Red River Radio

Public Radio Broadcastingredriverradio.org

Red River Radio is a nonprofit public radio network headquartered in Shreveport, Louisiana, operating four HD broadcast streams (news/talk, classical, news, alternative) across the Ark-La-Tex region. It is an NPR member station funded by listener donations, underwriting, vehicle donations, and CPB federal grants.

Company typePrivate
Founded-
HeadquartersShreveport, United States
Headcount11–50
GTM typeB2C
OfferingServices

What Red River Radio does

Red River Radio is a nonprofit public radio station network headquartered in Shreveport, Louisiana, serving the Ark-La-Tex region across northwestern Louisiana, southwestern Arkansas, and eastern Texas. The station operates four distinct broadcast streams: a Main Channel of news, talk, and cultural programming; HD2 All Classical; HD3 News/Talk; and HD4 Alt Red River. It is an NPR member station and additionally syndicates content from American Public Media and BBC News, supplemented by locally produced programs including Health Matters (with LSU Health Shreveport), Community Connections, Conserving Earth, and broadcasts of the Shreveport Symphony Orchestra.

The technical infrastructure consists of FCC-licensed HD radio transmission across the four streams, web-based live streaming at redriverradio.org, and mobile applications on iOS and Android (the RRR App, launched in 2025). Distribution channels therefore span over-the-air broadcast regionally, plus digital streaming accessible globally via web and mobile. Technology is conventional broadcasting plus consumer app engineering; there are no proprietary AI/ML components described.

Red River Radio's business model is community-supported public broadcasting with no direct listener pricing. Revenue streams include (a) recurring listener donations through periodic pledge drives, (b) corporate underwriting messages from local sponsors, (c) vehicle donation proceeds via an affiliated donation service, and (d) federal funding through the Corporation for Public Broadcasting (CPB). The station publishes CPB Transparency Information and audited financial reports, consistent with nonprofit regulatory requirements. The General Manager is Kermit Poling, who simultaneously serves as Music Director for multiple regional symphony orchestras and ballet.

Red River Radio firmographics

Firmographics

Name: Red River Radio
Legal name: Red River Radio
Website: https://redriverradio.org
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Short description: Red River Radio is a nonprofit public radio network headquartered in Shreveport, Louisiana, operating four HD broadcast streams (news/talk, classical, news, alternative) across the Ark-La-Tex region. It is an NPR member station funded by listener donations, underwriting, vehicle donations, and CPB federal grants.
Ownership category
akta.pro rank

Red River Radio industry classification

Industry

Product category: Public Radio Broadcasting
NAICS: Radio Broadcasting Stations (51611)
SIC: Radio Broadcasting Stations (4832)
akta.pro primary industry: Public/Noncommercial Radio Broadcasting (NPR, Community, Campus) (MPAIAEAB)

Keywords

Public radio broadcasting
Classical music programming
Community news coverage
NPR member station
Listener-supported radio

Where Red River Radio is headquartered

Location

Headquarters

HQ city: Shreveport
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Red River Radio business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

Listener Donations and Contributions: The station relies heavily on listener donations and pledge drive contributions. Fund drives feature incentive drawings for donors, with prizes including electronics, gift cards, and travel packages. Spring 2021 drive raised over $86,850, with recent summer drives raising over $30,000.
Underwriting and Sponsorships: Local businesses and organizations sponsor programming through underwriting messages, providing revenue in exchange for on-air recognition.
Vehicle Donation Program: Partnership with vehicle donation services allowing donors to contribute cars for tax benefits, with proceeds supporting the station.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Red River Radio product offering

Product offering

Core offering

Red River Radio is a public radio station network that broadcasts four audio streams (Main Stream news/talk, HD2 All Classical, HD3 News/Talk, HD4 Alt Red River) over the air and via digital streaming to the Ark-La-Tex region. It produces and distributes local news, cultural programming, and community-focused shows, supplemented by NPR syndicated national content. The station is funded by listener donations, corporate underwriting, and federal public broadcasting support.

Product overview

Red River Radio is a multi-channel public radio broadcasting network offering four distinct audio streams: the Main Stream (news/talk/cultural content), HD2 All Classical (classical music), HD3 News/Talk (news-focused), and HD4 Alt Red River (alternative music). The station provides mobile access via the RRR App for iOS and Android. Additional services include a Vehicle Donation Program for supporter donations, local news coverage for the Ark-La-Tex region, and various cultural/community programming including Health Matters, Community Connections, and Spotlight segments featuring local arts and symphony performances.

Differentiator

Problem solved

Functional benefit

Products and services

Red River Radio Main Stream The primary radio broadcasting channel featuring news, talk shows, cultural programming, and music content from NPR and local sources for Ark-La-Tex listeners.
HD2 All Classical HD2 secondary channel dedicated to classical music programming and performances, including regional symphony broadcasts.
HD3 News/Talk HD3 channel focused on news and talk radio content, providing local, regional, and national news coverage.
HD4 Alt Red River HD4 alternative music channel featuring alternative and eclectic music programming.
RRR App (Red River Radio Mobile App) Mobile application available on iOS and Android that allows users to stream all Red River Radio channels (Main Stream, HD2 All Classical, HD3 News/Talk, HD4 Alt Red River) and listen on-the-go.
Red River Radio News Local news coverage for the Ark-La-Tex region including Shreveport, Louisiana, and surrounding areas, featuring original reporting and NPR news content.
Cultural and Community Programming Original cultural and community-focused shows including Community Connections, Conserving Earth, Health Matters, and Spotlight features covering local arts, environment, health, and community issues.
Vehicle Donation Program Vehicle donation program allowing supporters to donate vehicles in exchange for tax benefits, with proceeds supporting Red River Radio station operations.

Companies that use Red River Radio

Customer profile

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Red River Radio technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Red River Radio partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and minor.

NPR (National Public Radio)coreTechnology or IntegrationRed River Radio is an NPR member station, broadcasting NPR national news programming including Morning Edition, All Things Considered, and various NPR news specials. This affiliation provides access to national and international news content and correspondents.
LSU Health ShreveportcoreStrategic or Co-development PartnerHealth Matters program features medical professionals from LSU Health Shreveport providing health education to the community on topics including COVID-19, arthritis, and general health concerns.
Shreveport Symphony OrchestracoreStrategic or Co-development PartnerRegular broadcasts of Shreveport Symphony concerts and interviews with conductors and soloists through the Red River Radio Spotlight program.
Shreveport Regional Arts CouncilminorStrategic or Co-development PartnerPartnership for community arts programming and coverage of local arts events and organizations.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Red River Radio competitors and assessment

Company assessment

Direct peers

KXUL / University of Louisiana at Monroe Public Radio: University-licensed public radio station in northeastern Louisiana; comparable community/public radio broadcaster serving a similar regional Louisiana market with NPR programming and listener-supported operations.
KERA (North Texas Public Broadcasting): Dallas-Fort Worth-based NPR member station providing public radio programming across North Texas; directly comparable as a multi-channel Texas public radio broadcaster with similar NPR affiliate programming, classical music streams, and community-supported funding model.

Broad incumbents

WBUR (Boston University Radio): Major-market Boston NPR member station with news/talk focus; comparable NPR-affiliated public radio broadcaster with multi-channel operations and underwriting revenue model.
WNYC (New York Public Radio): Flagship large-market NPR member station operating WNYC-FM and WQXR (classical); comparable in NPR affiliation and multi-format classical/news structure, though at vastly greater scale and with subscription-revenue sophistication Red River Radio lacks.
KCRW (Santa Monica): Santa Monica-based public radio station with eclectic music, news, and culture programming; comparable multi-format public radio broadcaster with strong digital streaming presence and listener-supported model.
WBEZ (Chicago Public Media): Major-market public radio station and NPR affiliate operating Chicago news, talk, and classical formats; comparable multi-stream NPR-affiliated public radio operation with member-supported funding model.

Others

Corporation for Public Broadcasting (CPB): Federal funding entity that provides grants to public radio and television stations including Red River Radio; not a peer in the competitive sense but a critical enabling partner whose funding flows directly to Red River Radio and the broader U.S. public broadcasting system.
Public Radio Exchange (PRX): Public radio distribution and content platform providing programming and carriage services to public radio stations; comparable ecosystem participant that supplies syndicated content and podcast distribution services used by NPR member stations like Red River Radio.

Regional players

Houston Public Media (KUHF / News 88.7): NPR member station serving the Houston metropolitan area in Texas; comparable multi-format public radio broadcaster with classical and news programming, serving a Texas-adjacent market to Red River Radio's eastern Texas coverage area.
Louisiana Public Broadcasting (WLPB): Statewide public radio and television network based in Baton Rouge, Louisiana; comparable as a Louisiana-based public broadcasting affiliate operating multiple channels with similar NPR/PBS content mix, though serving a broader statewide audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Red River Radio financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Red River Radio leadership team

Management profile

Number of profiles

Profiles1 record

Red River Radio funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Red River Radio M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red River Radio

What does Red River Radio do?

Is Red River Radio a public or private company?

Red River Radio is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Red River Radio founded?

Red River Radio was founded in -1. It employs 11 to 50 people.

Where is Red River Radio based?

Red River Radio is headquartered in Shreveport, United States, in the North America region.

How does Red River Radio make money?

Three revenue lines are on record. Listener Donations and Contributions are the primary driver. The others are underwriting and Sponsorships and vehicle Donation Program.

Who are Red River Radio's main competitors?

Direct peers on record are KXUL / University of Louisiana at Monroe Public Radio and KERA (North Texas Public Broadcasting). Broad incumbents are WBUR (Boston University Radio), WNYC (New York Public Radio), KCRW (Santa Monica) and WBEZ (Chicago Public Media). Others are Corporation for Public Broadcasting (CPB) and Public Radio Exchange (PRX). Regional players are Houston Public Media (KUHF / News 88.7) and Louisiana Public Broadcasting (WLPB).

Does Red River Radio have an API?

No public API is recorded for Red River Radio.

What industry is Red River Radio in?

Red River Radio's product category is Public Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAB, Public/Noncommercial Radio Broadcasting (NPR, Community, Campus). Its NAICS code is 51611 and its SIC code is 4832.