What Preem does

Preem is Sweden's largest fuel company and operates as VAROPreem following VARO Energy's March 2025 agreement to acquire 100% of shares in Corral Petroleum Holdings AB (parent of Preem AB and Preem Holdings). The company runs two large-scale refineries in Lysekil and Gothenburg, more than 550 fuel stations across Sweden, and a 30-million-liter-per-year lubricant plant at Scanlube (Gothenburg). Its product portfolio spans conventional fuels (Preem Evolution Diesel/Bensin, E85 ethanol, AdBlue, LPG), the Swan eco-labelled Preem Redefine HVO100 renewable diesel (HEFA-based, delivering at least 90% fossil CO2 reduction), and Texaco-branded lubricants manufactured under license from Chevron using patented OMNIMAX technology (including Texaco Delo 600 ADF and Clarity Bio Elitesyn hydraulic fluids).

The underlying technology stack combines conventional oil refining with renewable HEFA/HVO processing at the Gothenburg refinery, closed-loop AI optimization of the Lysekil fluid catalytic cracking unit via Imubit's Optimizing Brain, and ISO 9001/14001-certified lubricant manufacturing at Scanlube. Distribution is multi-channel: direct retail across 550+ stations, corporate bulk fuel delivery by specialized tanker trucks, a ~40-warehouse lubricant network with certified resellers and DB Schenker logistics, and cross-border bulk sales to commercial customers in Norway and Germany. Preem is pursuing a net-zero GHG goal across the value chain by 2035.

Revenue is generated primarily through transaction-based fuel sales (retail and bulk), subscription/membership recurring revenue (Preem Medlem, Preem Privatkort, Preem Mastercard via Ikano Bank, Preem Truck/Transport/Företagskort corporate fleet cards), and lubricant and convenience-service revenue (car washes, trailer rental, food and beverage). Customer segments span private consumers, corporate fleet operators, commercial transport, and industrial and agricultural buyers, with a stated preferred-partner relationship with Sveriges Åkeriföretag (Swedish Transport Workers Association). Adjusted EBITDA was SEK 1,542 million in Q3 2025, supported by record renewable production of 247,000 cubic meters.

Name

Preem

Legal name

VAROPreem Sverige AB

Website

https://preem.se

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Preem is Sweden's largest fuel company operating two refineries, 550+ retail stations, and a 30M-liter lubricant plant. Now operating as VAROPreem following VARO Energy's 2025 acquisition, it serves private consumers, corporate fleets, transport, and industrial customers with conventional and renewable fuels.

Ownership category

akta.pro rank

Product category

Petroleum Refining and Fuel Distribution

NAICS

Gasoline Stations (4571), Petroleum Refineries (32411), Petroleum Lubricating Oil and Grease Manufacturing (324191), Fuel Dealers (457210), Fuel Dealers (45721)

SIC

Petroleum Refining (2911), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI)

akta.pro secondary industries

Renewable Diesel (HVO/HEFA) Production (EUAAAHAD), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ)

Keywords

• Petroleum refining
• Renewable diesel
• Biofuel production
• Fuel distribution
• Industrial lubricants

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Sales: Sale of petroleum fuels including gasoline, diesel, and renewable fuels through retail station network and bulk delivery to corporate customers.
2. Renewable Diesel (HVO): Production and sale of renewable diesel including Preem Redefine HVO100, Swan eco-labelled renewable diesel for passenger cars and commercial vehicles.
3. Lubricant Sales: Sale of Texaco branded lubricants and smörjmedel through direct delivery, distributors, and approximately 40 pick-up warehouses across Sweden.
4. Station Services: Additional revenue from car washes, trailer rentals, convenience store sales, food and beverage offerings at stations.
5. Corporate Fuel Cards: Recurring revenue from corporate fuel card programs including Preem Truck, Transport och Företagskort with fleet management features.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Preem is Sweden's largest fuel company, producing and selling petroleum fuels and renewable diesel through over 550 retail stations nationwide. The company operates refineries at Lysekil and Gothenburg producing conventional and renewable fuels, including the only Nordic Swan eco-labelled renewable diesel (Preem Redefine HVO100). It also manufactures and distributes industrial lubricants under the Texaco brand via the Scanlube facility in Gothenburg, and offers bulk fuel delivery, fleet cards, loyalty programs, and station-based convenience services.

Product overview

Preem is Sweden's largest fuel company (now operating as VAROPreem following acquisition by VARO Energy), offering a comprehensive portfolio of fuel products, lubricants, and convenience services. The core offering includes conventional fuels (diesel, gasoline, ethanol E85, AdBlue, LPG) alongside renewable alternatives (Preem Redefine HVO100 Swan eco-labelled renewable diesel, HVO100). The lubricants business operates under the Texaco brand (via Scanlube manufacturing facility in Gothenburg) with products including Texaco Delo engine oils (featuring Chevron's OMNIMAX technology), Clarity Bio Elitesyn hydraulic fluids, and Vartech industrial cleaners. Customer-facing digital services include the Preem App for private customers and Mitt Preem customer portal for business accounts, along with loyalty programs (Preem Medlem) and financial products (Preem Mastercard, Preem Privatkort via Ikano Bank). The company also offers truck stops, trailer rental, and car wash services at station locations.

Differentiator

Problem solved

Functional benefit

Brands

• Preem Redefine HVO100: Swan eco-labelled renewable diesel produced at Gothenburg refinery, delivering at least 90% reduction in fossil CO₂ emissions
• Preem Evolution
• Texaco Delo
• Clarity Bio Elitesyn
• Texaco Delo 600 ADF

Products and services

• Preem Redefine HVO100 Swan eco-labelled renewable diesel produced at the Gothenburg refinery from residues from paper pulp production and food industries. Delivers at least 90% reduction in fossil CO2 emissions compared with fossil diesel. Available in light-traffic (passenger) and heavy-traffic variants.
• Preem Evolution Diesel Standard diesel fuel sold at Preem stations for passenger cars and commercial vehicles.
• Preem Evolution Bensin Standard gasoline product sold at Preem stations for passenger vehicles.
• Preem Etanol E85 Ethanol blend fuel (E85) for flex-fuel vehicles, available at Preem stations.
• Preem AdBlue Diesel Exhaust Fluid (AdBlue) for selective catalytic reduction systems in diesel vehicles, reducing NOx emissions.
• Preem Gasol LPG (liquefied petroleum gas) sold at Preem stations for heating, cooking, and automotive use.
• Preem HVO100 Hydrotreated Vegetable Oil (HVO100) renewable diesel providing high emission reductions for diesel vehicles.
• Texaco Delo Complete program of engine and gear oils for heavy-duty vehicles, developed for modern low-emission engines, manufactured by Scanlube under license from Chevron.
• Texaco Delo 600 ADF Innovative heavy-vehicle motor oil with ultra-low ash content based on Chevron's OMNIMAX technology; reduces DPF clogging, delivers up to 3% fuel efficiency improvement, and extends diesel particulate filter life up to 2.5 times. Available in SAE 15W-40 and SAE 10W-30 viscosities.
• Clarity Bio Elitesyn Environmentally adapted hydraulic fluids with high technical performance for demanding work environments and long change intervals in Nordic climates. Composed largely of renewable and biodegradable base oils, free from palm oil. Available in ES and PE variants.
• Vartech Industrial System Cleaner Cleaning product used to clean and restore performance of industrial systems, including those in nuclear power plants.
• Preem Medlem (Membership Program) Loyalty membership program for private customers offering exclusive offers, benefits, and up to 25 öre/liter fuel discount. Includes stamp cards and member-only promotions.
• Preem Mastercard Credit card offering fuel discounts and special offers at Preem stations instead of bonus points. Issued through Ikano Bank. Includes travel insurance and fuel error insurance.
• Preem Privatkort Credit card for private customers offering fuel discounts (15 öre/liter at staffed stations, 10 öre/liter at automatic stations), consolidated invoicing, and installment payment options. Issued through Ikano Bank.
• Preem Företagskort (Corporate Fleet Cards) Corporate fuel cards for business fleet management including Preem Truck, Transport, and Företagskort. Provides fuel purchasing, reporting, and access to Företag Plus and Såifa Rewards programs.
• Preem Truck Stop Dedicated truck stops offering safe parking and services for heavy goods vehicles, including the Berglunda location in Örebro.
• Preem Hyrsläp (Trailer Rental) Trailer rental service available at select Preem stations for cars, boats, tippers, or moving needs, with same-station or different-station drop-off options.
• Preem Biltvätt (Car Wash) Car wash services available at select Preem stations, with seasonal programs and various wash options including a summer wash at SEK 249.

Quantifiable outcome

• At least 90% reduction in fossil CO2 emissions compared to fossil diesel
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• VARO EnergycoreStrategic or Co-development Partner · 31 March 2025VARO Energy signed agreement to acquire 100% of shares in Corral Petroleum Holdings AB, which owns Preem AB and Preem Holdings. The deal includes Preem's refineries in Lysekil and Gothenburg, storage facilities, and fuel station network. Expected completion in second half of 2025. Post-merger branded as VAROPreem.
• ImubitcoreTechnology or Integration · 19 February 2025Partnership to deploy Imubit's Optimizing Brain AI solution at Preem's Lysekil refinery. The AI technology optimizes the fluid catalytic cracking unit to maximize production efficiency, enhance yield profiles, and stabilize fuel gas balance. Supports Preem's net-zero GHG emissions goal by 2035.
• Chevron (Texaco brand licensing)coreOEM/ Whitelabel/ Licensing PartnerPreem produces and sells Texaco branded lubricants under license from Chevron. The partnership provides access to Chevron's proprietary OMNIMAX technology for the Texaco Delo product line. Scanlube manufactures these products in Gothenburg.
• Uno-X Energi ASminorChannel Partner/ Reseller/ DistributorUno-X Energi AS is a co-owner of Scanlube alongside Preem AB, producing and distributing Texaco lubricants in the Nordic and Baltic regions.
• Too Good To GominorStrategic or Co-development PartnerPartnership to sell surplus food at reduced prices via the Too Good To Go app at select Preem stations, reducing food waste and providing value to customers.
• Hjärnfonden (Brain Foundation)minorStrategic or Co-development PartnerPartnership with Hjärnfonden providing entertainment content for families during car journeys through billekar, bilbingo, and music quizzes.
• Astrid Lindgrens VärldminorGTM or Marketing PartnerMarketing partnership offering Preem members the chance to win tickets to Astrid Lindgrens Värld theme park as part of membership promotions.
• Kållekärrs Oljecentral ABminorChannel Partner/ Reseller/ DistributorPartnership for direct delivery of bulk fuels via specialized tanker trucks. Kållekärrs has over 25 years of experience in safe fuel deliveries, providing customized and reliable deliveries to Preem's bulk customers.
• DB SchenkerminorChannel Partner/ Reseller/ DistributorPartnership for delivery of packaged lubricants and chemical-technical products nationwide via DB Schenker's logistics network. Also participates in KNEG project for climate-neutral road freight transport.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Shell: Shell is a global integrated oil major with Swedish retail and lubricant operations. It is broadly comparable to Preem as an incumbent refining-retail-lubricants operator, though much larger and operating across the entire value chain.
• TotalEnergies: TotalEnergies is a global integrated energy major with European refining and growing biofuel capacity. It is broadly comparable to Preem as a downstream and renewable fuels incumbent competing for the same European HVO and low-carbon fuel demand.
• BP: BP is a global integrated oil major with Nordic retail presence and growing renewable fuels investments. It is broadly comparable to Preem across refining, retail, and decarbonization strategy, but at a vastly larger scale.

Direct peers

• Uno-X Energi: Uno-X Energi is a Norwegian fuel retailer and a co-owner of Scanlube alongside Preem. It is directly comparable as a Nordic fuel retailer with overlapping lubricant operations and is a key Preem partner as well as a regional competitor.
• Neste: Neste is the world's largest producer of renewable diesel from waste and residues (NEXBTL/HVO). It is directly comparable to Preem in renewable diesel production technology and is the primary competitor for Preem Redefine HVO100 in European markets.
• St1 Nordic: St1 is a Nordic fuel retailer and refiner operating across Sweden, Finland, Norway, and the Baltics. It is directly comparable to Preem as a regional integrated fuel company competing for the same Swedish retail customers and fleet accounts while also investing in renewable fuels.
• OKQ8: OKQ8 is one of Sweden's largest fuel station chains and a major lubricants distributor. It is a direct peer to Preem in retail forecourt operations, corporate fleet cards, and lubricant sales, competing head-to-head across the same Swedish customer base.
• Circle K: Circle K operates a large Nordic and Swedish fuel station network with convenience retail and EV charging. It is directly comparable to Preem in station-format retail, loyalty programs, and emerging EV charging footprint in Sweden.

Emerging players

• Preem competitor: Tanka (smaller Swedish biofuel retailer): Tanka is a smaller Nordic biofuel retailer focused on HVO100 and renewable diesel for fleet customers. It is an emerging peer with partial overlap to Preem's Preem Redefine HVO100 and corporate fleet business.

Others

• DB Schenker (logistics partner / climate freight consortium): DB Schenker is Preem's lubricant distribution partner and a co-participant in the KNEG climate-neutral road freight project. It is an adjacent ecosystem player connected to Preem's logistics and decarbonization initiatives rather than a direct fuel competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/preemsverige

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Preem