Nayeli Clothing
Nayeli Clothing is a Spokane, Washington-based clothing design cooperative that produces small-batch apparel and accessories from natural and recycled fibers (hemp, wool, cotton, bamboo) for festival-goers, families seeking matching outfits, and maker-movement participants, selling via e-commerce, festivals, and workshops.
- Company typePrivate
- Founded2016
- HeadquartersSpokane, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nayeli Clothing does
Nayeli Clothing is a privately held clothing design cooperative based in Spokane, Washington, founded in 2016 by Liorah Wichser and Sarah Lorraine Edwards. The company designs and produces small-batch clothing and accessories from natural fibers (hemp, wool, cotton, bamboo) blended with Lycra or Dintex for performance characteristics such as breathability, flexibility, water-resistance, and stretch. The product portfolio includes hooded scarves, hemp vests, rainproof jackets, festival hoods, the Love Tanks and Tees line, and the seasonal Pom-Pom Hats. A notable proprietary technique is co-founder Sarah Edwards' method for slicing recycled fabric into hooded scarves and headbands.
The business operates a direct-to-consumer model through three channels: (1) e-commerce sales via a WooCommerce storefront on nayeli-clothing.com, (2) on-site direct sales at outdoor festivals including the Okanogan Family Faire (Barter Faire) in Northern Washington, and (3) Maker's Night sewing workshops at Bellwether Brewing Company in Spokane, where participants create their own garments for a $35 ticket. The customer base comprises festival-goers and bohemian-style enthusiasts, the Mommy and Me / Daddy and Me family matching market, and maker movement participants. As of the most recent data, the company has placed manufacturing on hold, with only Pom-Pom Hats available for online purchase, while Maker's Night events continue to operate. The company is privately held by its two co-founders with no external institutional investors.
Nayeli Clothing firmographics
Firmographics- Name
- Nayeli Clothing
- Legal name
- Nayeli Clothing
- Website
- https://nayeli-clothing.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nayeli Clothing is a Spokane, Washington-based clothing design cooperative that produces small-batch apparel and accessories from natural and recycled fibers (hemp, wool, cotton, bamboo) for festival-goers, families seeking matching outfits, and maker-movement participants, selling via e-commerce, festivals, and workshops.
- Ownership category
- akta.pro rank
Nayeli Clothing industry classification
Industry- Product category
- Sustainable Bohemian & Festival Apparel
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL)
- akta.pro secondary industry
- Headwear Manufacturing (Hats/Caps/Beanies) (IMAOAFAA)
Keywords
Where Nayeli Clothing is headquartered
LocationHeadquarters
- HQ city
- Spokane
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nayeli Clothing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- E-commerce Product Sales: Direct-to-consumer sales of clothing and accessories through the company website. Products include Pom-Pom hats, hooded scarves, festival wear, hemp hoodies, and love-themed apparel.
- Maker's Night Workshops: In-person sewing classes where participants create their own Nayeli garments. $35 ticket includes materials, machines, instruction, food, drinks, and one alcoholic beverage.
- Festival Sales: Direct sales at outdoor festivals such as Barter Faire/Okanogan Family Faire in Northern Washington.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Maker's Night Cadet Cap Class |
| Unit Pricing | Pay-as-you-go | Pom-Pom Hats |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Nayeli Clothing product offering
Product offeringCore offering
Nayeli Clothing is a small-scale clothing design cooperative based in Spokane, Washington that crafts and sells unique, love-infused clothing and accessories using recycled and natural fibers (hemp, wool, cotton, bamboo) blended with Lycra or Dintex. The company produces festival wear, mommy-and-me, daddy-and-me, and bohemian-style garments, operating as a direct-to-consumer brand through e-commerce, outdoor festivals, and Maker's Night sewing workshops hosted at Bellwether Brewing Company.
Product overview
Nayeli Clothing is a small-scale design studio and production shop based in Spokane, Washington, producing original clothing and accessories with a focus on recycled and natural fibers. The company operates as a clothing design cooperative and offers products both online and at outdoor festivals. Materials used include hemp, wool, cotton, bamboo, mixed with Lycra or Dintex for enhanced functionality. Current active product offering includes Pom-Pom Hats (holiday seasonal item). The broader product portfolio includes hooded scarves, hemp vests, rainproof jackets, festival wear, love-themed apparel, and accessories like sleep masks and headbands. Currently, most clothing products are on hold until next year with only pom-pom hats available for sale.
Differentiator
Problem solved
Functional benefit
Products and services
- Pom-Pom Hats Winter hats with soft fleece lining and fluffy pom-pom trim. One-size fits most, available in multiple colors. Currently the only products available for purchase on the Nayeli Clothing website.
- Hooded Scarves Reversible hooded scarves made using Sarah's unique slicing technique for recycled fabric. Designed for cold-weather functionality and to add color to outfits.
- Huggable Hemp Vests Unisex hemp fleece vests with stretch that fits various body shapes. Versatile design tested at Barter Faire.
- Rainshed Jacket / Men's Rainproof Sweaters Waterproof rainwear jacket/sweater with water-resistant properties for outdoor use, tested in cold fall weather at outdoor festivals.
- Kitty Sleep Mask Sleep mask featuring a kitty design pattern, offered as part of Nayeli's accessory line.
- Polar Kuspuk Rejuvenated Eskimo design garment, originally part of a Kickstarter campaign and grant-funded work with the Kalispel Tribe.
- Festival Hoods Hooded garments designed for festival wear and outdoor activities.
- Hemp Hoodie Designed for Women Women's hoodie made from hemp fleece, designed for comfort and sustainability using natural fibers.
- Bohemian Headbands Bohemian-style headbands made using the recycled fabric slicing technique developed by co-founder Sarah Lorraine Edwards.
- Love Tanks and Tees Line of original love-themed t-shirts and tank tops including women's racerback tanks, men's powerful fitted short-sleeve tees, women's love tees, triblend short-sleeve tees, and girls tank tops. Carries the brand's "Nayeli means I love you" message.
- Maker's Night Workshops (Cadet Cap Class) In-person sewing workshop where participants create their own Nayeli garment (e.g., a reversible Cadet Cap). Ticket includes patterns, materials, machines, step-by-step instruction, snacks, and one alcoholic beverage. Limited to 10 participants per session.
Quantifiable outcome
- Clothing sold to retail stores down the west coast during Rocketwear era (early 90s)
Companies that use Nayeli Clothing
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Nayeli Clothing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Nayeli Clothing partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Bellwether Brewing CompanycoreBellwether Brewing Company provides venue space for Nayeli's Maker's Night sewing workshops. Located at 2019 N. Monroe Ave, Spokane, WA 99205. The brewery provides a separate area adjacent to the main bar for workshop participants. One drink is included with each Maker's Night ticket.
- SNAPminorSNAP is listed as a sponsor for Nayeli's Maker's Night events, helping make the events possible.
- Women's Business CenterminorWomen's Business Center is listed as a sponsor for Maker's Night events, supporting small business and maker culture initiatives.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Nayeli Clothing competitors and assessment
Company assessmentBroad incumbents
- prAna: Sustainable apparel brand producing yoga, festival, and outdoor wear using organic cotton, hemp, and recycled fibers. Comparable to Nayeli on natural-fiber sourcing and festival/bohemian consumer overlap, though prAna operates at national retail scale with broader SKU range.
- Pact: Organic cotton basics and apparel brand with strong sustainability credentials, sold DTC and through national wholesale. Comparable to Nayeli on organic natural-fiber positioning and DTC-first model, though Pact focuses on everyday basics rather than festival/bohemian niche.
- Patagonia: Established outdoor and sustainable apparel brand selling hemp, recycled, and natural-fiber garments across a much wider product range and global distribution. Comparable to Nayeli on sustainable materials and functional festival/outdoor positioning, but operates at vastly larger scale with wholesale, retail stores, and dedicated supply chain.
- Toad&Co: Sustainable casual apparel brand using organic cotton, hemp, and recycled materials with festival-friendly and outdoor positioning. Comparable on sustainability ethos, natural-fiber use, and lifestyle/festival consumer overlap, but distributed through larger wholesale and DTC channels.
Direct peers
- Jungmaven: Small-batch hemp apparel brand specializing in hemp fleece hoodies, tees, and casual basics with sustainability positioning. Directly comparable to Nayeli on hemp-based fabric focus, small-batch production, bohemian/natural lifestyle branding, and DTC distribution.
- Christy Dawn: Small-batch sustainable women's apparel brand focused on organic cotton, deadstock fabric, and bohemian/festival aesthetics sold DTC. Directly comparable to Nayeli on small-batch model, recycled/upcycled materials, bohemian target customer, and DTC-first distribution.
- Hempy's: Long-standing hemp apparel brand producing hemp clothing, accessories, and hats for festival, outdoor, and natural lifestyle consumers. Closely comparable to Nayeli on hemp-based materials, headwear, festival-wear aesthetic, and DTC-plus-wholesale distribution at small-batch scale.
Others
- Stitch Fix: Online apparel styling service with curated assortment of sustainable and boutique brands including festival and bohemian labels. Comparable to Nayeli as an adjacent distribution/curation channel for small-batch sustainable apparel reaching festival/bohemian consumers, though Stitch Fix is not a manufacturer.
- Etsy (handmade apparel sellers): Online marketplace aggregating thousands of small-batch handmade apparel makers using recycled and natural fibers, including festival-wear, hooded scarves, and headbands. Comparable to Nayeli as the dominant ecosystem where micro-brands in its exact niche reach festival and bohemian consumers, and where Nayeli could plausibly expand distribution.
Emerging players
- Farm Rio: Colorful bohemian-inspired women's apparel brand with festival and resort-wear positioning. Comparable to Nayeli on bohemian aesthetic and festival-wear consumer segment, though Farm Rio operates at significantly larger scale with global wholesale distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Nayeli Clothing social profiles
Digital presenceNayeli Clothing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nayeli Clothing leadership team
Management profileNumber of profiles
Profiles2 records
Nayeli Clothing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nayeli Clothing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nayeli Clothing
What does Nayeli Clothing do?
Nayeli Clothing is a small-scale clothing design cooperative based in Spokane, Washington that crafts and sells unique, love-infused clothing and accessories using recycled and natural fibers (hemp, wool, cotton, bamboo) blended with Lycra or Dintex. The company produces festival wear, mommy-and-me, daddy-and-me, and bohemian-style garments, operating as a direct-to-consumer brand through e-commerce, outdoor festivals, and Maker's Night sewing workshops hosted at Bellwether Brewing Company.
Is Nayeli Clothing a public or private company?
Nayeli Clothing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nayeli Clothing founded?
Nayeli Clothing was founded in 2016. It employs 11 to 50 people.
Where is Nayeli Clothing based?
Nayeli Clothing is headquartered in Spokane, United States, in the North America region.
How does Nayeli Clothing make money?
Three revenue lines are on record. E-commerce Product Sales are the primary driver. The others are maker's Night Workshops and festival Sales.
Who are Nayeli Clothing's main competitors?
Broad incumbents on record are prAna, Pact, Patagonia and Toad&Co. Direct peers are Jungmaven, Christy Dawn and Hempy's. Others are Stitch Fix and Etsy (handmade apparel sellers). Farm Rio is listed as an emerging player.
Does Nayeli Clothing have an API?
No public API is recorded for Nayeli Clothing.
What industry is Nayeli Clothing in?
Nayeli Clothing's product category is Sustainable Bohemian & Festival Apparel. Its primary akta.pro industry code is IMAOAEAL, Luxury & Couture / Small-Batch Cut & Sew, with a secondary code of IMAOAFAA, Headwear Manufacturing (Hats/Caps/Beanies). Its NAICS code is 315 and its SIC code is 2300.