What Naomi does

Naomi Co., Ltd. (株式会社ナオミ) is a Japanese specialty manufacturer of small-format filling machines, headquartered in Minoh, Osaka Prefecture, and founded in December 1972. The company designs and produces piston, gravity, and vibration-driven filling equipment used primarily by food manufacturers, with additional deployment in cosmetics, chemicals, and healthcare/elderly-care food production. Its product line spans 20+ machine models targeting viscous liquids, semi-solids, and particulate products, with installed base exceeding 6,000 units across Japan — a footprint that places it at No.1 share in the small filling machine segment.

The company's technical differentiation rests on two proprietary systems: the Shut Valve, which achieves 98% drip prevention, and the Vibration Feeder (FTZ) drive system, which handles delicate or irregularly shaped products without crushing. Recent product launches (DTZ-W in 2021, PSZY series in 2024, and the PSH1000 high-speed meat/seafood line planned for FOOMA JAPAN 2026) extend the addressable application surface while preserving the core competency in precision small-batch filling. The installed base also generates recurring aftermarket revenue from parts, service, and consumables.

Naomi operates a direct sales model supported by six regional offices and showrooms across Japan, enabling hands-on product demonstrations — a critical purchase driver for tactile, capital-equipment decisions among small and mid-sized manufacturers. The customer base is heavily skewed to SMB food producers, with one named mid-market reference (Benesse Palette) and an emerging push into long-term-care food and restaurant applications. Since October 3, 2022, Naomi has operated as a wholly-owned subsidiary of Hoshizaki Corporation, a major food equipment group, providing distribution scale, capital, and a potential international channel that the standalone company had not previously pursued.

Name

Naomi

Legal name

株式会社ナオミ

Website

https://naomi.co.jp

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Naomi Co., Ltd. is a Japanese manufacturer of small-format filling machines, headquartered in Osaka, serving food, cosmetics, and chemical producers via proprietary drip-prevention valve and vibration feeder technology, with 6,000+ units installed across Japan.

Ownership category

akta.pro rank

Product category

Industrial Filling Machinery

NAICS

Food Product Machinery Manufacturing (333241)

SIC

General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Filling & Dosing Machines (Liquid/Powder/Solid) (IMAHAOAF)

akta.pro secondary industry

Filling & Dosing Equipment (Liquid, Powder, Aseptic) (IMALAOAB)

Keywords

• Filling machine manufacturing
• Industrial filling equipment
• Food processing machinery
• Piston filling machines
• Small-scale packaging machinery

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Filling Machine Sales: Manufacture and sale of filling machines for liquids, viscous substances, powders, and granules. Product lineup includes tube filling machines, piston filling machines, rotary filling machines, screw filling machines, gear filling machines, mass filling machines, and conveyor machines. Over 20 machine models available.
2. Parts and Accessories: Sale of replacement parts, nozzles, hoppers, cleaning supplies, and optional equipment for filling machines. Includes consumables like tubes, cleaning agents (コマパンチ, コマクリーン), and replacement components.
3. Repair and Maintenance Services: Repair services for filling machines. The company notes repair acceptance periods for different products and provides ongoing maintenance support through their nationwide office network.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Naomi Co., Ltd. (株式会社ナオミ) is a Japanese manufacturer and direct seller of industrial filling machines specializing in compact, tabletop-scale equipment for liquids, viscous substances, powders, and granules. The product line includes more than 20 models across tube, puzzle, piston, rotary, gear, screw, and mass-filling categories, complemented by optional accessories such as the patented shut valve, specialty nozzles, and cleaning agents. Naomi also provides repair and maintenance services for installed machines through its nationwide office network. Founded in 1972 in Osaka, Japan, the company reports over 6,000 units installed across Japan.

Product overview

株式会社ナオミ (NAOMI) is a filling machine manufacturer offering a comprehensive portfolio of industrial filling equipment and accessories. The core product lineup includes over 20 distinct filling machine models: tube filling machines (DTZ series) for liquids; puzzle filling machines (RD703 series) as versatile 3-in-1 units for liquid, viscous, and powder filling; piston filling machines (PSZD, PS703, PSZY, PSH-SE, PSH1000) for high-speed precision filling; rotary filling machines (RX02, MRX series) for large-scale and conveyor line integration; gear filling machines for low-viscosity liquids; screw filling machines (ST, STZ) for powders; and granule filling machines (MSZ). The company also provides a complete ecosystem of options and accessories including shut valves (patented drip prevention), nozzles, hoppers, cleaning agents, and conveyor integration solutions. With over 6,000 units installed across Japan, NAOMI serves food, cosmetic, and chemical industries through 6 nationwide showroom locations.

Differentiator

Problem solved

Functional benefit

Brands

• 学び舎 傍楽 (Manabiya Hataraku): A social contribution initiative established by the company in 2014 in Kyoto, focused on supporting youth, parents, and individuals affected by school refusal (不登校). Operates under the domain hataraku703.com.

Products and services

• Tube Filling Machine 6DTZ-T Desktop liquid filling machine optimal for filling puddings and jellies into cups and stand pouches quickly. For food manufacturers and central kitchens.
• Tube Filling Machine 6DTZ-W Compact liquid filling machine with measuring unit for accurate filling into bottles and retort pouches. For food manufacturers requiring precision portion control.
• Tube Filling Machine 4DTZK-T / 8DTZK-T High-capacity tube filling machine for rapid filling of flowable medium-viscosity materials from approximately 10g to 300g. For food processors handling sauces, dressings, and toppings.
• Tube Filling Machine 4DTZK-W / 8DTZK-W Compact measuring-unit filling machine capable of both liquid and viscous filling in one unit with tare function for accurate filling. For food manufacturers needing flexible multi-substance filling.
• Puzzle Filling Machine RD703+DU01 (Liquid) Desktop liquid filling machine capable of filling approximately 10g and up. Head exchange enables viscous and powder filling; optimal for multi-product small-lot filling. For food manufacturers handling puddings and similar liquids.
• Puzzle Filling Machine RD703+RU01 (Viscous) Desktop viscous filling machine optimal for multi-product small-lot filling. Fills approximately 10g to 6kg, accommodating viscous variations and large-volume filling. For food manufacturers handling jams, honey, and chestnut paste.
• Puzzle Filling Machine RD703+SU01 (Powder) Desktop powder filling machine for filling small quantities of starch powder, shichimi, and other powders into bags or bottles from approximately 5g to 6kg. For spice manufacturers and powder product makers.
• Piston Filling Machine PSZD Simple-structure, easy-to-use compact piston filler. Affordable price with easy cleaning and high operational efficiency. For food manufacturers handling miso, ikura, and similar viscous products.

Quantifiable outcome

• Production capacity increase from 100-200 meals/day to 5,000 meals/day (25-50x increase)
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Tetra Pak: Global food packaging and processing company with strong filling equipment for dairy, beverage, and prepared food. Comparable at the high-capacity end and a reference for how international filling OEMs monetize consumables and service.
• IMA Group: Italian global packaging machinery group with strong filling and dosing offerings for pharma, food, and cosmetics. Overlaps with Naomi's cosmetic/chemical segment and food applications at higher-capacity scale.
• GEA Group: German food processing and packaging equipment group offering filling and portioning systems for dairy, meat, and prepared foods. Comparable to Naomi on dairy/soup/viscous filling applications but at industrial scale.
• Hoshizaki Corporation: Tokyo-listed parent company of Naomi and a global leader in commercial ice machines, refrigerators, and beverage/food-service equipment. Overlapping customer base (food processors, restaurants, central kitchens) makes it both owner and the most important broad-incumbent comparable for distribution and cross-sell synergies.
• Coesia Group: Italian packaging machinery group whose brands (Gebo Cermex, FlexLink, Volpak) cover filling, conveying, and end-of-line equipment. Direct overlap with Naomi's liquid/viscous filling portfolio for personal care and food customers.
• Krones AG: German global leader in beverage and food packaging/filling lines. Competes at the higher-capacity, fully-automated end of the market; relevant as the benchmark for full-line packaging OEMs that could pressure Naomi at the upper end of its product range.
• ProMach: US-based packaging machinery leader with strong filling equipment brands (Federal, Allpax, Filtec). Relevant as a broad-incumbent competitor for global food processors sourcing filling technology from outside Japan.

Direct peers

• Shibuya Corporation: Japanese packaging machinery maker with deep presence in bottling, aseptic filling, and packaging lines. Direct competitor in food/beverage filling equipment, particularly in liquid and aseptic applications where Naomi's tabletop machines compete at the smaller scale.
• Fuji Machinery Co., Ltd. Japanese manufacturer of packaging machinery including form-fill-seal and pouch filling equipment. Direct competitor to Naomi in liquid and viscous food filling applications across Japanese food processors and SMB manufacturers.

Emerging players

• MG America (Mutual Group): US-Italian supplier of aseptic filling and packaging equipment for pharma, food, and cosmetics. Emerging peer for advanced filling/sealing solutions where Naomi competes with PSZY, MRX, and RX02 rotary models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/naomi19721205

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naomi