Media Choice

What Media Choice does

MediaChoice, LLC is a Texas-headquartered out-of-home (OOH) advertising company that has operated since 1997 from West Lake Hills in the Austin metro. It monetizes a physical inventory of 1,700+ sign faces across 400+ structure locations in six states (Texas, Louisiana, Oklahoma, Arkansas, Missouri, and Illinois), serving more than 15,000 advertisers that span national consumer brands (McDonald's, Coca-Cola, Budweiser, Rolex) and regional chains (Buc-ee's, Whataburger, Rudy's). The core product is traditional and digital billboard advertising, with a proprietary locator software that exposes available sign faces (including contracted inventory) to prospective advertisers. Revenue is generated primarily through one-time billboard rental contracts sold via a direct field-sales team of eight account executives, supplemented by a Management Partnership Division that operates billboards on third-party landowner property and a City Partnerships program that repurposes digital inventory for municipal emergency-alert messaging.

The company's go-to-market combines sales-led enterprise outreach, a channel-partner model for landowners (asset-light inventory expansion), and inside-sales web inquiries for SMB advertisers. Geographic growth has been achieved through two completed acquisitions: Kramerica Outdoor Advertising assets in North Texas/Dallas-Fort Worth (December 2021) and Reeves Outdoor Advertising in East Texas (October 2022). Operations are supported by 11-50 employees and a multi-entity payment-portal structure that includes MediaChoice LLC, Acme Partnership LP, and National Outdoor Advertising. Marketing is conducted through content (blog, newsletter), organic social, and a "Giving Back" community program that donates digital billboard space to nonprofits and public-service messaging.

MediaChoice's business model is asset-heavy in physical structures and land leases but asset-light on the inventory-expansion side via the landowner partnership channel. There is no disclosed pricing model beyond custom quotes tied to location, duration, and face size, no published rate card, no recurring SaaS-style revenue, and no AI/ML or programmatic buying capabilities. Ownership is founder-controlled (CEO Curtis Ford) with family members in key operational roles, no disclosed institutional investors, and no parent company, consistent with a closely-held regional roll-up strategy rather than a venture-backed growth profile.

Name

Media Choice

Legal name

MediaChoice, LLC

Website

https://mediachoice.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Founded in 1997, MediaChoice is a Texas-based out-of-home advertising firm managing 1,700+ billboard faces across six states. It serves 15,000+ advertisers, including McDonald's, Coca-Cola, and Rolex, via billboard sales, landowner partnerships, and digital emergency-alert services.

Ownership category

akta.pro rank

Product category

Out-of-Home Advertising

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFABAE

Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH)

Business & Public Services/Marketing, Advertising & PR Services/Media Planning & Buying

SECONDARYMPAAABAG

Out-of-Home (OOH) Media Planning & Buying

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Media Planning & Buying Agencies

SECONDARYMPAAAKAE

Place-Based / Retail Media Networks (In-Store Screens, Malls)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Out-of-Home (OOH) Advertising Services

Keywords

• Out-of-home advertising
• Billboard advertising
• Digital billboards
• Outdoor signage
• Public safety alerts

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Billboard Advertising Sales: Revenue generated from renting billboard space (static and digital sign faces) to advertisers. MediaChoice manages over 1,200 sign faces across 400+ structure locations and charges advertisers for placement on their billboards.
2. Billboard Management Partnership: Manages billboard ad spaces for third-party landowners, taking a partnership approach to generate positive cash flow for property owners while earning revenue from advertising operations.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

MediaChoice is an out-of-home (OOH) advertising company that rents static and digital billboard sign faces to advertisers across six U.S. states. It also operates a Management Partnership Division that manages billboard inventory for third-party landowners, and a City Partnerships program that provides emergency public-alert and public-information messaging through digital billboards. The company's portfolio spans more than 1,700 sign faces across 400+ structure locations, supported by proprietary locator software that allows customers to view available inventory.

Product overview

MediaChoice is an out-of-home (OOH) advertising company offering a unified billboard advertising platform. The core product is Billboard Advertising, which provides access to 1,700+ sign faces across 400+ locations for brand awareness campaigns. This is supplemented by the Management Partnership Division for third-party billboard management, City Partnerships for emergency public alerts, and Landowner Services for property partnerships. The company operates across Texas, Louisiana, Oklahoma, Arkansas, Missouri, and Illinois following multiple acquisitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Billboard Advertising Traditional and digital out-of-home billboard advertising services that help businesses reach large audiences and build brand awareness through strategic placement in high-traffic areas. Provides access to 1,700+ sign faces across 400+ structure locations in Texas, Louisiana, Oklahoma, Arkansas, Missouri, and Illinois.
• Management Partnership Division Billboard ad space management service for third-party landowners, leveraging 70+ years of combined MediaChoice management experience to generate positive cash flow for property owners who host billboard structures.
• City Partnerships Emergency alert and public notification service for cities and municipalities, enabling real-time crisis messaging such as storm warnings, AMBER alerts, and other public safety information to citizens through MediaChoice's digital billboard network.
• Landowner Services Real estate partnership program for property owners hosting billboard signs on their land, providing permit acquisition, ongoing service, and passive income generation from advertising revenue on their property.

Quantifiable outcome

• 71% of people consciously look at billboards when driving
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• Lonestar LogosminorStrategic or Co-development PartnerIndustry partner providing logo and signage services. Listed as an industry partner on MediaChoice's partner page.
• Directional Signing ProgramminorStrategic or Co-development PartnerPartner specializing in directional signing solutions. Listed as an industry partner on MediaChoice's partner page.
• Texas Essential Services NetworkminorStrategic or Co-development PartnerTexas-based essential services network. Listed as an industry partner on MediaChoice's partner page.
• Longhorn Sign CompanyminorStrategic or Co-development PartnerSign company partner providing signage solutions. Listed as an industry partner on MediaChoice's partner page.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Clear Channel Outdoor Holdings: One of the largest global OOH operators with a substantial U.S. billboard portfolio. Clear Channel Outdoor is a direct competitor in the same product category and competes with MediaChoice for enterprise brand spending on highway and urban bulletins.
• Lamar Advertising Company: The largest U.S. outdoor advertising company, operating more than 150,000 billboard and transit displays nationwide. Lamar is the most direct competitor to MediaChoice, with overlapping product (static and digital billboards), customer base (national brands), and operating model (inventory owner-operator).
• OUTFRONT Media: A leading U.S. out-of-home media company with a national portfolio of billboards, transit, and place-based displays. OUTFRONT directly competes with MediaChoice for the same national advertiser budgets and is rapidly digitizing its footprint.
• National Outdoor Advertising: A U.S. outdoor advertising operator running a multi-state billboard portfolio. National Outdoor Advertising appears on MediaChoice's own payment portal as a related entity, indicating close operational and likely corporate ties; it competes in the same regional mid-market OOH segment.
• Adams Outdoor Advertising: A regional, family-owned outdoor advertising operator with a footprint across the Southeast and Midwest. Adams is closely comparable to MediaChoice in scale, ownership profile, and geographic concentration in non-coastal states.
• Reagan Outdoor Advertising: A Texas-based outdoor advertising company operating static and digital billboards across multiple Texas markets. Reagan is a direct head-to-head competitor in MediaChoice's home state and competes for the same Texas-based enterprise and SMB advertisers.

Regional players

• Ayres Outdoor: A regional outdoor advertising company operating billboards across the U.S. Southeast. Similar in scale to MediaChoice and competing in overlapping geographies for local and regional advertisers.
• Fairway Outdoor Advertising: A Southeast-focused outdoor advertising operator with a multi-state regional footprint. Comparable in scale and operating model to MediaChoice, with similar exposure to Southern state economies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MediaChoicellc
• Facebookfacebook.com/mediachoicellc
• LinkedInlinkedin.com/company/media-choice-llc
• Instagraminstagram.com/mediachoice_llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Choice