Hotel Alpenroyal

What Hotel Alpenroyal does

Hotel Alpenroyal is a privately held, family-owned 5-star luxury hotel operating since 1956 in Selva Val Gardena, South Tyrol, in the UNESCO-listed Dolomites of Italy. The property, held by the Prinoth family through the legal entity Alpenroyal S.r.l., comprises 54 rooms and suites across nine categories ranging from 20 m² singles to a 260 m² VIP suite, and includes a 5,000 m² wellness area (described as one of the largest in Italy) with over 2,200 m² of water surfaces at five temperatures, six themed saunas, a 24/7 Technogym-equipped fitness center, a 10,000 m² Grand Parc outdoor area, a beauty salon using Maria Galland Paris products, and relaxation zones reserved exclusively for in-house guests. The hotel also operates a private heliport, an underground garage with 12 EV charging stations, fiber-optic Wi-Fi, and video-surveilled bicycle storage, alongside a Miniclub Alpenprince for children aged three and above.

The company generates revenue from five primary streams: room accommodation (sold direct via its multilingual website with a best-price guarantee, through Leading Hotels of the World, via OTAs, and via the Val Gardena tourism portal); food and beverage across five venues (the Michelin-starred Alpenroyal Gourmet Restaurant under Chef Mario Porcelli, the traditional Restaurant Le Stuben, the seasonal AlpenBISTRO, the private Fondue Stube, and a Bar&Lounge, plus a Vinotheque of over 700 wine labels); wellness and spa services (Maria Galland beauty treatments and massages charged separately); events, weddings and meetings with a dedicated wedding planner; and ancillary services such as late check-out (€100), pet fees (€60/night), EV charging, babysitting and ski rental. Pricing is seasonal, with a half-board dinner package at €20/person/day versus a €90 full price, and a tourist tax of €4.50/person/night.

Hotel Alpenroyal is a member of Leading Hotels of the World (leveraging the Leaders Club loyalty programme for international distribution) and maintains active social channels on Facebook, Instagram, YouTube and Pinterest, a newsletter, press/media relations, and gift vouchers. Its primary customer segments are luxury leisure travellers and families seeking an exclusive alpine experience, with secondary use cases around weddings, corporate retreats and incentive trips. There are no disclosed funding rounds, no AI/ML systems in evidence, and no app; digital strategy centers on direct website conversion supported by curated third-party activity partnerships (Skyalps, MTB School Val Gardena, Gardena Guides, Rafting Club Active, eight regional golf clubs, Riding School Pozzamanigoni).

Name

Hotel Alpenroyal

Legal name

Alpenroyal S.r.l.

Website

https://alpenroyal.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

51–100 employees

Short description

Hotel Alpenroyal is a family-owned 5-star luxury hotel in Selva Val Gardena, Dolomites, operating 54 rooms since 1956, with a Michelin-starred restaurant, a 5,000 m² wellness area and a private heliport serving high-net-worth leisure travellers and families.

Ownership category

akta.pro rank

Product category

Luxury Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Luxury hotel accommodation
• Gourmet alpine dining
• Wellness spa resort
• Wedding event venue
• Mountain activity services

Headquarters

HQ city

Selva Di Fasano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Room Accommodation: Hotel Alpenroyal generates primary revenue from room and suite bookings across 54 units. The hotel offers various room categories including Single Rooms, Double Rooms, Junior Suites, Alpenroyal Suites, and VIP Suites. Room rates include breakfast and access to the extensive wellness area. Booking is available via direct website, online request forms, and online booking engine.
2. Food and Beverage: Revenue from multiple dining venues: the main Restaurant Le Stuben (breakfast and dinner, half-board guests), the Michelin-starred Alpenroyal Gourmet Restaurant (à la carte dinner), AlpenBISTRO (lunch on terrace, summer season), Fondue Stube (private fondue dinner for 4-8 guests), Bar&Lounge, and Vinotheque with over 700 wine labels. Half board is offered as a package with dinner in Le Stuben at a preferential rate of €20 per person per day vs €90 full price. The AlpenBISTRO and Gourmet Restaurant are available at additional charge for half-board guests.
3. Wellness and Spa Services: The Alpenroyal Spa (5,000 m² wellness area) includes saunas, pools, and relaxation areas as part of the room rate. Additional revenue is generated from the Beauty & Massage area using Maria Galland Paris products, charged separately to guests.
4. Events, Weddings, and Meetings: The hotel generates revenue from hosting corporate events, meetings, and weddings. A dedicated wedding planner with 20+ years of experience organizes ceremonies and receptions. Events services include catering, banqueting, audio/lighting equipment, and coordination of external suppliers (photographers, florists, musicians/DJ, decorators, cake makers).
5. Additional Services and Products: Additional revenue streams include late check-out fees (€100 until 18:00), dog/pet fees (€60 per night), babysitting services, mountain stroller rentals, electric vehicle charging, and laundry services. Ski rental and ski shop are also available on-site.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Hotel Alpenroyal is a 5-star luxury alpine hotel operating 54 rooms and suites in Selva Val Gardena (Dolomites, Italy) under the family-owned Alpenroyal S.r.l. entity, complemented by multiple food and beverage venues (including a Michelin-starred gourmet restaurant), a 5,000 m² wellness complex, wedding and event services, and curated outdoor activity programmes (skiing, mountain biking, hiking, rafting). Revenue is generated from room bookings, dining, spa treatments, hosted events, and ancillary fees for late check-out, pets, EV charging, and childcare.

Product overview

Hotel Alpenroyal is a 5-star luxury hotel in Selva Val Gardena, Dolomites, Italy, established in 1956. The hotel operates 54 rooms and suites and offers a comprehensive portfolio of products and services including: accommodation across 9 room categories ranging from Single Rooms (20 m²) to Presidential VIP Suite (260 m²); five dining establishments (Alpenroyal Gourmet Restaurant with 1 Michelin star, Hotel Restaurant Le Stuben, AlpenBISTRO, FONDUE Stube, Bar&Lounge, and Vinotheque with 700+ wine labels); a 5,000 m² wellness complex comprising Water World (2,200+ m² of water surfaces), Sauna World (6 thematic saunas), Fitness World (Technogym equipment), Grand Parc (10,000 m² outdoor park), relaxation areas, and Beauty & Massage (Maria Galland products); children's entertainment (Miniclub Alpenprince); event and wedding planning services; and diverse summer/winter outdoor activities. The hotel also features a private heliport, underground parking with EV charging, and is a member of Leading Hotels of the World.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation (Rooms & Suites) 54 rooms and suites across nine categories ranging from Single Rooms (20 m²) to the VIP Suite (55 m²) and large multi-bedroom special categories up to 260 m², including Juniorsuite, Alpenroyal Suite, Juniorsuite De Luxe, Double Room, Double Room De Luxe, Single Room De Luxe, and special large-category rooms. Rates include breakfast and access to the 5,000 m² wellness area; targeted at luxury leisure travellers, couples, and families visiting the Dolomites.
• Alpenroyal Gourmet Restaurant Michelin-starred gourmet restaurant led by Chef Mario Porcelli, offering refined Mediterranean and Alpine cuisine with influences from Apulia, served Monday to Saturday 7:30 PM – 9:00 PM. Dress code: smart casual (no shorts or sandals). Open to hotel guests with à la carte pricing and a €20 per person deduction for half-board guests.
• Hotel Restaurant Le Stuben Main hotel restaurant serving breakfast (7:30–10:30) and dinner (19:30–22:00) with traditional Ladin and South Tyrolean dishes; open exclusively to hotel guests. Available as a half-board package at €20 per person per day versus €90 à la carte, with a refined 5-course menu featuring 3 options per course, vegetarian options, and salad/fruit/cheese buffet.
• AlpenBISTRO Fine-dining bistro on a sunny terrace in the Grand Parc, offering creative salads, light summer dishes, and classic dishes at lunch (12:30–14:00) during the summer season. Available to hotel guests at additional charge.
• FONDUE Stube Private Alpine fondue dining experience bookable for 4–8 guests in a mountain-hut setting, featuring classic bouillon chinoise, cheese fondue, raclette, South Tyrolean aperitif, and chocolate dessert at €150 per person. Open Tuesday to Sunday from 7:30 PM with at least one day's advance reservation.
• Vinotheque Wine cellar offering over 700 wine labels from international and Italian regions (California Cabernet Sauvignon, Chilean Merlot, Australian Shiraz, premium Italian selections) plus premium spirits including Dom Perignon, grappa, Calvados, Cognac, Armagnac, Brandy, and Porto Vintage, available exclusively to hotel guests.
• Alpenroyal Spa (5,000 m² Wellness Complex) 5,000 m² wellness complex reserved exclusively for hotel guests, comprising Water World (2,200+ m² of water surfaces at five temperatures, including a 33°C outdoor pool and underwater-music whirlpools), Sauna World (six themed saunas, Kneipp path, ice fountain, emotional showers), Fitness World (Technogym equipment open 24/7), the 10,000 m² Grand Parc, multiple relaxation zones, and a beauty salon offering massages and treatments with Maria Galland Paris products. One of the largest wellness areas in Italy.
• Miniclub Alpenprince (Children's Club) Children's entertainment club with climbing wall, giant memory game, soft cube area, mini hockey, table tennis, and PlayStation, open daily for children aged 3 and older; complemented by babysitting services, children's equipment (strollers, pool floats), and a family-friendly mini-golf course, supporting families with children.
• Mountain Bike Services End-to-end mountain biking offering including Sellaronda MTB Tour access, partnership with the local MTB school (6 qualified instructors), bike rental, video-surveilled secure bike storage accessible only to bikers, repair tools, bike wash station, tour maps, lunch packages, shuttle and recovery service within Selva, and laundry service.
• Weddings & Celebrations Wedding and celebration planning including civil ceremony spaces, a dedicated wedding planner with 20+ years of experience, customised packages, an exclusive bridal suite, valet parking, audio/lighting equipment, catering with the Vinotheque's wine selection, and coordination with photographers, florists, musicians/DJ, decorators, and cake makers. Includes guest accommodation on site.
• Corporate Events & Meetings Corporate event planning service with over 20 years of experience covering company outings, car rallies, automobile club gatherings, meetings, conferences, and incentive trips. Includes event spaces, audio/lighting equipment, catering, and full supplier coordination with deep local knowledge of the Dolomites.
• Summer Activities Programme Curated summer activity programme including AMAS study hiking benefits, hiking, climbing with Gardena Guides, mountain biking, Val Gardena Active programmes, golf at 8 South Tyrol courses, equestrian activities at Riding School Pozzamanigoni, rafting and canyoning with Rafting Club Active, Nordic walking, paragliding, and ice skating.
• Private Heliport & EV Charging Infrastructure On-site private heliport (RAD 070° - 19NM NDB Bolzano, N 46°33'499'' E 11°44'709'', altitude 1,501.75 m / 4,927 ft ASL) enabling direct helicopter arrivals for guests, paired with 12 electric vehicle charging stations in the 8-metre-height underground garage (available for a fee, garage reservation in advance).

Quantifiable outcome

• Alpenroyal Gourmet Restaurant holds 1 Michelin star and Passion Dessert award (2026 recognition)
• +5 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Leading Hotels of the World (LHW)coreStrategic or Co-development PartnerHotel Alpenroyal is a member of Leading Hotels of the World, a prestigious global association of the world's most unique and luxurious hotels. This membership provides global distribution, the Leaders Club loyalty programme, and reputational endorsement that attracts high-net-worth international guests. The hotel's impressum references a Leaders Club Hub page specifically for the hotel.
• SkyalpsminorStrategic or Co-development PartnerSkyalps is promoted on the hotel's website as a direct flight option to Bolzano Airport (only 45 minutes from Selva). Direct flights are available from London, Copenhagen, Billund, and Gothenburg. The partnership enables convenient air access for international guests.
• Riding School Pozzamanigoni (Pony Club)minorStrategic or Co-development PartnerThe riding school Pozzamanigoni near the hotel offers riding courses, daily excursions, pony club, horse boarding, and riding competitions. The hotel recommends this partner to guests interested in equestrian activities.
• Mountain Bike School Val GardenaminorStrategic or Co-development PartnerThe MTB school in Selva, with 6 qualified instructors, offers lessons and guided rides for all levels from beginners to freeride. The hotel collaborates with this school as part of its mountain biking services offering (secure bike storage, shuttle service, workshop tools).
• Rafting Club ActiveminorStrategic or Co-development PartnerRafting Club Active is the recommended partner for white water activities including rafting, canyoning, and hydrospeed in the Dolomites. The hotel facilitates bookings for these activities for guests.
• Gardena GuidesminorStrategic or Co-development PartnerGardena Guides is a local guiding service offering guided tours in the Dolomites. The hotel recommends their services for climbing, hiking, and alpine activities. They are described as having solid training, many years of experience, and attention to guests.
• Golf Clubs of South Tyrol (8 Golf Clubs)minorStrategic or Co-development PartnerThe hotel partners with and promotes 8 golf clubs in South Tyrol: Golf Club St. Vigil Seis, Golf Alta Badia, Golf Club Carezza, Golf Club Petersberg, Golf Club Lana, Golf Club Passeier, Golf Club Eppan, and Golf Club Pustertal. Guests are referred to these clubs for golf holidays.
• Freeride CiampinoiminorStrategic or Co-development PartnerFreeride Ciampinoi is promoted as a mountain bike freeride facility for advanced riders. The hotel recommends this to guests seeking challenging bike experiences.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Chedi Andermatt: 5-star luxury hotel in the Swiss Alps featuring extensive wellness facilities, Michelin dining, and ski-in/ski-out access. Comparable as a modern alpine luxury resort with significant wellness/spa infrastructure, gourmet dining, and focus on ski/mountain experience.
• Cheval Blanc Courchevel: Ultra-luxury LVMH-managed hotel in the French Alps ski resort of Courchevel. Comparable in top-tier luxury positioning, ski-in/ski-out mountain access, Michelin-level dining, and targeting of UHNW international guests for winter ski and summer alpine experiences.
• Badrutt's Palace Hotel: Iconic 5-star luxury hotel in St. Moritz with Michelin dining, extensive spa, and historic heritage. Comparable in luxury positioning, multi-generational heritage, culinary reputation, and small-room-count exclusivity targeting UHNW alpine travelers.
• Hotel Cristallo Resort & Spa: 5-star luxury resort in Cortina d'Ampezzo within the Dolomites, offering skiing, spa, and gourmet dining. Comparable in scale, luxury tier, and mixed leisure/wellness proposition; competes for the same international luxury alpine guest within the broader Dolomite region.
• Park Hyatt Cortina: 5-star luxury hotel in Cortina d'Ampezzo within the Dolomites, operated under an international luxury brand. Comparable in mountain luxury positioning, ski access, and guest profile; competes for the same Dolomite-region luxury travelers as Hotel Alpenroyal.
• Le K2 Palace: 5-star luxury hotel in Courchevel offering ski-in/ski-out access, Michelin-starred dining, spa facilities, and family-friendly amenities. Comparable as a luxury alpine hotel competing for HNW ski guests with comparable service levels and amenity offerings.
• Schloss Elmau: Luxury wellness and cultural hotel in the Bavarian Alps with extensive spa facilities, Michelin dining, and events programming. Comparable as a multi-generational family-owned luxury alpine property emphasizing wellness, culinary excellence, and cultural/retreat positioning for HNW travelers.
• Alpina Gstaad: 5-star luxury alpine hotel in Gstaad with Michelin-star dining, extensive spa/wellness, and exclusive leisure focus. Comparable as a small-room-count luxury alpine property with strong culinary reputation, family appeal, and focus on experiential mountain luxury.
• Aman Rosa Alpina: Aman-managed luxury hotel in the Dolomites (San Cassiano), the most direct comparable to Hotel Alpenroyal: similar 5-star positioning, mountain/UNESCO location, Michelin dining, intimate room count, and family heritage origins. Competes for the same HNW leisure and family alpine traveler in the same destination region.
• Grand Hotel Kronenhof: 5-star luxury historic hotel in Pontresina near St. Moritz, offering wellness, gourmet dining, and mountain activities. Comparable in heritage alpine luxury positioning, family-tradition roots, spa/wellness focus, and HNW guest profile across winter and summer seasons.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hotel.alpenroyal/videos
• Facebookfacebook.com/AlpenroyalGrandHotel
• Instagraminstagram.com/hotel.alpenroyal
• Pinterestpinterest.com/Alpenroyal
• Xx.com/HotelAlpenroyal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Alpenroyal