What Johnson Financial Group does

Capital 5 Family Wealth (operating as Cap 5) is an independent, Texas-headquartered multi-generational wealth advisory firm founded in 1981 by Rodger K. Johnson and joined as Partner by Tiffany Kirgan in 1996. The firm serves affluent and high-net-worth families, family-owned businesses, and successful individuals across 26 U.S. states, with operational offices in Tyler, TX (headquarters) and Dallas, TX. Its service portfolio is anchored by two proprietary, trademarked methodologies — The Bigger Conversations™ and The Heritage Planning Process™ — which operationalize a values-first, legacy-oriented planning approach through structured elements such as the Guided Discovery Process™, Heritage Statement™, Collaborative Team™, and ongoing Heritage Days™.

The firm's revenue is generated through three coordinated streams delivered via its New York Life ecosystem affiliation: insurance commissions (as licensed agents of New York Life Insurance Company and other unaffiliated carriers), securities transaction commissions (as Registered Representatives of NYLIFE Securities LLC, Member FINRA/SIPC), and fee-based investment advisory services (as Financial Advisers with Eagle Strategies LLC, a Registered Investment Adviser). Additional consultative support is provided through membership in The Nautilus Group®, an elite New York Life resource for complex estate, business, charitable, and retirement case design. Pricing is quote-based and determined through individual client engagements, with no public fee schedule.

The go-to-market model is enterprise field sales built on referral-driven demand from satisfied clients, professional advisor networks, and high-profile client testimonials (including professional athletes, a SEAL Team Six veteran, and multi-generational Texas business families). The firm emphasizes a quarterback role for the client's broader financial team, coordinating external CPAs, attorneys, and other specialists rather than building internal scale. Technology is limited to a standard third-party NYL client portal; differentiation rests on proprietary advisory frameworks, founder brand credibility (Forbes Best in State, American College Alumni Hall of Fame), and the depth of advisor credentials (CLU®, CAP®, CFP®, RICP®, MSFS) rather than on a software platform.

Name

Johnson Financial Group

Legal name

Capital 5 Family Wealth

Website

https://jfg.cc

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Capital 5 Family Wealth is an independent, Texas-based multi-generational wealth advisory firm founded in 1981, serving affluent families and family-owned businesses across 26 U.S. states through proprietary Heritage Planning Process™ and Bigger Conversations™ methodologies, delivered via its New York Life ecosystem partnership.

Ownership category

akta.pro rank

Product category

Wealth Management Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Trusts, Estates, and Agency Accounts (52592)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Family Office Services (Single & Multi-Family Office) (FSABADAF)

akta.pro secondary industries

Private Wealth Planning (Tax, Estate & Succession) (FSAAABAE), Family Business & Succession Advisory (FSAAADAL), Estate Planning, Trust Structuring & Governance (FSAAADAF), Risk Management & Insurance Advisory for Families (FSAAADAK)

Keywords

• Wealth management services
• Financial planning advisory
• Multi-generational wealth
• Estate planning services
• Family legacy planning

Headquarters

HQ city

Tyler

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Products: Rodger Johnson and Tiffany Kirgan are licensed insurance agents who sell insurance products through New York Life Insurance Company and other independent insurance companies.
2. Securities Products & Services: As Registered Representatives of NYLIFE Securities LLC, the firm offers securities products and services. Revenue is generated through commissions on securities transactions and related fees.
3. Investment Advisory Services: As Financial Advisers with Eagle Strategies LLC (a Registered Investment Adviser), the firm provides advisory services for a fee, typically based on assets under management or flat financial planning fees.
4. Nautilus Group Membership: As Member Agents of The Nautilus Group® (a service of New York Life), advisors receive consultative services, technical case design support, and resources to present estate, business, charitable, insurance, and retirement strategies.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Capital 5 Family Wealth delivers comprehensive multi-generational wealth management and financial planning to affluent families, family businesses, and high-net-worth individuals, anchored by its proprietary Heritage Planning Process™ and Bigger Conversations™ methodologies. The firm sells insurance products through New York Life, securities products through NYLIFE Securities LLC, and investment advisory services through Eagle Strategies LLC, while coordinating the client's broader advisory team under its Family Leadership Model™.

Product overview

Capital 5 Family Wealth is a comprehensive financial planning firm established in 1981, offering a multi-module planning approach centered on The Bigger Conversations™ methodology and The Heritage Planning Process™. The firm's service portfolio includes the Family Leadership Model™ for ongoing wealth management, the Heritage Planning Process™ for multi-generational legacy planning (with six integrated elements: Initial Conversation™, Guided Discovery Process™, Heritage Statement™, Collaborative Team™, Initial Heritage Day™, and Ongoing Heritage Days™), client portal access, and educational content through the Cap 5 Blog. Services focus on helping affluent families align financial planning with core values and purpose across generations.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Wealth Management & Multi-Generational Financial Planning Holistic wealth management service delivered through Capital 5 Family Wealth's proprietary Heritage Planning Process™ and Bigger Conversations™ methodology, covering investment, estate, business, charitable, insurance, and retirement planning for affluent families and family businesses.
• Investment Advisory Services Fee-based investment advisory services offered through Eagle Strategies LLC, a Registered Investment Adviser and wholly-owned subsidiary of New York Life Insurance Company, on a fee typically based on assets under management or flat financial planning fees.
• Securities Products & Services Securities products and services offered by Rodger Johnson and Tiffany Kirgan as Registered Representatives of NYLIFE Securities LLC (Member FINRA/SIPC), a licensed insurance agency and wholly-owned subsidiary of New York Life Insurance Company.
• Insurance Products Insurance products distributed through New York Life Insurance Company and other independent insurance companies by licensed agents Rodger Johnson and Tiffany Kirgan across multiple US states.
• Nautilus Group® Member Services As Member Agents of The Nautilus Group® (a service of New York Life), advisors receive consultative services and technical case design support for estate, business, charitable, insurance, and retirement strategies delivered to affluent and high-net-worth clients.

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• New York Life Insurance CompanycoreChannel Partner/ Reseller/ DistributorCapital 5 Family Wealth advisors Rodger Johnson and Tiffany Kirgan are licensed agents who sell insurance products through New York Life Insurance Company. Rodger has been with New York Life since 1981. The firm is not owned or operated by New York Life but maintains a close partnership as a Member Agent of associated services.
• NYLIFE Securities LLCcoreChannel Partner/ Reseller/ DistributorRodger Johnson and Tiffany Kirgan are Registered Representatives of NYLIFE Securities LLC, Member FINRA/SIPC, offering securities products and services. NYLIFE Securities is a licensed insurance agency and wholly-owned subsidiary of New York Life Insurance Company.
• Eagle Strategies LLCcoreChannel Partner/ Reseller/ DistributorRodger Johnson and Tiffany Kirgan serve as Financial Advisers with Eagle Strategies LLC, a Registered Investment Adviser and wholly-owned subsidiary of New York Life Insurance Company, offering advisory services in multiple states.
• The Nautilus Group®coreStrategic or Co-development PartnerThe Nautilus Group® is an exclusive resource for Member Agents working with affluent and high-net-worth clients. It provides consultative services and technical case design in estate, business, charitable, insurance, and retirement planning. Located in Dallas, TX, staffed by professionals in law, taxation, accounting, business, insurance, finance, and philanthropy.
• Professional Advisors NetworkcoreStrategic or Co-development PartnerThe Heritage Planning Process™ includes facilitating the family's Collaborative Team™ of advisors, ensuring all professional advisors (tax, legal, investment, insurance) work together harmoniously to support the family's Heritage Statement and vision.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bessemer Trust: One of the largest U.S. multi-family offices serving ultra-HNW and HNW families with comprehensive wealth planning, estate, and multi-generational advisory services. Directly comparable to Capital 5's family-office-style delivery model and HNW focus.
• Brown Brothers Harriman (Wealth Management): Long-standing private partnership offering multi-family office services to HNW families, with deep expertise in trusts, estate, and multi-generational planning. Comparable in private-partnership structure and family-office service breadth.
• Pitcairn: Multi-family office serving HNW families with holistic wealth management, trust, estate, and legacy planning across generations. Closely comparable to Capital 5's family-office-style, multi-generational delivery model.
• Glenmede: Privately held multi-family office and investment manager serving HNW families, foundations, and endowments with holistic wealth planning across generations. Closely mirrors Capital 5's family-office-style comprehensive planning model.

Regional players

• Tolleson Wealth Management: Texas-based multi-family office serving HNW and ultra-HNW families with integrated investment, estate, tax, and family-office services. Comparable to Capital 5 in Texas geographic focus and HNW multi-generational delivery model.

Broad incumbents

• Goldman Sachs Personal Financial Management: Wirehouse personal-financial-management division serving HNW households with planning, investing, and lending through the Ayco platform. Overlaps with Capital 5 in HNW and business-owner planning but at significantly larger scale.
• BNY Mellon Wealth Management: Global custodian-affiliated wealth manager providing private banking, investment management, and trust services to UHNW and HNW families. Comparable in serving multi-generational HNW families with comprehensive planning services.
• Edward Jones (Wealth Management): Large national wealth manager serving millions of clients including affluent families with planning, investments, and insurance. Overlaps with Capital 5's HNW family planning offering but at much greater scale and breadth.

Emerging players

• Mariner Wealth Advisors: Independent, fast-growing RIA providing comprehensive wealth planning, estate, and family-office-style services to HNW clients. Comparable service model and family-wealth focus, though national in scope.
• Creative Planning: One of the largest independent RIAs in the U.S., serving HNW and ultra-HNW households with comprehensive financial planning, estate, and tax services. Comparable in serving affluent families but operates at far greater scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Johnson Financial Group