Onyx Authenticated

What Onyx Authenticated does

Onyx Authenticated is a privately held, Orlando-based sports memorabilia company founded in 2015 by Lance Fischer that authenticates, manufactures, and retails limited-edition trading cards, autographed baseballs, and game-used equipment for individual sports collectors and hobbyist investors. The company operates exclusively via direct-to-consumer e-commerce on its own WordPress storefront, with no physical retail or third-party distribution channels, and ships domestically with international checkout support. Its product portfolio is organized into sub-brands — Clubhouse Lumber (game-used/autographed bats), Baseball Clubhouse Collection (game-used batting gloves), Preferred Players (MLBPA-licensed autographed baseballs), Premiere Gear, Elite Limited, Baseball Icons (Hall of Famer autographs), Vintage Collection (multi-sport including football), and Single Trading Cards — with retail collections typically produced in runs under 100–400 units.

The company's core technology is physical rather than digital: a Certificate of Authenticity (COA) with an Onyx hologram accompanies every product, paired with a COA Registry customers can use to verify authenticity online, and security-sealed tamper-evident packaging (bat tubes, custom boxes) protects items through fulfillment. The MLBPA license is the foundational IP enabling legal production of MLB player memorabilia, while recent launches (Kaleena Smith in women's basketball, Zyhir Hope in collegiate prospects, Paul Skenes post-Cy Young) demonstrate extension into women's sports, football, and the collegiate NIL collector segment.

The business model is straightforward DTC unit sales with no subscription or recurring revenue layer: individual cards priced from $44.99 to $2,000+ for 1-of-1 editions, retail boxes containing autographed baseballs/jerseys/bats at higher price points, flat-rate $4.99 shipping, and discount codes such as $100 off or 25% off used as marketing levers. Customer segments are entirely consumer — individual collectors and collegiate NIL enthusiasts — with no enterprise or institutional accounts, making revenue highly distributed but exposed to hobby-market cyclicality. Marketing is lightweight (email newsletter, organic Facebook and Twitter), and the company has disclosed no funding rounds, M&A activity, or app/AI infrastructure.

Name

Onyx Authenticated

Legal name

Onyx Authenticated

Website

https://onyxauthenticated.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Onyx Authenticated is an Orlando-based sports memorabilia company founded in 2015 that authenticates and retails limited-edition autographed trading cards, baseballs, and game-used equipment via direct-to-consumer e-commerce, serving individual collectors and collegiate NIL enthusiasts.

Ownership category

akta.pro rank

Product category

Sports Memorabilia

NAICS

Hobby, Toy, and Game Retailers (459120), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports Trading Cards Retail (CRALAGAA)

akta.pro secondary industries

Sports Memorabilia & Autographs Retail (CRALAGAI), Sports Collectibles Grading & Authentication Services (CRAMAOAH)

Keywords

• Sports memorabilia
• Trading cards
• Autographed collectibles
• Game-used equipment
• Collectible authentication

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Onyx Authenticated generates revenue through direct sales of authenticated trading cards, autographed memorabilia, and game-used sports equipment. Products include single cards (priced from $44.99 to $599.99+), autographed baseballs, game-used bats, jerseys, and limited-edition collectibles. The company sells directly to consumers through their e-commerce website with standard flat-rate shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Onyx Authenticated is a sports memorabilia authentication and trading card company that sells limited-edition, authenticated collectibles—including autographed baseballs, game-used bats, gloves, jerseys, caps, helmets, and single trading cards—directly to individual collectors through its e-commerce storefront. Every product ships with a Certificate of Authenticity, an Onyx hologram, and security-sealed packaging, and can be verified through the company's COA Registry. The portfolio spans multiple named retail collections (Clubhouse Lumber, Premiere Gear, Elite Limited, Preferred Players, Baseball Icons, Baseball Clubhouse, Vintage) featuring MLB stars, prospects, Hall of Famers, and collegiate NIL athletes.

Product overview

Onyx Authenticated is a sports memorabilia authentication and trading card company offering a portfolio of limited edition collectible products. The core offerings include: (1) Single Trading Cards featuring autographed and limited edition cards for MLB, NBA, and collegiate athletes; (2) Retail Collections including Clubhouse Lumber (autographed/game-used bats), Baseball Clubhouse Collection (game-used batting gloves), Preferred Players (autographed MLB baseballs), Premiere Gear (game-used equipment and autographed baseballs), Elite Limited (autographed jerseys and baseballs), and Baseball Icons (Hall of Famer autographed baseballs); and (3) Vintage Collection featuring current and future sports stars. The company also provides a COA Registry for product authentication verification.

Differentiator

Problem solved

Functional benefit

Brands

• Clubhouse Lumber Collection: Autographed and game used bats featuring baseball stars and prospects
• Elite Limited
• Premiere Gear
• Preferred Players
• Baseball Icons
• COA Registry

Products and services

• Vintage Collection Trading card collection featuring current and future stars in football and baseball, including Paul Skenes, Shohei Ohtani, Cam Ward, and Bryce Underwood, offered as part of the standard shoppable lineup.
• Elite Limited Limited edition retail product featuring autographed MLB baseballs and autographed jerseys from MLB superstars; each box contains one autographed baseball and one autographed jersey.
• Clubhouse Lumber Collection Limited edition collection of certified autographed or game-used bats from baseball All-Stars and top prospects, each packaged in a security-sealed bat tube containing one certified item.
• Baseball Clubhouse Collection Limited edition collection of unique and extremely limited game-used batting gloves from baseball stars and prospects in every box, with production limited to under 400 total items per year.
• Preferred Players MLBPA-licensed collection of autographed MLB baseballs from current stars and prospects, with random specialty baseball insertions including Black MLB baseballs signed in gold and World Series baseballs.
• Premiere Gear Limited edition game-used product line featuring rare game-used caps, jerseys, cleats, fielding gloves, batting helmets, catchers gear, and premium autographed baseballs from baseball's top players.
• Baseball Icons Autographed baseball legends product featuring security-sealed boxes guaranteed to contain authentic signed baseballs by current Hall of Famers or baseball legends, with production limited to 100 cases or fewer.
• Single Trading Cards Individual autographed and limited-edition trading cards featuring MLB baseball players, NBA basketball players, and collegiate NIL athletes, priced per card from $44.99 up to $2,000+ for 1-of-1 inscriptions.
• Paul Skenes Limited Edition Autographed Trading Card Limited edition autographed trading card of 2025 NL Cy Young Award Winner Paul Skenes, released in three tiers: standard limited edition numbered to 50, Black parallel numbered to 5, and Gold 1-of-1 variant.
• Kaleena Smith Autographed Trading Cards First autographed trading cards for women's basketball prodigy Kaleena Smith, released in Rim Shaker (Black, Gold, Gray variants numbered to 50) and Kaleidoscope (Black #/5, Gold 1-of-1) series as part of the collegiate NIL athlete lineup.
• Zyhir Hope Autographed Trading Cards and MLB Baseball Autographed 2024 Bowman Draft trading card and autographed MLB baseball featuring Dodgers prospect Zyhir Hope, released as part of the collegiate/prospect NIL athlete lineup.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• PSA (Professional Sports Authenticator): PSA is the dominant third-party sports card grading and authentication service. Adjacent to Onyx because PSA-graded cards trade at significant premiums on the secondary market, shaping collector preferences that affect Onyx's self-authentication strategy.
• Beckett Grading Services: Beckett is another leading third-party grading service for trading cards. Adjacent competitor in the authentication layer of the market that collectors rely on, indirectly pressuring Onyx's in-house COA.

Broad incumbents

• Heritage Auctions: Heritage Auctions operates one of the largest sports collectibles auction businesses, including premium trading cards and memorabilia. Comparable as a broad incumbent where high-end Onyx-issued items would likely trade.
• Topps (Fanatics): Topps, now owned by Fanatics, is the largest sports and trading card manufacturer with MLB, NFL, NBA, and soccer licenses. Competes with Onyx across trading cards and licensed autographed memorabilia, but at vastly broader scale and distribution.
• Fanatics Collect: Fanatics Collect is the vertical collecting e-commerce platform of Fanatics, offering authenticated sports cards and memorabilia DTC. Comparable to Onyx's DTC model with much broader catalog and integrated marketplace features.

Direct peers

• Upper Deck: Upper Deck manufactures authenticated sports trading cards and memorabilia across NHL, MLB, and other sports. Directly comparable to Onyx in the limited-edition autographed card and memorabilia niche.
• Panini: Panini is a leading global sports trading card and memorabilia company with NBA, NFL, FIFA, and WWE licenses. Directly comparable to Onyx in producing licensed, limited-edition autographed cards featuring star athletes.
• MLB Authenticated (Fanatics): MLB's official authentication program for game-used and autographed memorabilia is the closest direct competitor to Onyx in MLB-licensed, authenticated memorabilia with registry-backed verification.
• Steiner Sports: Steiner Sports is a major authenticated sports memorabilia and autographed collectibles company (now part of Fanatics). Closely comparable to Onyx in selling autographed and game-used memorabilia across MLB, NFL, NBA.

Emerging players

• Goldin Auctions: Goldin is a premier auction house for sports collectibles including trading cards and memorabilia. Comparable as a destination for high-end authenticated sports collectibles, and a likely secondary-market outlet for Onyx-issued items.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/onyx_authentic
• Facebookfacebook.com/onyxauthenticated

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onyx Authenticated