IT PROPARTNERS
Hajimari, Inc. operates a Japanese freelancer matching platform that uses conversational AI to connect enterprises with over 100,000 HR and IT freelancers for development, M&A integration, and operational projects. Revenue is generated via transaction fees on successful placements.
- Company typePrivate
- Founded2020
- HeadquartersKawasaki, Japan
- Headcount1–10
- GTM typeB2B
- OfferingServices
What IT PROPARTNERS does
Hajimari, Inc. (株式会社Hajimari), operating under brand associations including IT PROPARTNERS, is a Japanese privately held company headquartered in Kawasaki, Japan. It was founded in 2020 with a stated mission to grow the ranks of independent personnel and increase happiness in people's lives. The company operates a freelancer matching platform that connects Japanese companies with freelance IT and HR professionals. Its core offering is SokuPRO人事 (SokuPRO HR), launched on 2026-06-09, a conversational AI-powered matching service backed by a database of over 100,000 HR freelancers, with the company also claiming a matching track record exceeding 100,000 placements.
The platform is built around dialogue-based AI that interacts with companies to identify needs (M&A organizational challenges, full-scratch development, modernization of development stacks, system design, paperless operations, maintenance and operations standardization) and matches them to qualified freelance professionals. Supporting infrastructure includes owned content channels (YouTube channel '@Hajimari_recruit', a note.com publication), and an events franchise anchored by HR EXHIBITION 2026 and HR LEADERS CONFERENCE 2026, positioning the company as a community builder in Japan's independent-work ecosystem. Naoto Kimura is the Representative Director and Founder.
The business model is a marketplace transaction-fee structure: the company earns revenue when a corporate client successfully engages a freelancer through its matching service. Distribution is direct-to-enterprise through the company website (hajimari.inc), supported by owned events, earned media (ABEMA NEWS, ITmedia Business Online, O!Product), CEO thought-leadership appearances (MARKETING LEADERS 100, PROTO Podcast), and case-study-driven content marketing. The named customer base spans multiple industries (Yuimedi, EPCS, Explaza, iChain, Initial Engine), and the company serves horizontal use cases rather than a single vertical. Operating geography is Japan only, and the company does not disclose pricing, revenue, headcount beyond 1-10 employees, or any external funding.
IT PROPARTNERS firmographics
Firmographics- Name
- IT PROPARTNERS
- Legal name
- 株式会社Hajimari
- Website
- https://itpropartners.jp
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hajimari, Inc. operates a Japanese freelancer matching platform that uses conversational AI to connect enterprises with over 100,000 HR and IT freelancers for development, M&A integration, and operational projects. Revenue is generated via transaction fees on successful placements.
- Ownership category
- akta.pro rank
IT PROPARTNERS industry classification
Industry- Product category
- Freelance Talent Matching
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Employment Agencies (7361), Services-Help Supply Services (7363)
- akta.pro primary industry
- HRIS/HCM Managed Services & Support (BPAEAGAF)
- akta.pro secondary industries
- Service Desk & ITSM Outsourcing (BPAEAMAF), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where IT PROPARTNERS is headquartered
LocationHeadquarters
- HQ city
- Kawasaki
- HQ country
- Japan
- HQ region
- Asia
Markets served
IT PROPARTNERS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Freelancer Matching Services: The company connects companies seeking talent with freelance professionals, likely through a matching fee or commission structure based on successful placements.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
IT PROPARTNERS product offering
Product offeringCore offering
IT PROPARTNERS operates a twice-weekly introduction service that matches IT entrepreneurs and freelancers with project opportunities. The service operates as part of the broader Hajimari, Inc. ecosystem, which leverages conversational AI to connect companies with HR and IT professionals from a database of over 100,000 registered freelancers and offers matching services spanning M&A organizational integration, full-stack development, system standardization, and administrative process optimization.
Product overview
Hajimari operates as a freelancer matching platform specializing in connecting companies with freelance professionals. The core offering is the SokuPRO人事 (即プロ人事) service, an AI-powered HR freelancer database and matching platform. The company helps organizations solve HR challenges, accelerate product development, and implement digital transformation by matching them with specialized freelance talent across various domains including M&A organizational solutions, full-stack development, system standardization, and administrative process optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- IT PROPARTNERS
Quantifiable outcome
- Hiring results increased 3x through freelance utilization
Companies that use IT PROPARTNERS
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
IT PROPARTNERS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature1 record
IT PROPARTNERS partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
IT PROPARTNERS competitors and assessment
Company assessmentBroad incumbents
- BizReach: Japanese executive and professional matching platform serving enterprise talent needs. Comparable as a Japanese high-end professional matching service, though focused on permanent executive placements rather than freelance.
- Upwork: Global freelance marketplace for technology, creative, and consulting professionals. Comparable as a leading AI-enabled freelance matching platform, though operating globally and at much larger scale than Hajimari.
- Indeed (Japan): Global job search and matching platform with significant presence in Japan. Comparable in the broader online talent-matching space, though Indeed focuses on permanent hires rather than freelance specialization.
- Toptal: Premium global freelance platform connecting top-tier technology and business talent with enterprises. Comparable in targeting high-skilled freelance professionals with AI-assisted matching, scaled to global enterprise clients.
Emerging players
- VisasQ: Japanese platform that matches companies with external experts (advisors, consultants) for specific business challenges. Comparable in the broader matching-and-consulting space, with overlap in serving M&A, organizational, and transformation challenges through external talent.
Direct peers
- CrowdWorks: Major Japanese freelance and crowdsourcing platform serving enterprises seeking contract workers. Comparable as a Japan-focused freelance marketplace; CrowdWorks has a much broader coverage across creative and IT, while Hajimari concentrates on HR professionals.
- HiPro (Persol): Persol's high-skill professional matching service connecting experienced freelancers with Japanese enterprises. Direct competitor in the high-end Japanese freelance matching space with similar target customers and use cases around consulting, M&A, and digital transformation.
- Lancers: Japan's largest freelance matching platform, operating a marketplace that connects companies with freelance professionals across IT, creative, and consulting categories. Directly comparable as a Japan-based freelancer matching service; Hajimari differentiates with HR-specific focus and conversational AI.
- Works (Business Works): Japanese freelance matching platform focused on IT engineers and digital professionals. Comparable as a Japan-focused IT/HR freelancer matcher serving enterprise clients seeking flexible staffing solutions.
- Freelance Start: Japanese freelance platform with a focus on IT and engineering talent, offering matching and contract support. Comparable as a Japan-based freelance matching service with similar enterprise customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
IT PROPARTNERS social profiles
Digital presenceIT PROPARTNERS financial estimates
Financial estimateRevenue estimate
Valuation estimate
IT PROPARTNERS leadership team
Management profileNumber of profiles
Profiles1 record
IT PROPARTNERS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IT PROPARTNERS M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IT PROPARTNERS
What does IT PROPARTNERS do?
IT PROPARTNERS operates a twice-weekly introduction service that matches IT entrepreneurs and freelancers with project opportunities. The service operates as part of the broader Hajimari, Inc. ecosystem, which leverages conversational AI to connect companies with HR and IT professionals from a database of over 100,000 registered freelancers and offers matching services spanning M&A organizational integration, full-stack development, system standardization, and administrative process optimization.
Is IT PROPARTNERS a public or private company?
IT PROPARTNERS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IT PROPARTNERS founded?
IT PROPARTNERS was founded in 2020. It employs 1 to 10 people.
Where is IT PROPARTNERS based?
IT PROPARTNERS is headquartered in Kawasaki, Japan, in the Asia region.
How does IT PROPARTNERS make money?
One revenue line is on record: freelancer Matching Services.
Who are IT PROPARTNERS's main competitors?
Broad incumbents on record are BizReach, Upwork, Indeed (Japan) and Toptal. VisasQ is listed as an emerging player. Direct peers are CrowdWorks, HiPro (Persol), Lancers, Works (Business Works) and Freelance Start.
Does IT PROPARTNERS have an API?
No public API is recorded for IT PROPARTNERS.
What industry is IT PROPARTNERS in?
IT PROPARTNERS's product category is Freelance Talent Matching. Its primary akta.pro industry code is BPAEAGAF, HRIS/HCM Managed Services & Support, with a secondary code of BPAEAMAF, Service Desk & ITSM Outsourcing. Its NAICS code is 5132 and its SIC code is 7361.