What Kindred Technology does

Kindred Technology Group, LLC is a full-service digital agency and IT staff augmentation firm founded in 2008 and headquartered in Montgomery, Alabama. The company sells a modular portfolio of services including custom web design and development, custom software development, mobile application development, digital marketing (SEO, social media, content development), web hosting and cloud solutions, WordPress maintenance, and — added more recently — DevOps and Managed IT services. It also markets dedicated developer resourcing across PHP/Laravel, Python, .NET, SQL, and MEAN Stack technologies through dedicated "hire-a-developer" landing pages, and in 2024 introduced AI-powered digital tools — custom GPT chatbots, content automation, and smart integrations — targeted at mission-driven clients.

The underlying technology stack spans multiple mature web frameworks (PHP/Laravel, .NET, Python, MEAN, WordPress) alongside application-layer AI integrations built on third-party GPT models rather than proprietary model development. The company operates what it describes as a globally distributed team across multiple time zones for 24/7 delivery capacity, while its primary operating geography is the Southeast United States with a concentration in Alabama. Its business model blends project-based revenue (50% non-refundable deposit, 50% on delivery for web/software/SEO work), recurring revenue (annual maintenance, retainers, hosting, marketing plans billed 100% upfront and non-refundable), and usage-based revenue (weekly/bi-weekly staff augmentation invoicing). GTM is primarily consultative direct sales backed by an active content marketing blog, SEO, and social media presence across Facebook, Instagram, LinkedIn, and X.

The customer base is distributed across enterprise (Hyundai Motor Manufacturing Alabama), government (Montgomery County Commission via Montgomery Thrive, Douglas County Solicitor General), nonprofits (Voices For Alabama Children), veteran-owned enterprises (BTL Technologies), and small businesses (Pate Landscape). The firm is a privately held Alabama LLC, bootstrapped from a $75 founding investment, with no disclosed institutional funding, acquisitions, or revenue figures, and is led by its founder Dr. Kenley Obas.

Name

Kindred Technology

Legal name

Kindred Technology Group, LLC

Website

https://kindredtechnology.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Kindred Technology Group is a bootstrapped Montgomery, Alabama-based digital agency and IT staff augmentation firm serving mission-driven businesses, nonprofits, and public agencies with web development, software, digital marketing, hosting, and AI-powered tools since 2008.

Ownership category

akta.pro rank

Headquarters

HQ city

Montgomery

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Web Design & Development: Project-based custom website design and development services. 50% non-refundable deposit required to initiate project, remaining 50% due upon completion or prior to launch.
2. Software Development: Custom software development including mobile applications, web applications, and specialized solutions. Billed 50% upfront, 50% on completion.
3. Digital Marketing & SEO: Ongoing digital marketing services including SEO, social media marketing, content development. Billed 100% upfront as maintenance/marketing plans.
4. Staff Augmentation: Providing external professionals to augment client workforce. Billed weekly or bi-weekly based on signed agreement. Flexible scaling of team resources.
5. WordPress Maintenance: Ongoing website maintenance and support services. Billed 100% upfront, non-refundable contracts.
6. Web Hosting & Cloud Solutions: Managed hosting services including cloud solutions, storage, and ransomware protection.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Kindred Technology is a digital agency that designs and builds custom websites, web and mobile applications, and digital marketing programs for mission-driven businesses, nonprofits, and public agencies. Its offerings span web design, web and software development, SEO and social media marketing, cloud hosting, WordPress maintenance, staff augmentation across multiple technology stacks, and AI-powered tools such as custom GPT chatbots and content automation.

Product overview

Kindred Technology operates as a full-service digital agency and staff augmentation firm offering a modular portfolio of interconnected services. The core platform encompasses web design, web development, software development, mobile development, digital marketing (including SEO, social media, and content development), web hosting/cloud solutions, and WordPress maintenance. These core services are complemented by specialized staff augmentation offerings (PHP, Laravel, Python, .NET, SQL, MEAN Stack developers) and AI-powered tools including custom GPT chatbots and content automation. The services are designed to work together — web development forms the foundation, with WordPress maintenance providing ongoing support, cloud solutions enabling infrastructure, and AI tools adding intelligent automation layers across the service ecosystem.

Differentiator

Problem solved

Functional benefit

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Fiverr: Online marketplace for freelance services including web development, design, digital marketing, and AI services. Adjacent to Kindred's service offerings by providing an alternative channel for clients to source similar skills.

Direct peers

• Toptal: On-demand talent platform connecting clients with freelance developers and designers across multiple stacks. Directly comparable to Kindred's staff augmentation services for PHP, Laravel, Python, .NET, and MEAN Stack developers, though operating at much larger scale.
• Lounge Lizard: Digital marketing and web design agency offering brand strategy, website design, SEO, and custom development. Directly comparable to Kindred's mix of web design, development, and digital marketing services for mission-driven and mid-market clients.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, SEO, social media, and content services. Directly comparable to Kindred's integrated web design + digital marketing + SEO service model for SMB and mid-market clients.
• WebFX: Full-service digital marketing agency offering SEO, web design, content marketing, and custom development. Directly comparable to Kindred's digital marketing, SEO, content development, and web development service portfolio.

Broad incumbents

• GoDaddy: Broad web services incumbent offering domain registration, hosting, website builders, and marketing tools. Comparable to Kindred's web hosting, web design, and digital marketing offerings but as part of a much wider portfolio serving SMBs globally.
• WP Engine: Managed WordPress hosting and digital experience platform serving enterprises and agencies. Comparable to Kindred's WordPress maintenance and web hosting/cloud services, with stronger enterprise positioning.
• Squarespace: Website building and hosting platform popular with small businesses, creatives, and nonprofits. Competes indirectly with Kindred's web design and nonprofit website design offerings through self-service tooling.
• Bluehost: Web hosting provider offering shared, WordPress, VPS, and dedicated hosting with domain and email services. Comparable to Kindred's web hosting and cloud solutions business, especially for SMB and WordPress-based clients.
• Wix: DIY website builder platform with hosting, design templates, and marketing tools. Competes indirectly with Kindred by enabling clients to build and manage websites without agency engagement.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kindredtech
• Facebookfacebook.com/kindredtechnology
• LinkedInlinkedin.com/company/kindred-technology-group-llc
• Instagraminstagram.com/kindred_technology

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kindred Technology