Nippon Paint Holdings: Asia-Pacific largest paint manufacturer with growing global presence including DuluxGroup acquisition. Direct competitor in architectural and industrial coatings with comparable scale and brand portfolio strategy.
- Behr: Architectural paint brand owned by Masco Corporation, primarily sold through The Home Depot. Direct competitor in DIY and pro-contractor paint segments with strong retail distribution.
- RPM International: Holding company for specialty coatings and sealants brands including Rust-Oleum, Stonhard, and Tremco. Comparable as a multi-brand coatings portfolio competing across consumer and industrial channels.
- Rust-Oleum: Specialty coatings manufacturer owned by RPM International, focused on protective paints, aerosols, and consumer/industrial coatings. Comparable in product mix overlap with Krylon and other Duron-adjacent aerosol/specialty lines.
- Hempel: Danish global coatings supplier focused on marine, protective, and industrial coatings. Comparable as an industrial coatings competitor serving similar protective and marine end-markets referenced in the Duron product mix.
- Benjamin Moore: Premium architectural paint brand owned by Berkshire Hathaway. Direct competitor in U.S. retail/contractor channels with independent dealer network, comparable product positioning in the mid-to-high end of the architectural market.
- PPG Industries: Global paint and coatings manufacturer operating across architectural, industrial, automotive, and aerospace segments. Directly comparable as a top-tier peer competing for the same customer segments and contract specifications.
Broad incumbents
- BASF Coatings: Division of BASF serving automotive OEM and refinish coatings globally. Overlaps with Duron's industrial coatings segment as a much larger chemical conglomerate with broader industrial reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Duron, Inc. social profiles
Digital presenceDuron, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Duron, Inc. leadership team
Management profileNumber of profiles
Duron, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Duron, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Duron, Inc.
What does Duron, Inc. do?
Duron, Inc. produces coatings, paints, and primers, as well as wallcoverings. The company operates within the broader Sherwin-Williams distribution and brand ecosystem, with its web presence routed through the Sherwin-Williams corporate site serving homeowners, painting contractors, and commercial customers across multiple sales channels.
Is Duron, Inc. a public or private company?
Duron, Inc. is a public company. It is classified as corporate owned and is currently operating.
When was Duron, Inc. founded?
Duron, Inc. was founded in 1866. It employs 11 to 50 people.
Where is Duron, Inc. based?
Duron, Inc. is headquartered in Beltsville, United States, in the North America region.
How does Duron, Inc. make money?
Four revenue lines are on record. Consumer Paint and Coatings are the primary driver. The others are professional/Contractor Paint and Coatings, industrial Coatings and floor Coverings and Wallpaper.
Who are Duron, Inc.'s main competitors?
Direct peers on record are Axalta Coating Systems, AkzoNobel, Nippon Paint Holdings, Behr, RPM International, Rust-Oleum, Hempel, Benjamin Moore and PPG Industries. BASF Coatings is listed as a broad incumbent.
Does Duron, Inc. have an API?
No public API is recorded for Duron, Inc..
What industry is Duron, Inc. in?
Duron, Inc.'s product category is Paint and Coatings Manufacturing. Its primary akta.pro industry code is IMAEAGAB, Industrial & Protective Coatings. Its NAICS code is 32551 and its SIC code is 2851.