What 32BJ SEIU does

32BJ SEIU (legally SEIU Local 32BJ) is a labor union affiliated with the Service Employees International Union, representing 185,000 working members across 11 states and Washington D.C. Founded in 1934 in New York City as Local 32-B, the union traces its origins to building service workers organizing for dignity and basic protections. Its core membership spans property service workers — cleaners, doormen, porters, superintendents, handypersons, resident managers, building engineers — along with private security officers, airport workers, school and food service employees, and gig/delivery workers. The union operates through a distributed district structure (NY Metro, New England 615, Capital Area, Mid-Atlantic, Florida, Connecticut, Hudson Valley, New Jersey, Western PA, NCFO) anchored by headquarters at 25 West 18th Street in Manhattan and 16 additional regional offices.

The union's core "product" is membership itself, providing collective bargaining representation, contract enforcement, grievance and arbitration services, and access to the 32BJ Benefit Funds (employer-paid health coverage, pension, welfare programs). Supporting programs include the American Dream Fund (political action), VERIP voluntary early retirement program offering a 15% pension boost and up to $20,000 lump-sum 401(k) contribution, Member Legal Funds, immigration resources, and member training pipelines (New Organizer Training, Labor Leaders of Tomorrow). Revenue is generated exclusively through member dues paid monthly, with members on layoff required to pay a $35/month minimum to remain in good standing.

Distribution occurs through collective bargaining agreements negotiated with employer associations (notably the Realty Advisory Board on Labor Relations, Broadway League) and individual employers across commercial real estate, airports (JFK, LaGuardia, Newark), schools, and healthcare facilities. Recent strategic emphasis has expanded into direct healthcare contracting — exemplified by a Northwell Health partnership projected to deliver $46 million in savings — and regulatory advocacy, including the Aland Etienne Safety and Security Act covering approximately 60,000 NYC security officers. The union maintains no technology platform or product; operations rely on standard member communication, organizing, and contract management systems.

Name

32BJ SEIU

Legal name

SEIU Local 32BJ

Website

https://seiu32bj.org

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

32BJ SEIU is a labor union representing 185,000 property service, security, airport, and school workers across 11 states and DC, delivering collective bargaining, benefits administration, and political advocacy through member dues.

Ownership category

akta.pro rank

Product category

Labor Union Representation

NAICS

Labor Unions and Similar Labor Organizations (81393), Health and Welfare Funds (525120)

SIC

Services-Membership Organizations (8600), Services-Legal Services (8111)

akta.pro primary industry

Employment & Labor Law (BPAHAAAD)

akta.pro secondary industries

Work Injury & Workers’ Compensation / Occupational Injury Benefits (BPAIAKAJ), Workforce Compliance & Employment Law Risk Management (Local Labor Law, Tax, Statutory) (BPACAHAH)

Keywords

• Labor union representation
• Collective bargaining services
• Property service workers
• Union member benefits
• Workforce advocacy

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Union Dues: 32BJ SEIU generates revenue through member dues. Dues pay for contract negotiations, grievance and arbitration, training for stewards and member-leaders, organizing new workers, political action, legal expertise, communications, and public outreach. Membership in SEIU and state/local labor federations provides additional collective strength.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

32BJ SEIU is the largest union of property service workers in the United States, representing more than 185,000 members across 11 states and Washington D.C. The union negotiates collective bargaining agreements covering wages, healthcare, pensions, and workplace protections for cleaners, doormen, security officers, airport workers, building engineers, and school and food service workers. It provides member benefits through the 32BJ Benefit Funds (health coverage, pension, welfare), legal assistance, immigration support, training programs, and political advocacy via the American Dream Fund.

Product overview

32BJ SEIU is a labor union offering membership-based services rather than a technology product. The core offering is union membership providing collective bargaining power, workplace representation, and benefits negotiation for over 185,000 property service workers. The union operates through industry-wide and employer-specific collective bargaining agreements, offering member benefits through the 32BJ Benefit Funds (health coverage, pension, welfare), immigration support services, and political advocacy via the American Dream Fund. Additional programs include the New Organizer Training Program, Labor Leaders of Tomorrow Internship, VERIP retirement program, and member legal funds. The organization is structured across multiple districts (NY Metro, New England 615, Capital Area, Mid-Atlantic, Florida, Connecticut, Hudson Valley, New Jersey, Western PA, NCFO) covering the Northeast through Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• 32BJ Union Membership

Quantifiable outcome

• Achieved $5/hour wage increases (21% raise) for Broadway cleaners in 2026 contract
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• International Brotherhood of Teamsters: ~1.4M-member general union covering warehouse, delivery, freight, and building services. Comparable dues-funded membership model and similar organizing machinery for contract and benefit administration.
• United Food and Commercial Workers International Union (UFCW): ~1.2M members across grocery, meatpacking, and food service. Overlap with 32BJ's food-service worker representation and Fight for $15 fast-food organizing, with a similar low-wage worker focus.
• AFSCME (American Federation of State, County and Municipal Employees): Largest US public-sector union (~1.4M members) with overlapping collective-bargaining, dues, and benefit-fund infrastructure. Broader and public-sector focused but analogous operating model.

Direct peers

• IATSE (International Alliance of Theatrical Stage Employees): Represents stagehands and crafts workers in Broadway, venues, and film. Direct overlap with 32BJ's representation of Broadway cleaners, theater venue workers at the Met Opera, Carnegie Hall, and Madison Square Garden, all negotiated by the same 32BJ Commercial Division.
• UNITE HERE: Represents ~300,000 hotel, food service, and gaming workers across the US and Canada. Most direct structural peer to 32BJ: similar low-wage service-worker mission, NYC density, focus on contract negotiation and member benefits.
• SEIU 1199 (1199SEIU): Sister SEIU local representing ~450,000 healthcare workers, primarily in New York and the Northeast. Closest peer by SEIU affiliation, geography, low-wage mission, and benefit-fund scale.

Others

• Communications Workers of America (CWA): ~700,000-member union covering telecom, media, and public sector. Relevant adjacent comparator for dues-funded membership organizations, benefit funds, and political-action models rather than for direct occupational overlap.

Regional players

• LiUNA (Laborers' International Union of North America): ~500,000-member construction labor union with overlapping commercial-property trade membership and benefits-fund operations. Less direct on property services but comparable in scale, dues model, and training programs.

Emerging players

• National Nurses United (NNU): ~225,000-member RN union with significant healthcare-sector collective bargaining and aggressive political organizing. Comparable in advocacy model and direct-contract healthcare innovation potential to 32BJ.
• SEIU United Service Workers West (USWW): SEIU affiliate with ~45,000 property service, janitorial, and security workers concentrated in California/Nevada. Sister SEIU local with the most directly overlapping occupation mix (janitors, security officers) to 32BJ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/32bj_seiu
• YouTubeyoutube.com/user/32BJSEIU
• Facebookfacebook.com/32bjseiu
• Instagraminstagram.com/32bjseiu

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 32BJ SEIU