Motor City Mountain Biking Association

What Motor City Mountain Biking Association does

Motor City Mountain Biking Association (MCMBA) is a 501(c)(3) nonprofit trail advocacy and stewardship organization founded in 1990 and headquartered in Novi, Michigan. It serves mountain bikers, mountain bike racers, mountain biking supporters, and other trail users across Oakland and Wayne counties in Metro Detroit. MCMBA constructs and maintains approximately 112 miles of natural-surface trail across 14 trail systems through partnerships with state, county, and municipal land managers, and operates a chapter network within both IMBA (International Mountain Bicycling Association) and MMBA (Michigan Mountain Biking Association).

The core product is access to a maintained trail network, supplemented by structured programming including Skills Clinics (Fundamentals, Intermediate, and Women's), the Tree Farm Relay team race, the Singletrack Slam season-long challenge, Milford Bike Fest, and Skill Builder Tuesday rides. The underlying operating model is volunteer-driven: 249 active members contributed 4,340 volunteer hours in the most recent reporting year, valued at approximately $122,000 — equivalent to a multi-staff organization without payroll. Communications occur through a website, Facebook, Instagram, and TikTok; ride coordination uses standard social and event platforms.

MCMBA generates revenue through a tiered membership model (dues ranging from $35 to $300), event registration fees, individual donations, and corporate sponsorships (Bosch USA, Trek, Clever Fox, South Lyon Cycle). Reciprocal discounts are extended through brewery partners (Drafting Table Brewing, River's Edge, Supernatural Brewing). The organization has no paid staff and is governed by a volunteer board; a 2025 leadership transition installed Lisa Flores-Johnson as Chair.

Name

Motor City Mountain Biking Association

Legal name

Motor City Mountain Biking Association

Website

https://mcmba.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Motor City Mountain Biking Association is a volunteer-driven 501(c)(3) nonprofit founded in 1990 that builds and maintains 112 miles of trail across 14 systems in Oakland and Wayne counties, Michigan, serving 249 active members through memberships, events, and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Trail Advocacy Services

NAICS

Nature Parks and Other Similar Institutions (712190), Civic and Social Organizations (813410)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

akta.pro secondary industry

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

Keywords

• Trail advocacy services
• Mountain bike trail maintenance
• Nonprofit membership organization
• Cycling skills instruction
• Outdoor recreation events

Headquarters

HQ city

Novi

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Membership Dues: Annual membership fees at four tiers ranging from $35 (digital-only) to $300 (advocate level with all benefits). Revenue supports trail work, tools, advocacy, and operations. MCMBA transitioned membership to align with League of Michigan Bicyclists.
2. Event Registration Fees: Fees from signature events including Tree Farm Relay ($120-$160 per team), skills clinics ($160 members, $195 non-members), and Milford Bike Fest ($25 pre-registration, $30 day-of). All proceeds benefit trail maintenance and development.
3. Donations and Fundraising: The organization accepts donations and hosts fundraising events. Fall fundraiser with Supernatural Brewing (15% of bill donated), annual social events, and general donations page on website. Funds purchasing tools, fuel, materials for bridges, kiosks, signs, and capital improvements.
4. Corporate Partnerships and Sponsorships: Corporate sponsors support events and trail work days including Bosch USA TrailDay, Trek trail work events, and local bike shop sponsorships (Clever Fox Cyclery, South Lyon Cycle, Trek Bicycles of Walled Lake). Sponsors receive recognition at events and in promotional materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

MCMBA preserves, protects, and promotes mountain bike access and diverse riding opportunities across Metro Detroit's Oakland and Wayne counties through volunteer-driven trail construction and maintenance of 14 trail systems totaling 100-112 miles of singletrack. The organization delivers a tiered annual membership program, certified skills clinics, signature community events (Tree Farm Relay, Milford Bike Fest, Singletrack Slam), advocacy with public land managers, and direct trail access for members. Revenue supports trail-building tools, materials, and ongoing stewardship of public-land trail infrastructure.

Product overview

The Motor City Mountain Biking Association (MCMBA) is a 501(c)(3) nonprofit trail advocacy organization that builds, maintains, and advocates for mountain biking access across the Metro Detroit region in Oakland and Wayne counties, Michigan. Established in 1990 as part of the MMBA Southeast chapter, MCMBA offers a tiered membership program (Singletrack Supporter at $35, Individual Member at $60, Trail Champion Member at $120, and Advocate Member at $300 annually) that provides member benefits including discounts at local breweries, ExpertVoice equipment discounts, and Trailforks Pro discounts. The organization manages approximately 100-112 miles of singletrack mountain bike trails across 14 trail systems including Lakeshore Park (10.5 miles), Hines Park (14 miles end-to-end loop with multiple named trails), Proud Lake State Recreation Area (10 miles), Highland Recreation Area (16.2 miles), Maybury State Park (6.3 miles), Milford Trail (6.7 miles), Northville Legacy Park, Rouge Park (3 miles), Island Lake Recreation Area, Hickory Glen Park (approximately 6 miles), Section 21 Trails at Settlers Park (6.5 miles), Kensington to Proud Lake Connector (2 miles), and Fillmore Park (1.5 miles with expansion planned through 2027). Additional offerings include MTB skills clinics (fundamental and intermediate levels), volunteer trail work days, organized events such as the annual Tree Farm Relay at Lakeshore Park, the MCMBA Singletrack Slam challenge, Milford Bike Fest, International Women's MTB Day celebrations, Global Fat Bike Day, and the Hawthorn Ridge Bike Park featuring a Velosolutions-designed paved pump track and skills park. The organization also provides trail condition status reporting and coordinates with land managers to advocate for mountain biker access.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Membership Program

Quantifiable outcome

• 4,340 volunteer hours contributed annually
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• League of Michigan Bicyclists (LMB)coreStrategic or Co-development PartnerMCMBA transitioned membership to align with League of Michigan Bicyclists, feeling strongly that aligning with Michigan-focused bicycling advocates benefits the membership through unified advocacy for trails. Joint membership levels ($120 Trail Champion, $300 Advocate) provide combined benefits from both organizations.
• Michigan Mountain Biking Association (MMBA)coreStrategic or Co-development PartnerMCMBA is a chapter of MMBA and member of the federation of mountain biking clubs focused on state-wide advocacy issues. MCMBA maintains approximately 100 miles of singletrack in Oakland and Wayne counties as part of MMBA network.
• International Mountain Biking Association (IMBA)coreStrategic or Co-development PartnerMCMBA is a chapter of IMBA, whose programs and resources encourage low-impact riding, volunteer trail work participation, cooperation among different trail user groups, grassroots advocacy and innovative trail management solutions. Membership includes IMBA benefits.
• Bosch USAminorStrategic or Co-development PartnerBosch USA joined MCMBA for a second year with a Trailwork crew, helping beautify Lakeshore Park's Lost Loop by fixing drainage and erosion control issues under Trail Coordinator supervision. Represents corporate volunteer engagement.
• Trek Bicycles of Walled LakeminorGTM or Marketing PartnerLocal bike shop partner hosting trail work events (Milford Trail Day with Trek), sponsoring skills clinics, and providing in-kind support including free breakfast for Women's MTB Day events.
• Clever Fox CycleryminorGTM or Marketing PartnerLocal bike shop sponsor for skills clinics and International Women's MTB Day, providing free lunch and event support.
• South Lyon CycleminorGTM or Marketing PartnerLocal bike shop sponsor for skills clinics.
• Northville Parks & ReccoreStrategic or Co-development PartnerCo-hosting Biketoberfest with MCMBA to celebrate completion of Phase 1 and Phase 2 Legacy Park trails. Partnership for community event programming at Northville township parks.
• Friends of Rouge ParkcoreStrategic or Co-development PartnerPartner organization conducting park-wide cleanups and volunteer events at Rouge Park. Collaborates on trail maintenance and community engagement at Detroit's Rouge Park trail system.
• Drafting Table Brewing CompanyminorGTM or Marketing PartnerPartner brewery offering MCMBA members $1 off pints on Wednesdays at their Wixom location (49438 Pontiac Trail). Part of member discount program.
• River's Edge Brewing Co.minorGTM or Marketing PartnerPartner brewery offering MCMBA members $1 off pints and appetizers on Tuesdays at their Milford location (125 S Main St). Hosts member meetings and spring meetings.
• Supernatural Brewing and SpiritsminorGTM or Marketing PartnerPartner brewery in Livonia hosting MCMBA Dine 2 Donate fundraiser events with 15% of bills donated back. Offers $1 off pints for members. Near Hines Park trail access.
• Daylight BrandminorGTM or Marketing PartnerEvent sponsor for Biketoberfest and producer of MCMBA merchandise including event shirts.

Scale indicators7 records

Recent moves8 records

Expansion highlights7 records

Broad incumbents

• International Mountain Biking Association (IMBA): The national federation of which MCMBA is a chapter; sets trail design standards, runs advocacy training, and provides member benefits that flow downstream to local clubs like MCMBA. Comparable as the umbrella MTB advocacy body.
• Michigan Mountain Biking Association (MMBA): The state-level federation of mountain biking clubs in Michigan; MCMBA is one of its chapters and operates roughly 100 miles of singletrack within MMBA's statewide network. Direct umbrella peer for trail advocacy and chapter coordination.
• Sierra Club Michigan Chapter: Broader outdoor recreation and conservation advocacy organization with active Michigan programming; comparable in nonprofit advocacy structure, volunteer-driven model, and event-driven community engagement, though covering broader outdoor pursuits.

Direct peers

• League of Michigan Bicyclists (LMB): Michigan's statewide bicycling advocacy organization; MCMBA's membership is now aligned with LMB and offers joint membership tiers. Closest functional peer in terms of advocacy mission, membership model, and event programming.
• Potawatomi Mountain Biking Association (PMBBA): A fellow MMBA chapter serving Southwest Michigan with a similar volunteer-driven trail stewardship, membership, and event model; offers the closest analog to MCMBA's chapter-level operating structure in another region of Michigan.
• Copper Harbor Trails Club: Volunteer-driven MTB advocacy organization in Michigan's Upper Peninsula maintaining a multi-trail network and hosting signature events. Comparable in operating model, member-supported revenue mix, and signature event programming.

Regional players

• Friends of Rouge Park: Partner nonprofit conducting park-wide cleanups and volunteer events at Rouge Park in Detroit. Comparable as a volunteer-driven, single-park-focused stewardship organization with overlapping event programming and co-marketing with MCMBA.
• Northville Parks & Recreation: Municipal parks department co-hosting Biketoberfest with MCMBA and managing Northville Legacy Park trails. Comparable as a public-sector partner for trail development, programming, and community events in MCMBA's footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/motor_city_mba
• YouTubeyoutube.com/channel/UCDy15c_p-QOpFgUFyXEaF7w
• Facebookfacebook.com/motorcitymba
• Instagraminstagram.com/motor_city_mba
• TikToktiktok.com/@motor_city_mba
• LinkedInlinkedin.com/company/motor-city-mountain-biking-association-mcmba-

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motor City Mountain Biking Association