Eating In London

What Eating In London does

Balance Journal is a UK-based, founder-led editorial media platform that publishes expert-tested reviews and editorial guides on coffee equipment, dietary supplements, and food and drink venues. The platform operates as a content publication rather than a product company. Editorial content is produced by founders alongside BANT-registered Nutritional Therapists who run quantitative testing over multi-week periods (six weeks to sixty days), with reported data points including shot temperatures, steam times, elemental magnesium dose, and price-per-serving benchmarks. Active content categories span Nespresso Original Line capsule machines (Gran Lattissima, Pixie, CitiZ, Essenza Mini), prosumer and bean-to-cup machines (Profitec Go, Jura E6), protein, magnesium, and creatine supplement rankings, functional mushroom coffee, and editorial guides covering London restaurants, UK coffee roasters, and cocktail bars.

The business monetizes through affiliate referral partnerships and a reader-facing exclusive discount program offering up to 40% off featured coffee, food, health, and wellness brands. Distribution is digital-first and entirely organic, delivered through the balancejournal.co website and an Instagram presence of approximately 22,600 followers across 1,075 posts. No mobile applications, public APIs, proprietary technology platforms, or paid acquisition channels are disclosed, and the company's competitive positioning rests on its credentialed testing methodology rather than on a software or data product.

The company is privately held, founder-led, and operates from the United Kingdom serving a global digital audience. No funding rounds, institutional investors, parent entities, subsidiaries, leadership changes, or headcount figures are disclosed in the available data, and operating status appears active with content publications dated through July 2026.

Name

Eating In London

Legal name

Balance Journal

Website

https://eatinginlondon.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Balance Journal is a UK-based, founder-led editorial media platform publishing expert-tested reviews of coffee machines, dietary supplements, and food and drink, monetized through affiliate partnerships and exclusive reader discounts of up to 40% off partner brands.

Ownership category

akta.pro rank

Product category

Online Editorial Media

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Health, Fitness & Wellness Magazines (MPAJAEAD)

akta.pro secondary industries

Food, Cooking & Beverage Magazines (MPAJAEAF), Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Editorial product reviews
• Coffee machine reviews
• Supplement reviews
• Wellness editorial guides
• Food and drink guides

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Distribution channels1 record

Marketing channels2 records

Core offering

Balance Journal is an online editorial media brand that publishes expert, long-form consumer product reviews and buyer guides in the coffee, supplement, and food/wellness categories. Its core deliverables are tested reviews of coffee machines (Nespresso Gran Lattissima/Pixie/CitiZ/Essenza Mini, Profitec Go, Jura E6), protein, magnesium, and creatine supplements, plus editorial guides to UK restaurants, coffee roasters, cocktail bars, and coffee beans, distributed via balancejournal.co, Instagram, and an email discount list offering up to 40% off partner brands.

Product overview

Balance Journal is an editorial media platform offering expert reviews and guides on coffee, health supplements, and food. The platform operates as a content-driven review service rather than a product company—it publishes tested, honest reviews of consumer products including coffee machines (Nespresso, Profitec, Jura), protein supplements, magnesium supplements, and creatine products. Reviews are conducted by founders, registered nutritional therapists, and BANT-registered experts with quantitative testing data. The platform also provides editorial guides on food establishments, coffee roasters, and wellness products, and offers exclusive reader discounts on featured brands. The company monetizes through affiliate partnerships and negotiated brand discounts rather than selling products directly.

Differentiator

Problem solved

Functional benefit

Products and services

• Coffee Machine Reviews Editorial reviews of consumer and prosumer coffee machines including the Nespresso Gran Lattissima (De'Longhi EN640), Nespresso Pixie, Nespresso CitiZ, Nespresso Essenza Mini, Profitec Go, and Jura E6, written for UK consumers and grounded in extended in-home testing periods (6 weeks to 60 days) with quantitative data on shot temperatures, steam times, and head-to-head comparisons.
• Protein Supplement Reviews Expert reviews and rankings of protein supplements for UK consumers, including pea-protein vs soy-protein comparisons and rankings of the best protein powder for women, authored by a registered nutritional therapist covering amino acid profile, digestion, taste, hormonal considerations, and muscle-building effectiveness.
• Magnesium Supplement Reviews Rankings of magnesium supplements available in the UK, including a 9-form guide and a "best magnesium complex UK" ranking, testing for absorption, elemental dose, price per mg, and form (glycinate, citrate, bisglycinate), and matched to use cases including sleep, anxiety, and cramps.
• Creatine Supplement Reviews Testing and ranking of UK creatine monohydrate products for general consumers and a separate "best creatine for women" guide, evaluating Creapure certification, purity, mixability, and price-per-serving, conducted by a BANT-registered Nutritional Therapist.
• Food & Drink Editorial Guides Editorial coverage of UK food and drink establishments and product categories, including restaurant spotlights (e.g., Kricket London), guides to the best coffee roasters in the UK, best cocktail bars in London, and best coffee beans in the UK.
• Mushroom Coffee Reviews Reviews of functional mushroom coffee products including Dirtea and Four Sigmatic, covering organic coffee packaging, ingredients, and product effectiveness for UK consumers.
• Exclusive Reader Discount Programme Negotiated discount offers on coffee, food, health, and wellness partner brands for Balance Journal readers, with stated discounts of up to 40% off; readers opt in via an email subscription to claim first offer.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/balancejournal_
• Xx.com/eatinginlondon_
• Facebookfacebook.com/eating_in_london

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eating In London