WINI. My office
WINI is a family-owned German office furniture manufacturer (founded 1908) producing modular WINEA-branded desks, storage, acoustic panels, and room dividers, sold through DACH specialist dealers and direct enterprise engagement with customers such as AUDI AG, Beiersdorf, and L'Oréal.
- Company typePrivate
- Founded1908
- HeadquartersCoppenbrügge, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What WINI. My office does
WINI Büromöbel Georg Schmidt GmbH & Co. KG, trading as WINI. My office, is a fourth-generation family-owned German office furniture manufacturer founded in 1908 and headquartered in Marienau (Coppenbrügge), Lower Saxony. The company designs and produces modular office furniture systems under the WINEA brand, covering desks (WINEA FLOW, WINEA PRO, WINEA ECO, WINEA STARTUP 2.0, WINEA TEAMS), storage (WINEA MAXX family, WINEA SLIM, WINEA MATRIX), room dividers (WINEA FLEX UP, WINEA X, HYGIENEWÄNDE), acoustic solutions (WINEA SINUS, WINEA SONIC), reception desks (WINEA ID), and accessories (WINEA TOOLZ MYBOX/MYKIT, CONTAINER). Differentiated technology includes the proprietary WINI MOTION touch-controlled capacitive height-adjustment system, and the SARA Platte particle board made from 100% recycled waste wood, which pre-positions the firm ahead of the EU's 2027 deforestation-free supply chain requirements.
WINI sells primarily through a network of specialist office furniture dealers across the DACH region and select international markets, supplemented by direct enterprise engagement with key account management for large projects, and showroom experience centres in Germany (including Marienau and Kelkheim). Pricing is project-based and quote-driven, with online configurators supporting preliminary planning; the firm's multi-year project with AUDI AG (covering 34,000+ workstations) illustrates the scale of direct enterprise deployments. Revenue derives from one-time furniture sales and customised configuration or planning services, with customers spanning automotive, pharmaceutical, banking, consumer goods, and education verticals. The firm employs 51-100 staff, is led by four Managing Directors (Carolina Schmidt-Karsch, Jan Hendrik Karsch, Jörg Pannekoike, and Dirk Hölscher), and has secured German Design Awards in 2025 and a 2019 German Innovation Award.
WINI. My office firmographics
Firmographics- Name
- WINI. My office
- Legal name
- WINI Büromöbel Georg Schmidt GmbH & Co. KG
- Website
- https://wini.de
- Company type
- Private
- Founded year
- 1908
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WINI is a family-owned German office furniture manufacturer (founded 1908) producing modular WINEA-branded desks, storage, acoustic panels, and room dividers, sold through DACH specialist dealers and direct enterprise engagement with customers such as AUDI AG, Beiersdorf, and L'Oréal.
- Ownership category
- akta.pro rank
WINI. My office industry classification
Industry- Product category
- Office Furniture Manufacturing
- NAICS
- Office Furniture (including Fixtures) Manufacturing (3372), Showcase, Partition, Shelving, and Locker Manufacturing (337215), Wood Office Furniture Manufacturing (337211)
- SIC
- Office Furniture (2520), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- Office Furniture & Workspace Accessories Retail (CRALABAE)
- akta.pro secondary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where WINI. My office is headquartered
LocationHeadquarters
- HQ city
- Coppenbrügge
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
WINI. My office business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Office Furniture Sales: WINI generates revenue through direct sales of manufactured office furniture products including desks, storage, room acoustics, room dividers, and reception furniture. Products are sold through specialist dealer networks and direct enterprise engagement for major projects.
- Customization Services: Customized office furniture solutions tailored to specific client requirements, from individual product modifications to complete office environment design and planning services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based custom pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
WINI. My office product offering
Product offeringCore offering
WINI designs, manufactures and sells modular office furniture systems under the WINEA brand, including height-adjustable desks, storage cabinets and shelving, room acoustics panels, room dividers, mobile furniture, reception counters and accessories. The company produces all goods at its Marienau, Germany facility and supplements products with office planning, architectural consultation and custom manufacturing services delivered through specialist dealers and direct enterprise engagement.
Product overview
WINI. My office is a German office furniture manufacturer offering a comprehensive modular furniture system portfolio under the WINEA brand. The product range centers on configurable desk systems (WINEA FLOW, WINEA PRO, WINEA ECO, WINEA STARTUP 2.0, WINEA TEAMS) complemented by extensive storage solutions (WINEA MAXX family including modular shelving, lockers, pharmacy cabinets), room acoustics (WINEA SINUS, WINEA SONIC), and room dividers (WINEA FLEX UP, WINEA X). The WINEA ELEMENTS system enables flexible communication zones, while accessories like WINEA TOOLZ MYBOX/MYKIT and the innovative WINI MOTION touch control add functional value. WINI emphasizes sustainability through the SARA Platte (100% recycled wood particle board) and modular design for longevity. The portfolio supports customization through WINI Customizing and offers an online configurator for workspace planning.
Differentiator
Problem solved
Functional benefit
Brands
- WINEA: Product line prefix for office furniture systems including WINEA FLOW (desks), WINEA PRO, WINEA ECO, WINEA MAXX (storage), WINEA TEAMS, WINEA ELEMENTS, WINEA FLEX UP, WINEA SINUS, WINEA SONIC, WINEA X, WINEA ID, WINEA MAXX, WINEA MATRIX, WINEA SLIM, WINEA FOUR, TWISTER, CONTAINER
- WINI MOTION
- SARA Platte
- MEIN BÜRO PRINZIP
Products and services
- WINEA FLOW Contemporary design motorized height-adjustable desk with award-winning A-Fuss design and WINI MOTION touch-controlled electric height adjustment for ergonomic sit-stand working.
- WINEA FLOW MEET Mobile sit-stand desk with integrated accumulator enabling cordless operation and flexible repositioning while maintaining motorized height adjustment.
- WINEA ECO Economic workstation desk designed for cost-conscious office environments while maintaining WINI quality standards.
- WINEA PRO Timeless high-quality desk with WINI MOTION touch control as standard, designed for durability and professional aesthetics in commercial environments.
- WINEA STARTUP 2.0 Smart entry-level sit-stand desk with electro-motor height adjustment, made in Germany, customizable and robust, presented as a price-attractive ergonomic option.
- TWISTER Folding table designed for flexible space utilization and easy storage.
- WINEA FOUR Work table designed for professional office environments requiring functional workspace solutions.
- WINEA TEAMS Modular table system with DOCK360 aluminum die-cast base for creating flexible communication zones in conference rooms, coworking spaces and home offices, supporting flexible assembly and disassembly.
- WINEA MAXX Comprehensive cabinet and storage system forming the foundation for the WINEA MAXX family variants including modular shelving, pharmacy cabinets, lockers and tubular shelving.
- WINEA SLIM Space-efficient office storage solution designed for modern workplaces requiring compact storage options.
- WINEA MATRIX Cabinet and sideboard system providing elegant storage solutions for professional environments.
- WINEA ELEMENTS Award-winning modular furniture system for creating versatile communication zones that function as reception waiting areas, open-space meeting points, working arenas or lecture tribunes.
- WINEA FLEX UP Polyester fleece panel system for visual and acoustic screening that can be hung from the ceiling, placed on the floor, used as cabinet back panels, on walls or behind/on desks; made from up to 30% recycled PET, 100% recyclable and manufactured in Germany.
- WINEA FLEX UP Workshopmöbel Workshop furniture system derived from the WINEA FLEX UP family, designed for effective workshop and project room design.
- WINEA SINUS Acoustic wall panel system for improving room acoustics and sound absorption in offices.
- WINEA SONIC Acoustic wall solution designed for effective sound management in office environments.
- WINEA X Panel system for room zoning, structuring and visual screening in open office environments.
- HYGIENEWÄNDE Hygiene wall systems for environments requiring enhanced cleanliness and separation.
- WINEA ID Reception desk system designed to create first impressions for visitors with customizable design options.
- SARA Platte Particle board made from 100% recycled waste wood (Spanplatte aus Recyceltem Altholz) for sustainable office furniture production, ahead of EU 2027 deforestation-free supply-chain requirements.
Quantifiable outcome
- 250,000 trees annually less need to be felled through SARA Platte recycled wood initiative
Companies that use WINI. My office
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
WINI. My office technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
WINI. My office partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- zeditaminorRegional educational partner supporting WINI's talent development initiatives. Located in Hameln.
- Unternehmensnetzwerk Familie & Wirtschaft e.V.minorFamily and business network in Weserbergland region supporting regional employment and business development.
- Hochschule Weserbergland (HSW)minorLocal university of applied sciences partnership for dual study programs and research collaboration.
- Weserbergland AGminorRegional economic development agency supporting business growth and regional employment.
- BBS SpringeminorVocational school partnership for apprenticeship programs and vocational training in the region.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
WINI. My office competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WINI. My office social profiles
Digital presenceWINI. My office financial estimates
Financial estimateRevenue estimate
Valuation estimate
WINI. My office leadership team
Management profileNumber of profiles
Profiles11 records
WINI. My office funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WINI. My office M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WINI. My office
What does WINI. My office do?
WINI designs, manufactures and sells modular office furniture systems under the WINEA brand, including height-adjustable desks, storage cabinets and shelving, room acoustics panels, room dividers, mobile furniture, reception counters and accessories. The company produces all goods at its Marienau, Germany facility and supplements products with office planning, architectural consultation and custom manufacturing services delivered through specialist dealers and direct enterprise engagement.
Is WINI. My office a public or private company?
WINI. My office is a private company. It is classified as family owned and is currently operating.
When was WINI. My office founded?
WINI. My office was founded in 1908. It employs 51 to 100 people.
Where is WINI. My office based?
WINI. My office is headquartered in Coppenbrügge, Germany, in the Europe region.
How does WINI. My office make money?
Two revenue lines are on record. Office Furniture Sales are the primary driver. The others are customization Services.
Does WINI. My office have an API?
No public API is recorded for WINI. My office.
What industry is WINI. My office in?
WINI. My office's product category is Office Furniture Manufacturing. Its primary akta.pro industry code is CRALABAE, Office Furniture & Workspace Accessories Retail, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 3372 and its SIC code is 2520.