ABS Den Elzen

What ABS Den Elzen does

ABS Den Elzen, trading since 1 July 2026 as Werksta Autoschade, is a Dutch auto body damage repair operator headquartered in Den Haag with 13 physical locations across West and South-West Netherlands and more than 250 skilled craftsmen. The company provides a full spectrum of vehicle damage services, including general repair and restoration, paint, glass, dent, hail, storm, tire and rim, and air conditioning work, plus specialized electric vehicle repair and brand-certified work for 17 OEMs including BMW, Tesla, Volvo, Audi, Volkswagen, Polestar, Hyundai, and Renault. Its underlying technology stack is operational rather than digital: the proprietary "De Ketting" framework, the company's translation of Lean Management principles into repair-shop workflow, is positioned as its core process-efficiency differentiator.

The business model is a direct-to-consumer, transaction-based repair service billed primarily through Dutch insurance claims. Werksta holds connections with most major Dutch insurers (InShared, Unigarant, Allianz, ASR, NN, FBTO, Interpolis, Ohra, Centraal Beheer, HEMA, ZLM, Unive and others) and with fleet lessors including Athlon and BPM Company/LeasePlan, and supports customers with replacement vehicles during the repair period. Quality and compliance are anchored by BOVAG membership with a 4-year warranty, ISO 9001 quality management certification, and ISO 14001 environmental management certification, both issued by Kiwa. Distribution combines physical retail locations, an online damage-reporting intake, and insurance and fleet referral channels.

The company is privately held and operates as part of the ABS Autoherstel network, the parent brand providing network identity and supplier relationships. Following the 2026 rebrand from Den Elzen Autoschade to Werksta Autoschade, the business continues to trade under a unified regional brand, with no disclosed venture capital, private equity, or public-market ownership, and no disclosed revenue figures.

Name

ABS Den Elzen

Legal name

ABS Werksta Autoschade

Website

https://denelzen.nl

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

51–100 employees

Short description

Werksta Autoschade (formerly ABS Den Elzen) is a Dutch auto body damage repair operator with 13 locations across West and South-West Netherlands, 250+ craftsmen, and connections to most Dutch insurers and 17+ OEM brand certifications.

Ownership category

akta.pro rank

Product category

Auto Body Repair Services

NAICS

Automotive Body, Paint, and Interior Repair and Maintenance (811121), Automotive Body, Paint, Interior, and Glass Repair (81112)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)

akta.pro secondary industry

Fleet De-Fleeting, Reconditioning & Cosmetic Repair Services (TLABAKAD)

Keywords

• Auto body repair
• Vehicle damage repair
• Collision repair services
• Paint and glass repair
• Insurance claim repair

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Auto Damage Repair Services: Vehicle collision and damage repair services billed primarily through insurance claims. Company is connected with most Dutch insurance providers. Services include repair, respray, glass replacement, dent removal, hail damage, storm damage, tire/rim service, and air conditioning.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

ABS Den Elzen operates a network of 13 auto body repair shops in West and South-West Netherlands, providing vehicle damage repair services billed primarily through insurance claims. Services include general repair and restoration, paint damage repair, glass replacement, electric vehicle repair, hail and storm damage repair, spot repair, vehicle restyling, tire and rim service, air conditioning service, and a monthly Dent Day (Deukendag) event. The company is brand-certified for 17 vehicle manufacturers and provides replacement vehicles during the repair period.

Product overview

ABS Den Elzen (now Werksta Autoschade) operates as a unified multi-location auto body repair platform offering comprehensive vehicle damage services. The company provides a full spectrum of repair services through 13 locations in West and South-West Netherlands, including core damage repair, specialized services (paint, glass, hail, storm, electric vehicles), cosmetic services (spot repair, restyling), tire and air conditioning services, and brand-certified repairs for 17 major vehicle manufacturers. The company employs over 250 professionals and is part of the ABS Autoherstel network, offering customers replacement vehicles during repairs and holding BOVAG, ISO 9001, and ISO 14001 certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Schadeherstel (Vehicle Damage Repair) Core auto damage repair and restoration services covering all types of vehicle damage (collision, dents, paint, glass, weather), offered across 13 locations in West and South-West Netherlands and billed primarily through insurance claims.
• Reparatie en herstel (General Repair and Restoration) General repair and restoration services for vehicle damage, serving as the primary service offering of the company across all 13 locations.
• Elektrische auto (Electric Vehicle Repair) Specialized repair services for electric vehicles, addressing the unique repair needs of EV battery systems, charging infrastructure components, and EV-specific body work.
• Lakschade (Paint Damage Repair) Paint damage repair services including color matching and professional refinishing for scratched or chipped vehicle paintwork.
• Ruitschade (Glass Damage Repair and Replacement) Glass damage repair and replacement services for vehicle windows and windshields.
• Spotrepair (Spot Repair) Spot repair services for localized damage, allowing targeted repairs without full panel repainting.
• Restyle (Vehicle Restyling) Vehicle restyling services for customization and aesthetic upgrades beyond standard damage repair.
• Stormschade (Storm Damage Repair) Storm damage repair services for vehicles affected by severe weather events, including wind and debris damage.
• Hagelschade (Hail Damage Repair) Hail damage repair services for vehicles damaged by hailstorms.
• Banden en velgen (Tire and Rim Service) Tire and rim sales and repair services for damaged wheels and tires.
• Aircoservice (Air Conditioning Service) Air conditioning maintenance and repair services for vehicles.
• Deukendag (Dent Day Event) Monthly specialized dent removal event held on the first Wednesday of each month across the company's locations.
• Merkerkenning (Brand-certified Vehicle Repairs) Brand-certified repair services with recognition from 17 vehicle manufacturers, ensuring manufacturer-standard repair procedures and warranty preservation.
• Vervangend vervoer (Replacement Vehicle Service) Replacement vehicle services provided during the repair period, ensuring customers maintain mobility while their vehicle is being repaired.

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

18 partnerships are on record, tiered core.

• ABS AutoherstelcoreStrategic or Co-development PartnerABS Autoherstel is the organization/network that Werksta Autoschade is part of, providing brand identity and industry network support.
• Breeland (Jaguar/Land Rover)coreStrategic or Co-development PartnerOfficial partnership with Breeland for Jaguar and Land Rover brand-certified repairs.
• BMWcoreStrategic or Co-development PartnerBrand certification for BMW vehicle repairs.
• TeslacoreStrategic or Co-development PartnerBrand certification for Tesla vehicle repairs.
• VolvocoreStrategic or Co-development PartnerBrand certification for Volvo vehicle repairs.
• VolkswagencoreStrategic or Co-development PartnerBrand certification for Volkswagen vehicle repairs.
• AudicoreStrategic or Co-development PartnerBrand certification for Audi vehicle repairs.
• KiacoreStrategic or Co-development PartnerBrand certification for Kia vehicle repairs.
• HyundaicoreStrategic or Co-development PartnerBrand certification for Hyundai vehicle repairs.
• RenaultcoreStrategic or Co-development PartnerBrand certification for Renault vehicle repairs.
• PolestarcoreStrategic or Co-development PartnerBrand certification for Polestar vehicle repairs.
• MazdacoreStrategic or Co-development PartnerBrand certification for Mazda vehicle repairs.
• MINIcoreStrategic or Co-development PartnerBrand certification for MINI vehicle repairs.
• SeatcoreStrategic or Co-development PartnerBrand certification for Seat vehicle repairs.
• SkodacoreStrategic or Co-development PartnerBrand certification for Skoda vehicle repairs.
• DaciacoreStrategic or Co-development PartnerBrand certification for Dacia vehicle repairs.
• JaguarcoreStrategic or Co-development PartnerBrand certification for Jaguar vehicle repairs.
• Land RovercoreStrategic or Co-development PartnerBrand certification for Land Rover vehicle repairs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ABS Autoherstel: National Dutch body-shop network/cooperative of which Werksta is a member. Operates the same insurance-driven collision-repair model across the Netherlands and is the parent brand Werksta operates under, making it the most structurally comparable counterpart.
• Bosch Car Service: Global branded network of automotive repair shops (including NL presence). Comparable as a multi-location, insurance-affiliated repair network with quality certifications, though it spans general maintenance rather than specializing in collision.
• Caliber Collision: Largest US multi-shop collision repair operator. Relevant comparable for scale, insurer integration, OEM certifications and Lean-style operating discipline applied across hundreds of body-shop locations.
• Kwik-Fit: Pan-European tire, maintenance and light-repair chain with a Dutch footprint. Comparable as a multi-site branded auto-service operator serving insured motorists, though its core focus (tires, fast-fit) differs from Werksta's collision focus.
• Crash Champions: US MSO in collision repair with rapid multi-site roll-up. Comparable to Werksta in insurance-driven revenue mix, OEM partnerships, and acquisition-led growth strategy in a fragmented market.
• Service King Collision: US-based national collision repair MSO. Comparable as a multi-site body-shop platform with insurance-network integration and OEM certifications, illustrating the consolidated model Werksta could grow toward in Europe.
• Vakgarage: Large Dutch network of affiliated automotive service and repair shops. Broader than Werksta (covers maintenance as well as body work), but directly comparable in its multi-site, insurance-affiliated, BOVAG-certified service delivery to Dutch motorists.

Direct peers

• Fix Auto: International MSO franchise specializing in collision repair with presence in the Netherlands. Closely comparable business model (insurance-driven, multi-shop, OEM-certified) and an active consolidator in the European body-shop space.
• A.S.S. Autoschade Service: Dutch body-shop network offering insurance-claim driven collision repair across multiple locations. Directly comparable to Werksta in service mix, customer base (insured motorists) and multi-site operating model.
• Schadenet: Dutch multi-shop body repair network connecting independent body shops to insurance claim flows. Operates an almost identical insurance-billing, multi-location model to Werksta and competes directly for the same Dutch policyholders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/absdenelzen
• Facebookfacebook.com/absdenelzen
• LinkedInlinkedin.com/company/abs-den-elzen

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABS Den Elzen