WINI. My office

Office Furniture Manufacturingwini.de

WINI is a family-owned German office furniture manufacturer (founded 1908) producing modular WINEA-branded desks, storage, acoustic panels, and room dividers, sold through DACH specialist dealers and direct enterprise engagement with customers such as AUDI AG, Beiersdorf, and L'Oréal.

Company typePrivate
Founded1908
HeadquartersCoppenbrügge, Germany
Headcount51–100
GTM typeB2B
OfferingHardware or Manufacturing

What WINI. My office does

WINI Büromöbel Georg Schmidt GmbH & Co. KG, trading as WINI. My office, is a fourth-generation family-owned German office furniture manufacturer founded in 1908 and headquartered in Marienau (Coppenbrügge), Lower Saxony. The company designs and produces modular office furniture systems under the WINEA brand, covering desks (WINEA FLOW, WINEA PRO, WINEA ECO, WINEA STARTUP 2.0, WINEA TEAMS), storage (WINEA MAXX family, WINEA SLIM, WINEA MATRIX), room dividers (WINEA FLEX UP, WINEA X, HYGIENEWÄNDE), acoustic solutions (WINEA SINUS, WINEA SONIC), reception desks (WINEA ID), and accessories (WINEA TOOLZ MYBOX/MYKIT, CONTAINER). Differentiated technology includes the proprietary WINI MOTION touch-controlled capacitive height-adjustment system, and the SARA Platte particle board made from 100% recycled waste wood, which pre-positions the firm ahead of the EU's 2027 deforestation-free supply chain requirements.

WINI sells primarily through a network of specialist office furniture dealers across the DACH region and select international markets, supplemented by direct enterprise engagement with key account management for large projects, and showroom experience centres in Germany (including Marienau and Kelkheim). Pricing is project-based and quote-driven, with online configurators supporting preliminary planning; the firm's multi-year project with AUDI AG (covering 34,000+ workstations) illustrates the scale of direct enterprise deployments. Revenue derives from one-time furniture sales and customised configuration or planning services, with customers spanning automotive, pharmaceutical, banking, consumer goods, and education verticals. The firm employs 51-100 staff, is led by four Managing Directors (Carolina Schmidt-Karsch, Jan Hendrik Karsch, Jörg Pannekoike, and Dirk Hölscher), and has secured German Design Awards in 2025 and a 2019 German Innovation Award.

WINI. My office firmographics

Firmographics

Name: WINI. My office
Legal name: WINI Büromöbel Georg Schmidt GmbH & Co. KG
Website: https://wini.de
Company type: Private
Founded year: 1908
Operating status: Operating
Headcount range: 51–100 employees
Short description: WINI is a family-owned German office furniture manufacturer (founded 1908) producing modular WINEA-branded desks, storage, acoustic panels, and room dividers, sold through DACH specialist dealers and direct enterprise engagement with customers such as AUDI AG, Beiersdorf, and L'Oréal.
Ownership category
akta.pro rank

WINI. My office industry classification

Industry

Product category: Office Furniture Manufacturing
NAICS: Office Furniture (including Fixtures) Manufacturing (3372), Showcase, Partition, Shelving, and Locker Manufacturing (337215), Wood Office Furniture Manufacturing (337211)
SIC: Office Furniture (2520), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
akta.pro primary industry: Office Furniture & Workspace Accessories Retail (CRALABAE)
akta.pro secondary industry: Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

Modular office furniture
Height-adjustable desks
Office storage systems
Room acoustics panels
Sustainable office workstations

Where WINI. My office is headquartered

Location

Headquarters

HQ city: Coppenbrügge
HQ country: Germany
HQ region: Europe

Offices1 record

Markets served

WINI. My office business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

Office Furniture Sales: WINI generates revenue through direct sales of manufactured office furniture products including desks, storage, room acoustics, room dividers, and reception furniture. Products are sold through specialist dealer networks and direct enterprise engagement for major projects.
Customization Services: Customized office furniture solutions tailored to specific client requirements, from individual product modifications to complete office environment design and planning services.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Project-based custom pricing

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

WINI. My office product offering

Product offering

Core offering

WINI designs, manufactures and sells modular office furniture systems under the WINEA brand, including height-adjustable desks, storage cabinets and shelving, room acoustics panels, room dividers, mobile furniture, reception counters and accessories. The company produces all goods at its Marienau, Germany facility and supplements products with office planning, architectural consultation and custom manufacturing services delivered through specialist dealers and direct enterprise engagement.

Product overview

WINI. My office is a German office furniture manufacturer offering a comprehensive modular furniture system portfolio under the WINEA brand. The product range centers on configurable desk systems (WINEA FLOW, WINEA PRO, WINEA ECO, WINEA STARTUP 2.0, WINEA TEAMS) complemented by extensive storage solutions (WINEA MAXX family including modular shelving, lockers, pharmacy cabinets), room acoustics (WINEA SINUS, WINEA SONIC), and room dividers (WINEA FLEX UP, WINEA X). The WINEA ELEMENTS system enables flexible communication zones, while accessories like WINEA TOOLZ MYBOX/MYKIT and the innovative WINI MOTION touch control add functional value. WINI emphasizes sustainability through the SARA Platte (100% recycled wood particle board) and modular design for longevity. The portfolio supports customization through WINI Customizing and offers an online configurator for workspace planning.

Differentiator

Problem solved

Functional benefit

Brands

WINEA: Product line prefix for office furniture systems including WINEA FLOW (desks), WINEA PRO, WINEA ECO, WINEA MAXX (storage), WINEA TEAMS, WINEA ELEMENTS, WINEA FLEX UP, WINEA SINUS, WINEA SONIC, WINEA X, WINEA ID, WINEA MAXX, WINEA MATRIX, WINEA SLIM, WINEA FOUR, TWISTER, CONTAINER
WINI MOTION
SARA Platte
MEIN BÜRO PRINZIP

Products and services

WINEA FLOW Contemporary design motorized height-adjustable desk with award-winning A-Fuss design and WINI MOTION touch-controlled electric height adjustment for ergonomic sit-stand working.
WINEA FLOW MEET Mobile sit-stand desk with integrated accumulator enabling cordless operation and flexible repositioning while maintaining motorized height adjustment.
WINEA ECO Economic workstation desk designed for cost-conscious office environments while maintaining WINI quality standards.
WINEA PRO Timeless high-quality desk with WINI MOTION touch control as standard, designed for durability and professional aesthetics in commercial environments.
WINEA STARTUP 2.0 Smart entry-level sit-stand desk with electro-motor height adjustment, made in Germany, customizable and robust, presented as a price-attractive ergonomic option.
TWISTER Folding table designed for flexible space utilization and easy storage.
WINEA FOUR Work table designed for professional office environments requiring functional workspace solutions.
WINEA TEAMS Modular table system with DOCK360 aluminum die-cast base for creating flexible communication zones in conference rooms, coworking spaces and home offices, supporting flexible assembly and disassembly.
WINEA MAXX Comprehensive cabinet and storage system forming the foundation for the WINEA MAXX family variants including modular shelving, pharmacy cabinets, lockers and tubular shelving.
WINEA SLIM Space-efficient office storage solution designed for modern workplaces requiring compact storage options.
WINEA MATRIX Cabinet and sideboard system providing elegant storage solutions for professional environments.
WINEA ELEMENTS Award-winning modular furniture system for creating versatile communication zones that function as reception waiting areas, open-space meeting points, working arenas or lecture tribunes.
WINEA FLEX UP Polyester fleece panel system for visual and acoustic screening that can be hung from the ceiling, placed on the floor, used as cabinet back panels, on walls or behind/on desks; made from up to 30% recycled PET, 100% recyclable and manufactured in Germany.
WINEA FLEX UP Workshopmöbel Workshop furniture system derived from the WINEA FLEX UP family, designed for effective workshop and project room design.
WINEA SINUS Acoustic wall panel system for improving room acoustics and sound absorption in offices.
WINEA SONIC Acoustic wall solution designed for effective sound management in office environments.
WINEA X Panel system for room zoning, structuring and visual screening in open office environments.
HYGIENEWÄNDE Hygiene wall systems for environments requiring enhanced cleanliness and separation.
WINEA ID Reception desk system designed to create first impressions for visitors with customizable design options.
SARA Platte Particle board made from 100% recycled waste wood (Spanplatte aus Recyceltem Altholz) for sustainable office furniture production, ahead of EU 2027 deforestation-free supply-chain requirements.

Quantifiable outcome

250,000 trees annually less need to be felled through SARA Platte recycled wood initiative

Companies that use WINI. My office

Customer profile

Named customers10 records

Segments3 records

Ideal customer profiles2 records

WINI. My office technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

WINI. My office partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered minor.

zeditaminorStrategic or Co-development PartnerRegional educational partner supporting WINI's talent development initiatives. Located in Hameln.
Unternehmensnetzwerk Familie & Wirtschaft e.V.minorStrategic or Co-development PartnerFamily and business network in Weserbergland region supporting regional employment and business development.
Hochschule Weserbergland (HSW)minorStrategic or Co-development PartnerLocal university of applied sciences partnership for dual study programs and research collaboration.
Weserbergland AGminorStrategic or Co-development PartnerRegional economic development agency supporting business growth and regional employment.
BBS SpringeminorStrategic or Co-development PartnerVocational school partnership for apprenticeship programs and vocational training in the region.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

WINI. My office competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

WINI. My office financial estimates

Financial estimate

Revenue estimate

Valuation estimate

WINI. My office leadership team

Management profile

Number of profiles

Profiles11 records

WINI. My office funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

WINI. My office M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WINI. My office

What does WINI. My office do?

Is WINI. My office a public or private company?

WINI. My office is a private company. It is classified as family owned and is currently operating.

When was WINI. My office founded?

WINI. My office was founded in 1908. It employs 51 to 100 people.

Where is WINI. My office based?

WINI. My office is headquartered in Coppenbrügge, Germany, in the Europe region.

How does WINI. My office make money?

Two revenue lines are on record. Office Furniture Sales are the primary driver. The others are customization Services.

Does WINI. My office have an API?

No public API is recorded for WINI. My office.

What industry is WINI. My office in?

WINI. My office's product category is Office Furniture Manufacturing. Its primary akta.pro industry code is CRALABAE, Office Furniture & Workspace Accessories Retail, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 3372 and its SIC code is 2520.