Clayton Custom

Name

Clayton Custom

Legal name

Steve Clayton, Inc.

Website

https://claytoncustom.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Custom Musical Accessories (Guitar Picks and Drumsticks)

NAICS

Musical Instrument and Supplies Retailers (459140), Musical Instrument and Supplies Retailers (45914)

SIC

Musical Instruments (3931)

akta.pro industry

PRIMARYMPAIAJAF

Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Music Hardware & Instruments (Instruments, Pro Audio, DJ Gear)

SECONDARYCRALAEAE

Instrument Accessories & Consumables Retail (Strings, Reeds, Sticks, Cables)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Music Instruments & Sheet Music Retail

Keywords

• Custom guitar picks
• Promotional products
• Custom drumsticks
• OEM manufacturing services
• Branded merchandise

Headquarters

HQ city

Talent

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Guitar Pick Sales: One-time sale of custom printed guitar picks in various materials (Acetal, Delrin, Celluloid, Metal, etc.). Orders range from single picks to bulk orders of up to 1 million units. Revenue generated per order with per-unit pricing that decreases with volume.
2. Custom Drumstick Sales: Sale of custom printed drumsticks in sizes 5A, 2B, and 7A with full-color or single-color imprinting starting at $29.99 per pair.
3. Pick Wearables and Accessories: Sale of wearable accessories made from guitar picks including leather necklaces ($2.60 each), metal ball necklaces ($2.90 each), key chains ($2.64 each), and earrings ($3.99 per pair). Minimum order of 100 pieces.
4. OEM Production Services: White-label manufacturing and design services for companies wanting their own branded guitar picks. Includes concept, design, pre-production proofs, and packaging for continuous supply needs.
5. Design and Art Services: Art design services for customers needing assistance with pick designs, including logo creation and design review, at a flat rate of $35.
6. Custom Packaging: Custom packaging printing services for bag headers and retail packaging. Minimum 200 pieces starting at $128 for 2.5 x 3 inch header size.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Clayton Custom manufactures and sells custom-printed guitar picks (20+ materials including Acetal, Delrin, Celluloid, Ultem, Pearl, Metal, Eco-Pick, Glow-in-the-Dark, and Hot Stamp Foil), custom drumsticks, and pick-based wearables (necklaces, key chains, earrings). Orders are taken through an online designer tool for self-serve purchases and via phone/email for bulk promotional, OEM, and white-label production contracts, with capabilities including 1-day rush production, Pantone color matching, sequential numbering, and custom packaging.

Product overview

Clayton Custom is a custom guitar pick and drumstick manufacturing company offering personalized and promotional picks. The core product portfolio centers on over 20 distinct guitar pick materials (Acetal, White Delrin, Clear Celluloid, Colored Delrin, White Pearl, Bright Celluloid, Colored Pearl, Black Delrin, Ukulele Felt, BIG Oversized Picks, Ultem, Black Celluloid, Hot Stamp Foil, Glow in the Dark, Eco-Pick, Metal Picks, Pink Delrin, Pick with Hole, Just-A-Pick) plus custom drumsticks. These are complemented by a suite of add-on services including pick and drumstick imprinting, Rush 1-Day production, sequential numbering, contest scratcher picks, pick wearables (necklaces, earrings, key chains), design review and logo creation, large quantity/bulk production up to 1 million picks, custom packaging, OEM production/design, classic hot foil stamping, and Pantone color matching. The company targets both individual musicians and businesses seeking branded merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• Hot Stamp Foil: Specialty guitar picks featuring metallic foil stamping in Gold, Silver, and Red
• Eco Picks
• Glow in the Dark
• White Pearl
• Drumsticks

Products and services

• Custom Guitar Picks (across 20+ materials including Acetal, White Delrin, Clear Celluloid, Colored Delrin, White Pearl, Bright Celluloid, Colored Pearl, Black Delrin, Ukulele Felt, BIG Oversized, Ultem, Black Celluloid, Hot Stamp Foil, Glow in the Dark, Eco-Pick, Metal, Pink Delrin, Pick with Hole, Just-A-Pick, Text Only) Custom-printed guitar picks offered in 20+ material variants with options for material, shape, gauge, full-color or single-color imprint, custom fonts, and online self-serve design via the web-based pick designer tool. Pricing tiers from $9.99 single pick (Just-A-Pick) and $24.99/30 picks (text-only) up to premium materials (Ultem, Colored Pearl, Metal) at $69-$105/100, with bulk volume pricing down to $0.08/pick at 1,000+ units.
• Custom Drumsticks Custom-printed drumsticks available in 5A, 2B, and 7A sizes with full-color or single-color imprinting and glossy finish, starting at $29.99 per pair. Designed for bands and musicians needing branded stick merchandise or performance items.
• Pick Wearables (leather and ball-chain necklaces, earrings, pins, key chains) Wearable pick accessories including leather necklaces ($2.60 each), metal ball necklaces ($2.90 each), key chains ($2.64 each), and earrings ($3.99 per pair) with a minimum order of 100 pieces. Targeted at bands and brands selling pick-themed merchandise and fan jewelry.
• OEM Production and Design Service Full-service white-label/contract manufacturing for companies wanting their own branded guitar picks. Includes concept, design, pre-production proofs, and packaging for continuous supply needs under the partner's brand. Quote-based pricing with multi-year contract cadence.
• Custom Packaging Custom packaging printing service for bag headers and retail packaging, minimum 200 pieces starting at $128 for 2.5 x 3 inch header size. Sold both standalone to enterprise buyers and bundled with OEM/private-label programs.
• Design Review and Logo Creation Professional art services providing design suggestions and logo creation from scratch for customers needing assistance with pick artwork, at a flat rate of $35. Sold as a standalone service add-on to custom pick orders.

Quantifiable outcome

• Production capacity up to 1 million custom picks per order
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• The Beach BoysminorOthersEndorsed artist relationship where The Beach Boys use Clayton Custom guitar picks for touring. Featured in company customer logos on website.
• Little Big TownminorOthersEndorsed artist relationship. Little Big Town uses Clayton Custom guitar picks for touring performances. Featured in company customer logos.
• Bret MichaelsminorOthersEndorsed artist relationship. Bret Michaels uses Clayton Custom guitar picks. Featured in company customer logos.
• Eric ChurchminorOthersEndorsed artist relationship. Eric Church uses Clayton Custom guitar picks for touring. Featured in company customer logos.
• Tenacious DminorOthersEndorsed artist relationship. Tenacious D uses Clayton Custom guitar picks. Featured in company customer logos.
• Johnny CashminorOthersEndorsed artist relationship. Johnny Cash estate/brand uses Clayton Custom guitar picks. Featured in company customer logos.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Fender: Fender is the dominant guitar brand with a broad accessory catalog including picks, straps, and branded merchandise. Overlap with Clayton Custom is in branded picks and merchandise, but Fender is a much broader instrument-and-accessory incumbent rather than a custom-print specialist.
• Gibson: Gibson offers guitar-branded picks, accessories, and merchandise. Comparable to Clayton Custom as an enterprise customer and competitor in the branded pick space, but operates as a full-line instrument brand rather than a custom manufacturer.

Others

• 4imprint: 4imprint is one of the largest North American promotional products distributors, offering thousands of customizable items including guitar picks. Comparable as a competitor addressing the same corporate promotional buyer segment, though its model is broad-line distribution rather than pick specialization.
• Crestline Promotional Products: Crestline is a long-standing promotional products company offering custom-imprinted merchandise including musical and lifestyle items. Overlaps with Clayton Custom in the promotional/custom merchandise buyer segment, though it operates as a catalog distributor rather than a manufacturer.

Direct peers

• Ernie Ball: Ernie Ball manufactures strings, picks, and accessories and is a major player in guitar consumables. Overlaps with Clayton Custom in pick production and artist-driven merchandising, though focused more on strings than custom printing.
• D'Addario: D'Addario (parent of D'Addario Picks/Planet Waves) produces strings, picks, and musical accessories with both stock and custom print offerings. Serves identical musician and promotional buyer segments as Clayton Custom.
• Shar Music: Shar Music is a major stringed-instrument retailer offering picks, strings, drums, and accessories including custom-printed picks. Comparable as a multi-channel musical accessories retailer with overlapping product categories and customer bases.
• Dunlop Manufacturing: Jim Dunlop is the most recognizable pick manufacturer globally (Tortex, Ultex, Gator Grip, etc.) and offers both stock and custom printed picks. Direct overlap with Clayton Custom in picks, strings, and branded merchandise accessories serving musicians and corporate buyers.

Emerging players

• V-Picks: V-Picks produces handcrafted boutique guitar picks with an emphasis on tone materials and customization. Comparable to Clayton Custom's premium pick offering (Acetal, Ultem, specialty materials) but with a smaller, artisanal production footprint.
• Winspear Picks: Winspear is a boutique, handcrafted custom pick maker emphasizing premium materials and personalization. Emerges as a niche competitor at the high end of the custom pick market that Clayton Custom also targets with Metal, Ultem, and specialty materials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/steveclaytoninc
• Pinterestpinterest.com/claytonusa
• Facebookfacebook.com/319199429009
• LinkedInlinkedin.com/company/clayton-custom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clayton Custom