Power Line

What Power Line does

Power Line is a monthly B2B trade publication covering the Indian power sector, founded in 1996 and published by India Infrastructure Publishing Pvt. Ltd. from its headquarters at B-17, Qutab Institutional Area, New Delhi. The publication serves power producers, distributors, technology providers, contractors, policymakers, regulators, management consultants, and financiers, providing editorial coverage across generation, transmission, distribution, renewables, regulation, finance, and smart grids. Its stated positioning is the premier source of analysis, exclusive interviews, and sector data for Indian power-sector professionals.

The core product is the monthly Power Line Magazine, delivered in print and digital editions, with subscriptions priced in INR (1-year at INR 1,200; 3-year at INR 3,060) and USD (1-year print at USD 300; digital at USD 50). Revenue is generated through a combination of recurring subscriptions and print/online advertising, with advertising inquiries handled via [email protected] and rate cards distributed to Indian and overseas companies. Adjacent products extend the offering: an Ezine Archive dating to 1997, Power Data and Power Trading statistical reports, White Papers, sponsored content, and the PowerLine Marketplace e-commerce storefront. Thematic conferences — including TransTech India (2024 and 2025), Metering in India, and AI in Electricity Grid webinars — drive event-based revenue and senior-executive engagement.

Power Line operates within the broader India Infrastructure Publishing portfolio, which publishes six sector magazines (Indian Infrastructure, Power Line, Renewable Watch, tele.net, Smart Utilities, Gujarat Infrastructure), distributes 8 weekly newsletters, 30+ annual research reports, 14 directories, and 6 websites, and organises approximately 50 conferences per year. Publisher Alok Brara leads the publication. The named customer and advertiser base spans India's largest state-owned power enterprises (NTPC, POWERGRID, REC, NHPC, BHEL, IREDA), major private utilities (Tata Power, Reliance Energy), global technology vendors (GE, ABB, Siemens), and multilateral financiers (World Bank, IFC). Headcount is in the 51–100 band; no public revenue, funding, or valuation is disclosed.

Name

Power Line

Legal name

India Infrastructure Publishing Pvt. Ltd.

Website

https://powerline.net.in

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Power Line is a monthly Indian B2B trade magazine and digital media platform covering power generation, transmission, distribution, and renewables. It serves power producers, utilities, technology vendors, financiers, and policymakers through editorial, conferences, data reports, and advertising.

Ownership category

akta.pro rank

Product category

Power Sector Publishing

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Trade publishing
• Sector journalism
• Power industry media
• Infrastructure reporting
• Energy publications

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine Subscriptions (Print and Digital): Power Line generates subscription revenue through monthly print and digital magazine subscriptions sold to power sector professionals. Subscriptions are available in one-year, two-year, and three-year tenures at varying price points in INR and USD.
2. Print and Online Advertising: The magazine sells print and online advertising placements to companies in the power sector and adjacent industries. Advertising inquiries are directed to [email protected] with rate cards available for both Indian and overseas companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Power Line publishes a monthly magazine covering India's power sector across generation, transmission, and distribution segments. It offers industry analysis, company profiles, expert opinions, technology coverage, and statistical data, complemented by an Ezine archive of historical content, the TransTech India annual transmission technology conference, additional topic-specific conferences, and Power Data & Trading Reports providing sector statistics and power trading data.

Product overview

Power Line is a monthly magazine published by India Infrastructure Publishing, serving as the premier publication for the Indian power sector. The offering consists of the core Power Line Magazine, the Ezine Archive for historical content access, Power Line Conferences (including TranTech India and topic-specific events like smart metering and AI conferences), Power Data & Trading Reports, and White Papers. The magazine covers all segments of the power sector including generation, transmission, and distribution, and provides industry analysis, technology coverage, expert opinions, and statistical data.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Line Magazine Premier monthly magazine covering the Indian power sector across generation, transmission, and distribution segments, featuring industry analysis, company profiles, expert opinions, technology coverage, and power sector data and statistics. Available in print and digital editions for subscription.
• Ezine Archive Digital archive of past Power Line Magazine issues providing access to historical content including the 25th and 29th anniversary special editions, available to subscribers.
• TransTech India Annual conference-cum-exhibition focused on transmission technology and infrastructure for the Indian power sector, featuring discussions on transmission planning for renewable energy, grid resilience through digitalisation, and transmission technology advances.
• Power Line Conferences Series of topic-specific industry conferences covering power sector developments including Metering in India and AI in Electricity Grid, bringing together industry leaders to discuss smart metering, AI deployment, and related power sector topics.
• Power Data & Trading Reports Statistical reports on power generation, trading data including day-ahead market volumes and prices, and power sector performance metrics published regularly as a data service for power sector professionals.

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Asian Power: Trade publication covering the power sector across Asia. Same B2B trade media model as Power Line, but with a broader Asia-wide remit rather than India-specific depth.

Direct peers

• Mercom India: India-focused clean energy and power sector news, research, and consulting firm. Closely comparable B2B media and research model serving Indian power and renewables professionals.
• ET Energyworld (The Economic Times): Energy vertical of India's largest business newspaper, providing free digital power-sector news and analysis. Competes directly with Power Line for advertiser attention and reader mindshare.
• pv magazine India: India edition of the global pv magazine franchise, focused on solar PV and adjacent power sector topics. Comparable trade media model serving overlapping utility, developer, and technology audiences.
• Energetica India: Trade magazine covering renewable energy and power in India, with a similar print/digital/events monetization model targeting the same professional audience.

Broad incumbents

• T&D World (Endeavor Business Media): Global transmission and distribution trade magazine serving utility and power-sector professionals. A broader incumbent in the same niche Power Line addresses in India, with adjacent global coverage.
• BloombergNEF (BNEF): Global energy transition research and data provider serving utilities, financiers, and corporates. Comparable subscription and research monetization, but at a far larger global scale and price point.
• Power Engineering (Endeavor Business Media): Long-established global power generation and utility trade publication. Comparable trade-publication business model and advertiser base, but broader geographic and topic scope than Power Line.
• Renewable Energy World (Endeavor Business Media): Global renewable energy trade media brand covering solar, wind, storage, and grid topics. Comparable editorial and event-driven monetization aimed at overlapping utility and technology audiences.
• S&P Global Commodity Insights (Platts): Global energy and commodities intelligence business with extensive power-sector news, data, and research. Represents the higher-end incumbent benchmark for paid power-sector intelligence and data products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Powerline_Mag
• YouTubeyoutube.com/channel/UCDAn6lsg6OzbTGdEQGbgYZA
• Facebookfacebook.com/powerlinemagazine
• LinkedInin.linkedin.com/company/power-line-magazine?trk=biz-brand-tree-co-name

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Line