Wild Thing Bar
Wild Thing Bar is a privately held, single-location cocktail bar and nightlife venue in Madrid's Chamartín district, founded in 1990, offering cocktails, curated themed music programming, and a small branded apparel line (Tienda Wilder) to nightlife-seeking adult consumers.
- Company typePrivate
- Founded1990
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Wild Thing Bar does
Wild Thing Bar (legal name: Bar de Copas Wild Thing Bar) is a privately owned single-location cocktail bar and nightlife venue operating at Calle Martín Machío, 2, in Madrid's Chamartín district under the website wildthing.es. The company is a traditional bar de copas, founded in 1990 and operating continuously for over 25 years, offering cocktails, curated music programming across rock, jazz, blues, pop, and 80s-themed nights, and themed events to drive foot traffic. It cultivates a recurring patron community branded as 'Wilders' under the tagline 'Todo lo Bueno es Libre y Salvaje' (Everything Good is Free and Wild), and supports this identity across owned social channels (Facebook, Twitter, Instagram, Pinterest, YouTube, blog). Beyond the physical venue, the company operates a small merchandise line called Tienda Wilder (Wilders Shop), selling branded t-shirts designed by local artist Carlos Alcocer (also referenced as Carlos Garrigues), available in-bar and through an online storefront; in June 2018 it launched a redesigned website called WildWeb.
The business model is straightforward: primary revenue is per-transaction beverage sales (cocktails and bar service) paid on-site by individual consumers, with a secondary one-off revenue stream from branded apparel. Pricing is not publicly disclosed, and there is no enterprise, franchise, or wholesale revenue component. The underlying operating model is non-technological — service, ambience, music curation, and brand identity — with no proprietary technology stack, no app, no API, and no disclosed integrations. Headcount is reported at 1-10 employees, consistent with an owner-operated single-unit venue. Customer segments are persona-based and usage-based (Nightlife Seekers as primary; Rock Music Enthusiasts and 80s Nostalgia Seekers as secondary), driven through horizontal segmentation via themed programming rather than differentiated products or pricing tiers.
The company's owned channels include five social profiles plus a blog and an email contact ([email protected]), and its only physical distribution footprint is the single Chamartín venue plus the in-bar and online merchandise storefront. Brand identity assets — 'Wild Thing Bar', 'Wilders', and the tagline — are held as unregistered common-law marks. No funding rounds, investments, M&A activity, partnerships, certifications, regulatory actions, or leadership changes are disclosed in the source data.
Wild Thing Bar firmographics
Firmographics- Name
- Wild Thing Bar
- Legal name
- Bar de Copas Wild Thing Bar
- Website
- https://wildthing.es
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wild Thing Bar is a privately held, single-location cocktail bar and nightlife venue in Madrid's Chamartín district, founded in 1990, offering cocktails, curated themed music programming, and a small branded apparel line (Tienda Wilder) to nightlife-seeking adult consumers.
- Ownership category
- akta.pro rank
Wild Thing Bar industry classification
Industry- Product category
- Nightlife & Cocktail Bar Services
- NAICS
- Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Cocktail Bars & Lounges (CRANACAD)
Keywords
Where Wild Thing Bar is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Wild Thing Bar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales
Revenue model
- Food and Beverage Sales: The bar generates primary revenue from selling cocktails, drinks, and bar services to patrons visiting the establishment. Customers pay per drink/order at the bar.
- Merchandise Sales (Tienda Wilder): The bar operates a merchandise store selling branded t-shirts and apparel designed by local artists/designers (Carlos Alcocer, Carlos Garrigues). Products include anniversary shirts, logo merchandise, and event-specific designs. Sales appear to be in-person at the bar or through the online store.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Wild Thing Bar product offering
Product offeringCore offering
Wild Thing Bar operates a single physical cocktail bar (bar de copas) and nightlife venue in Madrid's Chamartín district, offering cocktails, curated music programming spanning rock, jazz, blues, pop, and 80s, plus themed events. The bar also operates Tienda Wilder, a merchandise store selling branded t-shirts and apparel designed by local artists. The venue has operated for over 25 years and cultivates a 'Wilders' community of loyal patrons.
Product overview
Wild Thing Bar is a single-location cocktail bar and nightlife venue in Madrid's Chamartín district, operating for over 25 years. The core offering is the bar experience featuring cocktails, curated music (rock, 80s, jazz, blues, pop), and themed events. The business also operates a merchandise line called 'Tienda Wilder' (Wilders Shop) selling branded T-shirts and accessories designed by Carlos Alcocer. There is no modular platform architecture; this is a single physical venue with a complementary e-commerce component for branded merchandise.
Differentiator
Problem solved
Functional benefit
Products and services
- Wild Thing Bar (Core Venue) A cocktail bar (bar de copas) and nightlife venue located in the Chamartín district of Madrid, Spain. Offers cocktails, music curation spanning rock, jazz, blues, pop, and 80s, live music, and themed nights to adult nightlife patrons.
- Tienda Wilder (Wilders Shop) Branded merchandise store selling clothing and accessories designed by local artist Carlos Alcocer (also referenced as Carlos Garrigues). Features T-shirt designs themed around the bar's 20th and 25th anniversaries, DJ Barba Old School Wilder, Wild Heart, WTB Bones, WTB Logo, Club WTB, and western-themed designs. Products are available in-bar and through the online store.
Companies that use Wild Thing Bar
Customer profileSegments3 records
Ideal customer profiles3 records
Wild Thing Bar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wild Thing Bar partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Wild Thing Bar competitors and assessment
Company assessmentDirect peers
- Salmon Guru: Madrid cocktail bar recognized internationally for its creative cocktail program and themed interiors. Competes with Wild Thing Bar for premium cocktail-and-experience-seeking nightlife patrons in Madrid.
- Teatro Kapital: Large multi-room nightclub in Madrid with themed music floors and event-driven programming. Comparable to Wild Thing Bar in the Madrid nightlife and music-programmed venue category, though at much larger scale.
- El Tigre: Iconic Madrid nightlife bar known for its high-energy atmosphere and drink-with-tapas service. Competes directly with Wild Thing Bar for the same nightlife-seeking demographic in central Madrid.
- Bocaíto: Long-established Madrid cocktail and tapas bar with decades of heritage in central Madrid. Comparable to Wild Thing Bar as a similarly aged, character-driven Madrid bar with an established loyal clientele.
- Joy Madrid: Famous multi-floor nightclub in central Madrid offering themed music nights and VIP experiences. Comparable to Wild Thing Bar as a Madrid nightlife venue built around curated music programming and themed events.
- Café Central: Historic cocktail and live-jazz bar in Madrid that has operated for decades in the city center. Comparable to Wild Thing Bar as a long-running, music-programmed Madrid cocktail venue with a strong cultural identity.
Broad incumbents
- Pachá: Global nightclub and entertainment brand with deep roots in Spain (Ibiza/Madrid). Comparable to Wild Thing Bar in the music-driven nightlife category, though at global scale and with broader entertainment positioning.
Regional players
- Dry Martini Barcelona: Long-running, award-winning cocktail bar in Barcelona with a similar heritage-and-craft positioning. Comparable to Wild Thing Bar as a Spanish classic cocktail institution, though operating in a different city.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Wild Thing Bar social profiles
Digital presenceWild Thing Bar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wild Thing Bar leadership team
Management profileNumber of profiles
Wild Thing Bar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wild Thing Bar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wild Thing Bar
What does Wild Thing Bar do?
Wild Thing Bar operates a single physical cocktail bar (bar de copas) and nightlife venue in Madrid's Chamartín district, offering cocktails, curated music programming spanning rock, jazz, blues, pop, and 80s, plus themed events. The bar also operates Tienda Wilder, a merchandise store selling branded t-shirts and apparel designed by local artists. The venue has operated for over 25 years and cultivates a 'Wilders' community of loyal patrons.
Is Wild Thing Bar a public or private company?
Wild Thing Bar is a private company. It is classified as unknown and is currently operating.
When was Wild Thing Bar founded?
Wild Thing Bar was founded in 1990. It employs 1 to 10 people.
Where is Wild Thing Bar based?
Wild Thing Bar is headquartered in Madrid, Spain, in the Europe region.
How does Wild Thing Bar make money?
Two revenue lines are on record. Food and Beverage Sales are the primary driver. The others are merchandise Sales (Tienda Wilder).
Who are Wild Thing Bar's main competitors?
Direct peers on record are Salmon Guru, Teatro Kapital, El Tigre, Bocaíto, Joy Madrid and Café Central. Pachá is listed as a broad incumbent. Dry Martini Barcelona is listed as a regional player.
Does Wild Thing Bar have an API?
No public API is recorded for Wild Thing Bar.
What industry is Wild Thing Bar in?
Wild Thing Bar's product category is Nightlife & Cocktail Bar Services. Its primary akta.pro industry code is CRANACAD, Cocktail Bars & Lounges. Its NAICS code is 7224 and its SIC code is 5810.